Oracle's Cloud Strategie für den Geschäftserfolg Alles Neue von der OOW

Oracle's Cloud Strategie für den Geschäftserfolg Alles Neue von der OOW Matthias Weiss Direktor Mittelstand Technologie Oracle Deutschland B.V. & Co. KG

Agenda 1 2 3 4 5 6 Digital Transformation and CEO requirements Oracle Open World 2016 Cloud Strategy IaaS Oracle s cloud focus at San Francisco SaaS More important for a cloud strategy than ever PaaS A personal selection of services Surprise Copyright 2016, Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2016, Oracle and/or its affiliates. All rights reserved.

Record Digital Download Industry Printing Web Publishing Press / Apps Postal Email Services Digital Photo Camera Film Traditional Digital Currency Copyright 2016, Oracle and/or its affiliates. All rights reserved.

CEO Priorities: Managing For Growth And Cost Savings Gain Share Take share in existing markets by: Understanding and interacting with customers better Innovating products and processes Lower Spend Increase earnings by: Eliminating inefficiencies Automating processes and improving productivity Need To Act Quickly Average CEO Tenure has Declined to 18 QTRs (4,5 years)

CEO Realities Need to Gain Share, but Revenue growth is difficult to achieve Consumers are more sophisticated Consumers are innovating more than ever Need to Lower Cost, but 80% of corporate IT budgets spent on maintenance Board requirements to spend on security, compliance and regulatory Consumers are more demanding than ever Age of our Current IT is Old Status Quo of Current IT Not Equipped to Execute This Strategy

Infrastructure As A Service

Oracle Cloud: Compute IaaS Bare Metal Elastic Compute Container Service Ravello Dedicated Compute Engineered Systems Hypervisor Hardware Physical Servers & Storage Core Data Center & Access Network Data Center Regions & Availability Domains

Oracle Cloud: Storage IaaS Local NVMe Block Object Archive File & DB Backup Storage Cloud Software Appliance Hardware Physical Servers & Storage Core Data Center & Access Network Data Center Regions & Availability Domains POSIX NFS SMB, NAS WebDav

Cloud 2016 IaaS: Announcing Gen 2 Infrastructure Fast Network, High Availability, Fault Isolation & Fault Tolerance Region Availability Domain 1 Three completely fault-independent availability domains (AD) Ultra low latency and high bandwidth between ADs Highly available infrastructure for mission critical workloads Availability Domain 2 Availability Domain 3 Bandwidth Latency 10 Gb/s < 100µs Between hosts in an AD 1 Tb/s < 5ms Between ADs in a Region Copyright 2016, Oracle and/or its affiliates. All rights reserved. 12

Cloud 2016 IaaS: Regions Worldwide Low Latency High Bandwidth Access and Catastrophic Disaster Recovery Availability Domain 2 Region Availability Domain 1 Availability Domain 3 Bandwidth Latency 100s Gb/s < 100ms Between Regions Region Region Availability Domain 1 Availability Domain 2 Region Availability Domain 1 Availability Domain 3 Availability Domain 2 Availability Domain 3 Low Latency and High Bandwidth Network between Regions Copyright 2016, Oracle and/or its affiliates. All rights reserved. 13

Oracle Cloud: Regions US West US Central US East US Gov US DOD US HIPAA UK North UK South UK Gov EU Germany West US PCI ANZ Central ANZ Central Singapore China Japan East Japan South Brazil Middle East Canada

Cloud 2016 IaaS: Gen2 Lower Cost & Faster than AWS Metric Oracle Cloud Dense IO Shape Amazon Cloud I2 8X Large Oracle Advantage Cores 36 16 2.25X D-RAM 512 GB 244 GB 2X SSD Storage 28.8 TB 6.4 TB 4.5X Capacity 11.5X IOPs Price $5.40 Per Hour $6.82 Per Hour 1.2X Pay 20% Less 11.5 Times Faster than Amazon s Fastest Copyright 2016, Oracle and/or its affiliates. All rights reserved. 15

Software As A Service

Adaptive Intelligent Offers Drive higher revenue, improve conversion and lift Adaptive Intelligent Actions Build stronger portfolios and trusted relationships Adaptive Intelligent Candidate Experience Identify best-fit candidates in the shortest time Adaptive Intelligent Discounts Optimize working capital and balance costs Adaptive Intelligent Planning & Bidding Find most cost effective freight capacity at the best price The above is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle Corporation.

