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Salary.com Users Maximize Their Potential So You Maximize Your Reach to Savvy Professionals People who research their careers and their compensation tend to be better educated and earn more than the typical Internet viewer. When you advertise with Salary.com you reach those savvy, highly-educated and highly-compensated folks who have lots of buying power. Salary.com, a portal to maximize your potential, engages individuals at every step of their career and offers advertisers unique opportunities to reach them in key decisionmaking moments. 2
Salary.com Delivers the Most Reliable HR Verified Compensation Resources on the Web Salary.com gives users access to the Salary Wizard TM, the industry-leading compensation resource. By encouraging users to share information such as years of experience, education, company size and industry, Salary.com is able to plot that specific user against median Salary ranges and provide our advertisers with some of the most powerful targeting capabilities on-line. 3
Powerful Ad Targeting Sets Salary.com Apart Step One: Users tell us what they do and where they do it. Through each step of the Salary Wizard, users narrow their focus and tell us exactly what they are looking for. Users can choose from more than 4,000 specific job titles or by more than 65 broader occupational categories. This along with geographic location gives advertisers the assurance that their message will reach users who match their desired profile. Michael Cohen Business Development Manager Education Dynamics Salary.com is a great place for advertisers to reach their intended audience and engage them. The wealth of touch-points along with the ability to target, make Salary.com an ideal choice. 4
Powerful Ad Targeting Sets Salary.com Apart Step Two: Confirm your job title. Everybody calls their job title a little something different. Some say they are Project Mangers, others call themselves Sr. Project Managers, still others say that they are Chief Observers of all Projects. Salary.com takes the guess work out of it by aligning users to one of our 4,000+ benchmark titles. Users can research our rich job descriptions data base and compare up to three different titles side by side before determining which description fits them best. 5
Step Three: Powerful Ad Targeting Sets Salary.com Apart Maximize Your Potential! Not only does Salary.com give users the median salaries based on the job title and location, but we also give the users to power to tailor their own personal experience and company size/industry to see how each factor will impact their own personal value. Shannon Jensen Senior Digital Planner Monster.com Salary.com consistently exceeds expectations and provides a level of service and value unmatched by the competition. We see conversions at fraction of the cost we re challenged to achieve. I highly recommend working with Salary.com 6
Salary.com Engages Users with Powerful Career- Management Tools The Performance Self Test helps individuals work toward the next level of their career by guiding them through a detailed self-appraisal to uncover strengths and improvement areas and identify next steps The Education Center enables individuals to identify the most relevant education opportunities to advance their careers Job Assessor evaluates job satisfaction based on a user s career priorities Job Search helps users identify jobs they may be a great fit for 7
Our Large Partner Network Extends Your Reach Salary.com s network of over 1,200 syndicated partner web sites drives traffic and provides valuable content to partners. Available tools include: Salary Wizard Cost of Living Wizard Benefits Wizard Performance Self Test Job Assessor Editorial content and much more! Salary.com s tools and content increase page views, time on site, interaction and offer powerful advertising opportunities. 8
Salary.com Audience Profile 81% are open to new job opportunities 33% are actively seeking On average have 8.3 years of experience 45% have a Bachelor s 28% have Advanced Degrees 39% are very or somewhat likely to participate in online education 56% are Female 35% are 25-34 years old Average HHI $94,000 34% are considering the purchase of a new residence 50% are considering the purchase of an automobile Source: Salary.com Profiles, Quantcast.com, Comsore.com 9
Salary.com Delivers Savvy, Highly-Educated and Highly-Compensated Professionals Age Our audience represents today s professional workforce... Indexing 25% higher than average in the 18-49 demographic Gender Our audience has slightly more females than males but indexes higher for females Education Level Our audience is well educated and web savvy indexing higher for those with degrees and advanced degrees Ethnicity Our audience, like today s workforce, is extremely diverse and indexes very well for African-Americans and Asian-Americans. Household Income Our audience is affluent and motivated by money indexing higher for those earning more than $100,000 annually Children in Household The majority of our audience have children... making them desirable to advertisers interested in reaching a family demographic Source: Quantcast.com April 2011 10
