ENTERPRISE MOBILITY EXCHANGE GLOBAL STATE OF ENTERPRISE MOBILITY 2016 ENTERPRISE MOBILITY EXCHANGE
CONTENTS SECTION 1 PG 4-5 SECTION 2 PG 6-8 SECTION 3 PG 9 SECTION 4 PG 10-11 SECTION 5 PG 12 SECTION 6 PG 13-14 SECTION 7 PG 15-17 SECTION 8 PG 18 SECTION 9 PG 19-20 2
Global State of Enterprise Mobility 2016 FOREWORD Now in its third year, this report, compiled from responses to our annual survey, is designed to determine exactly what is driving the global market for enterprise mobility, across the entire spectrum of professionals who operate in the space. Mihaela Biti Programme Director Enterprise Mobility Exchange The reason behind this research initiative, following the success of our previous reports, is to keep the mobile community in-tune with the developments and trends that have occurred over the past year in relation to the technologies that comprise enterprise mobility, and where business priorities should lie moving into 2016 and beyond. In keeping with the past two years investment trends, mobile applications are the dominant solution within the market. Despite difficulties adapting dated legacy systems and convincing senior decision makers to embrace the changes mobility introduces to an organisation, we have noticed notable increase in budgetary allocations for mobile solutions, as well as in the average deal sizes for solution providers, compared to 2015. The transformative and disruptive mobile technologies which are forcing enterprises to adapt their overall business strategies will continue their momentum moving into 2016. With increased flexibility, access and better user experience, security is fast becoming a top priority. Given the plethora of devices, operating systems, solution providers and overall mobility commoditisation how will technology leaders meet their employees needs and offer mobile access to corporate systems, data and information they crave, in order to maximise the potential for productivity and the competitive advantages that follow? Read on to find out where practitioners plan to be making investments and what changes solution providers and analysts expect in the coming year. CONTACT +44 (0) 20 7368 9484 3
SECTION 1 WHO TOOK PART - PRACTITIONER RESPONSES 57% A direct influencer of investments in mobile technology for my company 43% ////////// A mobility project owner holding direct responsibility for implementing mobile technology for my company WHAT TITLE BEST DESCRIBES YOUR CURRENT ROLE? HOW MANY MOBILE WORKERS ARE IN YOUR ORGANISATION? 4.4% 5.1% 30.4% 3.2% 12% 15.2% 14.6% 17.1% 15.8% 17.1% 13.9% 20.3% 500-1000 1000-5000 5000+ C-LEVEL 14.6% SVP 5.1% VP 4.4% DIRECTOR 12% HEAD 17.1% MANAGER 31% 15.8% 31% 0-100 100-500 4
Who Took Part - Practitioner Responses SECTION 1 WHICH OF THE FOLLOWING OPTIONS BEST DESCRIBES YOUR JOB FUNCTION? IT MOBILITY TECHNOLOGY OPERATIONS DIGITAL 44.9% 13.3% 10.1% 7% 6.3% SERVICE MANAGEMENT CUSTOMER EXPERIENCE CUSTOMER SERVICE FIELD SERVICE! 5.1% 1.3% 0.6% 0.6% 10.8% IN WHICH REGION DO YOU OPERATE? ////////// 22.2% EUROPE 24.1% APAC 17.7% NORTH AMERICA 30.1% GLOBAL 15.2% EMEA 3.2% LATIN AMERICA 1.3% CENTRAL AMERICA HOW WOULD YOU DESCRIBE THE REMIT OF YOUR MOBILE WORKFORCE? 53.8% 41.8% 41.1% 34.2% 24.7% 13.3% OPERATIONS FIELD ENGINEERS EXECUTIVE MANAGEMENT FIELD SALES MOBILE FLEET (VEHICLES, DSD ETC) 5
