Drive Sales Enhance Image and Credibility Develop New Relationships Capture Leads 2016 SPONSOR PROSPECTUS
{ ABOUT } Each year, Modern Healthcare hosts a select number of high quality, educational opportunities that bring together today s and tomorrow s leaders from healthcare. Whether it s in-person or online, Modern Healthcare events offer unparalleled opportunities for updates, education and communication on the issues that matter most to healthcare leaders. OPPORTUNITY: Modern Healthcare s 8 th annual Workplace of the Future Conference will deliver valuable insights from top healthcare leaders and HR professionals on best practices and strategies for making their organizations a Best Place to Work. Attendees will learn effective strategies for creating a positive work environment, motivating and empowering employees and instilling a common mission and values. EVENT DETAILS Date: October 2016 Time: 8:30a.m - 4:30p.m Location: New Orleans, Louisiana Audience: 200* *Estimated In addition to the high-quality educational offerings, the day s agenda will include numerous networking opportunities: SHARED LEARNING BRAND EXPOSURE CONNECTIONS NEW IDEAS AND TRENDS The Best Places to Work in Healthcare Awards Dinner takes place the evening of the Workplace of the Future Conference. This year s event marks our 8 th for honoring Modern Healthcare s Best Places to Work. With the co-location, conference attendees benefit from heightened enthusiasm. 2 2016 Sponsor opportunities
{ AUDIENCE } A CAPTIVE AUDIENCE FOR SPONSORS Sponsorship of a Modern Healthcare event gives you the opportunity to broaden your competitive advantage by increasing your credibility, image and prestige. You ll be able to reach a specifically targeted market of top leaders in healthcare. ATTENDEE PROFILE What 2015 attendees had to say: The keynote speakers were awesome. I was so drawn in to each of them, they held my attention, and I learned so much. 12% MANAGER 11% CLINICAL 9% 17% DIRECTOR OTHER *Based on 2013 attendance 17% 34% C-SUITE 68% OF THE AUDIENCE IS DIRECTOR LEVEL OR HIGHER VP I loved the real-world examples that were presented. It allowed me to take valuable information back to my company and make positive changes. The whole event was really enjoyable. I appreciated the focus on networking with others, it was a great balance between education and networking. - Based on 2015 attendance 2016 Sponsor opportunities 3
{ AGENDA } Attendees experience keynote presentations and panel discussions that are tightly focused on strategies and best practices, within a conference format that is rich in collaboration and attendee/ presenter interaction. 8:30 9:20 am Networking Coffee 9:30 10:30 am Opening Keynote 10:35 11:35 am Morning Session 11:45 12:45 pm Networking Luncheon 12:55 1:55 pm Afternoon Sessions 1 2:00 3:00 pm Afternoon Sessions 2 3:00 3:30 pm Networking Break 3:30 4:30 pm Closing Keynote PAST SPEAKERS INCLUDED: Joseph Cabral Chief Human Resources Officer Cleveland Clinic George Foyo Executive Vice President and Chief Administrative Officer, Baptist Health South Florida Chris Van Gorder President and Chief Executive Officer Scripps Health Dr. Gerald Hickson Senior Vice President for Quality/Safety and Risk Prevention, Vanderbilt University Medical Center Ray Kendrick Senior Vice President Human Resources Memorial Healthcare System Lynn Mitchell, MD Chief Medical Officer, OU Physicians Nico Pronk Vice President for Health Management Chief Science Officer, HealthPartners 2016 4 Sponsor opportunities 2016 Sponsor opportunities 4
{ } OPPORTUNITIES WORKPLACE OF A VALUABLE MARKETING OPPORTUNITY Sponsors of this year s Workplace of the Future Conference have the opportunity to increase brand awareness, generate consumer preference and foster brand loyalty with a targeted and influential audience of female healthcare leaders. Conference Signage OPPORTUNITIES PRESENTED IN OUR PACKAGES* OFFER THE POSSIBLITY OF ACHIEVING SEVERAL GOALS AT ONCE: ENHANCE IMAGE & CREDIBILITY Sponsoring this well-received event will generate a positive reaction. DRIVE SALES Packages include the opportunity to showcase products and services, and distribute samples or trial offers. MEDIA EXPOSURE Event marketing done by Modern Healthcare generates media exposure through print, digital, email and social media. DIFFERENTIATION FROM COMPETITORS Through category exclusivity, sponsorship allows organizations to create competitor differentiation. Conference Signage DEVELOP BUSINESS, CONSUMER AND VIP RELATIONS During the various networking opportunities available at the conference, sponsors are able to dramatically influence customer relations. LEAD GENERATION The list of conference attendees provides a valuable resource of leads. * Not all sponsor packages offer the same level of exposure. Depending on date of submitted contract some benefits associated with our sponsorship packages may have passed. See following pages for sponsor package specifics. Recommended sponsorship commitment is 6 weeks prior to event date. 2016 Sponsor opportunities 5
