ACCTV Media Kit 2017/18
Want to reach people that hold the good as something of high-value? Imagine getting your product or brand story to hundreds of thousands of Australians across a modern national broadcast and on-demand multi-screen media platform. ACCTV is an Australian-based, Video on Demand (VOD) and Linear Subscription TV broadcast entertainment channel that reaches approximately 490,000 viewers per month. ACCTV offers a vast array of quality, relevant programming. All of our programs are family friendly and support Christian values. ACCTV delivers a wide range of movies, popular TV series, teaching programs, kids shows, documentaries and much more. ACCTV aims to inspire, to offer hope and to celebrate story on any screen, anytime and anywhere. We love good TV.
Contents 1 2 3 4 5 6 7 8 Reflection Distinctives Our Audience Our Reach Why ACCTV? Looking Ahead Advertising Bookings
Mike Jeffs, Founder We ve had our biggest year yet. We saw growth that nobody could have predicted and reach that surpassed our expectations. While it was an impressive year, it doesn t stop here. As ACCTV continues to grow, we want to focus on bringing our viewers more. We want to acquire better content based on what people are watching. We want to get to know our audience better. We want this to be YOUR channel.
Distinctives About the Good - Focus on values that promote love. Accessible - Provide fresh programming through ACCTV Now. Australian - Develop good content with a distinct Aussie flavour. Christian - Not a religious channel but take a Biblical worldview. Story Based - Curate stories about hope, love and the things God is up to in the world. Opposite Spirit - Present a different response to the world. Positive - Foster an encouraging and uplifting environment. Safe - Provide wholesome viewing for all ages. Family Oriented - Cater for something everyone in the family can enjoy. No Soliciting - Restrictions on asking for donations on air. Better Value - Only one ad play per insertion.
Our Audience Meet Sarah Sarah is a 35 year old mum whose day revolves around juggling three kids, their evergrowing list of activities, her home-business selling jewellery on Etsy, and their dog, Sparky. Sarah s husband is very hands on around the house. He knows right when he walks in the door shortly after 5pm, it s Sarah s time to get things going in the kitchen before the children get hangry. Sarah enjoys this time in the kitchen as a creative outlet to make a delicious, healthy meal the family can enjoy together. Since the kids are all under the age of 10, bedtime can be hectic, but once they re asleep, Sarah and her husband enjoy crashing in front of the TV and catching up on their favourite TV-show, When Calls the Heart. They re planning a family overseas holiday, which Sarah is excited about because she hasn t travelled since having kids. Sarah tries to get to bed early, especially when she is rostered to volunteer at church at the kids Gymbaroo the next day. Meet John John is a 40 year old dad who works 9-5 in the city to provide for his family. After a long day at work, John tries his best to make time for himself while also helping with household chores. He s currently fixing the old deck with the hope of being able to sell the family home, so they can upgrade to a new property closer to his work. On the weekends when John isn t doing house renovations or coaching his son s soccer team, his family s favourite thing to is go on hikes. They also love taking family bike rides together when the weather is nice. John enjoys getting together with other men in his local neighbourhood to watch the big footy matches. Every now and then John and his wife love to escape to the cinema, providing they re able to find a friend from their church to volunteer to babysit. John is also a bit of a musician and plays bass guitar every other weekend in the church band.
Our Reach 4 9 0 k Monthly viewers 60% of people on the website are new. 3.1 Views/Viewer/Month 62 Average duration per view (in minutes) Movies, Teaching and Popular Series are the most watched. 51% of viewers watch programs on VOD versus broadcast. Dramatic social media growth 58% of viewers watch programs on mobile and tablet.
Why ACCTV? ACCTV is unlike any other channel in Australia, and here s why. We have... Hit shows that bring viewers back. Broadcast and on demand services. A network that is trustworthy. State based and national advertising packages. An audience full of influencers and families. A channel characterised by strength. Solid contributors who advocate for ACCTV. An audience comprised of mid-high income earners. A continuing trajectory of dramatic growth. A voice to thousands of the kinds of people you want to reach.
Stuart Harris, General Manager Now it s about leveraging the momentum that we ve generated and fulfilling our mission to inspire Australians with the good news of Jesus through engaging television. It s not so much about building a new widget but about using our new platforms to bring good tv to more people than ever before.
Advertising Rates/Packages Broadcast (Bonus: VOD) VOD
Bookings YOUR DETAILS ADVERTISER CONTACT NAME POSITION/TITLE ADDRESS PHONE EMAIL ADVERTISEMENT TV Ad is to be produced by ACCTV Option 1: Supplied graphics, V.O and music bed (no live action) - $800 Option 1 Available free of charge with any advertising campaign $8,000+ Option 2: Supplied graphics, V.O, live action and music bed - $1,500 Option 2 Available free of charge with any advertising campaign $15,000+ TV Ad is to be supplied by: PRODUCER NAME CONTACT NAME PHONE EMAIL CONTRACTS Broadcast Demographics Men s/dad s - Number of months Women s/mum s - Number of months Senior - Number of months Kid s/youth - Number of months Family - Number of months Gen Y - Number of months VOD Up to 20 available/package National - Quantity NSW - Quantity QLD - Quantity VIC - Quantity Number of months Number of months Number of months Number of months I declare that I have the authority to book an advertisement and/or commit to the specifiec contract on ACCTV and I hereby agree to the advertising terms and conditions for ACCTV. Name Signature Date Note: All advertisement is subject to ACCTV approval and prices are subject to change. PO BOX 6032, Maroochydore Qld 4558 advertising@acctv.com.au
ACCTV Media Kit 2017/2018 Download a copy of this booklet at acc.tv/advertising