Advertising on Finanzen100 The finance portal
Finanzen100 at a glance The mobile finance portal EDITORIAL CONCEPT Finanzen100 is the news portal for decision makers, private investors and those interested in the stock markets. It reaches a new generation of private investors, always and everywhere! FACTS & FIGURES Multi-screen in million Unique users Visits Page impressions 1.35 9.26 49.97 USERS Middle-aged: 78 % of the users are over 30 years old Male: 73 % male users 47 percent are working, with a household net income of 3.000 or more FINANZEN100 is in 2 nd place among the finance apps, with growing reach! reaches a new generation of private investors, always and everywhere excels with first-class products! Source: AGOF daily digital facts, November 2017, single month (November 2017), population of 10+; IVW 11/2017 2 Advertising on Finanzen100 BurdaForward Advertising
High reach on all Devices Unique users in million Total digital reach 1.35 Online 0.52 Mobile web 0.42 iphone app 0.19 Android app 0.08 Source: AGOF daily digital facts, November 2017, single month (November 2017), population of 10+ 3 Advertising on Finanzen100 BurdaForward Advertising
Editorial concept RELEVANT Personally relevant stock market news and top services for private investors. INSPIRATIONAL Inspirational news, opinions and analyses for active investors, optimized for social media. MOBILE Continuously excellent user experiences across all devices and distribution channels of our contents and services. SUCCESSFUL Finanzen100 ranks among the TOP 2 of the finance portals in Germany. 4 Advertising on Finanzen100 BurdaForward Advertising
That s how you benefit from Finanzen100 Attractive target audience Your opportunity to reach middle-aged, welleducated men with high incomes - campaign efficiency Mobile expert Reaches a new generation of private investors everywhere and at any time Ad model 2.0 Your ads will always be in the visible area; increasing the exposure quality of your advertising Excellent products and award-winning content Smart advertising solutions Customized solutions - campaign efficiency Reliability 5 Advertising on Finanzen100 BurdaForward Advertising
Advertising on Finanzen100 Brand Reach &Traffic
2nd in competitive ranking Total digital reach - unique users in million finanzen.net 5.37 1.35 2nd place OnVista 1.31 wallstreet:online 1.08 Börse Online 0.81 Ariva.de 0.62 Source: AGOF daily digital facts, November 2017, single month (November 2017), population of 10+ 7 Advertising on Finanzen100 BurdaForward Advertising
We provide traffic! Traffic proportions 13% 0% Display ads Search engines 8% Social media Direct Referrals 47% 31% Source: similarweb.com (11/2017) 8 Advertising on Finanzen100 BurdaForward Advertising
Advertising on Finanzen100 User Demographics
Finanzen100 users are RELEVANT FOR ADVERTISERS Around 78 percent of the users are over 30 years of age. 73 percent of the users are male. MALE WELL-EDUCATED Nearly 46 percent of the users have a school or university degree. HIGH-INCOME Around 47 percent of the users have a monthly household net income of 3,000 or more. Source: AGOF daily digital facts, November 2017, single month (November 2017), population of 10+ 10 Advertising on Finanzen100 BurdaForward Advertising
User demographics Proportion in % Gender Male 73 Female 27 Age 14-19 years 5 20-29 years 16 30-39 years 21 40-49 years 20 50+ years 37 Education No secondary school qualification 2 Secondary school 52 Abitur, university degree 46 Occupation Working 73 Not (no longer) working 21 Trainee 6 Household net income up to 1,000 7 1,000 to less than 3,000 46 3,000 or more 47 Source: AGOF daily digital facts, November 2017, single month (November 2017), population of 14+ 11 Advertising on Finanzen100 BurdaForward Advertising
Advertising on Finanzen100 Rates & Additional Services
Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARY Traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub A single article that is created by our Partner Studio to fit the media brand s target audience. A dedicated website for the customer with several articles created by our Partner Studio. The content created by our Partner Studio is also combined with the independent editorial articles. from 7,500 gross from 1 month from 25,000 gross from 3 months from 35,000 gross from 3 months Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. 13 Advertising on Finanzen100 BurdaForward Advertising
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* 90 85 80 60 Shortclip Ad Billing: cost per completed view 90 85 80 60 Outstream Ad 80 75 70 40 Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad 90 85 80 60 Wallpaper 80 75 70 40 Premium Ad Bundle (Billboard, Half Page Ad) - - 70 40 Medium Rectangle 60 55 50 30 Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) 50 45 40 20 Skyscraper Leaderboard / MCA 4:1 40 35 30 10 *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 14 Advertising on Finanzen100 BurdaForward Advertising
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit http://www.burda-forward.de/produkte/preise Our minimum booking amount is 4.000 net per insertion order. 15 Advertising on Finanzen100 BurdaForward Advertising
Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/9250 2532 PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/9250 1659 SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/610 196 250 kolja.kleist@burda-forward.de petra.albers@burda-forward.de sabrina.buechel@burda-forward.de BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 16 Advertising on Finanzen100 BurdaForward Advertising
Advertising on Finanzen100 We would be happy to prepare a customized advertising concept for you. Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com