We invest in B2B companies and stick with them until they get sold

We invest in B2B companies and stick with them until they get sold

Index Grow&Fit doesn t just help companies grow Josep helps the people behind companies to really excel, feel confident, and know how to make smart decisions. 03 Your Company is a Product 12 2. Funds Procurement 04 Growth. The Key to Acquisition 13 3. Exit Process Eva Rodriguez Co-Founder & Executive VP of Strategy 06 The Path of Growth 14 4. Board Attendance 5-6. Analyst Relations / 08 Success Principals 15 Market Intelligence 10 Six Ways Grow&Fit Can Help 16 Grow&Fit Pricing 11 1. Growth Plan Design 17 What Clients Say

Your Company is a Product /03 At Grow&Fit, we consider every company like a product in a store. Every product has its unique sets of characteristics, value, price, and a particular target audience who is most likely to buy. Every company has the potential to be bought. Whether a company is successfully sold or not and the value agreed upon in the final deal depends on all the decisions made along the way. Its all about sellability. The Grow&Fit growth formula maximizes the sellability and value of companies, so they get sold faster and for more money. We ve been selling companies for 30+ years. Josep Arroyo and the Grow&Fit team have the skills and know-how to get companies sold at the maximum price in the minimum amount of time.

Growth. The Key to Acquisition /04 Every decision you make about your product, technology and market directly affects the amount of money you get in the final deal and how soon acquisition happens.

Growth. The Key to Acquisition /05 Growth is vital to sellability because it has the capacity to: Growth increases revenue, which leads to: Reduce dependencies Increase opportunities and risks Eliminate barriers to entry (by improving margins and increasing negotiation power) Help you retain talent Improve business continuity Greater benefits Improved margins Economies of scale / scope in some cases Increased exit value for shareholders Acquisition of better talent Attraction of buyers, investors, customers Overall excitement and optimism Further product development Ability to improve capital rewards

The Path of Growth /06 Grow&Fit leads companies from ideation to product and market validation, from anonymity to recognition, and from cashlessness to successful sale at the highest possible exit price.

INTEGRATION The Path of Growth EXIT What s next? NEGOTIATION Time consuming process VALUE BUILDING Markets / Capital / M&A / Partnerships ALTERNATIVES BUILDING Markets / Capital / M&A / Partnerships EXIT PLAN Buyers show up AWARENESS (AR, PR) Rising star / Cool vendor GROWTH CAPITAL Governance / Recruitment GROWTH PLAN Fast tracks / Great metrics MARKET VALIDATION Well-known customers PRODUCT VALIDATION It works! /07

Success Principals We view growth as a series of straightforward and infallible formulas that are built on factors that improve (or hinder) growth. Our focus in always on increasing exit value, accelerating growth, and developing products that exceed market expectations. /08

Success Principals /09 Exit Value = f (Positioning, Performance) Operations must generate cash Profitability is achieved when CAC << LTV Product Development = f (Adoption, Ease of use, Performance, Relevance) Roadmaps put the focus on user adoption. Less is more. Brilliant UX that generates emotion and delights and surprises users. Treat users as consumers and think mobile first. Our simple formule: innovate, innovate, innovate, research, research, research. Speed = f (Notoriety, Growth Rate, Positioning) Notoriety requires AR, PR, Communication Growth Rate = f (Adoption, Fast Tracks, Channels) Positioning Differentiate, be a brand leader, be customer design-centric Enter a mainstream segment with high growth potential Position product as a must have something that changes users lives

Six Ways Grow&Fit Can Help /10 Our services are designed to take your company from wherever it is now, through steady growth, to successful exit. We match you with the right investor and manage every detail that affects successful growth and exit. 1 2 3 4 5 6 Growth Plan Design Funds Procurement Exit Process Board Attendance Analyst Relations Market Intelligence

1 Growth Plan Design /11 Tailored Strategies Grow&Fit designs sensible growth strategies that fit companies perfectly and guides teams through execution. EXISTING PRODUCTS ANSOFF MATRIX NEW PRODUCTS Deep Knowledge and Expertise Our experience and know-how save you time and help you make wise decisions in all areas: Market opportunities, identifying fast-growing segments Product range focus and development priorities Go-to-market strategy Market channel selection EXISTING MARKETS MARKET PENETRATION PRODUCT DEVELOPEMENT NEW MARKETS MARKET DEVELOPEMENT DIVERSIFCATION Passionate Guidance + Coaching Our leadership is never dry and distant! We are not a cash cow. Our skilled guidance is infused with our own excitement about entrepreneurship and innovation. We don t just want your company to grow we want you and your whole team to grow!