SECTION 2 PRACTITIONER INVESTMENTS IN ENTERPRISE MOBILITY RESPONSES WHAT IS YOUR BUDGET FOR MOBILITY SOLUTIONS FOR THE NEXT 12-18 MONTHS? 24.7% 25.3% 29.1% $1.5M PLUS 25.3% $1M - $1.5M 5.7% $500,000 - $1M 7% $250,000 - $500,000 29.1% $0 - $250,000 24.7% 8.2% 5.7% 7% 8.2% WHAT STAGE ARE YOU ON YOUR MOBILITY JOURNEY? 6% 20.8% 7.7% 24.6% 28.5% 12.3% SCOPING SOLUTIONS PILOT PROJECT EARLY IMPLEMENTATION PHASE 2 PHASE 3 SCOPING SOLUTIONS 20.8% PILOT PROJECT 7.7% EARLY IMPLEMENTATION 24.6% PHASE 2 28.5% PHASE 3 12.3% 6.2% YOY this survey has found that the number of organisations in the early implementation stage has jumped by a whopping 35%, with phase 2 and 3 experiencing moderated growth whilst the number of those looking for solutions stayed the same - this means an increased number of organisations are impacting mobile maturity and enterprise mobility is entering a growing number of organisations. 6
Practitioner Investments in Enterprise Mobility SECTION 2 WHAT MOBILITY SOLUTIONS HAVE YOU INVESTED IN, IN THE LAST 12-18 MONTHS? 60.8% 44.6% 44.6% 43.8% 36.2% MOBILE APPLICATIONS DEVELOPMENT MOBILE & ENTERPRISE SECURITY MOBILE CONNECTIVITY MOBILE DEVICE MANAGEMENT (MDM) MOBILE DEVICES CONSUMER (BYOD) Mobile Applications Development 60.8% Mobile & Enterprise Security 44.6% Mobile Connectivity 44.6% Mobile Device Management (MDM) 43.8% Mobile Devices Consumer (BYOD) 36.2% Mobile Applications Testing 35.4% Cloud Computing 30.8% Enterprise Mobility Management (EMM) 28.5% Mobile Application Management (MAM) 24.6% Mobile BI / Analytics 23.1% Application Programming Interface (API) 22.3% Customer Relationship Management (CRM) 20.0% Mobile Devices Ruggedized 19.2% Internet of Things (IoT) 19.2% Workforce / Fleet Management 19.2% Enterprise Resource Planning (ERP) 18.5% Big Data 16.9% Data Management 16.2% Field Service Automation 16.2% MEAP (Mobile Enterprise App Platform) 15.4% Mobile Marketing 14.6% Application Performance 13.8% Mobile Networks 13.8% Mobile Asset Management 13.8% Change Management 11.5% Mobile Marketing 11.5% Systems Integrators 10.8% M2M (Machine to Machine) 10.8% Vehicle Tracking and Telematics 10.8% Mobile Printing 10.0% Managed Services / Managed Mobility 9.2% Asset Tracking/RFID 9.2% GIS 9.2% Consultancies 7.7% Mobile Travel and Expense Management 6.9% GPS 6.9% Service Scheduling 6.9% Wearables 5.4% Remote Device Monitoring 3.8% Integrated Asset Tracking Software 3.1% Other 3.1% Automated Meter Reading (AMR) 1.5% Interestingly the top area of investment for practitioners is holding its position this year as it did over the past two years, with Mobile Applications towering above all other aspects of mobility (last year 62.5% of respondents included this in their selections). Moving into the second spot and growing rapidly is Mobile and Enterprise Security (last year 33.9% of respondents included this in their selections). Knocking on the top 5 door is Mobile Applications Testing, will this category make the top 5 next year? 7
