2013 Sponsorship Prospectus Become a Sponsor Take advantage of this unique opportunity to align your business with the Goodwill brand and secure top billing for your company s offerings during Goodwill Industries conferences. Overview Goodwill Industries International (GII) holds several conferences annually, and each garners attendance by hundreds of Goodwill professionals from across the United States and Canada. These professionals gather to learn ways to improve their operations, lobby for government support and advance the Goodwill mission of helping people train for and find good jobs, strengthen their families, and build vibrant communities. By sponsoring these events, you can secure exclusive access to Goodwill decision makers and help further the Goodwill mission. View the profile of conferences to learn more about each conference. Purchase Sponsorships Now Goodwill offers the following sponsorship options: 1) Annual Sponsorship This option refers to annual sponsorship packages and includes basic sponsorship benefits at any four GII conferences, print and web promotion, and conference-specific opportunities. The annual sponsorship program exists at four levels. Platinum Sponsorship: $50,000 Gold Sponsorship: $30,000 Silver Sponsorship: $20,000 Bronze Sponsorship: $10,000 Contact: Goodwill Industries International Events and Conferences Attention: Naomi Iheme 15810 Indianola Drive Rockville, MD 20855 Direct: (240) 333-5345 Fax: (301) 258-0578 marketplace@goodwill.org 2) Event Sponsorship Designed for organizations interested in attending one, two, or three specific events, this package includes basic benefits, events, and print and web advertising opportunities at selected conferences. Even sponsorship exists at three levels: Deluxe: $8,000 Premier: $6,000 Core: $4,000 3) À La Carte Choose from an assortment of promotional and advertising opportunities through the À La Carte Sponsorship Menu.
2 Table of Contents Overview... 1 Table of Contents... 2 Become a Sponsor... 3 Profile of Conferences... 3 Annual Sponsorship Opportunities... 4 Annual Sponsor Basic Benefits:... 4 Event Sponsorship Opportunities... 5 Events Summary Comparisons Chart... 6 À La Carte Sponsorship Menu... 7 Sponsorship Application Procedures... 8 Appendix A: Goodwill Industries Week Career Fairs Sponsorship... 9 Appendix B: Goodwill Energy Challenge Sponsorship... 11 Goodwill Industries International (GII) markets sponsorship, partnership, vendor and tradeshow opportunities to organizations that have goods and services that may benefit Goodwill member agencies. Each Goodwill agency operates independently and makes its own purchasing decisions. An organization s affiliation as a sponsor, partner, vendor or tradeshow exhibitor with Goodwill does not imply that GII favors one company over another. Goodwill and Goodwill Industries are registered trademarks. Other product and company names mentioned herein may be the trademarks of their respective owners. Goodwill Industries International 15810 Indianola Drive Rockville, MD 20855 USA
3 Become a Sponsor Profile of Conferences Conference of Executives Spring Conference and Advocacy Event Delegate Assembly Summer Conference and Tradeshow Goodwill Loss Prevention, and Safety Conference Attendees CEOs and COOs Participants in the GII Executive Development Program Goodwill professionals in the following disciplines: Workforce development Government affairs and public policy Grants Human resources CEOs and COOs Board members Senior management Goodwill professionals in the following disciplines: Business development Contracts Finance IT Marketing Goodwill professionals in the following disciplines: Loss prevention Safety Transportation Retail Highlights Interact with the key decision makers within the Goodwill enterprise. Interact with the key staff involved with Goodwill s mission. Extend your marketing beyond Goodwill through exposure to Goodwill board members. Participate in the Member Marketplace Tradeshow, interact with personnel who make the purchasing decisions, and market your goods and services. Interact with staff involved in managing loss prevention and security. When February 24 26, 2013 May 18 20, 2013 June 22 25, 2013 August 11 13, 2013 October 20 22, 2013 Where Augusta, GA Washington, DC Grand Rapids, MI Miami, FL Greenville, SC
