ASTA DESTINATION EXPO 2017 Nairobi, Kenya February 25, 2016 EXHIBITOR PROSPECTUS ASTA is Bringing U.S. Travel Agents to Kenya Join the American Society of Travel Agents (ASTA) at the 2017 ASTA Destination Expo (ADE) in Nairobi Kenya! The mission of ADE is to educate U.S. travel professionals on the unique tourism features of international destinations and provide a forum for agents to build relationships with local travel suppliers. Don t miss this opportunity to meet face to face with hundreds of travel professionals!
The American Society of Travel Agents (ASTA) is the world's largest association of travel professionals. ASTA protects and promotes the Travel Agency community. ASTA members include travel agents of every size, with a presence in more than 100 countries, along with companies whose products travel agent sell (such as tours, cruises, hotels and car rentals). Our members support ASTA because of the effective lobbying, business resources, education and information that we provide to our members, along with the priceless networking opportunities that we create. ASTA s members represent an estimated 83% of annual travel agency sales in the U.S. ASTA members are loyal. Our members renew year after year so they can The #1 thing our members ask for is more education on new destinations continue to grow their business, educate themselves and strengthen the industry together. ASTA members are engaged, alert and value the connection they receive from Supplier members. You can be confident that your message is being received by a qualified audience, eager to learn more and partner with you. 2
ASTA Membership The first step to reaching the ASTA Travel Agency audience and supporting the industry s trade association is through membership. Becoming an ASTA member opens the door to a variety of ways to reach professional frontline agents, managers, owners and industry leaders. Supplier Company Membership - $899 annually Use your Supplier Company membership to expand your business resources, increase your customer base and form vital relationships with thousands of travel agents around the world. Benefits of membership include: Company listing in the electronic member database on ASTA.org Company listed in the ASTA Network Magazine (produced quarterly, sent to all members) Use of the ASTA logo on all marketing materials, to further enhance credibility to ASTA member travel agents Invitation to attend local, national and international travel agent events. Learn about events first, giving you an advantage in selecting your preferred sponsorship. Membership in your local ASTA chapter for face to face connections and decreased travel expenses Unique opportunities and invitations to share your expertise and your brand. ASTA calls on our Supplier members first to participate in high-level conversations, and event panels. Access to ASTA Chapter and Regional events, connecting you with ASTA travel agents in the markets that mean the most to you. ASTA offers a unique and exclusive opportunity to reach busy travel professionals who influence the traveling public. ELEVATE YOUR VISIBILITY Increase your company s visibility by targeting U.S. agents in your home country. REACH A RELEVANT AUDIENCE ASTA can deliver a unique mix of high-profile agent professionals along with their influence over their consumers. BUILD YOUR BRAND Take advantage of reach and frequency to raise awareness and drive sales. ALIGN WITH A KNOWN AND VALUABLE BRAND In this huge travel marketplace, ASTA can provide the connection and exclusivity that benefits suppliers. Weekly enewsletter, Dateline Weekly, on latest travel industry news For more details and features of ASTA membership, visit www.asta.org/join 3
Composition of ASTA Membership ASTA members represent travel agents from all over the world. ASTA agent members are broken down into 4 types of memberships: Your Target Audience 1. Travel Agencies Many of these members are the brick and mortar agencies that you see thriving in your community. 2. Premium Travel Agencies Members ASTA s Premium agencies pay significantly elevated membership dues, based on their total sales volume, and are some of the largest and strongest travel agency businesses in the world. 3. Independent Contractor Members This segment has seen the largest growth over the last 5 years industry wide. These savvy agents are booking business from their home and while on the road and they are the hardest audience for suppliers to meet. 4. International Members ASTA s International members are those Regional tour operators that specialize in both outbound and inbound business. Reach 7,838 members 132 members 120 members* 648 members 8,738 + and growing daily ASTA Travel Agent Member Sales Mix 2016 % Share Leisure 82% Corporate 18% 4
