What is Branding? Does logo = brand?
What is Branding? Your logo or colours might change but your brand message should be constant. Branding encompasses your core values or beliefs. It is represented by: colours, fonts, graphic elements voice, tone, simplicity or complexity of style, aesthetics association or alignment with other brands
What is Branding? Your Brand is not a symbol, it s the accumulation of impressions and interactions or the consistent experience you create for your clients. A brand is a person s gut feeling about product, service, or company when enough people arrive at the same gut feeling, a company has a brand. In other words, it is not what YOU say it is. It s what THEY say it is.
What is Branding? In a business, your brand is represented by: logo, font, colours website, blog, social networks letterhead, business cards, and other stationary posters, mailers, banners, swag, company uniforms sales copy, marketing message, commercials your office décor, your voicemail message the car you drive, clothes you wear, what gym you go to, where you go on holiday, where you shop
Meaning of Colours source: h*p://www.usabilitypost.com/2008/09/29/a- guide- to- choosing- colors- for- your- brand/
Visual Marketing h*p://socialmediamarke@ngkelowna.com/what- is- visual- marke@ng- infographic/
Visual Marketing Visual marketing is not a new concept. It includes both online, offline and on-site marketing.
Visual Marketing Online or web marketing: Websites/blogs Social networks Presentations Videos Infographics Newsletters Podcasts
Visual Marketing Print marketing: Books Banners Postcards + direct mailers Press releases Business cards Letterhead + stationary
Visual Marketing Forbes: 65 percent of us are visual learners. That sure makes a case for infographics and probably for doing more online videos via YouTube, too.and businesses will need to become more mindful about the shareability factor of photos on their websites and blogs in order to derive significant benefit from their social media content markecng efforts. h*p://www.forbes.com/sites/tjmccue/203/0/08/what- is- an- infographic- and- ways- to- make- it- go- viral/
Visual Marketing Why is visual marketing important? we are visual creatures our brains process visual data more quickly and easily visual marketing creates brand recognition social media = visual repurposing and recycling content visual storytelling helps people connect to your brand
Visual Marketing On-site marketing: Kiosks Swag (t-shirts, pens, notepads, etc) Tent cards Plasma screens Booths + vendor space Awnings + window signage Vehicle wraps
Summary Your logo is not your brand. Branding is based on your core values or beliefs, and is represented by the visual elements, aesthetics, style, voice as well as association or alignment with other brands. Visual marketing is an important part of your overall marketing strategy and includes online and offline tactics. Repurposing or recycling content saves time and increases visibility to your audience. Social media, websites/blogs, and videos are the focus of this course.
Action Steps Complete the following: Worksheet #: Your Brand + Core Values Checklist #: What you need for this course