General Attendee Registration Notes/Script

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General Attendee Registration Notes/Script Scanning a Badge: Setup 1. Download the EventHero Organizer app for your ios device 2. Tap the [+] icon on the Events screen and enter our organizer code - BYLEZ 3. Social Media Marketing World 2017 will appear on the Events screen Scanning a Badge: Usage 1. Select Social Media Marketing World 2017 from the Events screen 2. Select Check In Attendees 3. Select Registration to check-in attendees 4. Select Scan in the upper right corner 5. Move your device so that the full QR code is visible on the screen. The software will automatically complete the scan and you will see a green icon indicating completion. Manual Check-in Using the Mobile App 1. Select Social Media Marketing World 2017 from the Events screen 2. Select Check In Attendees 3. Select Registration to check-in attendees 4. Find the attendee using the Search box or jumping the corresponding letter of their last name. 5. Select the toggle switch next to their name to check-in the attendee. Tagged Badges Alumni = Red 4th Year Alumni = Teal 5th Year Alumni = Purple Society Member = Blue Special Meal = Pink Alumni Alumni get a YELLOW lanyard and a RED ribbon. Make sure you welcome them back! Fourth Year Attendees Ring your hand bell and welcome them to the conference by saying Welcome to your fourth year at SMMW! All other registration staff are to applaud/cheer and welcome the guest as well. Give them the special drink ticket from Mike and Phil 1

Fifth Year Attendees Ring your hand bell and welcome them to the conference by saying Welcome to your fifth year at SMMW! All other registration staff are to applaud/cheer and welcome the guest as well. Give them the special drink ticket from Mike and Phil Make sure they have the 5-Year Sticker on their name badge Give them a grey t-shirt ticket. T-shirts are be picked up in Hall D Lobby on Wednesday or in the Networking Plaza on Thursday/Friday. Society Member Society members get a special letter Give each member a Society Pin. They may already have a pin but they are welcome to take a second one. If they ask about the private-party, direct them to the Society table Special Meals If the name badge is tagged, give the attendee a special meal letter Special meals can be picked up in the Networking Plaza between the Capital Numbers and Talkwalker booths Vegetarian and Gluten Free requests have been accommodated on the main buffet If there are any new requests, write down their name, phone number and their special request. Give the request to Claude and we ll follow up with the attendee. Attendee Registration Key Points Welcome Everything you need to know is in your conference guide Workshops are up the escalator. Lunch is available for purchase starting at 11am (WEDNESDAY ONLY) The Opening Night Party is Tonight aboard the USS Midway. Buses will be leaving from the San Diego Convention Center in front of Hall D starting at 6:45pm and running every 15 minutes. Keynote begins Tomorrow at 8:00 am in Hall D to my right. Breakfast is located upstairs by the Networking Plaza starting at 7:00am on Thursday and Friday. Your name badge will provide you access to all sessions, the Networking Plaza and our hosted evening networking parties. 2

Attendee Registration Script Welcome to Social Media Marketing World. May I have your name and ID please. [If attendee does not have an ID, an email with a registration confirmation will work. If they have nothing and are not willing to go back to their room send them to Irene] Thank you. [ If runner is available, have runner look for badge while you go through the conference guide. [Match the name on the ID to the Name Badge - in alpha by last name] [If the badge is missing, look up their name using the ipad or iphone to see if badge was mis-alphabetized and to ensure they are registered. If you still can t find it and they are in the registration system, give the first and last name of the attendee to the badge printer staff member. If they are not in the system ask them to see Irene] [Collect attendee name badge, connect with the lanyard and get a conference guide. Once you have these items go through the following] [Connect lanyard to the name badge] [Get a conference guide and insert one set of interest stickers] [Scan the QR code to check the attendee in] Everything you need to know is within the Conference Guide Maps [Open sample conference guide to show maps] Internet Login [Open sample guide to show key information] Schedule and Agenda [Open conference guide to show schedule-at-a-glance] 3

