GOOD NEWS LAB (PTY) LTD IS A WOMEN-OWNED LEVEL 4 B-BBEE ENTERPRISE

GOOD NEWS LAB (PTY) LTD IS A WOMEN-OWNED LEVEL 4 B-BBEE ENTERPRISE

HERE S THE GOOD NEWS Having trouble breaking through the modern-day marketing clutter? Our tailored approach to clients means we ll get you heard in the right markets and by the right people. Good News Lab (GNL) tells our clients stories across a variety of media platforms throughout Africa utilising new school and old school media; from trade publications, magazines and radio to social media and online platforms. Our publishing capability means we compile in-house or customer-orientated publications with clever copy and industry-leading layout and design. Our video production unit captures the perfect profile of your business for social media, websites or business presentations.

WHY YOU NEED US Walking the tightrope of modern business is a precarious balancing act of complex decision-making and strategic spending. In this volatile and competitive environment, you need a solid return on investment from every facet of your business - and public relations is no exception. A sound PR strategy will protect and enhance your business, whether you ve made a fatal misstep or reached great heights. Proven Value We offer clients a high return on investment. People trust our news stories more than they do adverts. Our news stories last adverts do not. Our social media marketing offers real-time targeted solutions. Reach New Markets Our strategic social media content will reach a wider audience. Our journalists will ensure your stories are worth knowing. Your exposure will dwarf any conventional advertising reach. Create Brand Trust We will build your credibility in the news media. Our stories get read, but less than 20% of people respond to adverts. We engage directly with your audience. Tailored Solutions We deliver social media marketing. You receive print, broadcast and online media exposure. We create bespoke publications. We handle reputation management and crisis communications.

WHAT WE DO We have experienced in-house teams dedicated to traditional and digital media.

HOW WE DO IT Our client-centred process is a partnership based on the two-way sharing of relevant information at every step of the way. 1 MEET THE CLIENT 2 ASSESS AND ANALYSE CLIENT NEEDS 3 DEVELOP A STRATEGY 8 CAMPAIGN WRAP: SUBMIT MEDIA VALUE REPORTS 4 CREATE CONTENT 7 MEASURE RETURN ON INVESTMENT 6 EVALUATE SUCCESS 5 ROLL OUT CAMPAIGN

WHERE WE ARE Good News Lab has offices in Nelson Mandela Bay and Johannesburg. Through our national network of industry experts which includes former journalists we service clients across Africa.

WHAT IS HAPPENING TO YOUR BUSINESS? Whatever your current business situation, we have a tailored solution to benefit your company. NOTHING YET SOMETHING GOOD SOMETHING BAD Develop a PR Plan Identify Your Good News Proactive Media Exposure Digital Strategy Social Media Presence Video Content In-House Publications Brochures Magazines Newsletters Website Content Blogging Press Release Compilation Media Liaison Press Conferences Media Tracking Digital Campaign Video Content Social Media Engagement Blogging Website Content Newsletters Corporate Publications Copywriting Crisis Communications Proactive Press Releases Media Liaison Press Conferences Media Monitoring Internal Communications Speechwriting Media Training Digital Media Campaign Social Media Monitoring Social Media Engagement Newsletters Reputational Risk Assessment Reputational Risk Management

CASE STUDY: BAYWEST CITY Good News Lab has been instrumental in building and sustaining the positive public image of Baywest City since its inception. Much like the well-known Century City in Cape Town, this live-work-play development is anchored by the 90 000m 2 super-regional shopping centre Baywest Mall. 2012 2013 2014 2015 2016 TO PRESENT ANNOUNCEMENT PHASE: Project kicks off Creating awareness around the project kick-off and establishing a brand presence ahead of the project rollout. Garnering media, public and stakeholder buy-in. OPERATIONAL PHASE: Launching the brand Generating optimal excitement in the lead-up to the official opening of the project. Telling the positive stories such as job creation and managing any potential negative publicity. ROLLOUT PHASE: Breaking ground and building the brand Taking the target audiences on a journey of discovery by introducing them to what the brand represents, marking the significant milestones in the media and showcasing the progress of the project. ESTABLISHED PHASE: Sustaining interest Finding and telling those news stories that maintain public and media interest in the brand and reiterate its benefits within its operating environment. Handling any crisis communications that may arise in the day-to-day running of the business.

WHO WE REPRESENT Good News Lab has extensive experience across the following client sector landscape: AUTOMOTIVE GREEN BUILDING PROPERTY DEVELOPMENT CONSERVATION AGRICULTURE RETAIL FAST-MOVING CONSUMER GOODS FINANCIAL ARCHITECTURE HIGHER EDUCATION REAL ESTATE ENVIRONMENTAL SOLUTIONS RENEWABLE ENERGY

WHO WE ARE CHARMAIN NAIDOO, CLIENT RELATIONS Charmain has had a 30-year career in journalism. She has worked in every sector of the industry, from reporter to editor to general manager with responsibilities for budgets and contracts on Times Media s nine newspapers. Her international experience includes a year spent working on The Dallas Morning News in Dallas, Texas, where she was their White House correspondent in Washington DC. At Times Media, as a foreign correspondent, she ran the New York and London offices of The Sunday Times. She has edited the group s Eastern Cape titles Weekend Post and The Herald. Most recently, she was a media strategist at a leading Johannesburg-based public relations and communications company with a special interest in Foundations and CSI projects. Her extensive travels have shown her that, in the face of changing media consumption, public relations has never been more essential for companies trying to get a message across to a fragmented public. Reaching the target audience in our digital instant access world is GNL s super power. We excel at directing the strategic communication process that builds mutually beneficial relationships for our clients and their target audience, she says. BRIAN HAYWARD, MANAGING DIRECTOR After 10 fast-paced years with The Herald and Weekend Post newspapers where he covered the business, political and investigative beats Brian left the newsroom to venture into the equally challenging world of PR. He started the eponymous Brian Anthony Communications in 2012, but his rapidly expanding business saw him grow the team and rebrand as Good News Lab within four years. As a trained reporter, Brian has a nose for news and he knows exactly what will hook the media interest in a client s story. Forever a journalist at heart, he strives to bring the same standards of credibility and newsworthiness to every piece of content created. He is a former national Vodacom Journalist of the Year winner and two-time regional print news winner, with several category wins in prestigious competitions like the Mondi-Shanduka and Discovery Journalism awards to his credit. THE TEAM The Good News Lab team have decades of collective newsroom, PR and advertising experience, making us the perfect fit to tell your company s stories either on social media platforms, through traditional media channels, or both! Good News Lab (Pty) Ltd is a women-owned Level 2 B-BBEE enterprise. LOOK UP THE LAB +27 (0)41 582 2684 hello@goodnewslab.co.za www.goodnewslab.co.za Find GoodNewsLab on Facebook, Instagram, LinkedIn, Twitter and YouTube