SUNRISE PACIFIC Co., Ltd. Brief Sales & Marketing Report Company Introduction Product Descriptions - Machine Models Introduction - Assessment of pros & cons and grades of different printers Perspectives on industry trend
Company Introduction Sunrise Introduction by Figures Company was established in 1996 Total number of employees 110 4 ~5 times more investment in R&D team than other same-industry manufacturers Over 20 corrugated cardboard printing and carton making related patent rights Exportation of Sunrise equipment to Brazil and China made up 40% of Taiwan Flexo Printer export 2008~2011 achieved top sales of high end printers in Taiwan and China
Company Introduction Introduction to Sunrise from the concept of product design Sunrise product design concept originated from its perspectives on Industry Trend and Customer Needs (manufacturing efficiency, print quality, production costs). Unlike other same-industry manufacturers who imitate other s product designs, Sunrise has always maintained the originality of its own technical skills. Sunrise constantly strives for technical advancement and innovation. Sunrise has led many first times within Taiwan corrugated printing machinery industry. 1999 Developed Taiwan s first printing equipment with Vacuum Transfer System 2000 Announced Taiwan s first Fixed Type Printer 2000 Released Taiwan s first printer equipped with Mark Sensor 2002 Developed a High-Graphic Printer with Servo Control System 2004 Developed the first fully self-manufactured Automated Inline Fixed Type Flexo Folder Gluer with Servo Control System 2009 Developed Taiwan s first Infrared Drying Unit 2011 Developed high-productivity Fixed Type Top-Print Printer
Company Introduction Sunrise Core Values Technical skill innovation: As a leader in the industry, Sunrise technical advancement is progressing at the same pace as European, Japanese and other foreign manufacturers. Sunrise constantly strives for new technical achievements. Machinery production and assembly experience: Average production and assembly efficiency is 3 times more than other same-industry manufacturers. Pricing advantage: Large-scale production allows Sunrise to possess parts procurement costs advantage. Quality stability: Both domestic and foreign leading paper mills utilization of Sunrise printers for production of high quality printing has been affirmed by the corrugated printing industry. Offering of overall service from production to sales customer service: Provision of complete service package from product designing to sales customer service. Sunrise offers product customizations to meet customers demands, and provides speedy after sales service to efficiently address customers needs. Branding: Sunrise has gradually made known its brand name in Taiwan, China, Vietnam, and Thailand, etc. areas in recent years. Brand management is one of Sunrise main focuses at this stage. It also acts as the company s most important core value for the future.
Product Function Descriptions Overall Descriptions The complete corrugated cardboard printing and carton making process consists of a few machinery unit procedures mentioned below: Placing of cardboards at feeding unit Cardboard being transmitted to printing unit for printing via vacuum transfer Slotting unit performs grooving and scoring Die-cutting unit performs cardboard cutting according to set diecutting mold Folder gluer performs gluing of slotted cardboards to make them into cartons Die-cutter Unit Folder Gluer Slotting Unit Printing Unit Feeding Unit
Product Function Descriptions Machine Models Fixed Type High Board Line (HBL) High Graphic Printer (HGP) Fixed Type Mini-Line Standard Open/Close Type With drying unit integrated for coated cardboard printing Inline Flexo Printer Folder Gluer
Fixed Type Bottom-Print High Board Line (HBL) High production efficiency: Carry out preparation for next job order while current production is still running. Saving of approximately 5-10 minutes at every machine downtime for printing plate cleaning. Quick Anilox roll swap
High Graphic Printer (HGP) Full servomotor drive Precise color registration Individual unit drying mechanism Quick Anilox roll swap
Fixed Type Top-Print Mini-Line
Standard Open/Close Type (With drying unit integrated for coated cardboard printing)
Inline Flexo Printer Folder Gluer
How to Assess Pros & Cons and Grades of Different Printers? Assessment can be based on the three main aspects of Print Quality, Manufacturing Efficiency, and Production Costs. Print quality: Precise color registration and dot formation are key elements in the display of print quality. Manufacturing efficiency: Productivity is based upon production efficiency. It also reflects plant production costs. Job order change interval and machinery adjustment time are deciding factors in determining equipment s overall effectiveness (%). Production costs: Residue ink amount, utilization of replaceable wear-resistant plate, detachable mechanism design (e.g. detachable feeding rollers), quantity of defective printed cardboard, operator and management costs, etc. are all factors of production cost considerations.
