Average Monthly Unique Visitors: 150,000 Average Page Views Per Visitor: 14 Average Time Spent on Franchise.org: 8 minutes Average Monthly Supplier Profile Searches: 22,000 Total Direct Visits Delivered to Advertisers Websites (2016): 520,000 Number of Leads & Direct Visits (% of Total) for Advertisers vs. Companies with Membership-Only Listings: 92 Overview Reach Franchisors and Franchisees by advertising on Franchise.org. Franchise.org offers visitors the most comprehensive directory of suppliers dedicated to franchising, and it s a proven resource for franchisors and franchisees. The web has created a new class of business people who are savvy and sophisticated when it comes to accessing the latest information to identify the best solutions to fit their unique needs. On Franchise.org, franchisors and franchisees access the resources they to need to assist them in beginning, growing, managing, re-engineering or supporting their businesses. Franchise.org is the only trusted resource that franchise decision makers turn to for solutions to their business needs. Franchise.org Traffic Franchise.org is the oldest and most comprehensive of all the franchising web portals. We have been generating leads for IFA Supplier Forum members since 1993. Franchise.org features more than 650 IFA Supplier Forum members representing 53 different industry sectors from accountants to vehicles. Companies must be members of the International Franchise Association to be listed on Franchise.org, and Franchise.org is the most efficient and cost effective method to reach Franchisors and Franchisees. We worked with IFA s advertising team to create an advertising campaign for our conference held in July, Franchise Operations Performance Summit (OPS). Our ads with IFA played a major part in the event being a sellout before the deadline of our early bird enrollment. When it comes to advertising events, products or services, you want as clear a path to your target audience as possible. IFA s advertising team helped Ingage Consulting refine our message and deliver it to our target audience on a silver platter! Thanks, IFA. Evan Hackel, Ingage Consulting
Advertising DIGITAL SPECIFICATIONS Franchise.org is the world s largest searchable database of business-to-business solution providers dedicated to the franchising business model. Electronic Transmission Email all artwork in a GIF or JPEG file format to your Ad Representative and to the Advertising Coordinator, Sara Williamson, at swilliamson@franchise.org. PROSPECTIVE Franchisors and FRANCHISEES Franchise.org boasts the most useful content anywhere as it includes a vast library of related articles on franchising, useful references and economic statistics on franchising. Franchisors and franchisees visit franchise.org regularly to stay informed on trending topics, and potential regulatory issues that can affect the franchising business model. What s more, Franchise.org goes one step further to assist franchisors and franchisees by listing more than 650 IFA Supplier Forum members representing 53 different industry sectors! Franchisors and franchisees can find business solutions from accountants to vehicles, and everything in between. And because every Supplier on our site is an IFA member, franchisors and franchisees can rest assured that they will be working with a solution oriented provider who is dedicated to franchising. ADVERTISERS Franchise.org advertisers will be getting one of the best values available on the web today. By advertising on Franchise.org, every program advertiser will now be able to promote their brand and opportunities to an average of 150,000+ unique and seriously interested, visitors to the site every month. In addition, franchisors and franchisees know that working with an IFA Supplier Forum member not only supports the companies and people who support franchising, but it also puts someone on their team who fully understands franchising and is able to provide solutions and advice that can be effectively implemented. Enhance your presence on Franchise.org, and highlight your unique solution to franchise professionals who are seeking your assistance! Files Needed SUPPLIER Enhanced Company Profile: Banner (Max file size 50K): 940w x 350h pixels 4 Images: 300w x 250h pixels Text: Up to 300-350 words (Microsoft Word Document) Logo: 100w x 100h pixels Category Logo: Logo: 90w x 65h pixels Run of Site Logo: Image: 120w x 60h pixels Rotating Banners (Max file size 50K): Banner: 300w x 250h pixels Banner: 160w x 600h pixels Banner: 728w x 90h pixels Banner: 300w x 600h pixels Home Page Centerpiece Advertorial: Logo: 170w x175h pixels Text: Up to 50-55 words (Microsoft Word Document) Banner (Max file size 50K): 300w x 250h pixels
Package Summary PREMIUM PACKAGE 1. Premium Category Logo & Listing Includes a direct link to advertiser s website 3. Run of Site Banner (rotating) 120w x 60h pixels 4. Run of Site Logo (rotating) 120w x 60h pixels 5. Run of Site Banner 300w x 600h pixels 6. IFA Event s Page Banner (rotating) 160w x 600h pixels 7. IFA Event s Page Banner (rotating) 728w x 90h pixels 8. Popular Supplier Text Link (rotating) 9. Supplier Homepage Centerpiece Advertorial 1 week per 6 month contract 10. Color Jumbo Logo placement in the next two Franchise Opportunities Guides and Supplier Source Book $550 per month * Minimum 6-month contract PRIORITY PACKAGE 1. Featured Category Logo & Listing Includes a direct link to advertiser s website 3. Run of Site Logo (rotating) 120w x 60h pixels 4. Popular Supplier Text Link (rotating) 5. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book $350 per month * Minimum 6-month contract SUPPLIER VALUE PACKAGE 1. Featured Category Logo & Listing Includes a direct link to advertiser s website 3. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book $2,350 per year * Billed in 3 installments A LA CARTE OPTIONS A. Featured Category Logo & Listing $1,200 12 months B. Supplier Homepage Centerpiece Advertorial $500 One week continuous placement C. Enhanced Company Profile $1,500 12 months D. Run of Site Banner 300w x 250h pixels $400 One month
Premium Package 1 Premium Category Logo & Listing Package Includes: 1. Premium Category Logo & Listing Includes a direct link to advertiser s website 3. Run of Site Banner (rotating) 300w x 250h pixels 300w x 600h pixels 4. Run of Site Logo (rotating) 120w x 60h pixels 5. Popular Supplier Text Link (rotating) 6. IFA Event s Page Banner (rotating) 160w x 600h pixels 7. IFA Event s Page Banner (rotating) 728w x 90h pixels 8. Supplier Homepage Centerpiece Advertorial 1 week per 6 month contract 9. Color Jumbo Logo placement in the next two Franchise Opportunities Guides and Supplier Source Book $550 per month * Minimum 6-month contract 2 Enhanced Company Profile Great Exposure, Great Value!
