1. Industry Forecast Latest Trends and Key Issues in the Thailand Retail Packaging Market The outlook for primary packaging and outers to Reference Code: PK1144MR www.canadean-winesandspirits.com
Summary Latest Trends and Key Issues in the Thailand Retail Packaging Market is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in the Thailand packaging market. The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within the Thailand consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials flexible, glass, rigid plastic, rigid metal and paper &board. The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential. It provides an overview of the competitive landscape of the Thailand packaging sector with an analysis of the key market leaders including a snap shot of major deals. Key Findings Why was the report written? Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market. What are the key drivers behind recent market changes? The differential growth across packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance and innovation within the packaging market. What makes this report unique and essential to read? The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2010. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type. Reasons to Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting packaging market in the Thailand. Custom segmentation of the market provides unique views and insights for packaging companies and retailers on packaging materials, closures and outers to give unparalleled insight into the packaging market. 2
Millions of Pack Units Latest Trends and Key Issues in the Thailand Retail Packaging Market Market Dynamics 1.1.1 Thailand Packaging Market by Material Figure 1: Thailand Packaging by Material (Number of Packs, Million), 2010 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 2010 2011 2012 2013 2015 2016 2017 Flexible Packaging None Rigid Plastics Glass Rigid Metal Other Paper & Board Note: Chart in the above figure represents only sample data and no actual data is provided. Table 1: Thailand Packaging by Material (Number of Packs, Million), 2010, and Market 2010 Flexible Packaging Glass Other Paper & Board Rigid Metal Rigid Plastics None CAGR 3
Table 2: Thailand Packaging by Market (Number of Packs, Million), 2010, and Market 2010 Beer & Cider Food Health & Beauty Household Care Paints & Stains Pet Care Soft Drinks Spirits Tobacco and Tobacco Products Wines CAGR 4
Millions of Pack Units Annual Growth (%) Latest Trends and Key Issues in the Thailand Retail Packaging Market 1.1.2 Flexible Packaging Market Figure 2: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010 30,000.0 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 3.8% 3.7% 3.7% 3.6% 3.6% 3.5% 3.5% 0.0 2010 2011 2012 2013 2015 2016 2017 Pack Units (Millions) Annual Growth (%) 3.4% Note: Chart in the above figure represents only sample data and no actual data is provided. Table 3: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010 Number of Packs Growth 2010 2011 2012 2013 2015 2016 2017 5
Table 4: Thailand Flexible Packaging by Industry (Number of Packs, Million), 2010, and Industry 2010 Food Health & Beauty Household Care Pet Care Soft Drinks Tobacco and Tobacco Products Wines CAGR Table 5: Thailand Flexible Packaging by Type (Number of Packs, Million), 2010, and Type 2010 Bag/Sachet Film Foil Pouch Tube CAGR Table 6: Thailand Flexible Packaging by Closure Material (Number of Packs, Million), 2010, and Closure Material 2010 None Plastic CAGR 6
Table 7: Thailand Flexible Packaging by Closure Type (Number of Packs, Million), 2010, and Closure Type 2010 Dispenser Film Flip/Snap Top Lever Closure None Plastic Tie Screw Top CAGR Table 8: Thailand Flexible Packaging by Outer Material (Number of Packs, Million), 2010, and Outer Material 2010 Flexible None Other Paper & Board Rigid Plastic CAGR Table 9: Thailand Flexible Packaging by Outer Type (Number of Packs, Million), 2010, and Outer Type 2010 Blister Pack Box None Other Shrink Wrap Sleeve CAGR 7
Report Methodology In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. Related Reports Latest Trends and Key Issues in the Americas Retail Packaging Market Latest Trends and Key Issues in the Asia-Pacific Retail Packaging Market Latest Trends and Key Issues in the Brazilian Retail Packaging Market Latest Trends and Key Issues in the India Retail Packaging Market Latest Trends and Key Issues in the US Retail Packaging Market Latest Trends and Key Issues in German Retail Packaging Market Latest Trends and Key Issues in the Chinese Retail Packaging Market Latest Trends and Key Issues in the Spanish Retail Packaging Market Latest Trends and Key Issues in the French Retail Packaging Market Latest Trends and Key Issues in the Japanese Retail Packaging Market 8
