PaaS na prática para soluções B2B Oracle Customer Experience Cloud Walter Hildebrandi LAD CX Products Director Oracle Applications June, 2015
Congratulations! You have a new House You want to change the colors/ layout You need additional features 2
Congratulations! You have a new SaaS You want to change the colors/ layout You need additional features 3
What Tools do you have? 4
What Tools do you have? Changing the look and feel Add an addition 5
What tools do you have in SaaS? Tailor Oracle SaaS + Extensibility Components Enrich Oracle PaaS Services 6
Business Value of Enriching How customers enrich their CX cloud Examples: Business Benefits: 1 Create a Mobile App Assist sales reps with automated lead follow-up 2 External Document Sharing Share documents with partners 3 Unify and Simplify BI Gain visibility into partner sales data quickly 4 Get certified 3 rd Party Apps Create stunning proposals, contests for reps 5 Develop App & Access External Data Create drug application for MD 7
Personalize Your CX Cloud Tailor within SaaS. Enrich with PaaS. Oracle CX Cloud Mobile Cloud Database Cloud Java Cloud Developer Cloud Documents Cloud BI Cloud Cloud Marketplace Rich tailoring Mobile APIs Data storage Logic and Source code External document Enterprise Unique apps capabilities Federated identity Data import business rules management collaboration analytics By cloud partners Mobile support Mobile security UI modifications Build deploy tools Offline syncing Reporting Certified Embedded social Any platform, any Full power of J2EE Web service repository Web, mobile, collaboration device desktop Tailor approvals/ workflows One Cloud Platform 8
Tailoring / Enriching to Meet Specific Business Needs SaaS Tailor User Experience PaaS Extend SaaS Cloud Do More Within Your Cloud. Make It Your Own. PaaS PaaS Integrate SaaS Cloud Analyze SaaS Cloud Do more In the Cloud. 9
A Modern Cloud for a Modern Business Drives the Demand for SaaS with PaaS Extend Integrate 1 2 Tailor applications to your business and Integrate with PaaS across cloud, onpremises, mobile, IoT, 3 rd party Extend with PaaS apps SaaS + PaaS Analyze Analyze with PaaS data from SaaS and other sources 3 10
What is Extend SaaS with PaaS? 1 Rapidly build new functionality Oracle SaaS extensions in minutes built by LOB users as mash ups of Oracle SaaS and other cloud and on-prem apps with built-in Single Sign On 2 Quickly create new mobile apps Mobile enable SaaS extensions or build new mobile apps with published or build your own APIs, built-in security, notifications and offline functionality 3 Securely share SaaS related documents Secure storage & collaboration for SaaS related documents involving internal & external users across different devices, integrated with enterprise content management 11
What is Integrate SaaS with PaaS? 1 Simplify connections and processes Point and click connectivity for SaaS applications with prebuilt adapters, process accelerators and federated SSO 2 Innovate faster with less cost Custom SOAP/REST integrations for Oracle SaaS with API management and SDKs to build your own adapters 3 Manage all connections in one place Single platform to manage all SaaS integrations, application services, process, data, events, and identity 4 Zero learning curve for hybrid integrations Proven standards to integrate SaaS with other cloud apps, on-prem Oracle and non-oracle apps Oracle Confidential Internal 12
What is Analyze with PaaS? 1 Blend SaaS data with other enterprise data Blend SaaS data with data from other bespoke Oracle or non-oracle applications on-premise or in Cloud 2 Blend SaaS data with older on-prem apps Blend SaaS data with data from older versions of Oracle on-prem apps that cannot be serviced by OTBI-E 3 Data visualization for line of business users Extract SaaS data for self-service data visualization and basic analysis 4 Analytic mashups for line of business users Extract SaaS data and mash up with small volumes of data from spreadsheets or extracts from other systems Oracle Confidential Internal 13
PaaS for B2B companies 14
Oracle CX Complete Customer Experience Platform Oracle Marketing Oracle Sales Oracle CPQ Oracle Commerce Oracle Service Oracle Social Integrated Customer Experience Foundation Social Network Mobile Analytic KPIs & Predictive Dashboards Analytics Integrations
Oracle Sales Oracle Service Sales rep schedules a customer meeting While waiting for the meeting he checks his tablet and gets a full 360 o view of the customer During the meeting customer asks for a maintenance in an industry plant Sales rep checks availability and schedules the maintenance Customer digitally signs the request Document is forwarded to the 3rd party technician Message is sent to the plant manager to notify about the maintenance
More info can be found at https://www.oracle.com/cloud/paas.html 17