Grow your business with: Web Courses Bangkok Design Agency www.webcoursesbangkok.com
People Buy from People They Like The aim of this presentation is to inspire you to treat your website like your best employee and your social media like a party
Ajarn Carl United Nations Consultant, Senior Instructor & Author 33 years old from Manchester UK 18 years of web design experience 11 years teaching and lecturing 2000+ websites 20+ apps 17 companies to the top of Google 10,200,000 Baht 2 free pizzas
Do you find it hard to know where to start with Online Marketing? This talk will show the best way to get real Return On Investment
User Experience Social Media Targeted Content Links
SEO Success Story Indigo Pearl now ranks number one on Google.com for creative cuisine phuket and design spa phuket
SEO Success Story Smooth Us now ranks number one on Google.com for Laser Hair Removal Denver
User Experience How is a website like a Great Restaurant?
Great Service 48% of people cited a website s design as the number one factor in deciding the credibility of a business 94% of people cited web design as the reason they mistrusted or rejected a website Ref: http://www.ironpaper.com/webintel/articles/10-web-designstatistics/#.vfzrnloueaya
Easy to Read / Understand In research on how people read websites we found that 79% of our test users always scanned any new page they came across; only 16% read word-by-word. Ref: http://www.nngroup.com/articles/how-users-read-on-the-web/
Mobile Responsive
User Experience So how can you apply this to your website now? Your website is your front window to the world. Make it fresh, inviting and useful. Keep your website bright, with big text, intelligent use of color to give meaning and stunning photography. If your website is not mobile responsive you are missing out on potential business.
Targeted Content Think of the last article you read then shared, recommended to a friend or bookmarked...
64% 70% 69% of consumers say they feel better about a company that delivers custom content, they are also more like to buy from that company. consumers say they prefer to learn about a company through a collection of articles, rather than in an add. Creating interesting content is seen as the biggest challenge for online marketers but it doesn t have to be...
Step 1 Brain Storming. Answer the following questions: 1. Where is my target audience 2. What kind of websites do they frequent 3. What problem do they have that my product solves? 4. Ask them!
Step 2 Mind map all the topics your company covers
Step 3 Aim your content to: Answer a question Be of general interest Give a unique Point of view Start writing out headlines for your content. Here are some ideas:
Who Else Wants [blank] Who else wants younger looking skin? Here is a Method That is Helping [blank] to [blank] Here is a Method That is Helping Mums to Feel more Confident What Everybody Ought to Know About [blank] What Everybody Ought to Know About Anti-Aging Creams http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
Creating Targeted Content Remember you can always hire a copywriter from Textbroker.com or look on Social Media for writers Spend time researching your content and the best size of article is between 2000-2500 words. Articles that answer questions perform better on Search Engines. Add value, inform and always share your content so more people see it to attract links.
Links & Real Connections Think of the last time you recommended a product or service to a friend.
REF: http://travel.cnn.com/bangkok/play/where-getartistic-bangkok-571972
How to get Quality Links The best links are the ones you do not control. Start by linking within your own website. Research other websites with similar content, look into their site and then offer some content that is relevant. Keep your eyes always open for opportunities to gain a link. Attend events, email new contacts and build real relationships
Social Media Marketing How would you like it if someone came into a party and started selling their product or service to you?
Carl s Social Media Recommendations Let s cut to the chase and find out what is actually useful Use YouTube as much and as well as you can. Instagram and Pintrest are easy to manage and upload lots of interesting pictures. For Facebook, create your home and your fun zone. Use the 90% - 10% strategy.
What better way to know something than teach it? Online Marketing Courses Social Media Marketing Workshop
Any Questions Carl@WebCoursesBangkok.com www.facebook.com/webcoursesbkk www.webcoursesagency.com
References: http://www.hadeninteractive.com/digital-marketing-beauty-products/ http://fedobe.com/step-step-online-marketing-guide-beauty-product-industry-grow-online-presence/ http://prezi.com/7nek7l_mueyw/online-marketing-for-the-beauty-industry/ http://chemistscorner.com/online-marketing-best-for-startup-cosmetic-companies/ https://www.score.org/resources/health-and-beauty-online-marketing-attracts-cusomers http://www.modernaesthetics.com/2014/02/cosmetic-surgery-marketing-the-future-is-online#1 http://webmarketingtoday.com/articles/plastic-surgeon-drives-business-with-social-media/ http://mazurgroupla.com/online-marketing-key-for-beauty-brands-2014-trends-consumer-behavior/ http://www.business2community.com/online-marketing/3-tips-digital-marketing-solutions-for-the-beauty-industry-0302378 http://www.prnewswire.com/news-releases/leading-marketing-agency-pm-digital-releases-beauty-trend-report-highlighting-ecommerce-as-strong-vehicle-for-consumer-shopping-247052081.html http://www.atkearney.com/documents/10192/642824/beauty+and+the+e-commerce+beast.pdf/cb1c6e4b-7bfb-4caa-b463-9fbc2302f9db