4 Annual Sponsorship Opportunities Annual Sponsor Basic Benefits: Basic Annual Sponsorship Benefits Presence at four (4) or five (5) GII conferences Premium booth location at the Summer Conference and Member Marketplace Tradeshow Twelve-month listing on the Member Marketplace, Goodwill s online vendor directory Complimentary attendance at conference luncheons Participation in Goodwill 20XX* Showcase at Spring and Summer Conferences *Goodwill 20XX is a simulated experience of the perfect Goodwill agency, designed to help vendors showcase their products/services conceptually to event attendees. Conference Web and Print Ads One (1) full-page, color ad in the conference program, called the Learning Journal One (1) logo ad in pre-event email to attendees, called the Know Before You Go email Logo on conference signage Sponsorship logo on the conference registration site Ability to schedule meetings with conference attendees and/or send personalized messages Conference-Specific Opportunities Annual sponsors receive different opportunities depending on sponsorship level Platinum, Gold, Silver and Bronze. Confirmations of annual sponsorships are subject to a GII internal committee vetting process, and sponsorship terms are guided by a sponsorship contract. Examples of some of additional benefits received by becoming an annual sponsor are listed below. If you are interested in an annual sponsorship, send an email to marketplace@goodwill.org. Key promotional item sponsorship, including conference bag and neck wallet Welcome reception co-sponsorship, attendance and recognition Hotel key card sponsorship, including company branding on both sides Schedule-at-a-glance sponsorship Sponsorship of prestigious Goodwill awards, with photo and PR opportunities Speaking opportunities at events Vendor-hosted receptions And many other opportunities
5 Event Sponsorship Opportunities Event Deluxe: $8,000 Basic Benefits Presence at three (3) GII conferences of your choice Nine-month listing on the Member Marketplace, Goodwill s online vendor directory Premium booth location at the Summer Conference and Member Marketplace Tradeshow Conference Web and Print Ads One (1) full-page, color ad in the conference program, called the Learning Journal One (1) logo ad in pre-event email to attendees, called the Know Before You Go email Listing on conference signage as an event sponsor One (1) full-page, color ad in the tradeshow booklet (Summer Conference only) Ability to schedule meetings with conference attendees and/or send personalized messages Event Premier: $6,000 Basic Benefits Presence at two (2) GII conferences of your choice Six-month listing on the Member Marketplace, Goodwill s online vendor directory Booth at the Summer Conference and Member Marketplace Tradeshow Conference Web and Print Ads One (1) full-page, color ad in the conference program, called the Learning Journal One (1) logo ad in pre-event email to attendees, called the Know Before You Go email Listing on conference signage as an event sponsor One (1) full-page, color ad in the tradeshow booklet (Summer Conference only) Ability to schedule meetings with conference attendees and/or send personalized messages Event Core: $4,000 Basic Benefits Presence at one (1) GII event of your choice Three-month listing on the Member Marketplace, Goodwill s online vendor directory Booth at the Summer Conference and Member Marketplace Tradeshow
6 Event Web and Print Ads One (1) full-page, color ad in the conference program, called the Learning Journal One (1) logo ad in pre-event email to attendees, called the Know Before You Go email Listing on conference signage as an event sponsor One (1) full-page, color ad in the tradeshow booklet (Summer Conference only) Ability to schedule meetings with conference attendees and/or send personalized messages Events Summary Comparisons Chart Event Deluxe Event Premier Event Award (GILPS*) Event Core $8,000 $6,000 $5,000 $4,000 Basic Presence at 3 GII conferences Presence at 2 GII conferences Presence at 1 GII conference Presence at 1 GII conference 9-month listing on the Member Marketplace 6-month listing on the Member Marketplace 3-month listing on the Member Marketplace 3-month listing on the Member Marketplace Premium booth location at tradeshow Booth at tradeshow Booth at tradeshow Web and Print Ads 1 full-page, color ad in the Learning Journal 1 full-page, color ad in the Learning Journal 1 full-page, color ad in the Learning Journal 1 full-page, color ad in the Learning Journal 1 logo ad on Know Before You Go email 1 logo ad on Know Before You Go email 1 logo ad on Know Before You Go email 1 logo ad on Know Before You Go email Listing on signage as an event sponsor Listing on signage as an event sponsor Listing on signage as an event sponsor Listing on signage as an event sponsor Tradeshow Booklet Ad (Summer Conference only) Tradeshow Booklet Ad (Summer Conference only) Registration meeting scheduling and messaging Tradeshow Booklet Ad (Summer Conference only) Registration meeting scheduling and messaging. Registration meeting scheduling and messaging Registration meeting scheduling and messaging Additional Benefits Award luncheon sponsorship with attendance, VIP seating and recognition 1-minute commercial 5-minute presentation Hotel foyer gobo Session sponsor recognition *GILPS = Goodwill Industries Loss Prevention and Safety Conference. The event award is available for the GILPS conference only.
