Pfizer Sign Standards

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Pfizer Branding Guidelines Header Pfizer Sign Standards Version 1.11 September 2012 Copyright 2012 Pfizer. All rights reserved. 1

Why a strong brand is important Pfizer is driven by a clear purpose: Working together for a healthier world. Living our Purpose means that across the Pfizer organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort applies to everything we do from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications. This document was developed to help us work together to build consistent, branded communications that collectively build Pfizer s reputation in the communities we serve. Using these guidelines will enable us to create materials that speak to specific audiences while maintaining one, unified voice. Together, we can contribute to Pfizer s reputation as a leader in global health and well-being 2

Brand management Who to ask: Chau Zusi Director Policy, External Affairs & Communications (PEAC) 235 East 42nd Street New York, NY 10017 212.733.2185 For guidance, contact the Corporate Brand Identity Group: brandid@pfizer.com Where to find resources: id.pfizer.com 3

The Pfizer Signage primary typeface Pfizer s primary typeface is FS Albert. A modern, flexible, easy to read, open, and accessible font, FS Albert is uniquely suited for a wide range of visual communications. FS Albert is used in all signs in Extra Bold and Light. Purchasing the font Pfizer does not own a company-wide license for FS Albert, and international copyright law forbids us from sharing the font both internally and externally. If you are a colleague or vendor who needs to use FS Albert, a license can be purchased from: (http://www.fontsmith.com) FS Albert Light FS Albert Extra Bold 4

Illuminated Wall Signs Illuminated Logo Wall Sign 5

Non-Illuminated Wall Signs ROUTED OUT TO SHOW WALL BEHIND SIGN ROUTED OUT TO SHOW WALL BEHIND SIGN Non-Illuminated Logo Wall Sign Ensure good contrast between wall and logo Ensure good contrast between wall and logo 6

Horizontal Monument Size Relationship When building a horizontal monument, observe the size relationships shown here. 7

Illuminated Horizontal Low Monument Logo Only Logo with Name and Address Logo with Address Only 8

Illuminated Horizontal Low Monument Logo Only Logo with Name and Address Logo with Address Only 9

Illuminated Horizontal Low Monument Logo Only Logo with Name and Address Logo with Address Only 10

Illuminated Horizontal Monument Logo Only Logo with Name and Address Logo with Address Only 11

Illuminated Horizontal Monument Logo Only Logo with Name and Address Logo with Address Only 12

Illuminated Horizontal Monument Logo Only Logo with Name and Address Logo with Address Only 13

Vertical Monument Size Relationship When building a vertical monument, observe the size relationships shown here. Margin = P in logo Font size for secondary text = x height of type in logo 1/8 height of sign for logo size 1/5 height of sign to define white space Pharmath Pfizer Logo is centered vertically in white area 12345 Pharmatherapeutics Research Group 14

Illuminated Vertical Monument 15

Non-Illuminated Directional Logo Only Logo Only Logo with Name and Address Logo with Name and Address 16

Non-Illuminated Wall Sign 17

Video Conference Wall Signs 18

Door & Window Vinyl When applying vinyl to doors and windows, observe the size relationships and proper color shown here. 3M Dusted Crystal #7725-31 (US) #7725-314(EU) Vinyl Logo & Safety Dots Safety Dots Vinyl Logo 3M Matte Vinyl White #7725-20 (US) #100-20(EU) Vinyl Logo & Safety Dots Safety Dots Vinyl Logo 3M Matte Vinyl Blue PMS # Process Blue C Vinyl Logo & Safety Dots Safety Dots Vinyl Logo 19

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