Sunrise Product Technical Designs Print Quality Enhancement
1. Steel beam structure in feeding unit Utilizes high strength C-shape steel beams as structural foundations for front, side stoppers. Effectively reduces vibration produced when side guiders are in use. Provides for stable cardboard feeding and further ensures cardboard feeding precision. Conventional Type High Strength C-shape
2. Vacuum transfer In comparison with conventional cardboard feeding roller method, there is completely no contact with cardboard printing surface in vacuum transfer system. Besides not having to concern about the possible occurrence of ink tracking problem caused by feeding rollers, there is a strong advantage of allowing for entire cardboard width printing. Printing rollers are not responsible for cardboard transmission. Therefore, Kiss Touch printing, the key element to further improve print quality, can be achieved. Printing Roll Printing Pressure Adjustment Cardboard Transmission Roll Vacuum Box Printing Pressure Roll
3. Chamber blade inking system Changes in operation speed significantly affect ink layer thickness produced by rubber roll inking system. The faster the speed, the thicker the ink layer. Therefore, uniformed color brightness is harder to be achieved. As opposed to rubber roll inking system, the ink layer produced by chamber blade inking system is thinner and more even, regardless of the operation speed. Therefore, apart from meeting the demands of high printing dot quality printing, the thin ink layer produced can be dried easily. Chamber blade inking system significantly reduces the possibility for contact between ink and air; thus reduces circumstances of viscosity changes from occurring. Chamber blade inking: Thin ink layer even ink layer slow ink volatilization suitable for coated cardboard printing suitable for high printing dot printing Rubber roll inking: Thicker ink layer less stable ink layer quicker ink volatilization
4. Die-cutter Anvil cylinder speed compensation design Die-cutter Anvil cylinder speed compensation design ensures maintenance of die-cutting precision when changes in Anvil cover thickness due to wear and tear take place; also extends product lifespan of die-cutting Anvil cover. Sunrise utilizes single motor control to prevent motor speed difference. Generally, when dual motors are in use, starting speed difference will occur and result in speed difference between knife roller and die-cutting Anvil roller.
5. Slotting unit dust prevention design Prevents accumulation of paper scraps and paper dust, which in turn affects shifting precision Reduces axis friction
Sunrise Product Technical Designs Production Efficiency Enhancement 1. Automated ink returning and washing processes Combines and automates ink returning and washing processes. The operator is only required to push a switch, and the inking system will automatically start ink returning and washing procedures. Task execution flexibility and equipment operation efficiency are significantly increased.
2. Graphical job order data key-in A job order can be created simply by entering carton dimensions data in accordance with user-friendly graphical user interface.
3. Multi-carton type dimensions setting With auto carton type switch mode, the slotting unit will automatically adjust its knife positions simply by clicking on relevant carton type image and keying in carton type dimensions data.
4. Quick printing plate change mechanism With electronic plate tightening mechanism in place, printing plate change does not require tools usage; thus effectively reduces time consumption for job order change.
5. Data memory for repeat productions The efficiency of simply keying in relevant job order number for retrieval of previously created/set job order can be achieved with precise memory mechanism and electronic control system in place. The machine automatically adjusts itself to saved dimensions and gaps for repeat production of particular job order.
6. Print registration restoration After executing machine downtime for maintenance in order to meet production needs, zero-error print registration can be restored without having to make any adjustment by pressing the restoration button.
7. Quick blade replacement mechanism design Completion of blade replacement within 30 seconds
8. Pre-mounting of printing plate for subsequent job order With the opened machine structure of fixed type printer, printing plate mounting and setting for subsequent job order can be carried out at unused units while current production is still running.
9. Dual-knife Slotter Compared to single-knife slotter, dual-knife slotter produces cardboards which allow for production of cartons with wider carton height range and slotting depth range.
10. Parts gathering point for maintenance and lubricant application, quick and easy.
Sunrise Product Technical Designs - Cost Consideration Enhancement 1. Residue ink amount Chamber blade inking system utilizes short ink supply and collection loop, and small ink chamber design. Compared to other manufacturer equipment s average ink consumption of 2kg, Sunrise machines only consumes 0.5~0.8kg of ink on average. For rubber roll inking system, the average ink consumption is 3kg.
2. Detachable feeding rollers Only the rubber covered roller needs to be dismantled from shafts on both sides; thus saving 40% of the replacement time. 需更換整個膠輪, 包含兩側的軸心 鬆開螺絲, 更換中間膠輪
3. Replaceable wear-resistant plate slotting unit scraper and glue lap knife Machinery design which takes into account parts replacement costs requires only low-cost consumable parts replacements; at the same time maintaining equipment production quality and efficiency.
4. Slotting ball bearing and linear slide Knife shaft and knife base seal precisely, extends the usage lifespan of slotting knife by 50%
Sunrise s Points of View on Industry Trend Flexo high-graphic printing has replaced part of offset printing -ink used in offset printing poses environmental issues -offset printing involves more procedures and it poses cost problems -Technical enhancement in flexo high-graphic printing Printing & carton making equipment automation trend, due to cost increase in labor expenses. Printing & carton making equipment energy-saving trend, reducing energy consumption is becoming one of the considered factors in product designing. Trend towards small quantity large variety job order and production efficiency considerations, it is predicted that market demand for fixed type printers will increase. Environmental factor consideration, increase in demand for different forms of cardboards (e.g. cardboard pallet, cardboard furniture). Possibility for development of new technical skills in cardboard printing (e.g. inkjet technology)
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