GETTING TO KNOW US Contact: press@stickyads.tv +33 (0)1 80 04 19 01
THE WORLDWIDE PROGRAMMATIC VIDEO LEADER FOR PREMIUM PUBLISHERS OUR VISION BUILDING A MULTISCREEN TECHNOLOGY STACK TO UNIFY THE SELLING AND THE BUYING OF ONLINE VIDEO & TV ADVERTISING FOUNDED IN PARIS IN 2009 ISAI & VENTECH VCs 90+ EMPLOYEES 33% R&D STAFF
THE HELIX THAT FORMS OUR DNA BORN GLOBAL MULTI- SCREEN (DESKTOP, MOBILE, TV) PROGRAMMATIC DIRECT PROPRIETARY SOFTWARE DESIGNED FOR PREMIUM PUBLISHERS MULTI-SCREEN AND PUBLISHER DIRECT TO BOOST PROGRAMMATIC TV
SOLVING PUBLISHERS CONCERNS MARGIN PRESERVATION NEW REVENUE LINE ELIMINATION OF MIDDLE-MEN PROGRAMMATIC DIRECT IMPROVED USER EXPERIENCE NO INVENTORY WASTE LATENCY ERADICATION EFFICIENT CONNECTIONS TO BUYERS
WHAT MAKES US SPECIAL? PRIVATE EXCHANGES INCLUDING LARGE TV CHANNELS 130+ 5000 SITES TECHNOLOGY DEPLOYED IN 150 COUNTRIES 6 WORLDWIDE BILLION VIDEO INVENTORY MONTHLY
OUR JOURNEY ALONG THE VIDEO PATH 2009 2010 2011 2012 STICKYADS.TV WAS FOUNDED 1 st VIDEO AD NETWORK IN FRANCE A SERIES 1 ST FUNDING ROUND 1 ST VIDEO AD EXCHANGE IN EUROPE RECOGNITIONS 2013 2014 2015 B SERIES 2 ND FUNDRAISING ROUND 1 st VIDEO SSP IN EUROPE OPENING OFFICES IN IT, DE, ES & UK OPENING OFFICE IN NEW YORK
OUR WONDERFUL CLIENTS STICKYADS.TV IS A STRONG TECHNOLOGY AND PROVIDES US WITH AN AMAZING SERVICE TEAM. MANAGING DIRECTOR LA PLACE MEDIA WE DECIDED TO WORK WITH STICKYADS.TV BECAUSE THEY VE DONE A FANTASTIC JOB ON THE GERMAN MARKET. THEY CONNECT US DIRECTLY TO ALL THE RELEVANT DSPS AND TRADING DESKS. HEAD OF SALES OPERATIONS CLIPKIT
OUR EXPERIENCED MANAGEMENT TEAM HERVE BRUNET CEO & CO-FOUNDER Experience: 15 years Worked at: Bertelsmann Group, Redbook Networks Education: Engineer - Entrepreneur since 2009 - Management experience in B2B technological environment - International Sales Dev (Germany, Hong Kong, USA, ) GILLES CHETELAT COO & FOUNDER Experience: 15 years Worked at: Alcatel, Redbook Networks Education: Management & Sales - Entrepreneur since 2009 - International sales experience in technological environment MASSIMO DE MAGISTRIS GENERAL MANAGER EMEA Experience: 25 years Worked at: Benetton, Microsoft Education: Management & Sales - Management and sales experience in advertising industry (Italy, Spain, ) ANTOINE BONAVITA CTO Experience: 15 years Worked at: Cap Gemini, Next Radio TV Education: Engineer - Experience in technological and innovative international projects
A BRAND NEW PRODUCT INDUSTRY-FIRST PROMOTIONAL TOOL FOR PUBLISHERS
WHERE TO FIND US? CANNES LIONS CANNES Global meeting-place for advertising professionals to discover, share and business connections JUNE 2016 PROGRAMMATIC ROADSHOW AMSTERDAM, HAMBURG, LONDON, MILAN, NEW-YORK & LONDON Programmatic direct comes to life with the 1to1 Roadshow by StickyADS.tv FROM MARCH TO DECEMBER 2016 DMEXCO KOLN Unique-value insights from the top players in the programmatic field, gathered by StickyADS.TV SEPTEMBER 2016
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STICKYADS.TV FAVORITE TOPICS ONLINE ADVERTISING PROGRAMMATIC ADVERTISING PROGRAMMATIC VIDEO ONLINE VIDEO BRANDING AD FRAUD & VIEWABILITY VIDEO & TV ADVERTISING PROGRAMMATIC TV TV & WEB ADVERTISING CONVERGENCE TV AS A DEVICE FORMATS (INSTREAM, OUTSTREAM ) VIDEO MONETIZATION TV BROADCASTERS BUSINESS AND NEEDS MEDIA GROUPS BUSINESS AND NEEDS ADTECH ENTREPRENEURSHIP ADTECH START-UPS GLOBAL EXPANSION FAST-GROWING BUSINESS & TEAMS R&D