Sponsorship Benefit Packages Pre-Conference Promotion Logo in a minimum of 3 full-page, 4-color print promotions Logo recognition in digital promotion Opportunity to contribute qualified addresses for emails to the conference invitation database with 15% discount Logo recognition on promotional emails Logo recognition with link on the conference microsite Logo/ad on conference reminder emails sent to attendees WORKPLACE OF Presenting Supporting WiFi Coffee/ Reception Luncheon Tote Bag Water Bottle Lanyard 1 available 3 available 1 available 2 available 1 available 1 available 1 available 1 available x x x x x x x x x x 250 200 150 150 150 100 100 100 x x x x x x x x x x Square (250W x 250H) Logo Logo Logo Logo Logo Logo Logo Logo List of conference attendees x x x x x x x x Tickets to attend conference 5 3 2 2 2 1 1 1 Conference Visibility Conference Guide: Ad in printed conference program Full page Half page Quarter page Quarter page Quarter page Quarter page Quarter page Quarter page Conference Guide: Logo visibility and description in printed 200 words 100 words 50 words 50 words 50 words 25 words 25 words 25 words conference program Opportunity to provide premium item for guest take away. x x x x x Single sheet collateral item for attendee x x x x x x x x Signage: Logo visibility on general conference signage x x x x x Signage: Logo visibility on session slides Logo visibility on attendee name badges Recognition from the podium Opportunity to make 260 introductory comments Opportunity to have a staffed company table in conference registration area Additional visibility Post-Conference Exposure Post-conference thank you email to attendees (2x) Opening/Closing keynotes x Opening/Closing keynotes Opening/Closing keynotes x Logo on name badges Square (250W x 250H) Logo One Breakout Session One Breakout Session One Breakout Session x Logo on agenda WiFi Password WiFi Password Vanity WiFi password Thank You Lunch Thank You Thank You Thank You After/Before Signage & table cards Before Lunch Signage & table cards Logo on tote bag Logo on water bottles Logo on lanyard Logo Logo Logo Logo Logo Logo Logo List of conference attendees x (includes emails) x (included emails) x x x x x x Post-conference report including key highlights from survey results and feedback from attendees x x x x x x x x Rights Product/Category exclusivity First right of refusal for up to 3 months following conference date x x x x x x x x x *Depending on date of submitted contract, some benefits associated with sponsor package may have passed. Recommended sponsorship commitment is 6 weeks prior to event date. 2016 Sponsor opportunities 6
{ PRESENTING } PRE- PROMOTION Logo recognition as Presenting Sponsor in a minimum of 3 full-page, 4-color print conference promotions Logo recognition as Presenting Sponsor in digital promotion (when size allows) Opportunity to send 250 qualified emails to your database offering 15% conference discount Logo recognition on promotional emails Square banner ad (250W x 250H pixels) and logo recognition on conference reminder emails Logo recognition with link on conference microsite VISIBILITY Full page ad in printed conterence program Logo visibility and 200-word description in printed conference program Logo visibility as Presenting Sponsor on general conference signage Logo visibility as Presenting Sponsor on backdrop screen during opening and closing keynotes Logo visibility on attendee name tags Opportunity to have a staffed company table in registration area Recognition as the Presenting Sponsor from the podium at conference opening and closing keynotes Opportunity to make 260-word introductory comments at opening keynote 1 5 tickets to attend conference (additional available at discount of 25%) Opportunity to provide premium item for guest take away Opportunity to include single sheet collateral item in attendee registration materials POST- EXPOSURE Square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email to attendees List of conference attendees 2 Post-conference report including key highlights from survey results and feedback from attendees RIGHTS Product/Category exclusivity 3 First right of refusal for up to 3 months following conference date 97% of Modern Healthcare event attendees would recommend the event to a friend or colleague. Source: Based on Modern Healthcare 2015 Event Attendees 1 AVAILABLE 1 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional. 2 List of event attendees includes name, title, organization and email address (emails included in final list only). List will be provided 1 week prior and 1 week following event 3 Category exclusivity includes up to 5 competitors. 7 2016 Sponsor opportunities
