Bild Digital Facts 2016 CONCEPT BILD.de is Germany's biggest news and entertainment portal with an innovative design and high usability for current news, images and videos from the areas of news, business, sports, politics, entertainment and celebrities. We are everywhere are where it hurts are where people laugh make difficult things easy create emotions from facts are courageous are Germany's leading multimedia medium CONTENT Multiscreen on BILD: Reach our users in every situation no matter whether mobile or desktop, via tablet or on the smart TV with crossmedia campaign management and comprehensive packages. Moving image on BILD: Benefit from the many high-reach formats created in-house, incl. innovative placements. Native on BILD: Use our placements that are integrated in the reading flow for your campaign. Video Brand Stories: Provide additional range und are the perfect tool for emotional story telling. Key Figures / Month Desktop Mobile Page impressions 3 591,969,650 829,229,120 Visits 3 156,203,641 179,065,113 Unique user 1 15,91 Mio. 10,43 Mio. Target group 2 Desktop Mobile Men 57 % 60 % between 20 49 years old 70 % 75 % High level of education 47 % 48 % HHNI of min. 3000 46 % 45 % 1 Desktop reach data: AGOF digital facts 2016-05; basis: broadest desktop audience (WNK) 10+ years, individual month // Mobile reach data: AGOF digital facts 2016-05; basis: broadest digital audience (WNK) 14+ years, individual month 2 Structural data: AGOF digital facts 2016-05; basis: broadest digital audience (WNK) 14+ years, avg. month 3 IVW July 2016 Status: 09/27/2016 1
SINGLE BOOKING CPM (DESKTOP or MOBILE) Desktop Mobile Environment ROS Super Banner, / Skyscraper / AdBundle / Medium Rectangle Content Ad 4:1 / 6:1 50 40 Wallpaper / Layer / Halfpage Ad / (Dynamic) Sitebar 85 65 Billboard / Fireplace / Double (Dynamic) Sitebar Content Ad 2:1 / Medium Rectangle 95 75 Interstitial / Video Cube / Pushboard Interstitial / Site Downer 110 90 Extra Charges Expandable Ads - + 15 CPM Tandem Ad - + 15 CPM Triple Ad - + 15 CPM Targeting: device, OS, mobile operator, time, geolocation or WiFi/3G + 10 CPM - Click -to-calendar (ios 5.0 or higher) + 5 CPM MULTISCREEN CPM (DESKTOP and MOBILE) Environment ROS Medium Rectangle Medium Rectangle 65 55 Wallpaper + Content Ad 2:1 70 60 Billboard + Content Ad 2:1 85 65 Billboard + Medium Rectangle 85 65 Interstitial + Interstitial 95 75 VIDEO (DESKTOP and MOBILE) Environment ROS Pre-Roll up to 20 sec. 100 90 Pre-Roll uo to 30 sec. 110 100 Interaktive Pre-Roll 115 105 Post-Roll 60 50 Frequency capping (>1/ day) + 10 CPM ROS REACH PACKAGES Guaranteed ad impressions 500,000 1,000,000 1,500,000 Fixed rates correspond to 40% discount 50% discount 60% discount Super Banner / Skyscraper / Medium Rectangle / Ad Bundle 12,000 20,000 24,000 Wallpaper / Halfpage Ad / (Dynamic) Sitebar / Banderole / Layer 19,500 32,500 39,000 Billboard / Fireplace / Double (Dynamic) Sitebar 22,500 37,500 45,000 FIXED DAILY PLACEMENTS DESKTOP CHANNEL 1 (10 a.m. to 10 a.m.) Entertainment Football Bundesliga 2,3 Sports Lifestyle Guide Automotive Digital Money Guaranteed ad impressions 1,000,000 450,000 900,000 100,000 100,000 150,000 150,000 180,000 Medium Rectangle 10,000 4,500 9,000 1,500 1,500 2,250 2,250 2,700 Medium Rectangle Catalog AD 12,000 5,400 10,800 1,700 1,700 2,550 2,550 3,060 (Dynamic) Sitebar / exp. Skyscraper 15,000 6,750 13,500 2,200 2,200 3,300 3,300 3,960 Coloured Wallpaper 15,000 6,750 13,500 2,200 2,200 3,300 3,300 3,960 Wallpaper + various combinations 4 17,000 7,650 15,300 2,500 2,500 3,750 3,750 4,500 Fireplace 18,000 8,100 16,200 2,500 2,500 3,750 3,750 4,500 Fireplace + various combinations 4 21,000 9,450 18,900 2,800 2,800 4,200 4,200 5,040 Billboard 18,000 n/a 16,200 2,500 2,500 3,750 3,750 4,500 Billboard + various combinations 4 20,000 n/a 18,000 2,800 2,800 4,200 4,200 5,040 Half Page Ad 15,000 6,750 13,500 n/a n/a n/a n/a n/a Push Down Ad // DDS 21,000 9,450 18,900 2,800 2,800 4,200 4,200 5,040 1 The weekend counts as 1 booking day (Saturday + Sunday); in case of imminent underdelivery, Media Impact reserves the right to add inventory from a related channel and/or inventory from ROS in the booked campaign period. 2 Only for article pages that are not booked by Bundesliga sponsors. 3 Excluded business sectors: automotive, telecommunication and consumer electronics 4 e.g. expandable, with layer, sticky, extra long 2