Also within your conference guide are interest group stickers, we encourage you to put all that you are interested in talking or learning about on your badge. [Show sample stickers] [WEDNESDAY Night Only] Hope you are able to join us tonight at the Opening Night Networking Party at the USS Midway Aircraft Carrier. Buses will be leaving from the San Diego Convention Center outside Hall D starting at 6:45pm and running every 15 minutes. [THURSDAY Morning] Keynote begins at 8:00 am in Hall D behind me. If you are hungry, breakfast is located by the Networking Plaza upstairs. Your name badge will provide you access to all sessions, the Networking Plaza and our hosted evening networking parties. [Hand them their badge and ask them to review it for accuracy] [If something is wrong with their name badge, ask them to write the correct information on the note pad and give to your runner who will give it to the badge printing staff member] We are excited you are here. If you need anything, our staff are all wearing these cool white staff shirts. [If tagged with color below, take action: Alumni = Red 4th Year Alumni = Teal 5th Year Alumni = Purple Society Member = Blue Special Meal = Pink 4

Speaker/Sponsor Registration Notes/Script Scanning a Badge: Setup 1. Download the EventHero Organizer app for your ios device 2. Tap the [+] icon on the Events screen and enter our organizer code - BYLEZ 3. Social Media Marketing World 2017 will appear on the Events screen Scanning a Badge: Usage 1. Select Social Media Marketing World 2017 from the Events screen 2. Select Check In Attendees 3. Select Registration to check-in attendees 4. Select Scan in the upper right corner 5. Move your device so that the full QR code is visible on the screen. The software will automatically complete the scan and you will see a green icon indicating completion. Manual Check-in Using the Mobile App 1. Select Social Media Marketing World 2017 from the Events screen 2. Select Check In Attendees 3. Select Registration to check-in attendees 4. Find the attendee using the Search box or jumping the corresponding letter of their last name. 5. Select the toggle switch next to their name to check-in the attendee. Tagged Badges Alumni = Red 4th Year Alumni = Teal 5th Year Alumni = Purple Society Member = Blue Special Meal = Pink Bookstore (Speaker Tag) = Yellow Table Talks (Speaker Tag) = Green See Content Team (Speaker Tag) = Light Yellow Sticky Alumni Alumni get a YELLOW lanyard and a RED ribbon. Make sure you welcome them back! Fourth Year Attendees Ring your hand bell and welcome them to the conference by saying Welcome to your fourth year at SMMW! All other registration staff are to applaud/cheer and welcome the guest as well. 5

Fifth Year Attendees Ring your hand bell and welcome them to the conference by saying Welcome to your fifth year at SMMW! All other registration staff are to applaud/cheer and welcome the guest as well. Make sure they have the 5-Year Sticker on their name badge Society Member Society members get a special letter Give each member a Society Pin. They may already have a pin but they are welcome to take a second one. If they ask about the private-party, direct them to the Society table Special Meals If the name badge is tagged, give the attendee a special meal letter Special meals can be picked up in the Networking Plaza by Capital Numbers sponsor booth Vegetarian and Gluten Free requests have been accommodated on the main buffet If there are any new requests, write down their name, phone number and their special request. Give the request to Claude and we ll follow up with the attendee. Book Signing If tagged, this speaker has scheduled a book signing. Please remind the of their schedule Table Talks If tagged, this speaker is scheduled to lead a Table Talk. Please remind the of their schedule and give them the Table Talk letter. If they have any questions, they can visit the Networking Embassy Content Team Note If tagged, read the note from the Speaker Team. 6

Speaker Sponsor Registration Key Points Welcome Everything you need to know is in your conference guide [Speakers Only] Please make sure you arrive 15 minutes early to your session. Your Track Leader will be there to greet you and ensure you have a successful presentation. Your Speaker handler is (if they are around, introduce them). He/she will reach out to escort you to your session(s). [WEDNESDAY Night Only] Join us for The Warm Up (our official speakers party) from 4:30-6:30pm on the Plaza Terrace (located on the Upper Level of the San Diego Convention Center) hosted by Jay Baer and Social Media Examiner. Snacks and drinks will be provided. [Sponsor Only] Inside your packet is: Name badges and lanyards Instructions for using Qrious for your Lead Capture Blue T-Shirt Coupons The Networking Plaza opens at 10am for setup. The Opening Night Party is Tonight aboard the USS Midway. Buses will be leaving from the San Diego Convention Center in front of Hall D starting at 6:45pm and running every 15 minutes. Keynote begins at 8:00 am in Hall D behind me. Breakfast is located by the Networking Plaza upstairs starting at 7:00am. Your name badge will provide you access to all sessions, the Networking Plaza and our hosted evening networking parties. Review special meal pick-up information if guest has a sticky on their badge Review any sticky note information 7