ASTA Destination Expo (ADE) Nairobi, Kenya February 24-26 Optional Post-Safari in Masai Mara Feb 26-28 The ASTA Destination Expo (ADE), taking place in a different international destination annually, is the only show dedicated to training of outbound U.S. travel agents to become destination specialists. Exhibiting will help you to increase your U.S. sales by establishing new business relationships with hundreds of highly qualified agents who sell outbound travel from the U.S. With a 5 to 1 agent to supplier ratio, ADE is the perfect event to establish new business relationships and generate more sales leads. Exhibit The trade show will be open on February 25 th from 1:00pm-3:30pm at the Kenyatta International Convention Center. Exhibitors are also welcome to attend the Welcome Event on the 24 th and all sessions at the KICC on the 25 th. Prices per 3x2m Booth Before Nov 30, 2016 - $1,599 After Nov 30, 2016 - $1,849 Included in each Booth Purchase 3x2m stand with: o Overhead Sign w/ Exhibitors Company Name o Carpeting o 1 Table with 2 Chairs o 1 Trash Can o Assembly & Disassembly 2 Full Expo Registrations (per 2m x 3m booth)* Company listing on www.astadestinationexpo.org Company listing in the Official Program of Events Opportunity to host a FAM or post trip at the ADE Access to additional sponsorship and marketing opportunities *Additional badges can be purchased for $349 each. Corner booths incur a $349 surcharge. 5
ADE Networking Event Sponsorship Opportunities ASTA Welcome Event Sold Magical Kenya $24,999 Kick off ADE with a party to welcome the attendees in a unique Kenya setting. Promote your product or service at this showcase event. Includes 3 minutes of speaking time. Tradeshow Lunch $24,999 Treat all attendees to lunch on the tradeshow floor and feature your company front and center! The Tradeshow Lunch Sponsorship is a wonderful opportunity to provide value to all delegates on behalf of your company. Logo on promotional e-mails prior to and after the event Significant signage on the tradeshow floor Upgraded booth in a prime location either near the front entrance or near the food Company booth to serve as the collection place for all attendee passports driving additional traffic to your booth Global Travel Exchange $9,999 This exciting event brings U.S.-based travel agencies together with non-u.s.-based agencies and tour operators together to discuss the pressing issues that affect international travel. Sponsor will have their company logo included in all printed materials, email promotions as well as logo included in signage at the event. Includes 5 minutes of speaking time and/or is invited to place an item on all delegate seats. Coffee Break $2,999 Provide coffee breaks to the delegates and ensure your company's message is heard by all attendees. Sponsor s logo will be prominently featured on coffee break signage. Young Professionals Society (YPS) Event $1,999 ASTA s Young Professionals Society is a group of travel professionals under the age of 40 with a focus on networking, education and career development. Your company logo will be included in all printed materials and email promotions, as well as all signage at the YPS event. You are invited to attend the event and provide a give-away to all attendees. ADE Presentation Opportunities General Session Sponsorship $24,999 Host the Opening General Session the only opportunity to address all delegates during the event. This sponsorship includes 8 minutes of speaking time, ability to introduce a keynote speaker and VIP seating for 10 of your registered company representatives and/or key customer attendees. Sponsor will have their company logo included in all printed materials, email promotions as well as logo included in signage at the event. General Session Commercial $3,499 Ensure your message is heard! Air a 60 second commercial in front of all delegates at one of the general session events (Limited quantity available) 6
ADE Educational Engagement Educational Presentations $2,999 Hold a product seminar to present your company's products and services in a 45 minute private educational setting - limited quantity available. Your session handouts may also be included on the ADE Program of Events website page for attendees to view before and after the conference - a great way to increase your marketing reach! Educational Presentation sponsors must include 1 raffle prize to be promoted prior to the event and given away during their session. ADE Marketing/Branding Opportunities ASTA ADE Registration Area - Exclusive opportunity! $2,499 This is a high traffic area and gathering place at ADE. The Registration Area offers maximum branding exposure with significant signage. Your logo welcomes each guest as they register onsite. Badge Lanyards - Exclusive opportunity! $1,999 Sponsor lanyards with your company logo for wide exposure during the show. Sponsor is responsible for the production, production costs, and delivery of lanyards to the host hotel in advance of the Expo. Delegate Bags - Exclusive opportunity! $1,999 Provide delegate bags for attendees to hold their conference materials - and continue to use in their office for lasting impressions. Sponsor receives one side of the bag for logo or advertisement while the ASTA logo will be on the reverse side. You may also provide an insert for the bag. Sponsor is responsible for the production, production costs, and delivery of bags to the host hotel in advance of the Expo. Delegate Bag Inserts $749 Provide inserts to go in the delegate bags for attendees. Sponsor is responsible for the production, production costs, and delivery of inserts to the host hotel in advance of the expo. Program of Events The Convention Program is included in all attendee registration bags and includes logistical information on all major Convention activities. The lifetime of the program goes beyond the convention dates. For many attendees the Program of Events is referenced after the convention to remind them of content, agenda items and suppliers. Outside Back Cover Ad $1,499 Full page, color advertisement on entire outside back cover. Inside Front/Back Cover Ad $1,199 Full page, color advertisement inside the front or back cover of the Convention Program. 7