Practitioner Investments in Enterprise Mobility SECTION 2 THE MAIN REASONS BEHIND THESE INVESTMENTS WERE TO * 74.6% 63.8% 60.8% INCREASE PRODUCTIVITY IMPROVE CUSTOMER SERVICE IMPROVE OPERATIONAL EFFICIENCY REDUCE COSTS REMAIN COMPETITIVE INCREASE PROFITABILITY STREAMLINE OPERATIONS GENERATE ADDITIONAL REVENUE REDUCE PROJECT TIMELINES 74.6% 63.8% 60.8% 39.2% 35.4% 33.8% 33.8% 20.8% 10.8% 6.2% 39.2% 35.4% 33.8% 33.8% 20.8% 10.8% 6.2% WHAT WERE THE BIGGEST CHALLENGES WHEN IMPLEMENTING THESE SOLUTIONS? * 33.1% 47.7% 38.5% 38.5% 26.9% 23.1% 34.7% INTEGRATING WITH LEGACY SYSTEMS SECURING STAKEHOLDER BUY-IN CHANGE MANAGEMENT BUDGET LIMITATIONS; FOR EXAMPLE REQUIRING A BESPOKE SOLUTION, BUT ONLY HAVING BUDGET FOR AN OFF- THE- SHELF SOLUTION ALIGNMENT WITH DIFFERENT TECHNOLOGY PROVIDERS KNOCK-ON SECURITY IMPLICATIONS UNDER-ESTIMATION OF LENGTH OF TIME FOR FULL IMPLEMENTATION UNEXPECTED COSTS ENSURING THE CORRECT TRAINING IS IN PLACE FOLLOWING IMPLEMENTATION DATA MIGRATION 47.7% 38.5% 38.5% 33.1% 26.9% 26.9% 23.1% 19.2% 16.2% 13.1% 10.8% 26.9% 10.8% 16.2% 13.1% It seems the benefits of mobility are surfacing stronger in the areas of streamlining operations, increased productivity and generating additional revenue with reducing project timelines losing about 2% in popularity. When it comes to implementation challenges, the pain of legacy systems and integration still holds top spot, growing by 37% YOY, detaching from change management and stakeholder buy-in by 9.2% * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS 8
Lessons Learned from Enterprise Mobility SECTION 3 WHAT HAS BEEN LEARNED SINCE LAST YEAR? As we did last year, we ve asked survey participants to share what they would do differently with the experience they have gained through lessons learned. Here are the top 10 responses: 1 THINK BIG, BUT START SMALLER 2 CREATING ISLANDS OF MOBILE TECHNOLOGY IS USEFUL BUT NOT TRANSFORMATIONAL. INTEGRATING MOBILE APPS WITH OPERATIONAL SYSTEMS IS WHERE THE TRANSFORMATIONAL POWER LIES. 3 ENSURE BUSINESS UNIT ACCOUNTABILITY AND RESPONSIBILITY 4 5 FIND THE BALANCE BETWEEN SECURITY & USER EXPERIENCE IMPROVE VENDOR MANAGEMENT AND RELATIONS 6 HAVE A CHANGE MANAGEMENT STRATEGY AND GAIN STAKEHOLDER ENGAGEMENT 7 8 BUSINESS PROCESSES NEED TO BE SCRUTINIZED TO ENSURE THE PROCESS LENDS ITSELF TO TECHNOLOGY ACCURATELY DEFINE ALL COSTS AND TIMELINES 9 10 CHANGE COURSE WHEN PLANS AND PRODUCTS DO NOT DELIVER ACCORDING TO EXPECTATIONS DEVELOP A STRATEGY FOR THE VOLATILITY OF OPERATING SYSTEMS, TOOLS AND HARDWARE IN MOBILITY NOTHING SLOW AND STEADY WINS THE RACE 9
SECTION 4 FUTURE GOALS AND INVESTMENTS WHAT MOBILITY SOLUTIONS ARE YOU PLANNING ON INVESTING IN, IN THE NEXT 12-18 MONTHS? 