HOMERUN / HOMERUN 2 (10 a.m. to 10 a.m.) Mon. Sun. Mon. Fri. Sat. or Sun. Guaranteed ad impressions 12,000,000 4,500,000 3,500,000 Fixed Daily Rate Basic 145,000 55,000 43,000 Desktop: Wallpaper / Billboard / (Dynamic) Sitebar or Fireplace Mobile 1 : Interstitial+ Reminder or Medium Rectangle + Reminder Fixed Daily Rate Deluxe 155,000 60,000 47,000 Desktop: Wallpaper / Billboard / (Dynamic) Sitebar or Fireplace + various combinations 2 Mobile 1 : Interstitial + Reminder or Medium Rectangle + Reminder CHANNELRUN (10 a.m. to 10 a.m.) Entertainment Sports Lifestyle, Guide, Auto, Digital, Money Mon. Sun. Mon. Sun. Mon. Sun. Guaranteed ad impressions 1,500,000 2,000,000 250,000 Fixed Daily Rate Basic 19,200 25,600 3,200 Desktop: Wallpaper/ Billboard / (Dynamic) Sitebar or Fireplace Mobile 1 : Interstitial + Reminder or Medium Rectangle + Reminder Fixed Daily Rate Deluxe 21,000 28,000 3,500 Desktop: Wallpaper / Billboard / (Dynamic) Sitebar or Fireplace + various combinations 2 Mobile 1 : Interstitial + Reminder or Medium Rectangle + Reminder 1 ios & Android; special advertising media incl. FC1/day incl. reminder banner 2 e.g. expandable, with layer, sticky, extra long In case of imminent underdelivery, Media Impact reserves the right to add inventory from a related channel and/or inventory from ROS in the booked campaign period. Technical specifications and dimensions of advertising formats are available at http://www.mediapilot.de/specs All rates are CPM or fixed rates (unless stated otherwise), minus agency commission, plus VAT Changes and errors excepted. 3
FIXED DAILY PLACEMENTS DESKTOP HOMEPAGE HOMEPAGE 2 (10 a.m. to 10 a.m.) Mon. Fri. Sat. or Sun. Mon. Fri. Sat. or Sun. Guaranteed ad impressions 7,000,000 5,000,000 3,500,000 2,500,000 XXL Content Bar 1 50,000 40,000 Content Bar Premium 2+5 60,000 50,000 Flying Medium Rectangle 1 50,000 40,000 A-Teaser (5,0 million guaranteed AIs) 2 70,000 70,000 Sitebar 1 100,000 90,000 45,000 35,000 Coloured Wallpaper 1 100,000 90,000 45,000 35,000 Wallpaper + various combinations 2+4 110,000 100,000 50,000 40,000 Fireplace 1 100,000 90,000 45,000 35,000 Fireplace + various combinations 2 +4 110,000 100,000 50,000 40,000 Billboard 1 100,000 90,000 45,000 35,000 Billboard + various combinations 2+4 110,000 100,000 50,000 40,000 Push Down 2 110,000 100,000 50,000 40,000 Content overlay layer w/o logo & navigation 3+6 120,000 110,000 45,000 35,000 Double (Dynamic) Sitebar3 120,000 110,000 45,000 35,000 B-Teaser3 120,000 110,000 45,000 35,000 Content overlay layer with logo & navigation 3+6 150,000 140,000 80,000 70,000 Video Wall (max. once per month) 150,000 140,000 HOMEPAGE CPM // WALLPAPER IN SPORTS BLOCK Medium Rectangle 20 Only available when not booking Homepage 2 Wallpaper in Sports block (1.5 million guaranteed AIs) publisher has the right to postpone 15,000 BILD MOBILE HOMEPAGE HOMEPAGE 2 (10 a.m. to 10 a.m.) Mon. Sun. Mon. Sun. Garantierte Ad Impressions 5,000,000 1,400,000 Interstitial + Reminder (4:1 or 6:1) 70,000 20,000 Mobile Medium Rectangle + Reminder (4:1 or 6:1) 70,000 20,000 Mobile Take Over 70,000 20,000 Content Ad (middle of the page) 45,000 1 Standard advertising format: must be submitted 3 days before the campaign goes live 2 Special advertising format: must be submitted 5 days before the campaign goes live. 10 sec. display time limit, not parallel to layer bookings, no FC 3 Advertising media upon request; they must be submitted as scribble 7-10 days before the campaign goes live for evaluation by Media Impact; delivery of advertising media 5 days before PD 4 e.g. expandable, with layer, sticky, extra long 5 Published twice a week 6 Layer comes with FC1 per day. After closing the layer a standard advertisement (Billboard, Wallpaper Fireplace) remains In case of imminent underdelivery, Media Impact reserves the right to add inventory from a related channel and/or inventory from ROS in the booked campaign period. Technical specifications and dimensions of advertising formats are available at http://www.mediapilot.de/specs All rates are CPM or fixed rates (unless stated otherwise), minus agency commission, plus VAT Changes and errors excepted. 4
