Follow us on Twitter: @MSLSociety Pre-Conference Workshop, September 5, 2017 Location: Murano Ballroom Third Floor of The Palazzo Hotel 2:00 Registration for the Conference 3:00-5:30 MSL 101 - A Practical Workshop For New MSLs Overview of MSL role - Types of MSL roles based on company type, objectives - Regulatory overview Scientific Acumen - Everyday approach to the literature Territory Management - Thought Leader Engagement - Geographical management Dr. Elizabeth Kupferer, PhD, Director, Medical Science Valeant Pharma Dr. Allyson Nelson, PhD, Field MSL Team Lead Bayer Healthcare
Welcome Reception, September 5, 2017 7:00 pm Welcome Reception Location: The Venetian Hotel Day One, September 6, 2017 Location: Murano Ballroom Third Floor of The Palazzo Hotel 8:00 Registration 9:00 Welcome/Opening Remarks Samuel Dyer, PhD, CEO Medical Science Liaison Society 9:05 Optimizing MSL Engagement Effectiveness - Why empirical MSL-KOL relationship data benefits companies in healthcare. - How to effectively measure meaningful MSL-KOL engagement. - What are the primary challenges/ pitfalls in measuring MSL-KOL engagement - How to optimally share KOL feedback - Using feedback to elevate engagement - Mini-case study (Teva USA) Paul Meade, MSC, President - Thought Leader Select Michael Vredenburg, PhD - Senior Director, Head of Field Medical Affairs - Teva Mark Schoeman, MBA - General Manager - Clear Point Health 9:35 Trends in MSL Excellence: An Analysis Of The MSL Excellence Study - Identify the top four questions that MSL Leaders are looking for answers to - Discover what are MSL Leaders doing to continuously improve their team - Learn what are the barriers MSL Leaders have when building their teams and how are they overcoming these obstacles Scott Thompson, MS, Managing Partner - Acceleration Point Samuel Dyer, PhD, CEO - Medical Science Liaison Society David Voight, MBA - Acceleration Point
10:05 Developing MSL Centers for Global Governance - The importance of gathering field insights and opinions to transform into value - The creation of a technology platform as a solution for the collection of field data insights - The operationalization of captured insights to demonstrate value to stakeholders Ralph Rewers, PharmD, US Head of Medical Affairs AbbVie 10:35 Networking Break - Sponsored by Thecosystems 11:20 Maintaining Consistent Management And Communication Styles - The importance of maintaining consistent management styles - Developing a consistent management style - How consistent leadership increases the performance of the team - Nurturing soft skills in MSL teams Harry Kovelman, MD, Vice President, Medical Affairs Monica Birchmeier, BSN, Director, Medical Science Liaisons Pacira Pharmaceuticals 12:00 Presentation Reserved for Veeva Systems - Specific presentation information coming soon Robert Groebel, BA, Vice President, Global Medical Strategy Veeva Systems 12:30 Lunch Break 1:30 After Lunch Please Go To Your Desired Workshop Workshop 1 Workshop 2 Workshop 3 Compliant Cross-Functional Collaboration: Finding Balance and Best Practices Arthur Chan, PhD Adding Value: The role of the MSL in supporting Company Sponsored Trials (CSTs) Doug Werner, MBA Supporting New MSLs Through MSL Mentoring Programs Christine Vaupel, PhD Head of Medical Affairs
Head of MSL Capabilities Novartis - How do we differentiate the MSL role while adding value to our organizations? - We ll discuss examples of effective and compliant MSL collaboration - Explore skills that enable MSLs to be loved by cross-functional colleagues - Share best practices from the field in today s compliant world Senior Director, MSLs Array BioPharma - MSL Value in supporting CSTs - Delineation of Roles - Tools for Accelerating Accrual - Optimizing the Collaboration with Clinical Operations - Case Study Navigate BioPharma Jinah Lee, PharmD Senior Medical Science Liaison GlaxoSmithKline - The role of MSL mentors - Transitioning from an MSL to an MSL mentor - Supporting new MSLs through mentorship - Developing an effective MSL mentoring program Workshop 4 Workshop 5 Building An MSL Excellence Roadmap Scott Thompson, PhD Managing Partner Acceleration Point David Voight, MBA Managing Partner Acceleration Point - Get a practical tool to use when planning your MSL Excellence strategy - Learn through group discussion specific tactics for MSL Excellence - Discover best practices from the MSL Society and Acceleration Point MSL Excellence Study New MSL Success Stories Bernadett Mamone, PhD Medical Science Liaison Bayer - Perspective from NEW MSLs - How to break into your first role - Strategies utilized for interview success - Delivering to internal and external stakeholders - Developing the multi-faceted skills for success 3:00 Coffee Break 3:45 After Lunch Please Go To Your Desired Workshop
