W W W.W W B D G R O U P.C O M

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WWW.WWBDGROUP.COM

A word from the CEO We are very excited for your interest in our company! With this brochure, we hope to give you a clear insight about who we are and what we stand for. We have been operating in the beauty market since 1993. Started as a small innovative family company being one of the first companies who brought nail products to Europe, WWBD Group has always been the market leader in the European market since then. Today, we are very proud to be able to say that we have a global distribution network with more than 8000 m2 warehouse, 50 employees, over 15.000 unique SKU s available from stock at any point in time and distribution in over 77 countries. Privately owned and living up to the norms and values as you can expect from a private company. Although many changes have occurred in the industry, our values have stayed the same. We have dedicated ourselves to give our customers the best service and flexibility every day. WWBD Group works on innovation in the beauty industry to be one step ahead in the market at any point in time and to stay successful in our business. A lot of our products have been introduced first into the industry and have became an industry standard later. These values combined with our enthusiastic team help us to serve you as our customer the best on daily basis. Our WWBD Group sales team is area focused. They will be present in their territory multiple times a year for events, meetings etc. to be able to absorb all the knowledge they need about your specific market. Together with our Customer Service department they will support you to grow your business. Moving forward on these words, we hope to provide you the tools and advise offered by our Sales Managers & the Customer Service Department. We appreciate your business and look forward to providing you products and services that you need to expand your business for the upcoming year and many more years to come. May our future together be long, beneficial and prosperous. Our success and growth would not have been possible without our partners and loyal customers, this is the force of cooperation! Sincerely yours, Dennis Duisters CEO We hope you will love our products as much as we do!

Mission WWBD Group supplies a total package of nail products and other nail related products internationally to the professional beauty and retail sector. Employees of the WWBD Group enrich this package with a very specifi c service which is given in an informal and personal way according to the wishes of the customer. WWBD Group is very conscious of it s important leading role within the sector and the responsibility in terms of its social and corporate sustainability. The WWBD Group offers her employees a social environment where a lot of responsibility is given and where they get the opportunity to continuously learn and develop their skills. Vision WWBD Group strives to be an independent established party within the industry. Therefore, the WWBD Group plays a leading role in product development due to its knowledge of the market and a sharp eye for new technological developments and opportunities. The WWDB Group would like to share the results of this growth with its customers, enabling them to grow together with the organization. This is why the WWBD Group has a policy of short lines of communication with its customers. Above all, the WWBD Group fi nds it extremely important to give focus to the continuity of the group in the interest of its customers, suppliers and employees. The WWBD Group has the ambition to retain the status of the number one market leader nationally and internationally and to stay in the forefront of customers and potential customers minds. WWW.WWBDGROUP.COM

WWBD Group is a group of companies specialized in manufacturing and distribution of professional nail and beauty products WWBD Group stands for Worldwide Beauty Distribution Group and our companies Beauty Company, Beauty Factory, Duvado Beauty Systems and Provecho Beauty all form part of this group. Each company has its own specialism in their own market and have their own commitments to and partnerships with the biggest American manufacturers in the nail industry. Cooperation with American International Industries (AII) has been started 2 decades ago, with brands being at the top of the market for over 20 years, such as ibd, Ardell, Seche, EzFlow, etc. Partnership with Nail Alliance has been formed almost 10 years ago, with the most trending brands at this moment, e.g. Gelish, Morgan Taylor and Artistic Nail Design. Also for single brand manufacturers, such as BCL and Godefroy, we are their European partner. WWBD Group is proud to work with such established players in the industry and is currently serving over 77 countries in Europe, Russia, Middle East, South America, Australia, Africa and India. With an international network all over the globe, WWBD Group is the biggest European professional nail company, which will keep expanding their own production facilities for the own brand and private label manufacturing, constantly sourcing for the accessory and usage products assortment to be your one stop shop. W W W. W W B D G R O U P. C O M

History The organization, started as Beauty Company, is established in 1993 in Eindhoven, the Netherlands. Beauty Company was one of the fi rst professional wholesalers specialized in hand, nail, and foot care products in Europe. Started as an importer and exporter of just one brand, we later expanded to an international well-known organization in distribution and manufacturing of the professional nail and beauty products. During the past years Beauty Company has built a portfolio of worldwide top brands with the exclusive distribution rights for several countries around the globe. We focus on the import and export of the American International Industries brands such as ibd, Seche, Ardell and EzFlow.* Operating under the name of Beauty Factory. Next to the distribution, we also act as manufacturer, We produce our own products in-house and in external facilities. We are specialized in introducing innovative products to the professional market and are committed to bringing marketdriven products and education programs to the beauty professionals as well as the aspiring professionals. This all results in our own brands such as Astonishing Nails, Astonishing Spa and NailPerfect, exporting all over the world. Duvado Beauty Systems is specialized in introducing innovative and targeted products to the professional market. The assortment includes worldwide top brands from Nail Alliance: Hand & Nail Harmony, Gelish, Artistic Nail Design, Morgan Taylor Professional Nail Lacquer.* Duvado Beauty Systems has the exclusive distribution rights to various European countries for the brands. * Should you like to receive more information on our complete portfolio for your region, please do not hesitate to contact us. Besides, if by any chance your choice of product is not within our territory, we will direct you to the manufacturer for further assistance on your brand of choice. Provecho Beauty offers a total concept for guaranteed success in terms of building your own private label! Provecho Beauty believes that success is measured by working beyond the expectations of our customers by offering not only high quality products, but also by offering outstanding customers service in terms of (educational) events and marketing tools. Provecho Beauty helps you start making your ideas become reality.

Strategic partnerships with WWBD Group We don t just sell products, we form strategic partnerships with our distributors to ensure we have a thorough understanding of your business, strategic imperatives and needs. We don t just offer education programs, we create a firm basis, empowering students and nail professionals to expand their knowledge and services and compete effectively in today s marketplace. WWBD Group continues to work closely with the most knowledgeable and experienced laboratories in the area of gel polishes, gels, acrylics and other professional nail products. The latest techniques are incorporated in the development of the existing and new products from our brands. With these brands, WWBD Group is able to offer you an entire range of products, including packaging and labelling, or no label products delivered in bulk. WWBD Group incorporates and manages all matters related to research & development, regulatory matters, purchase, manufacturing, import, warehousing, logistics, export, sales, fi nance, education, graphic design and marketing. Our high quality brands; European partner of:

Partner of Nail Alliance (Specified territories within Europe, leads outside territory will be forwarded to supplier or local distributors) with the brands; Partner of American International Industries (Specified territories within Europe, leads outside territory will be forwarded to supplier or local distributors) with the brands; European partner of: And many more high quality AII brands, contact us for the complete portfolio.

A: De Run 4221 5503 LM Veldhoven T: +31 (0)40 206 95 09 E: info@wwbdgroup.com WWW.WWBDGROUP.COM.CO