Salary.com Audience Profile Salary.com s audience represents the full range of organization sizes 339 Average Number of Employees 66% SMB [ <500 FTE ] 34% Enterprise [ 500+ FTE ] Geography Predominately US Based Traffic U.S. Breakdown [ 25% Northeast 23% West 22% Southeast 19% Midwest 11% Southwest ] [ Also many users from Canada, UK, India, Germany, and Australia ] From a Wide Spectrum of Industries 16% Healthcare 12% Education/Gov t/non-profit 9% Business Services 8% Financial Services 8% Retail/Wholesale 7% Software and Networking 5% Manufacturing 5% Construction +12 other Industries 11
Media Options Maximize Brand Visibility and Drive Response Salary.com offers a broad variety of media options including: Display Ads ibars CPC Ads Interstitials Takeovers Sponsorships Newsletters And more! 12
Media Options: Display Ads Strong Presence and Bold Message on Any Page 728 x 90 Leaderboard Increase your brand awareness and receive a better response by advertising on a targeted or run-ofsite basis 300 x 250 Medium Rectangle Raise your response rate by placing your ad next to key site functionality 13
Media Options: CPC Units Text or Graphic-Based Performance Units 300x100 Performance units: Low risk--pay for performance Targetable Three positions available above the fold Rich Media, text, or static image 14
Media Options: ibar Job Listings I-Bars are high-profile, dynamically generated text-based ads with branding. Contextually relevant Target by job category and/or location Perfect for recruiting 15
Media Options: Featured Job Listing Featured Job Listings are premium listings above our standard ibars. Contextually relevant Target by job category and/or location Static or dynamic messaging Perfect for recruiting 16
Media Options: Interstitials High Visibility and High Response Placed between steps 2 and 3 inside the Salary Wizard workflow, interstitials give your brand maximum exposure and drive response. 17
Email Sponsor our weekly newsletter to more than 400K opt-in subscribers and insert 3 graphical ads and one text ad Wizards Sponsor one of our popular wizards, tools or content areas Road blocking/sequencing Take advantage of the opportunity to deliver a comprehensive message across several pages Takeover Custom Media Solutions Maximum Exposure For Your Brand Gain high visibility for your brand with a rich media take over of one of our content pages 18
Media Specifications Ad Type Size Max Expanded Size Max Initial Load File Size Add l File Weight (Polite Download) Flash Specifics Max Loops Max Anim. Timing Leaderboard 728 x 90 Med. Rectangle 300 x 250 728x280 - User-initiated, on rollover. Must auto-collapse on roll-off. 500x330 - User-initiated, on rollover. Must auto-collapse on roll-off. 40k 1.2MB 18 fps 3 15 seconds 40k 1.2MB 18 fps 3 15 seconds 300x100 300x100 NA 40k 1.2MB 18 fps 3 15 seconds Interstitial Banner 600x400 NA 40k 1.2MB 18 fps 3 20 seconds All In-Page Video Units must have user-initiated audio (on click). For Flash (.swf) ads, please send a backup.jpg or.gif file (max 40k). Also, do not hard code the click-through URL into the ads. Specify the click-through URL separately. The Button action should look like this: on (release) { geturl (clicktag, "_blank"); } Featured Job Posting Job Title: Company Name: Job Location: Job Description: Company Name / Base URL Text: URL: 40 Char Max (including spaces) 30 Char Max (including spaces) 30 Char Max (including spaces) 130 Char Max (including spaces) 30 Char max (including spaces) 250 Char Max (including spaces) Text Link (300x100 Total Size) Headline: Body Text: URL: 50 Char Max (including spaces) 75 Char Max (including spaces) 250 Char Max (including spaces) Featured Link (250x250 Total Size) Image (static.gif or.jpg): Body Text: Optional Logo (static.gif): URL: 125x75 max pixels 125 Char Max (including spaces) 220x45 max pixels 250 Char Max (including spaces) Consumer Newsletter Sponsorship 180x150 (Logo): static.gif or.jpg file (no tags), max 40k and a URL 468x60: static.gif or.jpg file (no tags), max 40k and a URL Text Box: Headline: 60 Characters Body: 200 Characters Call to Action like "Click here for More Information" 1 Click Through URL 19
Salary.com Contacts Evilee Ebb Brian Collentro Greg Besegai General Manager Managing Director of Media Sales Syndication - Worldwide 781.851.8620 781.851.8582 781.851.8948 evilee.ebb@salary.com bcollentro@salary.com gbesegai@salary.com Denise Thayer Mark Petrazzolo Account Executive East Account Executive West 781.851.8661 781.851.8317 dthayer@salary.com mpetrazzolo@salary.com Salary.com 343 Winter Street, Waltham, MA 02451 781.851.8620 20