Incomplete View of Your Customer with 1 st -Party Data Only 1 st -Party Data? Commerce Site Profile Site Purchase History Website Browse Info Mailing Address

More Accurate, Contextual View with 3 rd -Party, Web-Scale Data 1 st -Party Data Commerce Site Profile Site Purchase History 3 rd -Party Data Behavior Demographics Weather Social Website Browse Info Mailing Address Psychographics Offline/Online Purchases

Adaptive Intelligent Offers Architecture Web Email Chat Bot Applications Clickstreams Real-Time Offers Clickstreams Content and Image Storage DELETE POST REST Services GET PUT Adaptive Intelligent Offers Real-Time Offer Processing (ms) Embedded Web-Scale 3 rd - Party Data REST Data Sync Cloud Commerce Marketing Cloud Batch and Streaming

Platform As A Service Database, Middleware, Analytics, Integration

2015 Cloud Platform Compatibility, Migration & Coexistence Same Software On-Premise and in Cloud On Premises Oracle Public Cloud Application and Data Portability C Licensed software Your choice of hardware Managed by you Subscription service Runs in Oracle Cloud Managed by Oracle Copyright 2016, Oracle and/or its affiliates. All rights reserved. 22

2016 Cloud Platform Compatibility, Migration & Coexistence Identical Software and Hardware On-Premise and in Cloud: Third Customer Choice On Premises Application and Data Portability ***Announcing*** Cloud at Customer Oracle Cloud Licensed software Your choice of hardware Managed by you C Subscription service Managed by Oracle Behind your firewall Faster, lower cost networking C Subscription service Managed by Oracle Copyright 2016, Oracle and/or its affiliates. All rights reserved. 23

Oracle Cloud at Customer Identical hardware and software as Oracle s public cloud Managed by Oracle and delivered as a service behind your firewall Same cost-effective subscription pricing model as Oracle Cloud Helps conform to business and government security requirements Announcing Oracle Cloud Machine available today Oracle Exadata Cloud Machine December Oracle Big Data Cloud Machine coming soon Copyright 2016, Oracle and/or its affiliates. All rights reserved. 24

Cloud First Availability: Oracle Database 12c Release 2 Available Now Exadata Express Cloud Service Available November Enterprise Cloud Service Exadata Cloud Service Available December Exadata Cloud Machine Copyright 2016, Oracle and/or its affiliates. All rights reserved. 25

Announcing: Exadata Express Cloud Service Simple to Use, Lower Cost Database Cloud Service Oracle Enterprise Edition including all DB options Runs on Exadata in Oracle Cloud Fully managed by Oracle Low cost, starting at 152 per month Copyright 2016, Oracle and/or its affiliates. All rights reserved. 26

Announcing General Availability: Container Cloud Service Develop and Deploy Microservices and Scaled Applications in the Cloud Cloud & container native Compatible with Docker One-click application stack deployment Registry integration Container Cloud Service Enterprise operations-ready Operations dashboards & health checks Service scaling Orchestration & scheduling policies Security & governance Resource pools for Dev, Test, Prod Run, deploy Oracle certified Docker images Integration REST API Copyright 2016, Oracle and/or its affiliates. All rights reserved.

Announcing: Oracle Container Registry Oracle s hosted registry for container images Delivering Oracle products as Docker containers Based on Docker Registry upstream project Trusted source for Oracle containers such as Oracle WebLogic and Oracle Database Copyright 2016, Oracle and/or its affiliates. All rights reserved. 28

Oracle Cloud: Elastic Big Data & Streaming Platform Data Flow Machine Learning Streaming Machine Learning Spark SQL Hive Map Reduce A P I Object Store Yarn Resource Management Elastic Hadoop Cluster Oracle DB

Oracle Cloud: Business Analytics PaaS Data Blending Data Visualization Desktop & Mobile

Transactions per second Oracle Analytics Cloud Suite Performance Extreme Performance Analytics in the Cloud Speed of Thought 25 Data Visualization Query time Essbase 20 15 10 5 0 Oracle Data Visualization Tableau 2X faster query than Tableau on an 1M row data set Memory optimized sorting engine Concurrent user sessions Essbase Cloud Service Essbase 11.1.2 4X throughput: Parallelization plus In-Memory columnar compression, caching & concurrency improvements Copyright 2016, Oracle and/or its affiliates. All rights reserved. 32

Post - Seit 11. Oktober 2016 Zwei neue ODAs als Ergänzung zu ODA X6-2 S & M X6-2 Large (20 Cores) 256 GB Memory Max. 768 GB Memory 19,2 TB NVMe Flash Max. 28,8 TB NVMe Flash X6-2 HA (2*20 Cores) 256 GB Memory p.n. Max. 768 GB p.n. 12 TB Flash Max. 48 TB Flash 33