Business Integration Mehr Flexibilität, Informationen und Wertschöpfung durch die optimale Integration von Front- und Back-Office Hubertus Mildeberger Brand Sales Leader WebSphere DACH IMT
The planet is getting smarter fueled by disruptive technologies Cloud Computing Big Data Mobile Social Media Internet of Things
Clients are embracing these technologies to create new digital customer experiences Technology trends most impacting competitiveness Objectives for digital experiences Mobile device proliferation 42% Find new customers 74% Collaboration across the ecosystem 42% Expand relationships with existing customers 71% Explosion of unstructured data 40% Create better offers to match customer needs 66% Cloud platforms 36% Select the right relationship with the customer 36% 60% Sources: The Software Edge, IBM IBV, Q1 2013; A commissioned study conducted by Forrester Consulting on behalf of IBM, Q1 2013
Yet integration with back-office systems remains a primary challenge to their success Most significant technical barrier to creating effective customer-facing systems Inadequate integration with back-office systems 42% Inadequate security 35% Inadequate master-data management Inadequate content management Slow or unpredictable performance 30% 30% 34% Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, Q1 2013
To maximize the value of new technologies, organizations must integrate the back office to the front office creating a new class of systems: Systems of Interaction Systems of Interaction Systems of Engagement Systems of Record CRM HR DB ERP Continuous client experience Cloud-based Services Partner value chain Internet of Things
With this foundation in place organizations can move on to even greater value by 1 Developing services for new interactions 2 Act on insights from mobile integration 3 Deploy and safeguard applications for the internet of things Increasing productivity and providing secure access to applications, services and information beyond the enterprise walls to interact with the world at large Mobilize enterprise IT to capture insights from mobile end-points and provide secure access to applications and services beyond the firewall Provide unmatched flexibility and dynamic scale to realize the full value potential of the Internet of Things
Application Integration Predictions Over the next few years: The cost of doing application integration will increase as companies do more B2B e- commerce, information processing, and mobile, social and cloud computing. The accommodation of more mobile devices, alone, will substantially increase the amount of work and cost required for application integration. Companies will soon do more B2B integration than application-to-application (A2A) integration. Companies will spend more on application integration than on new application systems. 7 Strategic Planning Assumptions By 2016, midsize to large companies will spend 33% more on application integrations than in 2013. By 2016, the integration of data on mobile devices will represent 20% of integration spending. By 2017, over two-thirds of all new integration flows will extend outside the enterprise firewall. By 2018, more than 50% of the cost of implementing 90% of new large systems will be spent on integration. Predicts 2013: Application Integration (Gartner Nov 2012)
This is why many of our core segments continue to grow rapidly CAGR through 2015 15% 14% 11% 10% SOA Governance Gateway Appliances ESB Suites Managed File Transfer Sources: Gartner Enterprise Software Markets Worldwide 2009-2015,, IDC Sterling Commerce Addressable Market Study, 2010
Today s challenges demand a complete integration solution
Today s business challenges place demands on all aspects of IT How to leverage SaaS in public cloud How to gain benefits of private cloud How to tap into innovative external developer communities Master Data Mgmt DB2 ODM.NET Pattern.JCAPs How to engage mobile clients & employees SAP IMS BPM DB Pattern CICS WAS DB DB How to integrate within & beyond enterprise? How to tap into m2m and the Internet of Things How to reach a global partner ecosystem How to leverage growing social networks How to turn big data into fresh insights
Bridging Systems of Engagement & Systems of Record Freedom to innovate with new technologies that can still work with Systems of Record Increases stickiness of Systems of Engagement by leveraging core data and processes Accelerates and eases Engaging access to data and processes in Systems of Record IBM Business Integration Systems of Engagement Systems of Record IBM Integration
Becoming a Predictive Enterprise Capturing Real-time Streams for Big Data Analytics Bring together variety of real-time data from any source, at velocity, to generate fresh insights
Becoming a Predictive Organization Organisation that compares what is happening right now with past experience to predict the future so that it can anticipate the changes needed to proactively optimize the business analyze predict anticipate pre-optimize past now future
Today s challenges demand a complete integration solution
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