Table of Contents 1. Executive Summary... 8 2. Overview of the Thailand Packaging Market... 10 3. Consumer Drivers... 12 3.1 Aging population and decreasing household size demands smaller sized packaging... 12 3.1.1 Aging Population in Thailand creating a new consumer segment... 12 3.1.2 Decreasing household sizes will drive the demand for smaller pack types... 13 3.1.3 Large rural population will drive demand for low cost packaging solutions... 14 3.2 Macro-economic trends influencing consumer buying... 16 3.2.1 Declining unemployment rate observed in Thailand... 16 3.2.2 Growth in tourism industry will increase demand for overall packaging... 17 3.2.3 Increased FDI indicates good future prospects for packaging industry... 18 3.3 Expansion in Modern Retail and increasing preference for culinary convenience drive demand for retail ready packaging formats... 19 3.3.1 Changing structure of the retail sector expected to boost demand for retail ready packaging 19 3.3.2 Consumers seeking culinary convenience fuel the demand for Prepared Meals... 20 3.3.3 Better price and retail-based promotions hold supreme among Thai consumers... 21 4. Market Dynamics... 22 4.1 Overview... 22 4.1.1 Thailand Packaging Market by Material... 22 4.1.2 Thailand Packaging Market by Industry... 24 4.1.3 Thailand Packaging Market by Pack Type... 25 4.2 Flexible Packaging... 27 4.2.1 Flexible Packaging Market... 27 4.2.2 Number of Flexible Packaging Packs by Industry... 28 4.2.3 Number of Flexible Packaging Packs by Type... 28 4.2.4 Number of Flexible Packaging Packs by Closure Material... 29 4.2.5 Number of Flexible Packaging Packs by Closure Type... 31 4.2.6 Number of Flexible Packaging Packs by Outer Material... 31 4.2.7 Number of Flexible Packaging Packs by Outer Type... 32 4.3 Paper & Board... 33 4.3.1 Paper & Board Packaging Market... 33 4.3.2 Number of Paper & Board Packs by Industry... 34 4.3.3 Number of Paper & Board Packs by Type... 35 4.3.4 Number of Paper & Board Packs by Closure Material... 36 4.3.5 Number of Paper & Board Packs by Closure Type... 37 4.3.6 Number of Paper & Board Packs by Outer Material... 38 4.3.7 Number of Paper & Board Packs by Outer Type... 39 9
4.4 Rigid Plastics... 40 4.4.1 Rigid Plastics Packaging Market... 40 4.4.2 Number of Rigid Plastics Packs by Industry... 41 4.4.3 Number of Rigid Plastics Packs by Type... 42 4.4.4 Number of Rigid Plastics Packs by Closure Material... 43 4.4.5 Number of Rigid Plastics Packs by Closure Type... 44 4.4.6 Number of Rigid Plastics Packs by Outer Material... 45 4.4.7 Number of Rigid Plastics Packs by Outer Type... 46 4.5 Rigid Metal... 47 4.5.1 Rigid Metal Packaging Market... 47 4.5.2 Number of Rigid Metal Packs by Industry... 48 4.5.3 Number of Rigid Metal Packs by Type... 48 4.5.4 Number of Rigid Metal Packs by Closure Material... 49 4.5.5 Number of Rigid Metal Packs by Closure Type... 50 4.5.6 Number of Rigid Metal Packs by Outer Material... 51 4.5.7 Number of Rigid Metal Packs by Outer Type... 52 4.6 Glass... 53 4.6.1 Glass Packaging Market... 53 4.6.2 Number of Glass Packs by Industry... 54 4.6.3 Number of Glass Packs by Type... 56 4.6.4 Number of Glass Packs by Closure Material... 56 4.6.5 Number of Glass Packs by Closure Type... 57 4.6.6 Number of Glass Packs by Outer Material... 58 4.6.7 Number of Glass Packs by Outer Type... 58 5. Packaging Design and Manufacturing Trends... 60 5.1 Key Design Trends... 60 5.1.1 Thailand retail market demonstrates demand for convenient packaging... 60 5.1.2 Improvement in closures in Thailand for convenience and light weighting... 61 5.1.3 Eye-catching package designs enhance shelf visibility... 62 5.1.4 Environmentally-friendly package gradually making inroads in Thailand retail space... 63 5.1.5 Packaging firms need to more closely align themselves with manufacturers needs... 64 5.2 Key Manufacturing Trends... 66 5.2.1 General beverage Company Limited installs high-speed aseptic bottling line... 66 5.2.2 Demand for single-serve packs rise in Thailand retail market... 67 5.2.3 Advanced body-forming method for lightweight cans for lower costs... 67 5.2.4 Robotics packaging gaining prominence in Thailand packaging industry... 71 5.2.5 Ready-to-cook packages are increasingly in demand in the Thai market... 72 5.2.6 Difficulties in raw material procurement are driving up costs... 72 6. Regulatory Environment... 74 6.1 Overview... 74 10