50.4% 38.8% 33.9% 30.6% 28.1% MOBILE APPLICATIONS DEVELOPMENT MOBILE & ENTERPRISE SECURITY CLOUD COMPUTING INTERNET OF THINGS MOBILE DEVICES CONSUMER (BYOD) Mobile Applications Development 50.4% Mobile & Enterprise Security 38.8% Cloud Computing 33.9% Internet of Things (IoT) 30.6% Mobile Devices Consumer (BYOD) 28.1% Mobile Applications Testing 25.6% Big Data 24.8% Mobile Connectivity 24.0% Mobile Device Management (MDM) 24.0% Enterprise Mobility Management (EMM) 23.1% Mobile BI / Analytics 23.1% Application Performance 19.8% Mobile Application Management (MAM) 19.8% Workforce / Fleet Management 19.8% Enterprise Resource Planning (ERP) 18.2% Application Programming Interface (API) 18.2% Data Management 16.5% Field Service Automation 16.5% Customer Relationship Management (CRM) 16.5% MEAP (Mobile Enterprise App Platform) 14.9% Mobile Marketing 14.9% Mobile Marketing 14.0% M2M (Machine to Machine) 13.2% Wearables 13.2% Change Management 12.4% Mobile Asset Management 12.4% Mobile Devices Ruggedized 11.6% Systems Integrators 11.6% GPS 11.6% Mobile Networks 9.9% Mobile Travel and Expense Management 9.9% Asset Tracking/RFID 9.9% Service Scheduling 9.9% Mobile Printing 9.9% Managed Services / Managed Mobility 8.3% Vehicle Tracking and Telematics 7.4% Remote Device Monitoring 6.6% Integrated Asset Tracking Software 5.8% GIS 5.0% Consultancies 3.3% Other 3.3% Automated Meter Reading (AMR) 0.8% This section highlights some of the most notable market changes to be expected in the coming 12 18 months, notably, cloud computing has now made it in top 3 future investment priorities alongside application development and security, who hold their position, YOY. And what a change a year makes for Internet of Things (IoT) which is now in the 4th position growing by almost 250% from 8.2% to 30.6%. Is this a result of the mobility initiatives many organisations have been embarking on? Will this result in a faster uptake of mobile initiatives in organisations across the world? These questions are likely to make the headlines in 2016. 10
Future goals and investments SECTION 4 THE MAIN DRIVERS BEHIND THESE PLANNED INVESTMENTS ARE TO: INCREASE PRODUCTIVITY 69.4% IMPROVE CUSTOMER SERVICES 57.9% IMPROVE OPERATIONAL EFFICIENCY 53.7% REDUCE COSTS 45.5% REMAIN COMPETITIVE 45.5% INCREASE PROFITABILITY 34.7% STREAMLINE OPERATIONS 34.7% GENERATE ADDITIONAL REVENUE 24.8% REDUCE PROJECT TIMELINES 14% 5% 24.8% 57.9% 45.5% 45.5% 34.7% * 69.4% 53.7% 34.7% 14% 5% WHAT DO YOU ENVISAGE AS THE BIGGEST OBSTACLES WHEN IT COMES TO IMPLEMENTING THESE SOLUTIONS? * 19.8% 17.4% 33.9% 14.9% 38% 4.1% 46.3% 38.8% 39.7% BUDGET LIMITATIONS 46.3% INTEGRATION WITH LEGACY SYSTEMS 39.7% CHANGE MANAGEMENT 38.8% ALIGNMENT WITH DIFFERENT 38% TECHNOLOGY PROVIDERS SECURING STAKEHOLDER BUY-IN 33.9% KNOCK-ON SECURITY IMPLICATIONS 19.8% ENSURING THE CORRECT TRAINING 17.4% IS IN PLACE FOLLOWING IMPLEMENTATION DATA MIGRATION 14.9% 4.1% There is definitely a large appetite for new mobile technology and as it was expected an increase in productivity and operational efficiency still hold top 3 spots alongside customer service but vs last year budget limitation is potentially the main impediment. * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS 311