SURFING THE PROGRAMMATIC VIDEO WAVE PROGRAMMATIC VIDEO IN A NUTSHELL AN AUTOMATED, SCALED, PROCESS OF BUYING AND SELLING VIDEO ADS THROUGH AUCTIONS, USUALLY OPERATED WITH REAL-TIME-BIDDING-METHODS 70% x5 42% 84% Of advertisers plan to shift ad spending from TV to online video Source: IAB The Digital Content New Fronts Attendee Survey Programmatic video buying growth between 2013 & 2017 Of programmatic ad spend in the US will be traded via programmatic direct by 2016 Of global internet users watch videos online Source: IHS Video goes programmatic Source: emarketer Source: Cisco, "2014 Complete VNI Global IP Traffic Forecast for 2013-2018" 90,93% Source: Of video ads viewed on IPTV are fully seen StickyADS.tv Stats across EU 5 marketplaces
NAVIGATING THE PROGRAMMATIC LANDSCAPE WHAT WHO HOW PROGRAMMATIC An automated, scaled process of buying and selling video ads through auctions using RTB methods or with fixed CPMs. RTB (REAL-TIME BIDDING) A buying mechanism in which ad impression are purchased in real-time auctions, The auction process takes place in milliseconds PRIVATE EXCHANGE Direct, automated, invitation-only marketplaces that enable premium publishers to make inventory available to a select pool of buyers via private auction and preferred deals. SSP (SUPPLY-SIDE PLATFORM) A platform or provider that monetizes publishers ad inventories, usually in real time by connecting tem to interested buyers (DSPs, ad exchanges, advertisers ) DSP (DEMAND-SIDE PLATFORMS) A platform or provider that enables advertisers and agencies to buy advertising inventory usually in real time from multiple sources (SSPs, ad exchanges ) TRADING DESK A centralized management platform that optimizes programmatic media and audience buying. Usually used by ad agencies, they are typically layered on top of a DSP or other audience buying technologies. ADEXCHANGE A virtual marketplace that connects supply (SSPs ) and demand (DSPs, Trading Desks ) to sell and buy online advertising inventories n real-time. DMP (DATA MANAGEMENT PLATFORM) A platform that collects user data from first, second, and third parties, to provide insightful data aggregation or administration that will enhance campaign optimization. YIELD MANAGEMENT An optimization process that allows publishers to allocate their inventory to the most rewarding demand sources CPM (COST PER MILE) A pricing method which calculates an ad cost per thousand impression delivered VCR A pricing method which calculates the ration of video completions to the number of video starts (or plays ) SECOND BID AUCTION An auction in which the bidder who submitted the highest bid is awarded the impression and pays a price equal to the second highest bid amount plus one cent DEAL ID (DEAL IDENTIFIER) An identifier which, in a an ad auction, indicates if there is a prior negotiated deal between the selling and buying parties.
CONTACT US! MARIE GIESBERT MARKETING DIRECTOR CONNECT WITH US StickyADStv @StickyADStv StickyADStv 131 Avenue Charles De Gaulle 92200, Neuilly Sur Seine FRANCE +33 (0)1 80 04 19 01 press@stickyads.tv