2 Funds Procurement /12 Match Finding the right investor for your company takes time and skill. We have excellent relationships with a wide range of international investors across the US and Spain. Pitch Investors want a lot of questions answered before they sign that check! We are well prepared, and know how to present your company in the best light. Agreement Working out every last detail requires skill that comes from experience. We negotiate on your behalf to ensure right timing, the right combination of debt and capital, cash allocation, markets to be developed, and successful exit strategy. Follow through We stick by your side the whole way and ensure that investor relationships remain positive. Governance, transparency and sharing agendas are integral to our partnership.

3 Exit Process /13 Preparation Clearing the path for successful exit requires experience and finesse. We have sold a lot of companies and are well aware of the potential pitfalls, the emotions that arise along the way, and the importance of being prepared for the transaction. Methodology Grow&Fit follows a tried and tested methodology that prevents common mistakes related to valuation, timing, negotiation and alternatives. We tend to the details that maximize shareholder value while you focus on your business. Closing the Deal Securing deals is something we do well. Every detail is sorted, finalized, organized, and sealed with a celebration!

4 Board Attendance /14 We ve served on a lot of boards mostly of IT companies of all sizes and international VC firms or investment banks. Our focus is on leading investor relations and steering companies toward growth and profitable exit. Out team can assume any role on your board. Chairman Board Member Advisory Board Member Executive Seat We also manage crisis periods and corporate turnarounds with skill and ease.

5-6 Analyist Relations & Market Intelligence /15 Get on the radar Grow&Fit maintains excellent personal and professional relationships with leading analysts at all major advisory companies, including Gartner, Forrester, IDC, Aberdeen and 451. Seal your advantage with market intelligence We rely on wide market Intelligence to monitor opportunities and threats as they arise and stay up to date on market drivers, industry M&A, competitor pricing changes, regulations, and everything external that affects your company s success. Establish credibility show up in top reports Buyers and investors rely heavily on analyst reports to learn about new companies make decisions. Our companies products have appeared every top industry report, including Gartner s Magic Quadrant and the Forrester Wave. Establishing credibility is key to securing partnerships, generating demand and creating value.

Grow&Fit Pricing /16 Two pricing models to fit different business needs. Partnership Modular Services We share your risks, take responsibility for key processes, and bring our leadership to ensure your success. In return we charge a small monthly fee and assume some shares of your company. Partnership includes: Funds Procurement (Capital and Debt) Growth Planning, Monitoring, Support US (+ Asia Pacific) Market Landing Investor Relations, Board Management Analysts Relations, Market Intelligence Exit Process 1. Growth Planning 2. Funding Capital Debt 3. Exit Success fee Upfront retainer fee 4. Board Attendance (6 full days/year) 5. Market Intelligence 6. Analyst Relations 30,000 4% 2% 6% 30,000 24,000 / year 10,000 / year 10,000 / year VAT and expenses not included

What clients say about Grow&Fit I ve talked to a lot of mentors, incubators and investors. The difference with Grow&Fit is that they are a true capacity builder. Josep never controls or dictates he just asks the right questions, so you use your own thinking to make decisions. Luis Luque Co-Founder & e-health Advisor Josep has a real capacity to get everyone onboard with growth strategy. He can talk to developers just as easily as high-level stakeholders. His direct feedback, daily guidance, energy and common sense are very refreshing. Eva Rodriguez Co-Founder & Executive VP of Strategy /17

Via Augusta 9, Principal 2 08007 Barcelona Spain +34 606 339 988 growandfit.com Get in touch Read Josep s blog at La Vanguardia online /18