HOUSTON COMMUNITY COLLEGE SOUTHWEST Certified Professional Secretary Review Management POFT 2046 Date and Time of Class: Class CRN: Instructor s Name: School Site: Phone Number:
HOUSTON COMMUNITY COLLEGE SOUTHWEST COURSE SYLLABUS Certified Professional Secretary Review Management POFT 2046 Preparation for Part III of the CPS exam. Topics include behavioral science in business; resource management; decision making; and production and marketing management. COURSE OBJECTIVE This course reviews basic principles in business management to help participants in preparing for the CPS exam. This course is not intended to be introductory. Rather, it is designed to provide a systematic, intensive review of concepts and principles that are already generally familiar to the students. GOALS To prepare students to sit for the Certified Professional Secretary examination: Students will review basic principles of business management Students will learn how to study and prepare for the CPS exam using the textbook and other methods Students will use proven adult leaning methodologies to help them successfully prepare for the CPS exam LEARNING OUTCOMES: Students will demonstrate mastery of these objectives by successfully completing objectives that are specific to each unit goal. Students are expected to arrange taking the CPS exam on their own. Upon completion of the course, students will be able to: Identify and discuss human relations concepts and management principles Exhibit mastery of terminology and principles by completing mock exams. PREREQUISITE: None REQUIRED TEXTBOOK: Management, Fourth Edition, Schroeder, Betty L. and Alan D. Kardoff, International Association of Administrative Professionals and Prentice Hall COURSE REQUIREMENTS AND EXPECTATIONS: This is a 24-hour instructor guided course. Student will complete hands-on, in-class assignments. There will be lab time to complete assignments. 2
ATTENDANCE: To fully benefit from the class, students are expected to attend all classes. REQUIREMENTS FOR COURSE COMPLETION CERTIFICATE: To receive a Certificate of Completion and Continuing Education Units, students must meet the following requirements: Attend at least 80% of scheduled class time Complete the course tests demonstrating 80% mastery of course concepts or equivalent skills demonstration to instructor. OPPORTUNITIES FOR STUDENT-FACULTY INTERACTION: Students are encouraged to ask questions and request clarification or guidance as needed during class. A question and answer period is always provided. OPPORTUNITIES FOR CAREER EXPLORATION: Topics relevant to future employment and career exploration opportunities will be presented to the students, including certification and degree prospects. OPPORTUNITIES FOR SUPPLEMENTAL INSTRUCTION: Students are informed of instructional aids and resources, including books, other publications, and web sites relevant to the course. SPEAKER FORUM: At the discretion of the instructor, speakers may be invited to address the class on pertinent topics. CELL PHONES AND PAGERS: Cell phones and pagers can be disruptive during class. Please turn these devices off or set to mute while in the classroom or student lab. WITHDRAWAL AND REFUND POLICY: Please refer to your schedule for withdrawal and refund policy. DISABILITY SERVICES: Any student with a documented disability (e.g. physical, learning, psychiatric, vision, hearing, etc.) who needs to arrange reasonable accommodations must contact the Disability Services Office at the respective college at the beginning of each semester. Faculty are authorized to provide only the accommodations requested by the Disability Support Services Office. The Southwest College Disability Services Office phone number is 713-718-7909. 3
Course Content Sheet Section 1 Behavioral Science In Business Understanding Individual/Self Team Dynamics Leadership Dynamics Interpersonal Communications Managing Change Section 2 Human Resource Management Staffing Compensation And Benefits Training and Development Employee Safety, Health, and Stress Performance Appraisal Employee/Labor Relations Grievances, Discipline, and Counseling Employee Separation Processes Section 3 Organizations And Management Principles and Theories of Management Decision-Making Processes The Functions of Management Production and Operations Management Marketing Management 4
Student Assessment Review Questions Directions: Select the best answer from the four alternatives. Write your answer in the blank to the left of the number. 1. The marketing concept, as it is known today, focuses on a. all activities that have to do with accurately pricing the product. b. the combination of product, price, place, and promotion in satisfying customer needs. c. identifying customer wants and needs and satisfying those needs with products or services. d. formulation of a plan of action which considers all variables impacting the proposed strategies. 2. In combination, product, promotion, price, and place are known as the a. marketing mix. b. marketing concept. c. marketing controllables. d. marketing plan. 3. The market they consist of purchasers and/or individuals do intend to consume or use products or services for their own personal benefit is called the a. target market. b. consumer market. c. industrial market. d. segmented market. 4. A market segment is composed of a. a homogeneous group of buyers. b. a heterogeneous group of buyers. c. one particular group of buyers with a common characteristic. d. people were most likely to purchase a first goods and services. 5. When the price charged for a product is based upon all known costs of producing the product plus a markup added for the profit, the pricing decision is called a. demand -- oriented pricing. b. competition -- oriented pricing. c. customer -- oriented pricing. d. costs -- oriented pricing. 6. The path followed in the direct or indirect transfer of the legal title of a product as it moves from producer to consume or user is the a. market segment. b. marketing mix. c. marketing channel. d. marketing plan. 5
