Assuring Safe and Sustainable Livestock Supply beyond the Mainstream Market 29 October 2014 Anne-Corine Vlaardingerbroek CSR manager Topics Jumbo Sustainability in time of needs Jumbo and sustainability Assuring Safe and Sustainable meat 2
From grocery to supermarket Since 1921 3 generations Van Eerd from grocery to Jumbo Supermarkten 3 Best service + Biggest assortment x Every Day Low Price = 4 November 4, 2014
141029 SUMMIT 2014 Day 3 BREAKOUT SESSIONS Our 7 guarantees: not only promises 5 Becoming the second player in the Netherlands 2009 2012 6
The Netherlands becomes yellow 7 November 4, 2014 18 years of passion 8
Sustainability in time of needs Opportunity or dilemma 9 Growth world population: increase of demand 10
This will lead to problems 11 Especially when everyone will have a northern diet.. 12
Innovation is needed or a second planet.. 13 Sustainability: global reality and local demands Global reality Growth world population More middle class income countries Northern diet will be the diet Need for sustainable produced commodities Need for arable land Low price Demands in The Netherlands Variety in products Fresh products Healthy products Sustainability is a license to produce Animal welfare is a must Social compliance Low price Paradox: increase of need, sustainable and payable
Buying preferences consumers (the Netherlands) Beef Porc Poultry Sliced meat Eggs Dairy Fresh/shelflife price taste health animal welfare logo on pack Fat % local produced environment organic 15 Sustainable meat in The Netherlands Treaty of Den Bosch (an agreement on province level) All meat will be sustainable produced. The alteration to a healthy, safe and appreciated livestock production in 2020 (scope: fresh meat: porc and poultry) From local to national: Dutch government adopted the aims of the treaty 16
Jumbo and Sustainability 17 Jumbo and Sustainability 18
Our aims with sustainable meat human, animal and environment in balance Human: Realistic & payable Food Safety Use of antibiotics Environment: Impact Efficiency Jumbo CSR Animal: Animal Welfare Animal Health 19 All mainstream meat sustainable at Jumbo Fresh meat Beef Porc Poultry Supplier conditions CSR Criteria for: Food Safety Housing Animal welfare (farm and slaughterhouse) Environment Use Antibiotics Animal health Transport Integrity Tracebillity Evidence/ certification GLOBALG.A.P. Beter leven 1- ster Chain of custody GLOBALG.A.P. GLOBALG.A.P. CBL sustainable meat add on modules Beter leven 1-ster Chain of custody GLOBALG.A.P. GLOBALG.A.P. CBL sustainable meat add on modules Nieuwe Standaard Kip Chain of custody Communication On pack: and GGN-number on package 20
Nieuw Standaard kip introduced in week 41 21 Next steps for meat All fresh pork meat is certified Beter Leven 1 ster from 1-9-2015 All fresh Irish beef will brought back on Beter Leven 1 ster in 2015 Develop GLOBALG.A.P. standards for niche market such as rabbit, horsemeat, turkey, duck, sheep, goat etc. 22
We do what we say! Connection with other databases Supplier database Quality and CSR Update Product database Definitions questionnaires Communication Rights and conditions Rapportage Certification Complaints Recall Sensory testing Lab-analyses Supplier DNA Risik Profile KPI CSR KPI Food Safety Monitoring Workflow KPI Fair Trade KPI Quality KPI Social Responsibilty 23 Thank you For more information: www.jumbosupermarkten.nl/duurzaam (Dutch) Anne-Corine.Vlaardingerbroek@jumbosupermarkten.nl 24