6.2 Key Directives and Laws... 74 6.2.1 Food Act B.E.2522 (1979)... 74 6.2.2 Regulations concerning food containers... 74 6.2.3 The Labeling of Pre-packaged foods... 75 6.2.4 Nutrition Labeling... 75 6.2.5 Alcoholic Beverage Control Act, B.E.2551 (2008)... 76 6.2.6 Tobacco Products Control Act B.E.2535 (1992)... 76 7. Competitive Landscape... 78 7.1 Competitive Landscape by Packaging Material... 78 7.1.1 Paper & Board... 78 7.1.2 Rigid Plastic... 79 7.1.3 Flexible Packaging... 79 7.1.4 Glass... 80 7.1.5 Metal... 80 7.2 Key Companies in the Thailand Packaging Industry... 81 7.3 Key Financial Deals... 82 8. Appendix... 83 8.1 What is this Report About?... 83 8.2 Time Frame... 83 8.3 Product Category Coverage... 84 8.4 Packaging Definitions... 89 8.4.1 Primary Packaging Container... 89 8.4.2 Primary Packaging Closure... 91 8.4.3 Primary Packaging Outer... 92 8.5 Methodology... 94 8.5.1 Research Program Framework... 94 8.5.2 Stage 1 - Initial Market Sizing of the Packaging Market... 95 8.5.3 Stage 2 Primary Research on Packaging Consumption... 95 8.5.4 Stage 3 - Analyst Review... 96 8.5.5 Stage 4 - Expert Review... 96 8.5.6 Stage 5 Publication... 96 8.6 About Canadean... 97 8.7 Disclaimer... 97 11
List of Figures Figure 1: Market share of various packaging materials (%),... 10 Figure 2: Thailand s population is aging... 13 Figure 3: The average household size is decreasing significantly in Thailand... 14 Figure 4:The proportion of rural population in Thailand remains high... 15 Figure 5: Unemployment rate is declining in Thailand over the period 2009 2012... 16 Figure 6: The number of international tourist arrivals is increasing in Thailand, 2009 2012... 17 Figure 7: Growing Foreign Direct Investments in Thailand 2009 2012... 18 Figure 8: Organized retail is growing in Thailand, 2007 2017... 19 Figure 9: Prepared Meals Market Volume in the major South East Asian countries, 2012... 20 Figure10: Examples of Brochures use by major retailers in Thailand... 21 Figure 11: Thailand Packaging by Material (Number of Packs, Million), 2010... 22 Figure 12: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010... 23 Figure 13: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010... 24 Figure 14: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010... 27 Figure 15: Sectors with the Largest Market Share Gains and Losses in Thailand Flexible Packaging, 2010... 28 Figure 16: Packaging Types with the Largest Market Share Gains and Losses in Thailand Flexible Packaging, 2010 29 Figure 17: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010... 33 Figure 18: Sectors with the Largest Market Share Gains and Losses in Thailand Paper & Board Packaging, 2010 34 Figure 19: Packaging Types with the Largest Market Share Gains and Losses in Thailand Paper & Board Packaging 2010... 36 Figure 20: Closure Types with the Largest Market Share Gains and Losses in Thailand Paper & Board Packaging, 2010... 37 Figure 21: Outer Types with the Largest Market Share Gains and Losses in Thailand Paper & Board Packaging, 2010... 39 Figure 22: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010... 40 Figure 23: Sectors with the Largest Market Share Gains and Losses in Thailand among Rigid Plastics Packaging, 2010... 41 Figure 24: Packaging Types with the Largest Market Share Gains and Losses in Thailand among Rigid Plastics Packaging, 2010... 42 Figure 25: Closure Types with the Largest Market Share Gains and Losses in Thailand Rigid Plastics Packaging, 2010... 44 Figure 26: Outer Types with the Largest Market Share Gains and Losses in Thailand Rigid Plastics Packaging, 2010... 46 Figure 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010... 47 Figure 28: Sectors with the Largest Market Share Gains and Losses in Thailand Rigid Metal Packaging, 2010.. 48 Figure 29: Packaging Types with the Largest Market Share Gains and Losses in Thailand Rigid, 2010... 49 Figure 30: Closure Types with the Largest Market Share Gains and Losses in Thailand Rigid Metal Packaging, 2010... 51 Figure 31: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010... 53 Figure 32: Sectors with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010... 54 Figure 33: Closure Type with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010.. 57 Figure 34: Outer Types with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010... 59 Figure 35: Beverage in flexible pouch is light in weight and extends shelf life to one year... 60 Figure 36: Tipco 100% veggie juice and coconut water in aseptic carton packs... 61 Figure 37: Omega brand dairy products in 90ml combiblocxslim carton pack... 62 Figure 38: Coconut-shell shaped package for coconut water drink with one year shelf life... 62 Figure 39: Low carbon Ingeo bioplastic yoghurt cup launched by Dairy Home... 63 Figure 40: Eco-friendly bottle is 100 % recyclable and light in weight... 64 Figure 41: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013... 