MediaKIT 2007 Member of the: Supporting Member of the: World Tourism Organization Business Council (WTOBC) Association of Greek Tourism Enterprises (SETE) European Federation of the Associations of Professional Congress Organizers (EFAPCO) Profile TravelDailyNews International is a valuable resource for the tourism professional around the world. It is daily updated with news, interviews, research articles, surveys, upcoming events, researches and studies and a 40.000 pages archive of the above, on all tourism sectors worldwide. Our daily newsletter with the headlines of the day is sent directly to more than 15.000 registered subscribers/executives within the International (b2b) travel and tourism industry. TravelDailyNews is a project of. TMA is the travel industry's leading technology company, assisting travel companies to take advantage of the Internet and new technologies. TMA owns and operates TravelDailyNews Greece & Cyprus and Travel For All, offers communication tools and services for the tourism market and represents major tourism exhibitions such as Asian Luxury Travel Market (ALTM). Our Unique Selling Proposition (USPs) = Your benefits As an advertiser, marketing expert, you can build your brand awareness, engage your customers and sell your products by combining of editorial, intensive promotion and banner advertisement at once or modular. TravelDailyNews International is the right medium to the right audience at the right time, enabling you to reach on daily basis your target audience. Reach through our daily e-newsletter more than 15.000 (b2b)-decision makers as well as 43.000 unique (b2b) readers worldwide. Our news are distributed globally from google news, Moreover and Einnews. We do provide a high degree of customization and flexibility that will allow you to promote your products and services in the manner that best suits your objectives. Highly affordable. For such direct access to a specific target audience our team will work with you to meet your marketing budget. Benefit from our strong relations and networking to the top tourism organizations and associations. Target marketing that eliminates waste and increases relevance. Monitor your campaign s performance (i.g. impressions and click-throughs) on a weekly basis. The effectiveness of the banners in our daily e-newsletter is measured by accurate means. Subscribe free of charge to receive our daily e-newsletter. Use the innovative opportunities to promote your destination, company, tourist product, etc. in the most cost effective way and with exclusive presentations. MediaKIT 2007, Page 1 of 1
Key demographics (source: google analytics) According to traffic-measurement specialists google analytics we can provide you with the following graphs a quick snapshot for the period January 01 March 28, 2007 with: the total number of visits and pageviews our site received the number of first-time visits and returning visits the cities from which the most visitors come to our site In case you should need further information please go to our website http://www.traveldailynews.com/com_advertise.asp and click on the right side the teaser Our statistics by google analytics. By giving the displayed log-in codes you can ask and find more reports. Visits and Page views: Our unique global online news portal TravelDailyNews International operating since 1999, is receiving over 43,000 unique visitors searching for information on worldwide travel news. Moreover, the 15.000+ worldwide registered users, with the remarkable 45% increase from last year s figures- indicate a promising growth. MediaKIT 2007, Page 2 of 2
Geo Location of our global readers (Top 10): The most of the visitors from TravelDailyNews International are North-Americans with 33% (27,45% from USA and 5,45% from Canada). Ranking 2 belongs to the Britains with a share of 14,33%. The Greeks are in the fourth place (3,99%) because of our good awareness, but also because of the increased interest to be updated. The interest of the Asian visitors (originated from the countries India, Australia, UAE, Singapore and Malaysia) is extremely modest, at just over 15%. Germany belongs to the Top 10 countries at just 2%, and it is growing at an extremely rapid rate. The most important origin markets fort the German-incoming business are UK, USA and the Asian region (source German National Tourist Board, March 07, 2007). Using our online news portal you can reach in the most effective way your target groups worldwide. MediaKIT 2007, Page 3 of 3
Reader s profile: The profession profile of TDN s readers ranges from tourism executives, general managers, marketing, sales and personnel and supply directors, to employees of all tourism enterprises that have access to the Internet. TravelDailyNews International has developed strong links with the most important decision makers within the tourism and travel industry. Moreover, the jigsaw of readers supplement national tourism organizations, sector-based institutions, professors of tourism and students of Universities and educational institutions and Consultancy Businesses. Finally, non-tourism industry related executives that yet travel regularly, organize congresses or incentive trips are a worth mentioning body of our readers. MediaKIT 2007, Page 4 of 4