{ SUPPORTING } PRE- PROMOTION Logo recognition as Supporting Sponsor in a minimum of 3 full-page, 4-color print conference promotions Logo recognition as Supporting Sponsor in digital promotion (when size allows) Opportunity to send 200 qualified emails to your database offering 15% conference discount Logo recognition on promotional emails Logo recognition on conference reminder emails sent to event registrants Logo recognition with link on conference microsite VISIBILITY Half page ad in printed conference program Logo visibility and 100-word description in printed conference program Logo visibility as Supporting Sponsor on general conference signage Logo visibility as Supporting Sponsor on backdrop screen during a session 1 Recognition as the Supporting Sponsor from the podium during a session 1 Opportunity to make 260-word introductory comments before a session 2 3 tickets to attend conference (additional available at discount of 25%) Opportunity to provide premium item for guest take away Opportunity to include single sheet collateral item in attendee registration materials Opportunity to have staffed company table in registration area POST- EXPOSURE Logo recognition on post-conference thank you email to attendees List of conference attendees 3 Post-conference report including key highlights from survey results and feedback from attendees 79% of event attendees have a role in the decision making process. Source: Based on Modern Healthcare 2015 Event Attendees RIGHTS First right of refusal for up to 3 months following conference date 3 AVAILABLE 1 Sponsor can select the preferred session for introductory comments and signage based on availability/schedule once contract is executed. 2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional. 3 List of event attendees includes name, title, organization and email addresses (emails included on final list only). List will be provided 1 week prior and 1 week following event. 2016 Sponsor opportunities 8
{ WiFi } PRE- PROMOTION Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotions Opportunity to send 150 qualified emails to your database offering 15% conference discount Logo recognition on promotional emails Logo recognition on conference reminder emails sent to event registrants Logo recognition with link on the conference microsite VISIBILITY Quarter-page ad in printed conference program Logo visibility and 50-word description in printed conference program Logo visibility as WiFi Sponsor in conference program Vanity password for WiFi access Logo visibility on general conference signage 2 tickets to attend conference (additional available at discount of 25%) Opportunity to provide premium item for guest take away Opportunity to include single sheet collateral item in attendee registration materials Recognition from podium as Wifi sponsor POST- EXPOSURE Logo recognition on post-conference thank you email to attendees List of conference attendees 1 Post-conference report including key highlights from survey results and feedback from attendees RIGHTS First right of refusal for up to 3 months following conference date 1 AVAILABLE 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event. 9 2016 Sponsor opportunities
{ NETWORKING COFFEE OR NETWORKING BREAK } PRE- PROMOTION Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotion Opportunity to send 150 qualified emails to your database offering 15% conference discount Logo recognition on promotional emails Logo recognition on conference reminder emails sent to event registrants Logo recognition with link on conference microsite VISIBILITY Quarter-page ad in printed conference program Logo visibility and 50-word description in printed conference program Logo visibility as sponsor on signage and table cards 2 tickets to attend conference (additional available at discount of 25%) Opportunity to provide premium item for guest take away Opportunity to include single sheet collateral item in attendee registration materials Recognition from podium as sponsor POST- EXPOSURE Logo recognition on post-conference thank you email to attendees List of conference attendees 1 Post-conference report including key highlights from survey results and feedback from attendees RIGHTS First right of refusal for up to 3 months following conference date 2 AVAILABLE We loved the breaks where you encouraged attendees to interact with sponsors. The attendees were very engaged and were a pleasure to talk to. The networking opportunities were plentiful. - 2015 Conference Sponsor 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event. 2016 Sponsor opportunities 10