65 Figure 42: High-speed aseptic bottling line installed by General Beverage Company handles big volumes of high quality beverages... 66 Figure 43: Sahachol launched Drinksplus products under the brand name Konyakky... 66 Figure 44: Single-serve packs for value-conscious Thai consumers... 67 Figure 45: Lightweight two-piece RTD coffee Can with TULC technology using dry-dwi method... 69 Figure 46: Distinction between conventional DWI and dry-dwi system used in TULC technology for light weighting... 70 Figure 47: ROBOX- a robotic case erector for on-demand packaging of box... 71 Figure 48: Crude Oil prices have risen sharply since 2003, and have declined at the end of... 73 Figure 49: Thailand Packaging Competitive Landscape... 81 Figure 50: Packaging Research Program Methodology... 94 12
List of Tables Table 1: Rural Population in Thailand remains high... 15 Table 2: Thailand Organized Retail Sales (THB Billion), 2007 2017... 19 Table 3: Thailand Packaging by Material (Number of Packs, Million), 2010, and... 23 Table 4: Thailand Packaging by Industry (Number of Packs, Million), 2010, and... 24 Table 5: Thailand Packaging by Type (Number of Packs, Million), 2010, and... 25 Table 6: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010... 27 Table 7: Thailand Flexible Packaging by Industry (Number of Packs, Million), 2010, and... 28 Table 8: Thailand Flexible Packaging by Type (Number of Packs, Million), 2010, and... 29 Table 9: Thailand Flexible Packaging by Closure Material (Number of Packs, Million), 2010, and... 30 Table 10: Thailand Flexible Packaging by Closure Type (Number of Packs, Million), 2010, and... 31 Table 11: Thailand Flexible Packaging by Outer Material (Number of Packs, Million), 2010, and... 31 Table 12: Thailand Flexible Packaging by Outer Type (Number of Packs, Million), 2010, and... 32 Table 13: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010... 33 Table 14: Thailand Paper & Board Packaging by Industry (Number of Packs, Million), 2010, and... 34 Table 15: Thailand Paper & Board Packaging by Type (Number of Packs, Million), 2010, and... 35 Table 16: Thailand Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, and... 36 Table 17: Thailand Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, and... 37 Table 18: Thailand Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, and... 38 Table 19: Thailand Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, and... 39 Table 20: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010... 40 Table 21: Thailand Rigid Plastics Packaging by Industry (Number of Packs, Million), 2010, and... 41 Table 22: Thailand Rigid Plastics Packaging by Type (Number of Packs, Million), 2010, and... 42 Table 23: Thailand Rigid Plastics Packaging by Closure Material (Number of Packs, Million), 2010, and... 43 Table 24: Thailand Rigid Plastics Packaging by Closure Type (Number of Packs, Million), 2010, and... 44 Table 25: Thailand Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2010, and... 45 Table 26: Thailand Rigid Plastics Packaging by Outer Type (Number of Packs, Million), 2010, and... 46 Table 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010... 47 Table 28: Thailand Rigid Metal Packaging by Industry (Number of Packs, Million), 2010, and... 48 Table 29: Thailand Rigid Metal Packaging by Type (Number of Packs, Million), 2010, and... 49 Table 30: Thailand Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, and... 50 Table 31: Thailand Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, and... 50 Table 32: Thailand Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, and... 51 Table 33: Thailand Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, and... 52 Table 34: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010... 53 Table 35: Thailand Glass Packaging by Industry (Number of Packs, Million), 2010, and... 54 Table 36: Thailand Glass Packaging by Type (Number of Packs, Million), 2010, and... 56 Table 37: Thailand Glass Packaging by Closure Material (Number of Packs, Million), 2010, and... 56 Table 38: Thailand Glass Packaging by Closure Type (Number of Packs, Million), 2010, and... 57 Table 39: Thailand Glass Packaging by Outer Material (Number of Packs, Million), 2010, and... 58 Table 40: Thailand Glass Packaging by Outer Type (Number of Packs, Million), 2010, and... 58 Table 41: Key Financial Deals in Thailand Packaging, 2012 2013... 82 Table 42: Product Category Coverage... 84 Table 43: Primary Packaging Container Materials... 89 Table 44: Primary Packaging Container Types... 89 Table 45: Primary Packaging Closure Materials... 91 Table 46: Primary Packaging Closure Types... 91 Table 47: Primary Packaging Outer Materials... 92 Table 48: Primary Packaging Outer Types... 92 13