ONLINE RATE CARD 2018 www.meininger.de. Page 01
www.meininger.de ONLINE PROFILE Since 2015, MEININGER ONLINE has shown concentrated expertise: All the publications are united in an Internet presence, yet present themselves individually on their editorial page. Cutting-edge releases from various aspects of the wine and beverage industry are accompanied by tastings and results of our (inter) national competitions. Qualified contacts are reached by the MEININGER B2B newsletter and other themed newsletters. The ever-growing social reach of the MEININGER social media channels is an additional communication path for editorial issues and promotions. ONLINE RATE CARD 2018 online@meininger.de Page 02
www.meininger.de CONTENTS 04 User data 05 Online 07 Newsletter 09 Jobs 10 Advertorials 11 App 12 Publisher s Details All information can be accessed online: www.meininger.de/onlinepromotion Page 03
www.meininger.de USER DATA www.meininger.de USER DATA ONLINE * Visits: 92.000 Unique Users: 72.000 Page Impressions: 265.000 NEWSLETTER Subscribers: 24.500 Target group: decision-makers & specialists SOCIAL MEDIA Facebook: 2.500 Likes Ø User range: 3.000 * Average monthly values: January - June 2017. Current reports are available on request. Page 04
www.meininger.de ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER FULL BANNER CONTENT AD MEDIUM RECTANGLE FULL BANNER Prominent position at the top of the page CONTENT AD Directly under the news MEDIUM RECTANGLE Between the themed blocks on every page Page 05
www.meininger.de ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER CONTENT AD MEDIUM RECTANGLE Prominent position at the top of the page 468 x 60 px 4 weeks: 1.050 EUR Directly under the news and articles 600 x 150 px 4 weeks: 850 EUR Between the themed blocks on every page 300 x 250 px 4 weeks: 750 EUR Your online ad will appear on www.meininger.de on the frontpage, in the tasting area, job market and all the other pages, except for the specific editorial sites. For these, other conditions apply (see the specific rate cards). Maximum in a three-way rotation. Data delivery gif, jpg, swf (flash); ad tags possible static or animated file size: max. 50 kb Specify link URL with https Upload data at: www.meininger.de/banner For questions, simply send us an email to: online@meininger.de CONTENT AD has the same format, both on the website and in the newsletter. Book parallel in both channels at a discounted price. Page 06
www.meininger.de NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL CONTENT AD MEDIUM RECTANGLE SMALL CONTENT AD CONTENT AD Between the news content and job teasers MEDIUM RECTANGLE SMALL On the right next to the top news (only visible on the web, not mobile) TEXT DISPLAY TEXT-TYPE AD In a news format Page 07
www.meininger.de NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news CONTENT AD Between the news content 600 x 150 px 4 weeks: 800 EUR 1 quarter: 1.995 EUR MEDIUM RECTANGLE SMALL On the right next to the top news 150 x 125 px 4 weeks: 500 EUR 1 quarter: 1.200 EUR TEXT-TYPE AD In a news format 200 characters (including spaces) 4 weeks: 250 EUR 1 quarter: 600 EUR The MEININGER B2B newsletter is sent to 26,000 recipients between once to several times a week. Use this effective marketing channel for your advertising campaigns and catch the attention of decision-makers, and those who take part in making decisions, from production, trade and gastronomy. Data delivery jpg, gif * specify link URL with https data size: max. 50 kb Upload data at: www.meininger.de/banner For questions, simply send us an email to: online@meininger.de Other specific themed newsletters and information at: www.meininger.de/newsletter * Notice on GIF delivery: Some mail servers block animations and only show the first frame (picture). Our recommendation: Give the design of your first frame (picture) as much impact as possible. Page 08
www.meininger.de JOBS www.meiningers-stellenmarkt.de In the MEININGER ONLINE job market, you will find regular updates on job vacancies and opportunities for professionals and executives, as well as expert support in the wine and beverage industry. BASIC AD Detailed description text Company logo PDF Highlighted presentation Additional promotion on Facebook Teased in the newsletter 4 weeks: 850 EUR CIPHER AD Replies to keyed ads will be redirected Contact details are not made public Detailed description text PDF Highlighted presentation Additional promotion on Facebook Teased in the newsletter 4 weeks: 850 EUR FREE AD Text with 350 characters (including spaces) 2 weeks: free An extension of the booking period is possible upon request. Benefit twice: As of 1/4 page display size in the printed edition, your advertisement will also appear online! Upload data at: www.meininger.de/stellenmarkt/anzeigenpakete Further information at: www.meiningers-stellenmarkt.de BENEFIT TWICE by placing print + online! Page 09
