E-commerce Logistics The Role of 3PL Providers Panelists Lonny Warner, Menlo Worldwide David Parks, FedEx Trade Networks Trade Services, Inc. Bruce Welty, Quiet Logistics Moderator Jon DeCesare, World Class Logistics Consulting, Inc.
Outline Company Overview and E-commerce Service Niche E-commerce Customers Mindset Overview E-commerce Facilities Must Haves Questions & Answers
Company Overview and E-commerce Service Niche
Lonny Warner Menlo Worldwide
Con-way s Operating Companies Supply Chain Management Founded: 1991 2012 revenue: $1.7 billion Employees: 8,500 Geographic scope: 5 continents 20M Sq. Ft. in warehouse space >$1.5B in managed transportation Non-asset based LTL Transportation Founded: 1983 2012 revenue: $3.42 billion Employees: 18,000 Geographic scope: North America Trucks: & Trailers 32,750 Truckload Transportation Founded: 1951 2012 revenue: $650 million Employees: 3,600 Geographic scope: North America Trucks: 2,700 Trailers: 8,000
Services Offerings & North American Facility Network DISTRIBUTION Dedicated & multi-client warehousing E-fulfillment, Cross docks, VMIs Export / import consolidation programs TRANSPORTATION MANAGEMENT Domestic & Intl transportation management Global forwarder management (air and ocean) Freight brokerage Menlo Warehouse Locations Supply Chain Offices Campus Environments Headquarters VALUE ADDED SERVICES Light Assembly Packaging / labeling Postponement Staging Kitting Configuration FACILITY FOOTPRINT 138 Facilities Worldwide and 20M Sq. Ft. 78 Facilities in North America Network combines dedicated facilities, shared services, and campus environments to leverage space, labor, and systems across multiple customers 4PL & LLP End-to-end global supply chain management Inventory visibility and proactive event management SOLUTIONS ENGINEERING Logistics solution design Network configuration / planning Supply chain analytics
Warehousing and Distribution Services Engineered solution Location analysis/facility sizing and design Full service distribution and e- fulfillment Pick, pack and ship/ Value added services Dedicated and multi-user facilities Vendor managed inventory Cross-docking Finished goods / service parts Returns management B2B & B2C services
David Parks FedEx Trade Networks Trade Services, Inc.
FedEx Trade Networks Overview FedEx Trade Networks is a wholly-owned subsidiary of FedEx Corporation, a $45 billion global transportation company with over 300,000 team members FedEx Trade Networks is the FedEx global freight forwarding and customs brokerage company Headquarters: 6075 Poplar Ave; Memphis, Tennessee 38119 USA Regional Headquarters: Hong Kong, Amsterdam, Toronto and Miami Areas served: FedEx Trade Networks covers 95% of global GDP through company owned offices and regional service providers More than 4,600 employees Founded in 2000 ftn.fedex.com
FedEx Trade Networks Portfolio International ocean freight forwarding International air freight forwarding Customs brokerage Global Order Logistics purchase order and vendor management Cargo insurance arrangements Distribution Surface transportation highway and rail Trade & Customs Advisory Services (TCAS) WorldTariff
FedEx Trade Networks Trade Services, Inc. Subsidiary of FedEx Trade Networks consisting of two teams WorldTariff Data Services Purveyors of duty, tax and other regulatory data Fluent in over 20 languages E-commerce Support Team Providing pre-classification, restricted commodity information, duty and tax support and more to the international E-commerce community Trade & Customs Advisory Services (TCAS) International Regulatory Advice Global scope Resources available in over 200 countries
Bruce Welty Quiet Logistics
Quiet Logistics is an E-commerce Enabler for Premium Apparel and Accessories Brands Overview Founded: 2009 Headquarters: Andover, MA Facilities: 4 totaling 1.3 MM SF 2 Lines of Business 3 P F M S A -3 rd Party Fulfillment ( 3PF ) - Own and Operate multi-tenant warehouses ( QuietCenters ) - Managed Services Agreement ( MSA ) - Design-and-Build QuietCenters for clients to own [and operate] 13
E-commerce Customers Mindset Overview
International E-commerce Customer Mindset 24 hours a day, 7 days a week, 365 days a year Who and what is prohibited where Growth, growth and growth High value vs. low value Information and customer service Before and after purchase
Fulfillment is Crucial Moment-of-Truth (accuracy, speed, presentation) High CapEx/Fixed-Cost commitment 50:50 Store/Web Split (vs. ~6% now) Fulfillment Center Geographical considerations Near buyers with low $NNN Is Same Day real? Next Day is! Tradeoff : # Facilities vs Amount of Inventory Luxury is confined, Commodities are distributed GROUND Hubs! Abundant Labor 16
Is the US Bringing Manufacturing Jobs Home? 17
What s Driving Our Customers Continued rise in e-commerce sales Advances in IT and mobile devices On-line consumers will increase their spending 62% by 2016 Customers are requiring to be serviced through Omni channel sources At retail locations and through e- fulfillment Rise in Amazon has led traditional brick and mortar retailers to reduce physical storefronts Customers still expect to receive same and next day service Source: Forrester, Inc., Q4 2012
E-commerce Customer Mindset Overview Customer Type Innovative new customer (ANKI, Govino.com) Big Box retailers (Target, Wal-mart) Characteristics Start-up mentality Multi-user facilities May start small but requires scalability Traditional large distribution centers Trying to integrate e-fulfillment into current distribution network Major e-tailers (Amazon) More facilities, closer to market demand Same day delivery with high density and high velocity
E-commerce Facilities Must Haves
E-commerce Fulfillment Centers are Different Facility Everything is pickable Vertical/Horizontal Expansion? Cross-Dock? # of Doors? # of Parking Spots? SuperFlat? Temp control Dust Filters Very Clean Paint Floors? High Security at Entry Security Cages Cameras/WIFI/Bluetooth Beacons 21
This is an AMAZON FC 22
Layout & Metrics EQUIPMENT 200 robots 19 stations 5,100 pods 29 chargers SPACE 125k SF robotic 275k SF total INVENTORY 2MM Units Stored 200k SKUs 40-45k Units Outbound/d $5B GMV shipped/yr 67:33 Robotic:Non Storage 90:10 Robotic:Non Activity 23
Where are the customers? Stay Focused Stay Narrow - Specialize 24
E-commerce Facilities Must Haves Secured facilities with enclosed yards Significant number of docks Well lit, high ceilings Robust server rooms Heavy power needs Near UPS/FedEx hubs Location in 24/7 zones Short term (2-5 year lease)
E-commerce Logistics Essentials Full backup generator Two internet cable feeds that are preferably from two different companies Heating, ventilation, and air conditioning that can accommodate 24/7 operation Access to the building 24/7 Good security systems and personnel to handle 24/7 operations
E-commerce Essentials Increased parking ratio Five or six spaces per thousand rentable sq. ft. Significant power requirements Space for team members including working areas, parking lots, etc. Cross-docking capabilities