Content by Titles (Top 10): TravelDailyNews International is a dynamic and highly-interactive web site that is organized sequentially by area of interest (i.e., Aviation, Hotels & Lodging, Sea Travel), then special features (i.e., conferences, articles, trends & issues, interviews, destinations, events calendar), and finally by a specific communication tools and services (i.e., with the top international tourism organisations such as UNWTO, WTTC, PATA etc.). Many tourist companies use this news portal both for their promotion and for keeping up to date. MediaKIT 2007, Page 5 of 5
Advertising and Communication s tools Our aim is to create an excellent awareness and to provide you in the creation and implementation of your online campaigns. We can offer you through an integrated communication a wide range of added value and following flexible campaign packages via TravelDailyNews International: I. Standard banner at the top section of the main page of TravelDailyNews International (Zone A): 1 Big Banner 468x60 pixels, 10-14KB file size,.gif, animated or flash; linked to your web site. Booking period: per week 2 Small Banner 120x60 pixels, 6-8KB file size,.gif, animated or flash; linked to your web site. Booking period: per week Skyscraper Banner 120x240 pixels, 10-14KB file size,.gif, animated or flash; linked to your web site. Booking period: per month 3 Triplex Three Banners 120x60 pixels, 6-8KB file size,.gif, animated or flash in the middle section of the page; linked to your web site. Booking period: per month 4 The Banner types 1 and 2 are also available to be positioned at the bottom of the page of traveldailynews. More information and rates you can find in our price list or upon request in case of booking one of the campaign packages (please see V. Page 13). MediaKIT 2007, Page 6 of 6
II. Standard bannner at the top sections of the main pages of each category of TravelDailyNews International (Zone B): 5 Big Banner 468x60 pixels, 10-14KB file size,.gif, animated or flash; linked to your web site. Booking period: per month 6 Small Banner 120x60 pixels, 6-8KB file size,.gif, animated or flash; linked to your web site. Booking period: per month The Banner types 5 and 6 are also available to be positioned at the bottom of the page of traveldailynews. If you don't have a banner ready to show, let us create a custom design for you. More information and rates you can find in our price list or upon request in case of booking one of the campaign packages (please see V. Page 13). MediaKIT 2007, Page 7 of 7
III. Special Banner in Rotation system at all pages with the news, topics, top 10 news pages, Interview pages of TravelDailyNews International (Zone C): Big Banner 468x60 pixels, 10-14KB file size,.gif, animated or flash; linked to your web site. Booking period: per 1.000 impressions / month 7 The Zone C pertains to the news pages of TravelDailyNews International where the advertising space is available per 1.000 impressions. In this case each banner is included in a rotation system where the various banners appear randomly. There is no time limitation and the period of appearance of the banner depends on the number of the impressions that you have purchased (10.000 / 20.000) This rotation system is the best instrument for cross selling campaigns. If you don't have a banner ready to show, let us create a custom design for you. More information and rates you can find in our price list or upon request in case of booking one of the campaign packages (please see V. Page 13). MediaKIT 2007, Page 8 of 8
IV. Special / Exclusive Advertisement and communication opportunities of TravelDailyNews International (Special Opportunities): To complement a banner campaign, many advertisers are finding it beneficial to push a complementary message through alternative means. We provide the following channels: A. Company Presentation: 8 You will have your name and logo on all TravelDailyNews International pages, which will link to your company s unique page on the Advertorial area a section designed to campaign tactfully your business i.e. company profile and/or business products and services etc.- You can have as many hyperlinks as you need within the text to any specific pages of your site allowing our members to access and remain up to date with your movements within the travel and tourism community. How it works: On the left column of all the pages we place in a prominent position a teaser Presentations with your logo and a headline. By clicking you reach an exclusivemade page for your company without other competitors with following features: > up to 800 words content in length > 3-5 pictures > your logo linked with your own web site (please visit following page: http://www.traveldailynews.com/makeof. asp?central_id=1322&permanent_id=9 ) Booking period: 1 month B. Special Feature: MediaKIT 2007, Page 9 of 9 9 There are two advertising spaces possible: Α. As sponsor with a Big-Banner 460X60 pixels Email: animated tma@tma.gr, (.gif) This Web large Address: horizontal www.tma.gr banner appears on the top of the category page and is highly visible also in other pages. The banner links to your web site or to a separate link page. Β. As supporter with a Small Banner 120x60
