Acadiana CFO Roundtable Moody College of Business Sentiment Index for the 1st Quarter of 2010

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Acadiana CFO Roundtable Moody College of Business Sentiment for the 1st Quarter of 2010 Linus Wilson Assistant Professor of Finance University of Louisiana at Lafayette linuswilson@louisiana.edu www.linuswilson.com (337) 482-6209 April 2010 1

Results is 45 out of 100. This is worse than normal. A reading of 50 is supposed to be about normal. The reading of 45.07 is the highest reading since the survey began in Q1 2009. There were 30 Acadiana business leaders surveyed. The survey was conducted online in March 2010 and April 2010. Increasing confidence boosted the index. The rising index from 40 to 45 indicates that business sentiment is improving and the recession may be ending. 2

The CFO Roundtable Business Sentiment jumped five points from last quarter. 46.00 44.00 42.00 40.00 38.00 2009 2009 2009 2009 2010 Q1 Q2 Q3 Q4 Q1 Old surveys can be accessed online at http://www.moody.louisiana.edu/joomla/index.php/cforoundtable/211-acadiana-cfo-rountable-survey-results 3

12-Question CFO Roundtable Survey Business conditions in Acadiana (2 questions) Business conditions for one s firm (2 questions) Costs and suppliers (2 questions) Price v. cost margins (1 question) Inventories (1 question) Availability and the cost of borrowing (2 questions) Firm description (2 questions) The responses to the first 10 questions are used to calculate the Business Sentiment 4

First 10 questions make up the Business Sentiment. 0-to-100 scale. 100 = high level of economic activity (boom) 0 = the economy goes bust! 50 is a typical reading If all possible responses are evenly distributed among the choices, you will get a reading of 50. A 50 is normal. The points are based on the percent of responses to a particular question choice. The index was 45.07 in Q1 2010, which is an increase from 40.25 in Q4 2009. 5

Question 1: Business conditions in Acadiana have stopped their rapid decline. Select the choice that best describes your expectations regarding the trend in business conditions facing the Acadiana economy. Economic conditions in Acadiana are. Contribution to the a. improving 26.7% 8 10 2.67 b. staying the same 36.7% 11 5 1.83 c. becoming more challenging 36.7% 11 0 0.00 answered question 30 Total 4.50 skipped question 0 % Max 45.0% This a big jump from the previous quarter s reading. 6

Question 2: Business conditions in Acadiana are currently very challenging. Select the choice that best describes the current state of economic conditions facing the Acadiana economy. Economic conditions for Acadiana are. a. better than normal b. normal c. worse than normal Contribution to the 6.7% 2 12 0.80 26.7% 8 6 1.60 66.7% 20 0 0.00 answered question 30 Total 2.40 skipped question 0 % Max 20.0% This slightly improved from the previous quarter s reading. 7

Question 3: Respondents firms face steadying business conditions. Select the choice that best describes your expectations regarding the trend in business conditions facing your firm. Business conditions for my firm are. Contribution to the a. Improving 33.3% 10 10 3.33 b. staying the same 30.0% 9 5 1.50 c. becoming more challenging 36.7% 11 0 0.00 answered question 30 Total 4.83 skipped question 0 % Max 48.3% This substantially improved from the previous quarter s reading, indicating more optimism about business trends than in Q4 2009. 8

Question 4: Current business conditions are challenging at respondents firms. Select the choice that best describes the current state of business conditions facing your firm. Business conditions for my firm are. a. better than normal b. normal c. worse than normal Contribution to the 10.3% 3 12 1.24 34.5% 10 6 2.07 55.2% 16 0 0.00 answered question 29 Total 3.31 skipped question 1 % Max 27.6% This slightly improved from the previous quarter s reading. 9

Question 5: Intermediate goods prices are rising slowly. The prices of the goods and services my firm buys are a. increasing by more than 10 percent per year. b. increasing by 5-to-10 percent per year. c. increasing by more than 1 percent per year but less than 5 percent per year. Contribution to the 0.0% 0 0 0.00 16.7% 5 1 0.17 56.7% 17 2 1.13 d. increasing by less than 1 percent per year or are decreasing in price. 26.7% 8 3 0.80 answered question 30 Total 2.10 skipped question 0 % Max 70.0% 10

Question 6: Suppliers are increasingly available. Complete the following statement. Over the last year it Contribution to the a. has become more difficult to find the suppliers of the goods and services essential to my business. b. is no more or less difficult to find the suppliers of the goods and services essential to my business. 3.3% 1 0 0.00 76.7% 23 1 0.77 c. is easier to find the suppliers of the goods and services essential to my business. answered question skipped question 20.0% 6 2 0.40 30 Total 1.17 0 % Max 58.3% 11

Question 7: Markups of price above cost are shrinking. The margin between the prices of the goods or services we sell and the costs of producing those goods or services are for the most part. a. increasing b. steady c. decreasing Contribution to the 10.3% 3 12 1.24 48.3% 14 6 2.90 36.0% 12 0 0.00 answered question 29 Total 4.14 skipped question 1 % Max 34.5% This is a lower score than the Q4 2009 reading, indicating that markups may be tightening for more firms. 12

Question 8: Inventories are steady. Due to unexpected changes in demand for my firm s products, the following best describes the change in inventories at my firm. a. Inventory levels are increasing. b. Inventory levels are steady. c. Inventory levels are declining. d. This statement is not applicable to my firm. Percent Contribution This is a slightly higher than last quarter s reading. Not applicable responses do not contribute to the index. Contribution to the 16.7% 3 0 0.00 66.7% 12 6 4.00 16.7% 3 12 2.00 0.0% 12 0 0.00 answered question skipped question 30 Total 6.00 0 % Max 50.0% 13

Question 9: It is no harder for most firms to borrow. It has become harder for my firm to borrow money over the last twelve months. Contribution to the a. True 24.1% 7 0 0.00 b. False 75.9% 22 11 8.34 answered question 29 Total 8.34 skipped question 1 % Max 75.9% This is a higher score than the Q4 2009 reading, indicating that credit may be easier to access for more firms than last quarter. 14

Question 10: Borrowing costs are steady. The interest rate on new borrowing over the last twelve months for my firm has. a. increased by more than 2 percent b. increased by & 0.5-to-2 percent c. not increased or decreased by more than & 0.5 percent d. decreased by & 0.5-to-2 percent Contribution to the 6.9% 2 0 0.00 17.2% 5 4 0.69 41.4% 12 8 3.31 31.0% 9 12 3.72 e. decreased by more than 2 percent 3.4% 1 16 0.55 answered question 29 Total 8.28 skipped question 1 % Max 51.7% This is a slightly lower score than the Q4 2009 reading, indicating that borrowing costs are not falling as much as before. 15

Question 11: Primary line of business of respondents Services Engineering Education Healthcare Automotive Repair Business Services Banks Government Oil and Gas Extraction Construction Transport Restaurants Wholesale Food Stores There were 30 responses to this question. 16

Question 12: Secondary line of business of respondents Justice, Public Order, Safety Services Engineering Education Business Services Hotels Other Investments Oil and Gas Extraction Construction Machinery Transportation Communications Wholesale Auto Dealers Retail Real Estate There were 25 responses to this question. 17