Advertising & Digital Marketing Management How to infuence what people are saying, thinking and sharing about you or your brand... /MagnaSocial @MagnaCommerce magna-social.com Thank you for the opportunity to assess, guide and shape your Advertising & Digital Marketing.
LEADING THOUGHTS Executive summary A growing share of consumer-goods media spending is shifting away from traditional advertising media (television, radio, print, and outdoor). The proliferation of new media alternatives (online advertising, YouTube, social media, mobile, search engines, apps, etc.) is siphoning the money once spent on traditional media. Traditional media are also suffering from a long-term trend toward promotional expenditures consuming a larger share of the marketing budget. Many consumer-goods companies are spending less on advertising in total, as their executives strive to please various stakeholders with improved short-term profits and top-of-mind initiatives. The hope that one s ads might accomplish advertising miracles on a low budget, adds to the upheaval and distracts executives from the hard work of building effective advertising campaigns. This decline of traditional media advertising in many consumer-goods companies is creating an opportunity for companies that appreciate the power of traditional advertising. Social media, content, inbound, online search, and mobile marketing all grab the headlines and are critical real estate, but we should not be dazzled or awed by the new media. They have their advantages and must be a part of the media mix, especially due to easily quantifiable metrics and ROI. In this spirit, our approach as a business partner is understanding the client s objectives, developing digital assets and shaping their brand presence and position by cross deploying on new & traditional media platforms. So... have a look at our services, strategic approach, team, technical partnerships, work and pricing structure, to see whether we would make a valuable addition to your marketing & adverti efforts. Clifford Ganaseb Founder & CEO 2
Who who we are about us Magna Social Communications is a full-service digital marketing agency that works with companies, brands, and mission-driven thought leaders to advance ideas that matter. From digital PR campaigns to dynamic new websites, augmented virual reality print campaign integration (www.zappar.com/) and eye-catching design to social media strategy and campaigns, we bring every aspect of the process under one roof so that our clients benefit from a single, integrated approach. The company s team represents combined experience of over 10 years serving a diverse range of companies and industries. Magna Social Communications creates on/offline strategies that target a client s current and potential customer community. We build, engage and influence communities responsibly using social media, digital marketing, media/public relations and advertising. Magna Social Communications strives to make marketing and publicity effective and accessible to everyone. We love what we do, and we want to share our passion, expertise, creativity and sense of humor to support the missions of our clients. We want to be a catalyst of innovation and a vibrant leader in our industry. WE BELIEVE IN CO-CREATING IDEAS THAT TAKE FLIGHT AND LEAVE A LASTING LEGACY... 3
Personal THINGS BranD Brand WE DO our OUR services Whether you are launching a new company or need more industry awareness for your brand or company; we work with you through our proven *Value Model strategic process to create a high impact results-focused strategy. We are experts at telling the story behind your product, service or brand. Our innovative and comprehensive approach to marketing leads to guaranteed success. Social media is one of the most powerful tools to dramatically expand your platform and engage with your audience. We are experts in creating a community devoted to you, your content and your story. Our team of talented designers, led by our Founder & Creative Director Clifford Ganaseb, will create brilliant and innovative designs & technological integration for your marketing and promotional needs. We use online media to create an absolute ground-swell around your service, product or brand tapping primary, secondary, and even passive customers. Having a website is important in today s technology age. Target Marketing designed websites are high impact and are built on the latest web technologies. We have internal capacity for Mobile App Development and mobile marketing (SMS/USSD). Content is key to elevating your brand or marketing your product. Our team of writers and designers will support any type of development you need from articles, newsletters, to strategic social media posts, contextual email marketing and even custom videos. Determining the right advertising strategy can be challenging. Magna Social s deep expertise in the advertising world guides you with an effective strategy. From concept, to design to execution fo the campaign. 4
Personal how HOW WE BranD Brand DO IT our OUR APPROACH 5
Personal how HOW WE BranD Brand DO IT Value Model Our client value models are based on assessments of the costs and benefits of a given market offering in a particular customer application. Depending on circumstances, such as availability of data and a client s cooperation, we might build a value model for an individual client or for a market segment, drawing on data gathered from several clients in that segment. Client value models are not easy to develop. But the experiences of our team that have built and used them successfully suggest several guidelines that we believe will be useful to not only broach a client-agency relationship, but rather as creative & technical partnership. Our methodology is to front-load every transaction with the most value in terms of the salient information and planning required to guarantee successful execution. Presented here-below is a brief outline of how we engage in our client-agency partnerships. 1. FOCUS - Identify and clearly define your Brand, Product or Service Goals. 2. ALIGN - Aligning goals with Brand Strategy. 3. TARGET - Identifying the various stakeholders along the product/service/brand value chain. 4. DEFINE - Develop digital assets, and define cross-platform/channel marketing & promotional activities and partners. 5. OUTREACH - Executing on Marketing Activities & Advertising Plan. 6
Personal Capacity capacity BranD Brand our OUR People Clifford Ganaseb Founder, CEO & Creative Leader Bizness Apps Namibia Franchisee Paulo Coelho Marketing Strategist & Zappar Africa Partner Wesele Chikwililwa Public Relations & Legal Compliance Enos Mangwegwende Web & Mobile Development & Digital Technology Specialist 7
Personal Clients clients BranD Brand our OUR work Social Media Consultancy Animated Logo & Motion Graphics (Trade Fair Stand) Corporate Identity Development Event Logo Print Ads Event Social Media Cassinga Event Art Brand Identity (in progress) Website (in progress) Mobile App (in progress) Website (in progress) Company Profile Brand Identity Company Profile Social Media Automated Telephone Menu System Voice Prompt Production Radio Advert Production (DeBushing Campaign) Local Project Consultancy Brand ID Development Brand Guideline Web Development (Ministry of Environment & Tourism) Event Photography Web Development (In progress) Online Delegate Registration Intranet Development Programme Design & Production Print Advertisements 8
closing thoughts REMARKS Thank you very much for this opportunity. We trust that our experience, innovation and creativity makes us a suitable fit to guide, shape and grow o your company s Brand. Please contact us at your earliest convenience and provide us with the appropriate directions, so that we may expediate the process of becoming your company s preferred innovation & creativity partner. Cheers! 9
Personal Contact contact BranD Brand us See you soon :-) Digital Investment & Trading cc T/A Magna Social Communications 17 Hanhemann Street Windhoek West Namibia cell: +264 81 782 4063 tel: +264 61 291 2483 email: info@magna-social.com