7. Producers who sell to large retail outlets with warehouse facilities and means for transporting goods to individual stores are using this channel: a. Producer to ultimate consumer b. Producer to agent to wholesaler to retailer to ultimate consumer c. Producer to retailer to ultimate consumer d. Producer to wholesaler to retailer to ultimate consumer 8. Producers who sell component parts for computers to a computer manufacturer are using this channel: a. Producer to industrial user b. Producer to agent to industrial user c. Producer to agent to industrial distributor to industrial user d. Producer to industrial distributor to industrial user 9. Advertising, personal selling, and sales promotion used by a firm to communicate with customers and potential customers to inform them about what it has to offer is called the a. marketing mix. b. marketing channels. c. promotional mix. d. marketing plan. 10. Nonpersonalized sales presentations to large numbers of potential customers are part of a. sales promotion activities. b. advertising activities. c. personal selling activities. d. sales analysis activities. 11. Advertising that is intended to publicize the firm s name and build the firm's reputation is known today as a. product advertising. b. promotional advertising. c. sponsored advertising. d. institutional advertising. 12. The detection of strings and weaknesses in the company's marketing strategies can best be determined through a thorough analysis of the a. marketing mix. b. company s sales records. c. promotional mix. d. sales promotion activities of the company. 13, The total process of moving, handling, and storing goods on the way from producer to the user is called a. marketing management. b. piggyback service. c. consolidated delivery. d. physical distribution. 6
14. A transportation company that provides a service of transporting household goods and furniture when a family must move from one part of the country to another is called a a. command carrier. b. private carrier. c. contract carrier. d. consolidated delivery carrier. 15. A firm that rents transportation equipment to other companies for specified periods of time is called a a. command carrier. b. private carrier. c. contract carrier. d. consolidated delivery carrier. 16. The performance of business activities that direct the flow of goods and services from producer to consumer is a. market analysis. b. production. c. marketing. d. the total marketing concept. 17. Advocacy advertising a. Promotes a specific viewpoint on a public issue. b. Encourages consumers to buy a specific product, like Wheaties cereal. c. Creates consumer interest in a certain company s products or services. d. Introduces a new product to a target market. 18. Which of the following statements pertains to customer-oriented pricing? a. This pricing decision implies that a major determinant is neither caused nor demand but the price charged by the competition for similar products or services. b. This pricing decision is based upon a compilation of all known costs of the product, with a markup added for the profit. c. The price is set on the basis of what the market will bear. d. This pricing decision is based upon a projection of product cost, with a markup added for the profit. 19. A sign near the checkout counters in a supermarket states: "We will match any competitors price." This indicates that the retailer is willing to set prices a. higher than competing stores. b. lower than competing stores. c. the same as competing stores. d. according to customer's responses to a given price. 20. As you walk through the local shopping mall, a young woman approaches you and ask you to complete a one-page consumer survey. The survey is an example of a/an a. secondary data source. b. observational data source. 7
c. primary data source. d. experimental data source. Use this information when responding to questions 21 and 22. Johnson is in charge of marketing for Ex-Cel Co. She has to decide which decision area to use for different marketing situations. Choose which decision area to use for each example. 21. Ex-cel Co. has used a little musical jingle that has become well recognized and well liked by consumers. Johnson should use which decision area to market a product with the use of this musical jingle? a. Personal selling b. Advertising c. Sales promotion d. Promotional mix 22. One division of Ex-Cel Co. has expensive medical equipment to market to hospitals. Which decision area should be used to market this equipment? a. Personal selling b. Advertising c. Sales promotion d. Promotional mix Use this information when responding to questions 23 and 24. O'Malley conducts research as an extension of a university program and works with small businesses that cannot afford their own research departments. 23. One company wanted specific responses from consumers to questions regarding their product. Which method should be used for collecting data from consumers? a. The survey method b. The experimental method c. The observational method d. The qualitative method 24. Another company wants to find out which of their industry soft drinks consumers prefer. Which method should be used for collecting data from consumers? a. The survey method b. The experimental method c. The observational method d. The qualitative method 8
Review Questions Solutions Answer Refer to: 1. c A 3 2. a B 3 3. b C- 1 a(1) 4. c C-1-b 5. d C-2-a 6. c C-3-b 7. c C-3-b(1)(c) 8. a C-3-b(2)(a) 9. c D 10. b D-2 11. d D-2-a(1) 12. b F-2-c 13. d G-3 14. a G-5-a 15. c G-5-b 16. c Overview 17. a D-2-b(3) 18. c C-2-b 19. c C-2-c(2) 20. c F-3-c(1) 21. b D-2 22. a D-1 23. a F-4-a 24. b F-4-b 9