AT&T Mobile Barcode Services Powered by Scan-Life
Table of Contents 1.0 Industry Trends Scan Engagement Reasons for Scanning Mobile Activity Smartphone User Profile Smartphone Users Scan Data 2.0 Transformation of Mobile Marketing New Approaches Tactical Triggers Mobile Engagement 3.0 Mobile Engagement Platform Overview Solution Action Code Types Smart Codes OS Detection Mobile Landing Page Templates Custom Mobile Web Pages Future Driven Features 4.0 Business Intelligence Key Consumer/Target Information Assessing Impact Monitoring and Measuring Investment(s) Know your Audience Applying Analytics Data Protection 5.0 Rate Plans Entry Level Agency and Premier 6.0 Industry-Specific Campaign Examples CPG/Electronics Health/Retail QSR Hospitality/Hotel Consumer Packaged Goods 2
1.0 Industry Trends 3
1.0 Industry Trends We have seen Explosive Scan Engagement! Over 62 MILLION scans processed by AT&T & ScanLife in Q1 2013 4
Smartphone User Profile U.S. Smartphone Penetration January, 2013 Up 30% versus 2012 % of U.S. Smartphone Users Who Scanned (2012) 129+M Audience and usage continue to grow! 20.4% 5
Smartphone User Profile Who are smart phone users? Smartphone Owners Android ios BlackBerry Users 42% 39% 13% Ages 18-44 70% 61% 57% Ages 45 and older 30% 39% 43% Income under $75,000 Income $75,000 or more First-time smartphone owners 63.9% 38.5% 41.3% 36.1% 61.5% 58.7% 62% 25% 5% 6
Scan Engagement What are people scanning? General product info Promotions 65% 69% Price 57% Product reviews Loyalty/rewards 42% 40% Store location 29% Other 9% 7
Mobile Activity 3 of 4 Mobile Searches Trigger Follow-Up Actions: Called a Business 7% Made Purchase Visit a Store Shared Information 17% 17% 18% Visit to Retailer's Site 25% Continued Research 36% 8
Mobile Activity On average, each mobile search triggers at least 2 follow-up actions: Number of Follow-Up Actions Per Mobile Search 3.56 2.07 2.08 2.2 2.52 Tech Food Travel Auto Beauty 9
2.0 Transformation of Mobile Marketing 10
2.0 Transformation of Mobile Marketing Where is the Market Going? Mobile Marketing is undergoing a radical transformation primarily driven by consumers expecting more relevant and meaningful experiences. This transformation requires a unified engagement marketing strategy! 11
New Approaches Personal Mobile Engagement Model Enables brands to actively engage consumers at their highest point of interest 12
QR Codes Trigger Actions That Drive consumer dialogues Provide contextual experiences Deliver dynamic content Initiate social sharing Create a path to conversion 13
Instant Mobile Consumer Engagement Loyalty Programs Social Engagement Product registration View ratings & reviews Promotions & Special Offers 14
3.0 Mobile Engagement Platform 15
3.0 Mobile Engagement Platform AT&T Mobile Barcode Services can help a business to execute, monitor and report on smarter and richer mobile experiences for their customers. - Mike Troiano, Vice President, Advanced Mobility Solutions, AT&T Business Solutions 16
Overview Our Mobile Engagement Platform empowers our clients by providing rich information Consumer insights Measurable data Actionable business intelligence 17
Solution Generate Edit Track Enterprise-class Easy to use Advanced code actions Edit anytime Cloud-based Administrative control Centralized management Real-time analytics Bulk processing API services 18
Action Code Types Web Links & Smart Web Premium Web Smart Lingo Operating System Direct Contact Links Contact Email Call Social & Event Links Calendar Twitter Note 19
Smart Codes Smart Codes let you deliver even more relevant consumer experiences helping increase conversions Location Operating System Language Number of scans Time/date Unique Users Deliver a coupon based on time of scan Deliver a discount based on location (with user s consent) Deliver content in the consumers language And more
OS Detection for App Storefront Delivery Scan to Download! Use dynamic OS detection to deliver device-specific content or experience
Mobile Landing Page Templates Add background color Client Example Insert a custom image Include body text Add up to 6 custom menu options Choose from 2 different header formats
Mobile Landing Page Templates 23
Custom Mobile Web Pages Data Capture Action Page Rebate Submission
Future-Driven Features 25
4.0 Business Intelligence 26
4.0 Business Intelligence QR Code Scans Generate Hard Business Intelligence for Brands and Retailers Everyday Under 18, 9% 45-54, 5% 18-24, 18% 25-34, 44% 35-44, 22% Age What was scanned When Where Demographics Phone type 27
Key Consumer/Target Information Decisions Guided by Business Intelligence What time of day is your consumer most interest in learning about you? What type of offer converts to a sale? Coupon? Discount? Contest? Which products are consumers most interesting in learning more about? Where should the next store be opened? How often does your consumer want to learn? What does your target market really look like? Which media type works best for your audience? Magazine? Package? Billboard? Flyer? Newspaper? Which zip code is your highest traffic area? 28
Impact Assessment How many are engaging with your brand? 375,426 UNIQUE USERS 57,391 REPEAT USERS 6 Week Campaign 80,000 64,000 48,000 32,000 16,000 0 Scans Unique Visitors 29
Monitor and Measure Investment What is the impact of your marketing investment over time? Week 1 50% of total traffic Weeks 2 and 3 (50% of total traffic) 30
Know Your Audience Get to know your audience in real-time Scans by Hour of Day (EST) Demographics Top Cities 31
