Canadian Sport Tourism Alliance 2013 Congress Ottawa
Why? Enhance brand, reduce risks Sport Tourism has a role to play Good business sense, Good common sense Reduce negative impacts & create positive benefits for: Event organizers Participants Host region Sport Communities
New Sustainable Event Standards Accountable for whole event life cycle Ethical & transparent Accessible & inclusive Safe & secure Minimize negative impacts Maximize positive benefits environmentally, socially & economically Responsible sourcing Excellent customer/client experience Inspire sustainable behaviour & healthy living Leave a positive legacy
CSTA SSET Scope 1. Sustainability Commitment, Strategy & Scope 2. Management 3. Site Selection & Construction 4. Venue, facilities & office management 5. Social inclusion, community& supply chain 6. Transportation & Accommodation 7. Catering, Food & Beverage 8. Marketing & Communications 9. Athlete & Public Engagement 10. Legacy Planning
CSTA SSET Process e.g. Transportation
1. Create a Sustainability Commitment, Strategy & Plan Commit to a sustainable sport event Endorse & communicate it Be accountable for: low-footprint, low-carbon, low/zero waste socially inclusive, accessible, ethical Innovative and economical goals Legacies Commonwealth Games 2014 Canada Winter Games 2013, 2015
We all strive for excellence! Excellence in sport and sport event Advancing sport and health goals Enhancing urban development, tourism and brand Profitability and economic impact Public support Responsible hosting - environmentally, socially and economically Prince George
Sport & Healthy Living
2. Management Designate a leader and team Establish a way to work together Set measurable sustainability objectives and targets
3. Site Selection and Construction Choose or create accessible sporting venues with minimal ecological footprint Choose existing sites and venues Consider temporary or portable infrastructure Build with smart technology and for multipurpose Respect local culture and heritage
Existing, new, enhanced
4. Venue, Facilities and Office Management Manage operations responsibly Focus on air, land, water and biodiversity; low-waste & emissions Event wide and Venue Environmental management operation plans target:
5. Social Inclusion & Supply Chain Recruit from local community Enable accessibility and diversity Engage sponsors to help achieve sustainable event goals Seek opportunities for collaboration, partnerships and support
Supply Chain Economic Development Partnerships Purchase locally Enable women-owned, Aboriginal, local enterprises Track and report Permanent establishment of national Major Events Supplier Database Establishment of Supplier Diversity Working Group (Vancouver) Advancement of Supplier Diversity in private and public procurement
5. Supply Chain Involve community and supply chain Create Sustainable Sourcing Policy Source locally; regionally Target small business; Diversity Partner with local economic development, chambers of commerce Asset donation
Major Events Supplier Database: One Stop Shop Women s Enterprise Centre Dynamic Search Opportunity posting Live, multilingual response team Nationwide network
6. Transportation and Accommodation Favour green fleets, public transportation and accommodation Clean fuel/energy and vehicles Public transit encourage modal shift Environmentally and socially responsible hotels and hospitality
7. Catering, Food & Beverage Source with health, cultural, waste management & local community in mind
8 Marketing and Communications Promote sustainability internally and externally Raising profile of sport event with key stakeholders Branding & storytelling Recognize champions heroes, volunteers
9. Athlete & Public Engagement Call to Action: Inspire, engage and recognise athlete and public engagement
10- Legacy Planning Hard and soft legacies Infrastructure, innovations Inspiration, partnerships, new behavior knowledge transfer
Success Factors Start early Collaborate, partner Focus on a few key things Engage sponsors & supply chain Create small contracts: unbundle large contracts Develop and use practical tools Track, report, check and review Recognize and celebrate
Thank you! Merci! ann@annduffygroup.com