Speaker Sponsor Registration Script If a speaker, welcome them by name] Hello [NAME]. Welcome to Social Media Marketing World. [If not sure or a sponsor] Welcome to Social Media Marketing World. May I have your name please? [Sponsors/speakers can check-in for their co-workers/guests without them being present] [ If runner is available, have runner look for badge while you go through the conference guide. [If name badge is missing look up their name using the ipad or iphone to see if their name is there. If it is, check the attendee name badge tray to see if their badge was filed in the wrong place. If their badge is not there, give the first and last name to the badge printer staff member. If their name is not in the system ask for Liz.] [If guest is PRESS, ask them to step to your right and connect them with Emily. See Emily s press plan] [If name badge has additional name badges attached, provide those name badges to the speaker with a lanyard but DO NOT provide them a jackery or t-shirt for those attached name badges] [Connect lanyard to name badge] [Get conference guide and insert one set of interest stickers] [Get speaker letter] [Collect name badge, connect to the lanyard, letter, and conference guide then go through the following] 8

We have a gift for you: Jackery (Speakers & Sponsors) Gray Event T-Shirt (Speakers Only) Blue T-Shirt Ticket (Sponsors Only) Conference Bag (Optional) (Speakers & Sponsors) Everything you need to know is within the Conference Guide Maps [Open sample conference guide to show maps] Internet Login [Open sample guide to show key information] Schedule and Agenda [Open conference guide to show schedule-at-a-glance] Also within your conference guide are interest group stickers, we encourage you to put all that you are interested in talking or learning about on your badge. [Show sample stickers] [For speakers only] Please make sure you arrive 15 minutes early to your session. Your Speaker Handler will reach out to escort you to the session. The Track Leader will greet you and ensure you have a successful presentation. [If a speaker wants to rehearse, they will need to arrive 30 minutes prior to the first session of that breakout block. If they just need a private room or a place to store their items, they are welcome to use Room 23A] [Wednesday Night Only/ Speakers Only ] Join us for The Warm Up (our official speakers party) from 4:30-6:30pm on the Plaza Terrace (located on the Upper Level of the San Diego Convention Center) hosted by Jay Baer. Appetizers and drinks will be provided. [WEDNESDAY Night Only] Hope you are able to join us tonight at the Opening Night Networking Party at the USS Midway Aircraft Carrier. Buses will be leaving from 9

the San Diego Convention Center outside Hall D starting at 6:45pm and running every 15 minutes. [THURSDAY Morning] Keynote begins at 8:00 am in Hall D behind me. If you are hungry, breakfast is located by the Networking Plaza upstairs. [For Sponsors Only] Thank you for your support of Social Media Marketing World. We could not have done this without you. [Once runner gives you the name badge type in the attendees first and last name using the ipad or iphone to check the attendee in] Your name badge will provide you access to all sessions, the Networking Plaza and our hosted evening networking parties. [Hand them their badge and ask them to review it for accuracy] [If something is wrong with their name badge, ask them to write the correct information on the name badge and give to your runner who will give it to the badge printing staff member] [If name badge has a Missing PPT Sticky attached] It looks like we are still missing your session materials. Please see Jessamyn to your right so she can connect with you. We are excited you are here. If you need anything, our staff are all wearing these cool white staff shirts. If tagged with color below, take action: Alumni = Red 4th Year Alumni = Teal 5th Year Alumni = Purple Society Member = Blue Special Meal = Pink Bookstore (Speaker Tag) = Yellow Table Talks (Speaker Tag) = Green See Content Team (Speaker Tag) = Light Yellow Sticky 10