Perspektive Cloud Computing Wertschöpfung für Unternehmen heute und morgen Fabian Klose, Cloud Solution Sales Leader, Germany
IBM CEO Study Technology Factors are leading 1 Speed Value 90% view cloud as critical to their plans Factors impacting organizations: 1. Technology factors 2. People skills 3. Market factors 4. Macro-economic factors 5. Regulatory concerns 6. Globalization 7. Socio-economic factors 8. Environmental issues 9. Geopolitical factors IBM Global CEO Study Extended Reach 1Billion Smartphones and 1.2 billion mobile employees by 2014 New Insights 2.7ZB Responsiveness 20B+ Intelligent business assets of digital content in 2012, up 50% from 2011 2
CIOs are under increasing pressure to deliver transformative business value with limited resources available. At the same time, their role within the organization continues to evolve. 2011 2015 2000 2005 CIO as application implementer Expansive, on-premise applications Highly customized, with dedicated hardware Internal staff and external trusted advisor 2006 2010 CIO as head of virtualization and standardization Early SaaS and cloud adoption Acceleration of virtualization and standardization Less staff, multiple suppliers CIO as service integrator Widespread SaaS and cloud adoption Highly standardized and virtualized, delivered as a service Even less staff, many more suppliers and new modes of delivery 3
Who or what drives Cloud Computing - IT or Business? Rethink IT IT Cloudification / Industrialization Workload Examples Collaboration Desktop Web Application Platforms Development & Test DevOps Evolution of IT-Technology Cloud >50% of Cloud Projects start here Reinvent Business Business Models Base for new Business Platforms Energy Management Mobility Concepts Insurance Service Hub Internet TV Content Services
Typical projects are... Aftersales Cloud Siemens PLM SAP Private Cloud Audi Private Cloud ING Rendering Cloud Automotive customer SmartTV Cloud TP Vision 5 5
Workload Optimization Patterns of Expertise Dynamically Orchestrated Services Built upon a Cloud standards architecture 6
With Layered, Open Architecture Business Applications as Components Service Oriented Architecture Business Applications Platform Services Infrastructure Services PaaS Composition Layer flexibility & discipline in patterns Software Defined Environments flexibility & discipline in infrastructure IaaS OSLC Backplane Fit for purpose PODS Hardware 7
Systems of Record Data & Transactions App Infrastructure Virtualized Resources Next Generation Architectures New Modes of Engagement Expanding Interface Modalities Big Data and Analytics Social Networking Data & Transaction Integrity Smarter Devices & Assets 8
By 2020, 90% of new cars will include vehicle platforms. Emergency Up from 10% today. Insurance Pay as you Drive Vehicle Monitoring Personal Warranty Data Remote Access 9
Internet of engagement Internet of things Internet of information 200 BILLION 100 BILLION 50 BILLION INTERMITTENTLY CONNECTED DEVICES AND PEOPLE 2000 2020 2010 10
The Business demand for agility and innovation results in a new class of workloads Systems of Engagements Existing Workloads Systems of Record Emerging Workloads Systems of Engagement Packaged Apps (IBM, SAP, Oracle, ERP, HR) Middleware (J2EE, Transactions) Database Core Data and Transactions Heterogeneous Equipment Scale-Up Social & Collaboration Mobile Access Analytics Social and Collaboration User & Interaction- Centric Homogeneous Equipment Scale-Out >80% of Cloud Projects TODAY start with a Cloud-Enabled approach Shift in Cloud-Adoption Big Data Cloud-Centric approach 11
Resilient to the velocity of change Choice & flexibility in hybrid environments Built-in expertise improving efficiency Secure & scalable in enterprise settings SOA Virtualization A multi-decade journey 12
Vielen Dank!