Applying Analytics Go beyond the scan by applying analytics in real time You can use a the maps feature to track the effectiveness of the campaign around the country. Through the NEW ScanLife advanced Location Feature, campaigns can receive detailed location data on over 50% of your scans 32
Data Protection Free generators share analytics publically Many direct code generators make the results of client campaigns visible on their system for anyone to view including the competition. We protect your data. Key Value Points Platform allows URL s to be edited after they are created. Some free platforms DO NOT have this feature. We provide additional Demographics (age and gender) through our app that free solutions DO NOT provide. Our scan results ARE NOT publicly available. Results for some free platforms and codes can be seen by anyone who knows a few simple tricks. 33
6.0 AT&T Mobile Barcode Services Rate Plans 34
Rate Plan Options: Entry Level Free 30 Day Trial Starter Package Pro Package $70 Per month $200 Per month Enterprise $500 Per month Single User Account Single User Account Multiple Users Multiple Users 5 Codes 10 Codes & Mobile xxlanding Pgs. 100 Codes & Mobile xxlanding Pgs. 500 Codes & Mobile xxlanding Pgs. 500 Scans per Month 1,500 Scans per Month 5,000 Scans per Month Unlimited Scans Limited Report Suite Full Report Suite Full Report Suite Full Report Suite QR Code Format Action Code Types QR Code Format Action Code Types QR Code Format Action Code Types QR, EZ & Data Matrix C Action Code Types 1 hour Orientation 1 hour Orientation 1 hour Orientation 1 Strategy Sessions 2 Strategy Sessions 35
Rate Plan Options: Agency & Premier Level Enterprise $500 Per month Multi-Campaign $1,000 Per month Multi-Campaign Pro $1,500 Per month Multi-Campaign Ent. $4,000 Per month Multiple Users Multiple Users Multiple Users Multiple Users 500 Codes & Mobile xxlanding Pgs. 1,000 Codes & Mobile xxlanding Pgs. 5,000 Codes & Mobile xxlanding Pgs. 10,000 Codes & Mobile xxlanding Pgs. Unlimited Scans Unlimited Scans Unlimited Scans Unlimited Scans Full Report Suite Full Report Suite Full Report Suite Full Report Suite QR, EZ & Data Matrix C Action Code Types QR, EZ & Data Matrix C Action Code Types QR, EZ & Data Matrix C Action Code Types QR, EZ & Data Matrix C Action Code Types 1 hour Orientation 1 hour Orientation 1 hour Orientation 1 hour Orientation 2 Strategy Sessions 3 Strategy Sessions 4 Strategy Sessions 8 Strategy Sessions 36
5.0 Campaign Examples Industry-Specific Use cases 37
Industry: CPG/Electronics Concept Provide an efficient means for consumers to register their product, submit information for a rebate, and/or contact customer support all post-purchase. 38
Code Placement Product Guide http://att-rs.myscan.mobi/synovo 39
Code Placement Product Packaging http://att-rs.myscan.mobi/synovo 40
Screenshots Product Registration 41
Industry: Retail Concept Give consumers who love fashion a chance to see the latest styles, trends, and share with friends! 42
Code Placement - Magazine 43 http://att-rs.myscan.mobi/canal
Code Placement Storefront Window 44 http://att-rs.myscan.mobi/canal
Screenshots Custom Mobile Landing Pages 45
Industry: Health/Retail Concept Provide an easy way for consumer s to download a mobile app. No matter what device the end-user has, the device detection product will identify and take them to the appropriate app store. Wellife consumers can request a prescription refill, receive mobile offers/coupons and more! 46
Code Placement Prescription Bottle & In-Store Circular http://att-rs.myscan.mobi/wellife http://att-rs.myscan.mobi/wellife 47
Code Placement Digital Card Reader http://att-rs.myscan.mobi/wellife 48
Screenshots - App Store for Downloads 49
Industry: QSR Concept Entice consumers to join a VIP club and receive a FREE product coupon just for doing so! Collect valuable consumer information and drive them back to establishment with additional mobile coupons and offers. In addition, create excitement, buzz, and consumer engagement with an exciting enter-to-win sweepstakes! 50
Code Placement Take-Out Bag & Table Tent http://att-rs.myscan.mobi/fastys http://att-rs.myscan.mobi/fastys 51
Screenshots VIP Club 52
Code Placement Tray Liner http://att-rs.myscan.mobi/fastys-sweeps 53
Screenshots Sweepstakes 54
Industry: CPG/Packaged Goods Concept Make it tonight! Provide a quick and easy recipe at point of purchase with a bundle offer on the products needed. Entice consumers to provide their information to receive a recipe of the week! 55
Code Placement - Circular http://att-rs.myscan.mobi/quickmac 56
Code Placement Digital Signage http://att-rs.myscan.mobi/quickmac 57
Screenshots - Custom Mobile Web Pages 58
Industry: Healthcare/Dentist Concept Drive new patients to a medical practice with special mobile offers, before and after patient pictures, and an easy method of making an appointment and finding the office! 59
Code Placement Direct Mail Insert 60
Code Placement Magazine Advertisment 61
Screenshots - Custom Mobile Web Pages 62
Industry: Hospitality/Hotel Concept Inform Stanton guests of activities and services available on property. Drive traffic to restaurants and other services by keeping guests informed. 63
Code Placement In-Room Table Tent http://att-rs.myscan.mobi/stanton 64
Screenshots - Custom Mobile Web Pages 65
Code Placement Cocktail Napkin & Digital Sign (Elevator) http://att-rs.myscan.mobi/stanton http://att-rs.myscan.mobi/stanton 66
Screenshots of Custom Mobile Web Pages 67
Screenshots of Custom Mobile Web Pages 68
Screenshots of Custom Mobile Web Pages 69
Screenshots of Custom Mobile Web Pages 70
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