CAPABILITIES DECK
A NOTE TO THE READER It s the ultimate paradox. Organizations today have access to more tools, information, capital and talent than ever before, and yet their challenges seem to only have increased. More demanding customers, faster product development cycles and fragmented marketing channels all mean that today s businesses strive to assemble the right team to achieve maximum results. We believe that success isn t an overnight proposition, but also know that your window of opportunity won t stay open indefinitely. That s why we re focused on helping our clients every day tell the right story, at the right time, and to the right audience. We pride ourselves on delivering a combination of strategy and creativity so that whether you re talking to customers, investors or the media, you re delivering a compelling narrative that builds on your communications, marketing and business objectives. Thank you for this opportunity to share a little more about us and how we operate. We look forward to speaking with you directly and showing how Indicate Media helps our clients achieve ultimate success.
MEET INDICATE MEDIA Entrepreneurs. Thought Leaders. Communication / Marketing Professionals. Not only are we describing our clients, it s also how we d describe ourselves. Indicate Media is led by executives who ve worked in agencies large and small, started their own companies, overseen marketing budgets and managed award-winning campaigns.
TODD BARRISH A 17-year PR veteran, Todd leads the day-to-day operations of Indicate Media ensuring the firm's clients benefit from creative, integrated public relations programs that deliver strong, measurable results. His expertise includes brand marketing, high-level media and analyst relations, financial communications, presentation and media training, as well as corporate reputation and issues management programs.
PETER MORAN Charged with overseeing Indicate Media's account strategy, Peter brings a wealth of knowledge in corporate communications, media relations, social media, and content creation. With a diverse background in business, visual, and written communication, Peter provides Indicate Media's clients with strong strategic thinking and tactical execution that s both highly creative and analytically disciplined.
RICK LIEBLING Named in Forbes magazine as one of the top marketing minds on Twitter, and by Heinz Marketing as a leader in the MarTech space, Rick spent much of his 15+ years at agencies working with clients like MasterCard, Gillette and Diageo brands. His experience extends from PR and brand strategy to social media and content marketing. Before joining Indicate, he was the Head of Global Marketing at a social media analytics platform.
AREAS OF EXPERTISE - xtech AdTech MarTech FinTech ConsumerTech EdTech UrbanTech Businesses and consumers today are propelled by technology: Enterprise software, SaaS platforms, data analytics tools, wireless telecom and infrastructure. Collectively we refer to these solution providers as xtech brands. At Indicate Media we re focused on helping brands across the spectrum of the new economy connect with their audience. Whether you re in AdTech, MarTech, FinTech, ConsumerTech, EdTech, UrbanTech or any other Tech vertical, Indicate Media will craft your story and help drive your business forward.
AREAS OF EXPERTISE - ENERGY Energy fuels a multi-trillion dollar global market and continues to spur innovation across all sectors from oil and natural gas to renewable/clean sources such as solar, wind, hydo and geothermal. Growing consumer and commercial demand provides vast opportunity - from technology development to investment/asset management. At Indicate Media, we execute public relations and content marketing campaigns for companies that touch multiple aspects of the energy spectrum, as well as prepare top executives for corporate pitches, presentations and media interviews.
AREAS OF EXPERTISE - FINANCE Reputation management and brand visibility are the linchpins of attracting and retaining clients for financial service and asset management firms today. Our business acumen coupled with an appetite to understand each client's industry sector, expertise and investment strategy allows us to create and execute highly-targeted communications campaigns. From messaging and positioning, to thought leadership content, to high profile media relations including top print and broadcast, Indicate Media will help elevate your firm and key executives.
SERVICES It s simple: siloed marketing services aren t always effective. But having a dozen best of breed agencies isn t feasible. Indicate Media focuses on its core strengths of public relations, content marketing and video & animation production. We create strategies that weave these tactics together, ensuring a cohesive narrative regardless of audience or channel. VIDEO & ANIMATION MEDIA RELATIONS CONTENT MARKETING
METHODOLOGY / PHILOSOPHY We believe marketing communications is all about creating the right narrative and winning the moment. For instance: An interview with the media, a marketing email, a customer ready to buy, a presentation at a conference - are you ready for these moments? Every day brings multiple opportunities to position our clients for success through innovative strategies and compelling execution. By aligning business strategy with communication strategy across marketing, sales, product and development we are laser focused on securing results for our clients.
INNOVATIVE STRATEGIES Experience + Foresight = Insight Achieving success for our clients is based not only on understanding past experiences, but also envisioning the future. We know that the media, investors, analysts, conference organizers and even the public are looking for companies with an eye towards what s next, so Indicate Media invests in helping our clients see the path towards the future. EXPERIENCE INSIGHT FORESIGHT We believe our combination of Experience + Foresight produces the type of key Insights that lead to compelling results.
HOW WE MEASURE SUCCESS What does success look like? That s the first question we ask our clients before embarking on a project or campaign. The answer of course is different for every client. At Indicate Media we pull together a wide array of both quantitative and qualitative methodologies to ensure that our efforts are focused on delivering against your objectives.?
PROOF AND VALIDATIONS We measure our success by the strength and longevity of our client relationships. Here s what some of our clients have to say about working with Indicate Media: Performance Horizon has been working in partnership with the team at Indicate Media for over three years. Not only have they secured solid media results on our behalf, they have also provided important contributions across our entire marketing strategy. If you are looking for a PR firm you can count on that truly understands high growth businesses, software, marketing and communications, I can highly recommend Indicate Media. - Malcolm Cowley, CEO of Performance Horizon Todd has been charged with Towerstream s public relations strategy for 10+ years, dating back a few years before I joined the company. If you are wondering why a business keeps a partner around all these years, it s because they add constant value and get results. We knew when Todd started Indicate Media five years ago, he and his team would only excel, and as predicted, they have. This is one of the best PR teams around today. - Jason Dennis, Director of Marketing and Sales Operations at Towerstream "The team at Indicate Media has an entrepreneurial spirit and an exceptionally creative mindset. They are unlike other PR firms in that they push the boundaries, take an incredible amount of responsibility and leverage every opportunity to engage and communicate their client's vision. Their work is deeply rooted in research insights, market and business knowledge and the powerful art of storytelling. We are happy to partner with them and recommend them highly to other tech businesses." - Monika Kochhar, CEO of SmartGift
HOW WE WORK WITH YOU No one knows your story better than you. That s why we believe a collaborative approach is the key to a successful partnership. You ll deal directly with agency principals on a regular basis as they help you achieve your goals. Weekly reporting and a commitment to no surprises means you ll always know the status of a project, whom we are speaking to and what the next steps are. That s our full transparency guarantee.
CLIENTS Current and previous clients span the globe from U.S., U.K., Germany, Poland, India, Israel and Australia.
CASE STUDIES The campaign to date has resulted in media coverage and contributed articles in outlets such as Forbes, Inc., imedia Connection, Direct Marketing News, CIO.com, Adotas and Revenue Performance Magazine, and a CEO spotlight feature for Malcolm in Visibility Magazine. Indicate Media executed strategic outreach to relevant national and local media, bloggers, online publications and industry analysts, resulting in a wide variety of coverage for ncontrol and the larger mission across outlets including among others: AdAge, Forbes, MediaPost, AdExchanger, Inc., Contently, Xconomy, and EContent. Check out indicatemedia.com/clients to review our case studies
ARE YOU READY TO WIN THE MOMENT? We d love to meet with you and discuss how our team can help your business. Give us a call or send us a note to schedule a meeting. 516.206.2374 winthemoment@indicatemedia.com 25 Broadway, 10th Floor New York, NY www.indicatemedia.com