7 À La Carte Sponsorship Menu All of the opportunities listed below are conference specific, and there are a limited number of opportunities available per conference. For details and artwork specifications for any of the listed options, contact the events team at marketplace@goodwill.org. Click here to view and purchase the most current sponsorship options. Print Opportunities COE Spring DA* Summer GILPS Price Tradeshow Booklet color ad (Summer Conference only) $1,000 Learning Journal full-page color ad $1,000 Learning Journal half-page color ad $750 Learning Journal quarter-page color ad $500 Online Opportunities Logo placement on the Know Before You Go email $1,000 Promotional Opportunities Hotel bag drop (Items must be approved by GII) $2,500 Logo/ad on hotel room key (pending availability) $2,500 Digital Opportunities 1-minute commercials during general session $2,500 1-minute commercial during morning and afternoon breaks $2,000 Plasma/kiosk rolling advertisements $2,000 Face-to-Face Opportunities Vendor-hosted evening reception $2,500 Vendor-hosted breakfast reception $2,500 Sponsor an in-room breakfast (for up to 20 selected staff) $1,500 Other Package Opportunities Goodwill Virtual Career Fair Package (See appendix A) - Bronze Package - Silver Package - Gold Package Goodwill Energy Conservation Package - Premier - Core $850 $1,500 $2,500 $9,000 $5,000 *DA = Delegate Assembly
8 Sponsorship Application Procedures Sponsorship Reservations Sponsorships are reserved on a first-come, first-served basis. Confirmations of all sponsorships are subject to GII s internal vetting process, and sponsors must agree to abide by GII sponsorship terms and conditions by reviewing and signing a GII Sponsorship Agreement. For annual and event sponsorships, contact Naomi Iheme by phone at (240) 333-5345 or via email at marketplace@goodwill.org. À la carte sponsorships can be reserved and purchased online here; simply select the event of interest. Make sure to review the ad specifications page for guidelines and due dates. Payment Full payment is due for all à la carte sponsorships once a reservation is confirmed via the GII Sponsorship Agreement. Annual, Event Deluxe and Event Premier Sponsors have the option for two to three payment installment options. Cancellations Cancellations to reserved sponsorships must be received by the dates listed below. No refunds or cancellations will be permitted beyond the dates listed. Advertising Specifications Review the ad specifications page for ad guidelines and due dates. Dates to Remember* January 15, 2013 March 15, 2013 May 15, 2013 July 15, 2013 September 15, 2013 COE sponsorship reservation closes. Last day to cancel reserved sponsorships. Spring sponsorship reservation closes. Last day to cancel reserved sponsorships. Delegate Assembly sponsorship reservation closes. Last day to cancel reserved sponsorships. Summer Conference sponsorship reservation closes. Last day to cancel reserved sponsorships. Goodwill Industries Loss and Prevention Conference sponsorship reservation closes. Last day to cancel reserved sponsorships. *Dates subject to change. Confirmed sponsors will be notified in writing if any changes are made. Questions Contact Naomi Iheme, senior vendor relations specialist, at (240) 333-5345 or marketplace@goodwill.org.