2017 IFA MEDIA KIT Premium Package (Continued) 3 5 Run of Site Banner (rotating, 300x250) Run of Site Banner (300x600) 4 Run of Site Logo (rotating, 120x60) 6 Popular Supplier Text Link (rotating)
2017 IFA MEDIA KIT Premium Package (Continued) 7 IFA Events Page Banner (rotating, 160x600) 9 Supplier Homepage Centerpiece Advertorial 8 IFA Events Page Banner (rotating, 728x90) 10 Color Jumbo Logo placements in the next two Franchise Opportunties Guides and Supplier Source Book SAMPLE Great Exposure, Great Value!
Priority Package Package Includes: 1 Featured Category Logo & Listing 1. Featured Category Logo & Listing Includes a direct link to advertiser s website 3. Run of Site Logo (rotating) 120w x 60h pixels 4. Popular Supplier Text Link (rotating) 5. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book 2 Enhanced Company Profile $350 per month * Minimum 6-month contract Online display advertising has shown a notable increase in 2016. 1 Franchise.org offers a variety of options to showcase your brand and increase exposure. Contact your IFA ad representative today! 1 Source: Kantar Media Great Exposure, Great Value!
2017 IFA MEDIA KIT Priority Package (Continued) 3 Run of Site Logo (rotating, 120x60) 5 Color Jumbo Logo placements in the next two Franchise Opportunties Guides and Supplier Source Book SAMPLE 4 Popular Supplier Text Link (rotating)
Supplier Value Package 2 Enhanced Company Profile Package Includes: 1. Featured Category Logo & Listing Includes a direct link to advertiser s website 3. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book $2,350 per year * Billed in 3 installments 1 Featured Category Logo & Listing 3 Standard Color Logo placements in the next two Franchise Opportunties Guides SAMPLE
2017 IFA MEDIA KIT A Featured Category Logo & Listing C Enhanced Company Profile A La Carte Options A. Featured Category Logo & Listing $1,200 12 months B. Supplier Homepage Centerpiece Advertorial $500 One week continuous placement C. Enhanced Company Profile $1,500 12 months D. Run of Site Banner 300w x 250h pixels $400 One month B Supplier Homepage Centerpiece Advertorial D Run of Site Banner (300 x 250) Great Exposure, Great Value!
Franchise.org 2017 IFA MEDIA KIT Regional Advertising Managers Locate your state below to find your advertising manager who can secure future success for your company on Franchise.org. Contact Greg Cook Vice President, Advertising & Strategic Partnerships gcook@franchise.org 202.662.0791 Contact Kelley Class Senior Regional Advertising Manager kclass@franchise.org 202.662.0795 International Members Contact Carly Wooley Senior Regional Advertising Manager cwooley@franchise.org 202.662.0788 WASHINGTON MONTANA NORTH DAKOTA OREGON MINNESOTA MAINE IDAHO WYOMING SOUTH DAKOTA WISCONSIN MICHIGAN VT NH NEBRASKA IOWA NEW YORK MASS CONN RI NEVADA UTAH KANSAS MISSOURI ILLINOIS INDIANA OHIO PENNSYLVANIA DC NEW JERSEY DELAWARE MARYLAND WEST VIRGINIA VIRGINIA CALIFORNIA KENTUCKY COLORADO NORTH CAROLINA TENNESSEE ARIZONA NEW MEXICO OKLAHOMA ARKANSAS SOUTH CAROLINA ALABAMA GEORGIA TEXAS LOUISIANA MISSISSIPPI HAWAII 0 200 Miles FLORIDA ALASKA 0 600 Miles International Members