SECTION 5 CHOOSING SOLUTION PROVIDERS WHAT FACTORS ARE MOST IMPORTANT WHEN CHOOSING A SOLUTION PROVIDER? IT FITS IN WITH YOUR LONG-TERM MOBILITY STRATEGY 66.1% EASE OF INTEGRATION 58.7% IT IS WITHIN BUDGET 50.4% EASE OF USE 45.5% IT SOLVES THE SPECIFIC PROBLEM YOU HAVE 41.3% IT COMPLIES WITH REGULATIONS 33.9% REFERENCES 18.2% 6.6% 66.1% 50.4% 41.3% 18.2% * 58.7% 45.5% 33.9% 6.6% * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS HOW DO YOU TYPICALLY FIND OUT ABOUT NEW SOLUTION PROVIDERS? 38.8% BUSINESS CONFERENCES / EVENTS 38.8% INDUSTRY NEWS / NEWSLETTERS 25.6% RECOMMENDATIONS 23.1% 9.9% SALES CALLS 1.7% MARKETING EMAILS 0.8% 25.6% 23.1% 9.9% 1.7% 0.8% Long term mobility strategy holds its position and springs ahead by 14% YOY whilst ease of integration is the second fastest growing factor when it comes to choosing a solution provider. Given the complexities surrounding any new technology implementation and the abundance of solutions and the speed of innovation in this market it is no surprise that practitioners rely on events and conferences to find new solutions. 12 3
SECTION 6 SOLUTION PROVIDER RESPONSES TO THE SURVEY WHAT TITLE BEST DESCRIBES YOUR CURRENT ROLE? MANAGER 21.5% C-LEVEL 18.5% DIRECTOR 18.5% HEAD OF 9.2% SVP 4.6% VP 4.6% 23.1% 21.5% 18.5% 18.5% 9.2% 4.6% 4.6% 23.1% WHICH OF THE FOLLOWING OPTIONS BEST DESCRIBES YOUR JOB FUNCTION? 24.6% MARKETING 23.1% SALES 18.5% BUSINESS DEVELOPMENT 18.5% GENERAL MANAGER 10.8% MANAGING DIRECTOR 4.6% 24.6% 18.5% 10.8% 23.1% 18.5% 4.6% 13 3
Solution Provider Responses to the Survey IN WHICH SECTOR DO YOU OPERATE? SECTION 6 IN WHICH REGION DO YOU OPERATE? 40% * 30% 30.8% GLOBAL 24.6% NORTH AMERICA 20% 20% APAC 16.9% EUROPE 10% 0% 13.8% EMEA 4.6% CENTRAL AMERICA TELECOMS AND CABLE 38.5% HIGH TECH 38.5% HEALTHCARE 29.2% GOVERNMENT / PUBLIC SECTOR 29.2% RETAIL 27.7% FINANCIAL SERVICES AND INSURANCE 26.2% LOGISTICS 21.5% MANUFACTURING 21.5% SERVICE / MAINTENANCE / REPAIR 20.0% EDUCATION 20.0% TRAVEL & HOSPITALITY 16.9% UTILITIES 15.4% 13.8% CONSUMER GOODS 12.3% 3.1% LATIN AMERICA 7.7% * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS 14 3
SECTION 7 SOLUTION PROVIDER PRESENCE IN THE MARKET WHAT IS YOUR AVERAGE DEAL-SIZE? LESS THAN $50,000 20% $50.000- $100,000 21.5% $100,000 - $250,000 12.3% $250,000 - $500,000 23.1% MORE THAN $500.000 10.8% 12.3% 23.1% 10.8% 12.3% >$500,000 21.5% $250,000 - $500,000 20% $100,000 - $250,000 12.3% $50,000 - $100,000 <$50,000 73% ////////// INCREASE YEAR ON YEAR ON DEAL SIZES GREATER THAN $250,00 From the solution providers responses it is evident that the number and size of enterprise mobility solutions are growing in organisations around the world. 33.9% report average deal size greater than $250,000 that is 73% increase YOY. 15 3
Solution Provider Presence in the Market SECTION 7 WHAT MOBILITY SOLUTIONS HAVE YOU SEEN THE MARKET INVESTING IN OVER THE LAST 12-18 MONTHS? 