www.meininger.de ADVERTORIALS www.meininger.de/advertorials ADVERTORIALS The editorial advertorial can optimally convey a variety of product information. The visitor/reader sees your message - marked as an advertorial - within the editorial environment. TOP NEWS NEWS Additional promotion on Facebook and twitter 2 500 characters (including spaces) Term: permanently online (or until revoked) Book online at www.meininger.de/advertorials NEWS ADVERTORIAL NEWS ADVERTORIALS Your image driver online Full Service You just deliver the basic information (raw text, images). Text and image processing, as well as the layout, is realised by the editorial and graphics office. The co-ordination and release follow upon agreement. 1.500 EUR Self Service You deliver the complete content in text and images. Publication takes place via our online department. 1.000 EUR Book an advertisement at the same time, thus directing your potential customers directly to the advertorial. (Banner linked to advertorial) Benefit twice here: Combination deals in print + online are available. Page 10
www.meininger.de APPS Have the MEININGER Magazines on hand - always and everywhere THE MEININGER & WBI APPS The MEININGER apps are available in the App Store, Google Play Store and are compatible as a browser app and with any mobile device. If you have booked a print advertisement in one of our magazines, you can offer your potential customers added value by enriching the display in the multimedia display app. The apps offer you the following options for your advertisement: Links: URL to a website or a YouTube video Images: jpg, png, 72 dpi, resolution 1536 x 2048 px Links to Google Maps: Complete address Audio files: mp3 Formatted texts: 1 000 characters (including spaces), doc/docx Emails: Email address Term: permanently online Requirement: The booking of an advertisement in a printed edition. 100 EUR per link More informations about our MEININGER Apps: www.meininger.de/app Page 11
www.meininger.de PUBLISHER S DETAILS PUBLISHER MEININGER VERLAG GmbH Maximilianstr. 7-17 D-67433 Neustadt Tel: +49 (0)6321 8908-0 online@meininger.de BANK DETAILS Sparkasse Rhein-Haardt Account number: 1 926 146, BLZ 546 512 40 IBAN: DE 22 5465 1240 0001 9261 46 BIC: MALA DE 51DKH TERMS OF PAYMENT Payable without deduction. 2 % discount for repayment or payment by direct debit. All prices include VAT. Terms and conditions: www.meininger.de/agb DIRECTOR OF ADVERTISING SALES Ralf Clemens clemens@meininger.de Tel: +49 (0)6321 8908-81 ALTERNATE DIRECTOR OF ADVERTISING SALES Jutta Huhn huhn@meininger.de Tel.: +49 (0)6321 8908-91 SECRETARIAT Silke Geiger geiger@meininger.de Tel. +49 (0)6321 8908-49 MEDIA CONSULTANT Jörg Sievers sievers@meininger.de Tel.: +49 (0)6321 8908-67 MEDIA CONSULTANT Susanne Kleber kleber@meininger.de Tel: +49 (0)6321 8908-66 MEDIA CONSULTANT Sarah Wacker wacker@meininger.de Tel: +49 (0)6321 8908-53 MEDIA CONSULTANT Charlotte Balonier balonier@meininger.de Tel: +49 (0)6321 8908-40 PROCESSING TIME Please allow for a one-week lead time when booking and delivering the data. DISCOUNT & PAYMENT There is a 15 % agency commission when billing via a personnel consulting or advertising agency. DATA DELIVERY www.meininger.de/onlinepromotion When sending larger quantities of data, we recommend the www.wetransfer.com service. With the transmission of the files (text, image, sound), you confirm that all the files are free of third party rights and that these may be published for your commissioned advertisement. All information can be accessed online: www.meininger.de/onlinepromotion Page 12
www.meininger.de EXAMPLES ONLINE NEWSLETTER Page 13
www.meininger.de EXAMPLES JOBS CLASSIFIEDS Page 14
www.meininger.de EXAMPLES ADVERTORIALS PRODUCTS Veltins überrascht mit neuem Sortiment Page 15
www.meininger.de EXAMPLES MEININGER APPS Page 16
www.meininger.de ONLINE RATE CARD BANNER JOBS ADVERTORIALS NEWSLETTER MEININGER APPS Page 17