Facing market competition through customer-centric simplification and centralization

Facing market competition through customer-centric simplification and centralization

Company and country context

Antel: Country context Uruguay: not just football small country in Latin America population of 3 million. It is known for : full democracy, economic achievements policies to promote investment, infrastructure and social inclusion Uruguay (www.databank.bancomundial.org) : 4% Annual GDP growth 8% Inflation 6% total unemployment (% of total labor force) (2013) 1,55 Cellular Service per person 58% people with internet access OLPC 100%

Antel: Company context State-owned communication company Not only economic objectives Must meet social objectives (social inclusion, innovation, projection of the country) Voice and data services, fixed and mobile Value-added services: Data center & cloud services Electronic wallet Ticketing Payment-Gateway Platform Content Platform (veratv) 50% Market Share U$$1billion billing 7000 Employees Wallet 70% households internet access

Infraestructure Investment FTTH / Latam 2015 Carrier of the year LTE / 2012 First in Latam 80% households with FTTH more than 44% with active fiber connections Deployment of LTE in all major cities and 3G network all across the country New Data Center promoted as the "hard drive" of Uruguay (Tier III Certification in design and construction). Antel Arena under construction, a center for sports, culture and entertainment equipped with latest technological resources. Uruguay-Brazil-USA submarine cable under deployment (in association with Algar Telecom Brazil, Angola Cable and Google). Netindex 20.2Mbps Household Download Index 19.4Mbps Mobile Average Peak connection America #1 Global rank #7 6.32IDI Latam #1 Global rank #48

Social Commitment Free of charge Internet available to all households with limited traffic. Connectivity to 100% of schools. Network connectivity Ceibal (one laptop per child program throughout the public education). Antel Integra Project: computer recycling and free distribution.

Research & Innovation AntelSat first artificial satellite with national technology, in space. R&I Laboratory promoting research with the national academic network. Innovation Neighborhood: social, cultural, educational and technological innovation ecosystem that helps revitalize the area of influence of Antel Arena

Facing Customer Necessary IT Transformation

Necessary IT Transformation 3 Companies 3 brands Convergency Integration B2B2X 2005 Process Unification 2010 Brand Unification 2012 Integration Process 3 LOB = 3 Brands ( = 3 customer?) - Can t known and understand our customer Diversified Operational Model IT = Highly developed silos - Accidental IT architecture

Unsuccessful strategies BSS Solutions Misunderstanding of the problem complexity OSS Solutions CRM Solutions Lack of: Common Vocabulary Strategy for interoperation Resistance to change

New strategy based on Focus on Customer Experience Who is our Customer Centricity Business Objectives TM Forum Innovation Initiatives IT Architecture group SOA Interoperation model Enterprise Data Model Corporate analysis models Emphasize the catalog orientation Strong support for training and innovation Frameworx adoption

New strategy Legacy Apps Partners New Apps Vocabulary Models SOA API MDM BI New Platform Customer- Centric

360 Customer Vision Tool TMForum Adoption Customer Consolidation Orders view Party Product Customer Usage Billing information Usage Data Debt and credit profiles CPE data Claims view Unified vision of Products Business Interactions Business Metrics Innovation Solr Hadoop Portlets

Product Offer in action TMForum Adoption Product Offer Product Spec Prices & PLA Identity Managment Innovation DAM blockly XML DB

New Products Incorporation SOA Platform B2B On boarding Application APIs Customer Product Offer Billing Stock On Line Identity Events & Notifications MDM Customer Product Offer Ref. Data

Next step new transformation 3 Companies 3 brands Convergency Integration B2B2X Smart Cities Catalyst Project DSRA TMForum Reference Order Manager Workforce Management Usage Analysis API Externalization

Questions? Mario Guarinoni mguarinoni@antel.com.uy Pedro Somma psomma@antel.com.uy Patricia Orecchia porecchia@antel.com.uy Thanks! www.antel.com.uy