68.3% 63.3% 53.3% 48.3% 43.3% MOBILE APPLICATIONS DEVELOPMENT MOBILE & ENTERPRISE SECURITY ENTERPRISE MOBILITY MANAGEMENT MOBILE DEVICE MANAGEMENT CLOUD COMPUTING Mobile Applications Development 68.3% Mobile & Enterprise Security 63.3% Enterprise Mobility Management (EMM) 53.3% Mobile Device Management (MDM) 48.3% Cloud Computing 43.3% Mobile Devices Consumer (BYOD) 38.3% Internet of Things (IoT) 38.3% Mobile Application Management (MAM) 36.7% Mobile BI / Analytics 35.0% Mobile Asset Management 31.7% Application Programming Interface (API) 30.0% Workforce / Fleet Management 30.0% Mobile Applications Testing 28.3% Systems Integrators 26.7% Big Data 26.7% Customer Relationship Management (CRM) 26.7% Managed Services / Managed Mobility 23.3% Field Service Automation 23.3% Wearables 23.3% Data Management 21.7% Mobile Connectivity 21.7% Vehicle Tracking and Telematics 21.7% GPS 21.7% Enterprise Resource Planning (ERP) 18.3% MEAP (Mobile Enterprise App Platform) 18.3% Mobile Marketing 18.3% Mobile Travel and Expense Management 18.3% M2M (Machine to Machine) 18.3% Mobile Devices Ruggedized 16.7% Mobile Marketing 16.7% Application Performance 13.3% Mobile Networks 13.3% Asset Tracking/RFID 13.3% GIS 13.3% Service Scheduling 11.7% Automated Meter Reading (AMR) 11.7% Change Management 8.3% Remote Device Monitoring 8.3% Mobile Printing 8.3% Consultancies 8.3% Integrated Asset Tracking Software 5.0% Other 3.3% 16
Solution Provider Presence in the Market SECTION 7 IN YOUR EXPERIENCE, WHAT ARE THE MAIN REASONS BEHIND THESE INVESTMENTS? * 66.7% 63.3% 63.3% 56.7% 51.7% IMPROVE CUSTOMER SERVICE INCREASE PRODUCTIVITY IMPROVE OPERATIONAL EFFICIENCY REDUCE COSTS INCREASE PROFITABILITY REMAIN COMPETITIVE STREAMLINE OPERATIONS GENERATE ADDITIONAL REVENUE REDUCE PROJECT TIMELINES 66.7% 63.3% 63.3% 56.7% 51.7% 46.7% 45% 35% 13.3% 5% 46.7% 45% 35% 13.3% 5% IN YOUR EXPERIENCE, WHAT ARE THE BIGGEST CHALLENGES COMPANIES FACE WHEN IMPLEMENTING THESE SOLUTIONS? * 15% 15% 20% 20% 31.7% 10% 61.7% 48.3% INTEGRATING WITH LEGACY SYSTEMS BUDGET LIMITATIONS; FOR EXAMPLE REQUIRING A BESPOKE SOLUTION, BUT ONLY HAVING BUDGET FOR AN OFF- THE- SHELF SOLUTION SECURING STAKEHOLDER BUY-IN CHANGE MANAGEMENT ALIGNMENT WITH DIFFERENT TECHNOLOGY PROVIDERS UNDER-ESTIMATION OF LENGTH OF TIME FOR FULL IMPLEMENTATION KNOCK-ON SECURITY IMPLICATIONS UNEXPECTED COSTS DATA MIGRATION ENSURING THE CORRECT TRAINING IS IN PLACE FOLLOWING IMPLEMENTATION 61.7% 48.3% 45% 38.3% 33.3% 31.7% 20% 20% 15% 15% 10% 33.3% 38.3% 45% * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS 17 3
SECTION 8 ANALYST RESPONSES TO THE SURVEY WHAT TITLE BEST DESCRIBES YOUR CURRENT ROLE? INDUSTRY ANALYST BLOGGER / INDUSTRY COMMENTATOR MEDIA PUBLICATION (ENTERPRISE MOBILITY) AUTHOR 47.4% 31.6% 18.4% 7.9% 5.3% 47.4% 31.6% 18.4% 7.9% 5.3% WHICH REGION DO YOU COVER? 34.2% EUROPE 28.9% GLOBAL 15.8% NORTH AMERICA 13.2% EMEA 10.5% 2.6% APAC 18 3
SECTION 9 ANALYST INSIGHTS WHAT MOBILITY SOLUTIONS HAVE YOU SEEN THE MARKET INVESTING IN OVER THE LAST 12-18 MONTHS? 43.3% 36.7% 33.3% 33.3% 33.3% BIG DATA DATA MANAGEMENT MOBILE & ENTERPRISE SECURITY MOBILE APPLICATIONS DEVELOPMENT CLOUD COMPUTING Big Data 43.3% Data Management 36.7% Mobile & Enterprise Security 33.3% Mobile Applications Development 33.3% Cloud Computing 33.3% Enterprise Mobility Management (EMM) 30.0% Mobile BI / Analytics 26.7% Internet of Things (IoT) 26.7% Mobile Device Management (MDM) 23.3% M2M (Machine to Machine) 20.0% Wearables 20.0% Workforce / Fleet Management 20.0% Change Management 16.7% Enterprise Resource Planning (ERP) 16.7% Mobile Devices