9 Appendix A: Goodwill Industries Week Career Fairs Sponsorship Tap In To a Rich Candidate Pool by Attending Goodwill s Virtual and In-Person Career Fairs Goodwill has been connecting people to the world of work for more than 110 years. Through its network of 165 member organizations, Goodwill inspires hope and self-confidence, helping people from all backgrounds and walks of life to feel successful, valuable and dignified. Goodwill helps people earn livings, improve their lives, and strengthen their families and their communities. Goodwill Career Fairs Goodwill creates a variety of opportunities to help the people it serves gain and maintain valuable employment. Local Goodwill agencies often host career fairs in their communities; some are small, intimate hiring events to introduce employers to new graduates of Goodwill training programs; some are large and open to the public. Regardless of size, these events are designed to create maximum access to successful employment outcomes for job seekers and employers alike. Introducing Goodwill s Virtual Career Fairs To supplement on-the-ground career fairs, GII will hold its second annual virtual career fair in May 2013. The virtual career fair allows employers to refine their recruiting strategies, expand their candidate pools, and reach candidates who may not be able to attend in-person fairs. More than 7,500 job seekers from across the United States and Canada participated in Goodwill s first virtual career fair in May 2012. Virtual Fair to Occur During Goodwill Industries Week Since 1951, the first full week of May has been proclaimed Goodwill Industries Week. This year, from May 5 11, Goodwill agencies across the United States and Canada will celebrate the Goodwill mission with a variety of local events and participation in the virtual career fair. Support Goodwill and Meet Your Business Objectives Support Goodwill and gain access to a talented pool of candidates using the latest technology. A variety of sponsorship and employer booth opportunities are available to align with your recruiting strategies. Virtual Career Fair Employer Packages and Benefits Employer Basic: Bronze This option offers basic employer benefits: Access to all résumé submitters and booth applicants. Access to one (1) virtual room or booth, up to two (2) booth design options, and unlimited job postings. Interactive elements such as Skype, chat, social networks, company profile information and surveys. Reporting on booth submissions, visitors and job applicants. Opportunities: Maximum of 16 Cost: $850
10 Employer Deluxe: Silver This option offers premium employer benefits: Access to all résumé submitters and booth applicants. Access to three (3) virtual rooms or booths, up to eight (8) booth design options, and unlimited job postings. Interactive elements such as file downloads, photo galleries, webinars, career advice and up to one (1) video, as well as basic elements such as Skype, chat, social networks, company profile information and surveys. Reporting on booth submissions, visitors and job applicants. Opportunities: Maximum of 16 Cost: $1,500 Sponsor Host: Gold This option offers premium employer benefits as well as high-visibility features: Access to all résumé submitters and booth applicants. Access to three (3) virtual rooms or booths, up to eight (8) booth design options, and unlimited job postings. Interactive elements such as file downloads, photo galleries, webinars, career advice and up to one (1) video, as well as basic elements such as Skype, chat, social networks, company profile information and surveys. Reporting on booth submissions, visitors and job applicants. Additional Sponsor Host benefits include: Company logo on the virtual fair home page. Company logo on the virtual show floor. Direct link to booth on the virtual fair home page. Direct link to booth on the virtual show floor. Key mention in Goodwill internal communications and external press releases. Opportunities: Maximum of 4 Cost: $2,500 Want to know more? Visit www.goodwill.org/business-solutions or email marketplace@goodwill.org for more information.
11 Appendix B: Goodwill Energy Challenge Sponsorship What is the Goodwill Energy Challenge? The energy challenge is an internal competition designed to encourage members to decrease energy consumption and save money. It is part of the Goodwill Sustainability Program, now in its fifth year. The challenge began in June 2012 and runs through June 2013. There are 40 members participating in the Energy Challenge, for a total of over 500 buildings. Members enter data into Energy Star Portfolio Manager and share it with GII. Participants receive information about the challenge at the various conferences, through quarterly newsletter reports on member progress, and through bimonthly emails with tips and information. Participants in the challenge are interested in environmental sustainability and cost savings. Sponsorship Overview Two (2) out of five (5) GII national conferences in 2013 will feature energy challenge information to educate attendees and showcase and demonstrate Goodwill s commitment to sustainability. Sponsorship packages run through the duration of the energy challenge, which runs through June 2013. Sponsorship can be obtained for specific activities and events or for the entire challenge. The Energy Challenge cannot be successful without support from organizations like yours, and we look forward to your participation as a sponsor. Want to know more? Contact marketplace@goodwill.org for more information.