Internal Ad, Full page $799 Full page, color advertisement inside the Program of Events. Internal Ad, ½ page $599 Full page, color advertisement inside the Program of Events. Company Logo in Printed Exhibitor Listing $299 Include your company logo next to your name in the exhibitor listing in the Program of Events. ADE Communication Opportunities Email Broadcast to Attendees Pre/Post ADE $1,199 Drive attendees to your booth, promote a giveaway or ensure your brand is top of mind post- ADE by sending an email broadcast to attendees. Cost is per email. Question in Pre/Post Survey $749 Gain access to invaluable data by purchasing a question in the ASTA Destination Expo Pre or Post Surveys. Work with ASTA s Research Department to ensure your question will provide accurate results. ASTA Board of Directors Meeting @ ADE The Board of Directors is comprised of individuals at the highest level in the travel agency industry. ASTA Board Meeting Sponsorship $4,999 Receive recognition on all printed and electronic pieces associated with the Board of Directors Meeting as well as on-site. Meet and greet the Board members and address the audience for 5 minutes. ASTA Board Dinner $7,499 You may address this exclusive audience for 5 minutes prior to dinner and stay to network during the meal. You must be an active ASTA Allied or NACTA Member to exhibit at ADE. All prices are quoted in USD. Only exhibiting companies have access to sponsorship and advertising opportunities. 8
ASTA Destination EXPO BOOTH CONTRACT NAIROBI, KENYA February 25, 2017 Exhibiting Company Information Print the information exactly as it should appear in the program. Company Name ASTA Member ID # (if applicable ) Contact Name Title Address City/State/Zip/Country Telephone Fax Email www Complimentary Exhibitors Each 3x2m booth purchase includes 2 complimentary registrations. Additional registrations are $349 each. Complimentary Exhibitor #1 Complimentary Exhibitor #2 Name Email Title Name Email Title Company Description Write a 40 word (or less) description of your company below to be included in the Program of Events. All descriptions are subject to editing. Descriptions received after April 15th are not guaranteed to be listed in the program. Booth Rates Before Nov 30 After Nov 30 3m x 2m Booth $1,599 $1,849 $ Optional Add On's Add sponsorship items you want in the "other" section ASTA Allied Membership* Corner Booth Surcharge Additional Booth Staff Badge Other: Other: Total Amount Due $899 $349 $349 $ *All Exhibitors must be active ASTA Allied Members. If you are not currently an ASTA member, please add the ASTA Allied Membership fee to your Total Amount Due. Payment Payment in full is required before exhibitor is granted entry to the trade show floor. If full payment is not submitted with Booth Contract, a $500 deposit (per 2mx3m booth) is due when contract is submitted. Check payable to ASTA in USD on U.S. Bank. Credit Card (circle one) MasterCard Visa Discover Diners AmEx Card# Exp. Date I authorize this amount Name on Card Signature Wire Transfer * Date Sent $25 Surcharge applies. Attach a copy of wire transfer to contract. Wire transfer must be received before Jan, 15, 2017 Indicate on Transfer: ASTA Destination Expo 2017 Send Transfer To: American Society of Travel Agents, PNC Bank NA, 8800 Tinicum Blvd, Philadelphia, PA, Routing/ABA: 031000053, Swift Code: PNCCUS33 Account# 5300766238 Cancellation/Booth Size Reduction Policy A $200 administrative cancellation fee will be charged to any exhibitor that cancels their booth contract. In addition liquidated damages will be charged to any exhibitor that cancels or reduces their booth size within the below time period. If an exhibitor cancels their booth and payment has not been received at the request to cancel date, the exhibitor is still required to pay balance in full. Time Period:...Liquidated Damages: Before Dec 31, 2016...50% refund of exhibit fees On/after Dec 31, 2016...No Refund Agreement By signing this contract you agree to be fully bound by and in compliance with the ASTA Destination Expo Rules & Regulations. These Rules & Regulations are accessible at www.astaade.org and are incorporated into this contract. If you have selected the ASTA Allied Membership you are agreeing to abide by ASTA's Membership Bylaws and Code of Ethics which can be found on www.asta.org. Date Signature Questions? Contact Sarah Kresge Email: skresge@asta.org Phone 703.739.6857 Fax: 703.838.8467 Mail: ASTA, PO Box 820025, Philadelphia, PA 19182-0621 U.S.A www.astadestinationexpo.org ADE17 l 11.16 Sales