th 9edition! Grocery retail in Poland 2011 Market analysis and development forecasts for 2012-2014 Publications date: Q4 2011 Language: Polish, English
Word from the author 2011 has been another year of takeovers, changing the power balance of the market, as well as development of private labels entering new market segments and players portfolios. Discount stores remain the leading segment in terms of growth change, mainly owing to the expansion and results of the market leader Biedronka. Despite a further decrease in the importance of small grocery stores, which have been losing shares in favour of modern channels of distribution, chains of small stores are growing dynamically, especially stores in the convenience segment and franchises. Dominika Kubacka, Retail market Analyst Report description Grocery Retail in Poland 2011 describes the condition of the whole market for the ninth year running. It includes development forecasts for 2012-2014 prepared by PMR s analyst team. The report presents a comprehensive image of the retail market in Poland in the context of the country s economy. It covers a number of issues from retail sales and trade infrastructure in Poland, to value of the grocery market and its segments, to the overview of individual distribution channels and key players. Moreover, the study contains detailed profiles of over 50 leading firms and chains operating on the Polish retail grocery market. 2
Key summary list: 20 top players on the grocery market largest chains and chains with most stores in each market segment retail outlets by province, by commercial space, by source of capital major takeovers on the market leading grocery companies and formats in which they operate largest franchise and agency chains in Poland grocery chains outlays on TV advertising most popular grocery chains according to PMR s survey from October 2011. What questions does the report answer? What was the scale of the economic slowdown in the retail sector in Poland and its individual segments? Which players have gained or lost market shares in 2011? What are the most recent changes on the market acquisitions, new players/chains on the market, shopping habits of consumers? What are the plans of companies? What areas are they investing in? Which sectors are growing the fastest? Is the number of grocery stores falling? How is each segment and chain developing? What are the prospects for the growth of the grocery market and its individual segments? Forecasts for 2012-2014. Findings of PMR s own survey: in which grocery stores do consumers shop most often? How often do they shop in large hypermarkets? What determines their grocery shopping decisions? Do they buy groceries online and how often? 3
Report is a source of valuable information when: entering the grocery market, looking for objects to acquire analysing investment opportunities and profitability on the Polish market starting/expanding activity in retail service sectors cooperating with retail chains in the area of private labels investigating competitors estimating the potential of the grocery product market and its individual segments assessing achieved results against the market indentifying changes on the market in terms of strategies used by retailers, consumer habits etc. planning strategic development of a company in the area of distribution forecasting and budgeting of sales. Prices & licences... and in many other daily business situations. Language / Licence Single 5 Users Corporate Global English/Polish 1700 2550 3400 4250 English and Polish 2380 3570 4760 5950 Selected PMR clients: 4
081111 PMR MarketInsight Methodology This report was prepared using PMR MarketInsight methodology developed by PMR which assists in the complex preparation of industry reports. About PMR Read more about PMR MarketInsight» PMR Publications (www.pmrpublications.com) provides reliable market intelligence for business professionals and analyse the business climate in particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. PMR Publications offers both free and paid subscription newsletters, internet news portals, and in-depth reports. PMR Publications is part of PMR (www.pmrcorporate.com) a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR key areas of operation include consultancy (through PMR Consulting) and market research (through PMR Research). PMR Ltd. Sp. z o.o., ul. Dekerta 24, 30-703 Krakow, Poland tel. /48/ 12 618 90 30, fax /48/ 12 618 90 08, moreinfo@pmrcorporate.com