{ LUNCHEON } PRE- PROMOTION Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotions Opportunity to send 150 qualified emails to your database offering 15% conference discount Logo recognition on promotional emails Logo recognition on conference reminder emails sent to event registrants Logo recognition with link on conference microsite VISIBILITY Quarter-page ad in printed conference program Logo visibility and 50-word description in printed conference program Exclusive logo visibility on signage and table cards during luncheon Logo visibility as sponsor on general conference signage 2 tickets to attend conference (additional available at discount of 25%) Opportunity to provide premium item for guest take away Opportunity to include single sheet collateral item in attendee registration materials Logo visibility on luncheon slide POST- EXPOSURE Logo recognition on post-conference thank you email to attendees List of conference attendees 1 Post-conference report including key highlights from survey results and feedback from attendees RIGHTS First right of refusal for up to 3 months following conference date 1 AVAILABLE 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event. 11 2016 Sponsor opportunities
OR OR { WATER BOTTLE } { LANYARD } { TOTE BAG } PRE- PROMOTION Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotions Opportunity to send 100 qualified emails to your database offering 15% conference discount Logo recognition on conference reminder emails sent to event registrants VISIBILITY Quarter-page ad in printed conference program Logo visibility and 25-word description in printed conference program Exclusive logo visibility on custom giveaways distributed to attendees 1 ticket to attend conference (additional available at discount of 25%) Opportunity to include single sheet collateral item in attendee registration materials Logo visibility on conference sponsor thank you slide POST- EXPOSURE Logo recognition on post-conference thank you email to attendees List of conference attendees 1 Post-conference report including key highlights from survey results and feedback from attendees RIGHTS First right of refusal for up to 3 months following conference date 1 AVAILABLE PER ITEM 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event. 2016 Sponsor opportunities 12
{ THOUGHT LEADERSHIP OPPORTUNITY } Conference Sponsors have the opportunity to position their organization, alongside healthcare media leader Modern Healthcare, as a thought leader by collaborating with Modern Healthcare Custom Media to develop, produce, and deliver a concurrent conference session. BENEFITS: Position your organization as strategic solutions provider Build credibility for your organization Leverage your organization s expertise Raise awareness of your company s expertise and/or clients Educate and inform an influential audience A cost effective and turn-key approach to reaching a qualified audience of healthcare leaders Session title, abstract and speakers are decided through a collaborative discussion between the Sponsor and the Modern Healthcare Custom Media Strategist to deliver the same quality of session expected at a Modern Healthcare Conference. The session will be incorporated into the conference agenda and labeled as a concurrent conference session Presented by Sponsor. There are five (5) Thought Leadership Opportunities for the Women Leaders in Healthcare Conference, and available to conference sponsors only. The pricing is for one concurrent session and based on the sponsor level (sponsor can select the preferred session time based on availability once contract is executed). Presenting Supporting WiFi Networking Coffee / Reception Luncheon Tote Bag/Water Bottle/Lanyard Recommended sponsorship committment for this opportunity is 8 weeks prior to event date. 2016 Sponsor opportunities 13
ABOUT MODERN HEALTHCARE Modern Healthcare is the industry s leading source of healthcare business and policy news, research and information. We report on important healthcare events and trends, as they happen, through our weekly print magazine, websites, e-newsletters, mobile products and events. Our readers use that information to make informed business decisions and lead their organizations to success. 150 N. Michigan Avenue, Chicago, IL 60601 312.649.5350 www.modernhealthcare.com