Consumer (BYOD) 16.7% Mobile Networks 16.7% Field Service Automation 16.7% Customer Relationship Management (CRM) 16.7% Mobile Marketing 16.7% Consultancies 16.7% Mobile Connectivity 13.3% Mobile Marketing 13.3% Mobile Asset Management 13.3% Remote Device Monitoring 13.3% Mobile Applications Testing 10.0% Application Performance 10.0% MEAP (Mobile Enterprise App Platform) 10.0% Managed Services / Managed Mobility 10.0% Systems Integrators 10.0% Mobile Travel and Expense Management 10.0% GPS 10.0% Automated Meter Reading (AMR) 10.0% Application Programming Interface (API) 6.7% Mobile Devices Ruggedized 6.7% Asset Tracking/RFID 6.7% Vehicle Tracking and Telematics 6.7% Service Scheduling 6.7% Integrated Asset Tracking Software 3.3% Mobile Printing 3.3% Other 3.3% Mobile Application Management (MAM) 13.3% 19
Analyst Insights IN YOUR EXPERIENCE, WHAT ARE THE MAIN REASONS BEHIND THESE INVESTMENTS? * 70% INCREASE PRODUCTIVITY IMPROVE OPERATIONAL EFFICIENCY REMAIN COMPETITIVE IMPROVE CUSTOMER SERVICE REDUCE COSTS REDUCE PROJECT TIMELINES STREAMLINE OPERATIONS INCREASE PROFITABILITY GENERATE ADDITIONAL REVENUE 46.7% SECTION 9 70% 70% 50% 46.7% 46.7% 30% 26.7% 23.3% 13.3% 3.3% 70% 30% 50% 23.3% 3.3% 46.7% 26.7% 13.3% IN YOUR EXPERIENCE, WHAT ARE THE BIGGEST CHALLENGES COMPANIES FACE WHEN IMPLEMENTING THESE SOLUTIONS? * 43.3.% 50% 60% 46.7% 43.3.% 30% 20% SECURING STAKEHOLDER BUY-IN CHANGE MANAGEMENT INTEGRATING WITH LEGACY SYSTEMS DATA MIGRATION BUDGET LIMITATIONS; FOR EXAMPLE REQUIRING A BESPOKE SOLUTION, BUT ONLY HAVING BUDGET FOR AN OFF- THE- SHELF SOLUTION UNDER-ESTIMATION OF LENGTH OF TIME FOR FULL IMPLEMENTATION ALIGNMENT WITH DIFFERENT TECHNOLOGY PROVIDERS ENSURING THE CORRECT TRAINING IS IN PLACE FOLLOWING IMPLEMENTATION KNOCK-ON SECURITY IMPLICATIONS UNEXPECTED COSTS 60% 50% 46.7% 43.3% 43.3% 30% 26.7% 23.3% 20% 20% 6.7% 26.7% 6.7% 23.3% 20% * PARTICIPANTS WERE ABLE TO SELECT MULTIPLE ANSWERS 20
CONCLUSION Mihaela Biti Programme Director Enterprise Mobility Exchange It is now obvious that enterprise mobility is catching up with its older brother in customer facing mobility. Whilst still battling some of the old demons such as stakeholder buy-in and integration with legacy systems, enterprise mobility is now a key discussion and debate point in boardrooms across the world and more of the, once, unreachable budget is allocated to these new and exciting initiatives. The benefits are being noticed, and who would say no to, increased productivity, better customer experience, increased overall operational efficiency this justifies greater investment and relaxes those risk adverse executives to embrace the opportunities. When the enterprise fully embraces mobility, the benefits will be immeasurable. Align that potential with the fact that many experts believe the mobile age is still only just getting started, and we can begin to see a future emerging in which even the most trivial and insignificant lapses in human ability or decision making become obsolete. Could this be a classic case of spend to save? However as boards relax and technologies are being implemented, employee