C. Daily enewsletter: MediaKIT 2007, Page 10 of 10
10 e-newsletters have proven to be one of the most effective methods of promoting your products or services on the web. Thousands of people read newsletters daily which are appropriate to their interests. They learn about your products and services through our newsletters, that also take customers to your website. It guarantees that all emails are delivered correctly to the personal email addresses of our 15,000 subscribers around the world. There are two advertising spaces Α. Banner 460X60 pixels animated (.gif) This large horizontal banner appears on the top of the newsletter and is highly visible. The banner links to your web site or to a separate link page. Β. Banner 120x60 This small banner (logo) appears in the top left corner of the newsletter and is usually linked to a company presentation on the home page of www.traveldailynews.com. Alternatively your logo leads directly to your web site or to a separate link page. Booking period: per week D. Destination of The Month (campaign for regions/cities / countries): MediaKIT 2007, Page 11 of 11
11 Destination of the Month is a how to sell special column which aims to fulfil the travel agents need of information. Tourism Authorities can give useful hints and tips that will help a travel agent to better sell the destination and as well as enlighten him with the pros and cons that he needs to know to better inform its customers. How it works: On the right column of the main / first page we place in a prominent position a teaser Destination of the Month with your logo and a headline. By clicking you reach an exclusive - made page for your region / city / country without other competitors with following features: > up to 12 pages content according our questionnaire > 1 picture per page (12 in total) > your logo linked with your own web site (please visit following page: http://www.traveldailynews.com/makeof2.asp?subpage_id=2145 ) Booking period: 1 month V. Integrated campaign packages of TravelDailyNews International MediaKIT 2007, Page 12 of 12
START-Package LIGHT-Package MEDIUM-Package 1 month long exclusive Company Presentation with an extra page (800 words content in length, english language, 3-5 pictures (.gif), your Logo (300 dpi) linked to your own web site) + Animated Banner (468x60 pixel) in Rotation system with up to 10.000 page impressions Banner construction inclusive (animated or flash) + Publication up to three (3) of your press releases subject to approval of editors 1 month long exclusive Company Presentation with an extra page (800 words content in length, english language, 3-5 pictures (.gif), your Logo (300 dpi) linked to your own web site) + Animated Banner (468x60 pixel) in Rotation system with up to 20.000 page impressions Banner construction inclusive (animated or flash) + Publication up to six (6) of your press releases subject to approval of editors + 1 week long Big - Banner (400x60 pixel, animated,.gif) via our daily newsletter 1 month long exclusive Company Presentation With an extra page (800 words content in length, english language, 3-5 pictures (.gif), your Logo (300 dpi) linked to your own web site) + Animated Banner (468x60 pixel) in Rotation system with up to 20.000 impressions Banner construction inclusive (animated or flash) + Publication up to ten (10) of your press releases subject to approval of editors + 4 weeks long Big - Banner (400x60 pixel, animated,.gif) via our daily newsletter HEAVY-Package 2 months long exclusive Corporate Presentation with an extra page (800 words content in length, english language, 3-5 pictures (.gif), your Logo (300 dpi) linked to your own web site) + 6 months animated Banner (468x60 pixel) in Rotation system with unlimited page impressions + Publication up to twelve (12) of your press releases subject to approval of editors + 4 weeks long Big -Banner (400x60 pixel, animated,.gif) via our daily newsletter + 1 month long Skyscraper -Banner (120x240 pixel, animated,.gif) + 2 weeks long Triplex -Banner (120x60 pixel, animated,.gif) Banner construction inclusive (animated or flash) All campaign packages can be modified and vary! MediaKIT 2007, Page 13 of 13