ADVERTORIALS, PROMOTION STAGES 1 AND SWEEPSTAKE ADVERTORIALS 2 Packages Total AIs Packaged Rate Package I 25,000 Teaser on the homepage, relevant categories and rotation 10,000,000 Package II 37,500 Teaser on the homepage, relevant categories and rotation 7,000,000 Medium Rectangle on thehomepage in the thematic block 10,000,000 Package III 50,000 Teaser on the homepage, relevant categories and rotation 10,000,000 Medium Rectangle on the homepage in the thematic block 15,000,000 Promotion Stage 60,000 Teaser on the homepage, relevant categories and rotation 14,000,000 Medium Rectangle on the homepage in the thematic block 20,000,000 Ad Bundle Optionally: Wallpaper on Advertorial or Promotion Stage 1,000,000 6,250 1 Plus creative design costs of 1,900 for an Advertorial and 5,990 for the stage. These rates are not eligible for discounts or agency commision but subject to VAT. 2 Plus creative design costs of 3,700 for an Advertorial and 7,800 for the stage. These rates are not eligible for discounts or agency commision but subject to VAT. The lead time for a sweepstake advertorial is min. 3 weeks NATIVE BRAND STORY 3 Components Frequency Ad Impressions A-Teaser Homepage fixed placements 1x 5.000.000 Native Medium Rectangle Homepage fixed placements Rotation 2.500.000 Native Medium Rectangle Related channel Rotation 2.500.000 Native MOBIL Teaser 4:1 Homepage 1x 4.500.000 Native MOBIL Teaser 4:1 Related channel Rotation 1.000.000 Tweets BILD Twitter Channel 1x n/a Facebook Sponsored Posts 1x 1.000.000 3 Plus creative design costs of 9,250. These rates are not eligible for discounts or agency commision. ZUSÄTZLICHE VIDEOFLÄCHEN BRAND STORY 4 Packaged Rate 177.250 Bestandteile Frequency Ad Impressions Native teaser in the video block BILD.de Homepage 1x 3,000,000 Native teaser in the thematic block on the video stage BILD.de Video Stage Rotation 300,000 Native teaser on the topic block on the BILD.de homepage / Mobile homepage 1x 3,000,000 Tweets BILD Twitter Channel 1x n/a Facebook Sponsored Posts 1x 1,000,000 4 Plus creative design costs of 15,000. These rates are not eligible for discounts or agency commision. Packaged Price 73,000 5
NEWSLETTER Type Recipients Format (in pixels) Fixed Rate per Delivery Bundesliga (Sundays) redaktionell 90,000 Banner 1/2: 468 x 60 px 900 Sportnews (daily) redaktionell 25,000 Banner 1/2: 468 x 60 px 250 Tipps der Woche (Thursdays) werblich 250,000 Teaser 1 1 : 324 x 319 px Teaser 2 1 : 281 x 229 px 5.250 Stand-Alone-Newsletter (by agreement) 200,000 6.000 1 Number of characters incl. space characters: teaser 1: headline: 25; subline: 40; text: 340; teaser 2: headline: 30; text: 240; pictures in.jpg only, max. 10 KB FOOTERBAR CPM CPC 8.00 2.00 BILD.de SUPPLEMENT Format Fixed Rate per Delivery Supllement 4/1 Tabloid 639,000 6
Homepage The homepage of BILD.de is the online beacon for your campaigns. It offers everything that makes BILD.de unique: fast, exclusive and passionate BILD journalism and a high level of attention to quickly build your reach. Visitor numbers turbocharged: 6.93 million unique users 1 A wide range of special formats and innovative presentation opportunities are available. Attractive fixed rates and ecpms Net reach HomeRun (desktop homepage plus mobile homepage): 7,72 Mio. Unique User 2 Homepage 2 The Homepage 2 Package is a real alternative to booking the Homepage since it combines the high reach of the channel homepages, the entire News & Politics channels and the regional article pages into a Homepage 2 on BILD.de. Depending on availability, it includes the channel homepages incl. the sub-channels, the entire News & Politics channels and the regional article pages. The inventory on top of the Sports block of the Homepage is a component of Homepage 2. Billboard, sitebar, fireplace plus wallpaper are delivered as soon as the user scrolls into this area. As a result, only visible AIs are counted and delivered on this position. Net reach: 10.67 million unique users 1 Net reach HomeRun2 (desktop homepage2 plus mobile homepage2): 11.07 million unique users 2 Channel The channels bundle the journalistic competence of Europe's biggest media brand. Daily current news, information and videos in topic-related channels and 12 regional portals. Advertorials & Promotion Stages (4 Weeks) Use the appearance and editorial power of one of Germany's best-known media brands to integrate your products or reach your communication goals. Facts on Advertorial The comprehensive content integration especially allows for the presentation of product highlights, as well as market introductions of products and services. Our in-house Creative Services Team handles the entire graphic and conceptual design according to your specifications. A wide range of special formats