BE SMARTER TAKE IT TO A NEW LEVEL

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Heidelberg, October 19 20, 2017 BE SMARTER TAKE IT TO A NEW LEVEL Michael Lamade, Global Head S/4HANA Industry Program, SAP SE

SAP Transformation Navigator workshop Michael Lamade, SAP October, 2017

Legal Disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at anytime for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 3

Why SAP Transformation Navigator? Motivation and Background Customer feedback defined the job to be done Today Questions Which solution to use in which use case? Tomorrow Which products to use??? Value of innovation?? Level of integration? Cost of new solution? Cost of migration? Please give me guidance, not choices. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 4

Why SAP Transformation Navigator? Motivation and Background Digital transformation guide With limited input, a customer-specific guide to an SAP S/4HANA-centric product map can be created as a selfservice, free of charge Customer Input Current Products (pre-filled) New Capabilities Preferences Customer Deliverables Recommended Products Tailored Guides Business Guide (why?) Technical Guide (what?) Transformation Guide (how?) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 5

Digital transformation: from vision to value Executive alignment Value discovery Validation execution readiness Value delivery Top-to-top alignment Business process IVE Business model innovation Design thinking Value proposition On time, on budget, on value Digital industry thought leadership Digital transformation scope Customer digital business plan Customer digital transformation road map Customer digital service delivery Product road maps (by product, industry, line of business) Industry value map (with value drivers) Value lifecycle manager Digital business services portfolio including partner Reference architecture SAP Transformation Navigator tool 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 6

SAP Transformation Navigator Adoption* Almost +12,000 since SAPPHIRE Represents a run rate of ~50 per day 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ * All data from May 15th (go live) until September 25th, 2017 7

Why SAP Transformation Navigator? Motivation and Background Customer empathy delivered! This is a true example of customer empathy. I want my team to be using it straight away! DSAG: "I've asked one of my experts to go through the tool after 1hr I got a simple email back: "good" CIO: I get it, this will save me 10 weeks of work and discussions in my organization. LoB Exec: Fantastic work. We can get our answers in one place. IDC: You are the only software vendor that offers such a tool which creates that level of transparency for customers. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 8

SAP Transformation Navigator generates the set of customer guides SAP Transformation Navigator (self service tool) Business Guide Why? Customer Guides Technical Guide What? Transformation Guide How? generates 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 10

2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 14

Why SAP Transformation Navigator? Motivation and Background The road ahead: delivery dates 2017+ August September October November December January 2018 Wave 6 Wave 7 Wave 8 Wave 9 Go-live Go-live Go-live Go-live 20.08.2017 28.09.2017 19.11.2017 tbd Business capability search Notification framework Easy collaboration option New decision tree Enable new content upload Changed handling of automatically added current products Change management Notification bar for changes on product maps Time slider 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 15

Thank you. Contact information: michael.lamade@sap.com +49 160 3603219 Q&A

AGENDA FRIDAY, OCTOBER 20, 2017 16:00 16:15 Coffee break and exhibition 16:15 17:00 Auditorium KELLOGG S ASIA PACIFIC: SAP JOURNEY TO AWS CLOUD Speaker: Amit Shah, IT AP, Kellogg Company Moderator: Ralf Mehnert-Meland, President, SNP