expectations in the workplace increase pressure and demand more: more access, more flexibility and a better user experience. In other words, over the past year the practitioners in enterprise mobility have gone from 50miles an hour to 100miles an hour, add in IoT and augmented reality and the ride is only set to get faster. Welcome to the fast lane of the digital evolution, as you are leading the mobility initiatives we have reserved you the driver seat! I d just like to take the opportunity to say thank you to everyone who was kind enough to help us out by completing our survey; this research wouldn t have been possible without all of you. Thank you also to everyone who has taken the time to read this report; I sincerely hope it has been interesting and useful. 21
Global State of Enterprise Mobility 2016 ABOUT THE ENTERPRISE MOBILITY EXCHANGE The Enterprise Mobility Exchange is an online community for global mobility professionals and business leaders who are leveraging mobile technology and services to improve operational efficiency, increase customer acquisition and loyalty, and drive increased profits across the entire enterprise. At the Enterprise Mobility Exchange we re dedicated to providing members with an exclusive learning environment where you can share ideas, best practice and solutions for your greatest mobility challenges. You will receive expert commentary, tools and resources developed by experienced mobility professionals and industry insiders. With a growing membership and global portfolio of invitation-only bespoke meetings, the Enterprise Mobility Exchange ensures you keep your finger on the pulse by delivering you with practical and strategic advice to help you achieve your business goals. Our invite-only events are tailored specifically for strategic decision-makers who are responsible for shaping, driving and embedding mobility initiatives across their organisations and offer executives the opportunity to connect with like-minded peers from all over the world. The combination of live events, webinars and online information resources provide mobility leaders with unique learning and networking resources. Wherever you are on your mobility journey, share your experience, knowledge and expertise with the Enterprise Mobility Exchange s global community today. Joining the network is free and offers the following benefits: Access to expertly produced webinars, whitepapers, infographics, industry reports, case studies, videos, podcasts and more Up-to-date reports and current content from leading analysts in the enterprise mobility space Weekly newsletters with a round up of the latest content and professional development resources available online Exclusive invitations and offers to attend our global mobility events Networking opportunities with an extensive community of enterprise mobility decision-makers Our Enterprise Mobility Exchange App which will give you the most up-to-date information on our events JOIN THE DISCUSSION ON SOCIAL MEDIA 22
Global State of Enterprise Mobility 2016 2016 PORTFOLIO CALENDAR MARCH MAY JULY SEPTEMBER SEPTEMBER NOVEMBER 23