and innovative presentation opportunities are available. Facts Promotion Stage Stages are several pages in the look and feel of the partner that are integrated into the corporate design of BILD.de. They consist of various graphics, teasers and articles that can be prepared in close consultation with the client. The stage also contains several articles with additional information on a product or topic. This is where the user finds details and can fully engage with the offer. Ad Bundle - Optionally by booking of an advertorial or a promotion stage: An additional wallpaper on the advertorial page or on the promotion stage. There will be extra creative design costs in case Meda Impact is going to create the wallpaper. Ad Bundle advertorial or promotion stage: Ad Bundle / CPM 25 / 1 million ad impressions / Gross: 25,000 / Discount: 75% / Net: 6,250 1 Source: AGOF digital facts 2016-05; basis: broadest desktop audience (WNK) 10+ years, individual month 2 Source: AGOF digital facts 2016-05; basis: broadest digital audience (WNK) 14+ years, individual month 7
Native Advertising A Brand Story is perfectly suited for filling a topic with content and telling a story. The overall editorial impression provides higher credibility and greater stimulus to click. A Brand Story always tells a story like a news article in the look and feel of Bild.de always multiscreen. A Brand Story is not suitable for directly communicating pricing, products or promotion campaigns. The creation process and the story telling are powered by the new BILD BRAND STUDIO. Brand Stories have a strong headline. are written in BILD language. are specially optimized for social media und smartphones. have a joint dispatch with our customer via logo integration. can be featured with interactive elemts such as videos, quizzes and games. Video Brand Stories Native Advertising with videos Provide additional range und are the perfect tool for emotional story telling. BILD guarantees a high video reach with BRAND STUDIO VIDEOS. The best tool for emotional storytelling. Videos are produced by the new BILD BRAND STUDIO. Newsletter Successful advertising directly at the customer with the newsletters and BILD.de as the trusted sender. Facts on Stand-Alone-Newsletter 100% client content in the newsletter Marked as advertisement BILD.de logo is integrated Sender of contents is BILD.de; link to client website Distribution in coordination with editorial team HTML newsletter prepared by the client Banner Advertising The short text gives your advertising message a special added value. BILD-Text-Teaser Die BILD-Text-Teaser können durch unterschiedliche Farben und Größen eine unterschiedliche Gewichtung erhalten. Durch den kurzen Text kann Ihre Werbebotschaft einen besonderen Mehrwert erhalten. Reporting Recipient: gross / net Opens: gross / net Clicks Bounces Format Files must be delivered in HTML, JPG or GIF format. One text template is required for the multi-part distribution. A subject line should be provided. Tracking links may be integrated. Number of characters incl. spaces: Teaser 1: headline: 25; subline: 40; text: 340; Teaser 2: headline: 30; text: 240; images only in JPG format, max. 10 KB 8
BILD.de Supplement Higher reach and stronger sales through crossmedia The 4-page BILD.de magazine appears in BILD. This monothematic tabloid is an excellent supplement to the online advertising on BILD.de. Ads in BILD and BILD am SONNTAG optimally complete your media plan and guarantee viable crossmedia attention for your campaign. Facts Ideal for crossmedia campaigns with a sales objective Tried-and-tested concepts such as the "Volks-Produkt" (People's Product) or the "Aktion für Deutschland" (Campaign for Germany) generate high levels of attention. Customised concepts for special communication measures. Positive image transfer due to credibility and competence of the BILD.de and BILD brands. Footerbar The client ad is located right at the end of the page on the article and channel homepages directly above the footer. With three different teaser images and texts each, this horizontal advertising medium is a real 3-way combo. The client provides the image-text combination according to the following design layout (as JPG or GIF): Each of the 3 areas (image+text) is 317x120 px in size. Campaign image: max. 139x118 px Text (max.115 characters incl. headline, spaces and line breaks): Headline: Arial 11 bold VERSAL / Text: Arial 12 regular 9