Workshop 1 Workshop 2 Workshop 3 Recipe For An Effective Medical Science Liaison Linda Traylor, PhD Vice President, Medical Affairs Biodesix - Yin and Yang for scientific credibility and social capital - Examples of telling a story with scientific data - Using self-awareness to separate yourself from the pack - GOSRT (Goals, Objectives, Strategy, Resources, Tactics) plans for individual KOLs to go beyond data sharing Career Paths For MSLs Davida J White, MD Global Director, MSL Training and Development Alcon - Career opportunities for MSLs - How to identify appropriate career opportunities - The importance of MSL mentorship - Career benefits for mentors & mentees - Guiding junior MSLs as an MSL Leader Workshop Reserved For Event Sponsor - Specific workshop information coming soon Workshop 4 Workshop 5 Utilizing Your Time When At A Scientific Congress Ken Frisard, PharmD Regional Director, Mid-Atlantic MSLs Sanofi-Genzyme - Organizing time at a congress - Making the right connections - Prioritizing your activities - What makes it successful - MSL role at a congress Workshop Information Coming Soon Judi Vensak, MBA Director, Field Medical CSL Behring - Specific workshop information coming soon
3:34-5:15 Closing Remarks and End of Day One - Samuel Dyer will conclude the first day of the MSL Society conference Dr. Samuel Dyer, PhD CEO Medical Science Liaison Society Evening Reception, September 6, 2017 7:00 pm Evening Reception Location: The Venetian Hotel Sponsored by Veeva Systems
Day Two, September 7, 2017 Location: Murano Ballroom Third Floor of The Palazzo Hotel 9:00 Welcome/Opening Remarks - Samuel Dyer will offer an introduction to the final day of the conference. Samuel Dyer, PhD, CEO and Chairman of the Board Medical Science Liaison Society 9:05 KOL Interaction and Management - Finding KOLs - Providing value to your KOLs - Preparing for visits - Maintaining relationships with KOLs - Brief view on how I manage my territory Greg Hung, PharmD, Oncology Field Medical Director Pfizer 9:35 Developing Successful Launch Readiness Plans & Establishing MSL Value - Share how the experienced MSL can harness their KOL communication skills and subject matter expertise to provide key insights internally - Demonstrate how effective MSL KOL engagement pre launch provides structure for orphan product launch - Share insights as to how promoting the contributions of MSLs across the organization improves 1. data generation 2. education and data dissemination 3. learning and medical intelligence Susan Giacalone, MSN, Senior Medical Science Liaison Lexicon Pharma 10:05 Presentation Reserved for Event Sponsor - Presentation Information Coming Soon
10:35 Networking Break 11:20 Using Technology to Collect Field Data and Generate Insights - The importance of gathering field insights and opinions to transform into value - The creation of a technology platform as a solution for the collection of field data insights - The operationalization of captured insights to demonstrate value to stakeholders Ryan McClellan, PharmD, Associate Director, Analytics and Technology Mike Abbadessa, PharmD, Senior Director, Medical Affairs Takeda Pharmaceuticals 12:00 Developing An MSL Career Path - Diverse career paths for MSLs - Differences between MSL roles at small and large pharma companies - Enriching your career through diverse experience Gina Mavrikis Cox, PhD, Associate Director, Medical Science Liaison Novartis 12:30 Lunch Break 1:30 After Lunch Please Go To Your Desired Workshop Workshop 1 Workshop 2 Workshop 3 Developing and Implementing Key Performance Indicators Faith Walters, PharmD Team Leader, Neuroscience Pfizer - Specific workshop information coming soon Training for MSL Excellence Across The Spectrum Melody Davis, PhD Associate Director, MSL Training & Development Teva Pharmaceuticals - Defining standards for field readiness - Auditable records of Workshop Information Coming Soon Speaker To Be Announced
MSL training - Maintaining minimum standards - Provisions of MSL excellence at various points in the MSL lifecycle Workshop 4 Workshop 5 Developing Effective MSL Metrics - Workshop information coming soon Amit Suri, MD Vice President, Global Medical Concordiax Ensuring Ensuring MSLs are Implementing Medical Affairs Strategy - Workshop information coming soon Belinda Gist, PhD Director, Medical Excellence EMD Serono The rest of the agenda is to be determined.