Herzlich willkommen zum Lackiererblatt Wissens-Check. Hier kannst Du Dein Wissen als Lackierer testen und Dich spielerisch auf Deine Prüfung vorbereiten. Wissens-Check starten Einloggen Hier registrieren Mehr über Lackiererblatt Lackiererblatt Magazine for vehicle painting, bodywork and repair Media Kit 2016 Trade Magazine 4 Website 14 Newsletter 17 Traide-Fair Edition for Automechanika 2016 13
Content Page TRADE MAGAZINE Media Brand 3 Portrait 4 Circulation Analysis Reader Survey 5 Rate Card 6 Editorial Schedule 10 WEBSITE 14 Special Online 16 In-House Contacts Advertising Manager Carola Gayda Phone +49 711 7594-432 carola.gayda@konradin.de Account Manager Marion Binder Phone +49 711 7594-426 marion.binder@konradin.de Order Management Melanie Strauß Phone +49 711 7594-403 melanie.strauss@konradin.de NEWSLETTER 17 Konradin Medien GmbH Ernst-Mey-Straße 8 70771 Leinfelden-Echterdingen Germany Advertising fax +49 711 7594-1432 2
Media Brand Website www.lackiererblatt.de The online meeting point for all those interested in vehicle painting and body repair, featuring news from the industry, the article archive, manufacturer database, new products and current know-how on painting technology and painting flaws. Lackiererblatt - Online Specials The specials offer an overview of specific themes and are made up of articles from different issues. Free download via: www.lackiererblatt.de/specials/ Trade Magazine Lackiererblatt Lackierblatt, the magazine for vehicle painting, bodywork and repair, appears seven times a year. Its reporting stands for independent and critical journalism, and it covers its varied subject matter through user reports, articles and interviews in an easy to understand way with plenty of images and opinions. Newsletter Lackiererblatt-News The Lackiererblatt newsletter appears between the printed issues and delivers current industry news once a month every 2nd Monday. 3
Portrait Circulation Analysis 01 Title: Lackiererblatt 02 In brief: The painting of motor vehicles and body repair are at the focus of Lackiererblatt. Heavily illustrated, easy to understand and strong on opinions, it deals with these subjects through user feedback, reporting and interviews. In addition, Lackiererblatt regularly covers other themes associated with motor vehicle maintenance from vehicle electronics over industrial painting to vehicle preparation and cleaning. Current industry news and numerous detailed product presentations complement the range of topics covered in every issue. 03 Target group: Automotive paint shops, automotive repair shops, bodywork shops with attached paint shops, car dealers and car traders. 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2014 to June 30, 2015) Circulation: 6,100 Actual circulation 6,015 of them abroad: 203 Copies sold: 2,298 of them abroad: 180 Subscription copies: 2,129 of them for members: Retail sale: Other sales: 169 Free copies: 3,717 Residual/archive copies: 85 04 Frequency: 7 issues per year 05 Format: DIN A4 06 Year: 25th year 2016 07 Subscription price: Annual subscription: Germany 86.80 Abroad 92.40 10 Publishing house: Konradin Medien GmbH 11 Publisher: Katja Kohlhammer 03 Geographical analysis: Share of actual circulation Economic area % Copies Germany 96.6 5,812 Abroad 3.4 203 of them Austria 22.7 46 Switzerland 55.2 112 other foreign countries 22.1 45 Actual circulation 100.0 6,015 12 Advertising: Carola Gayda, Advertising Manager 13 Editorial: Michael Rehm, Editor-in-Chief Phone +49 711 7594-532 michael.rehm@konradin.de 4
Reader Survey 1.1 Industries/industrial sectors: recipient groups Vehicle paint shop and body shop 43.0% Vehicle paint shop 33.8% Vehicle body shop 4.9% Car dealer with paint shop 3.5% Workshop 1.5% Paint and body centre 2.8% Paint centre 2.1% Paint manufacturers/paint industry 0.7% Specialist shops 2.1% Automotive industry 0.7% Vocational schools/associations 1.4% Others 3.5% 1.2 Company size: 1 9 employees 52.5% 10 19 employees 22.7% 20-49 employees 15.6% 50-99 employees 6.4% 100 and more employees 2.8% 1.3 Job function: position in company Owner/co-owner 61.3% Managing director 12.0% Senior head of department/senior department manager with power to act and sign on behalf of the firm 1.4% Department manager 4.2% Workshop manager 6.3% Technical employee 9.2% Commercial staff 4.2% Teacher/lecturer 1.4% 100.0% 1.4 Service portfolio: Body repair, body manufacturing 72.5% Accident repair 70.4% Vehicle preparation, finish 62.0% Custom painting 57.7% Industrial painting 50.7% Commercial vehicle painting 47.9% Vehicle lettering 47.2% Glass repair 43.7% Vehicle diagnostics 40.8% Sandblasting 39.4% Automechanics 38.0% Sales of colours and paints, painting accessories 28.2% Vehicle construction 16.9% Automotive trade 13.4% Paint production 12.0% 1.5 Involvement in investment decisions: General workshop equipment 81.0% General plant/office equipment 75.4% Hardware and software 73.9% Booths and machines 72.5% Body manufacturing (body-frame straightener, welding equipment etc.) 64.8% Diagnostic tools 61.3% Vehicle electronics 57.0% Summary of the survey method: 1. Method: Reader-structure analysis by telephone survey sample survey 2. Population: 5,920 = 100.0% 3. Sample: 142 net interviews 4. Target persons of the study: readers of Lackiererblatt 5. Study period: July 2013 6. Survey conducted by: Foerster & Thelen, Bochum We would be delighted to e-mail you a detailed presentation of the results of the Lackiererblatt reader survey 2013. Please contact carola.gayda@konradin.de 5
Rate Card No. 24 (Prices valid as of 01.10.2015, in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, saddle stitching Charges: No discounts Position: Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. Colour: See page 7 for colour surcharges. Print colours (CMYK) in accordance with ISO 2846-1, other colours treated as spot colours. Metallic and phosphoresent colours on request. Discount: For orders within any 12 months (insertion year). No discount on colour and bleed surcharges and loose inserts. Discounts apply to bound inserts (1 insert = 1/1 advertising page). Repeat discounts: Quantity discounts: 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% 3 pages 6 pages 9 pages 12 pages 5% 10% 15% 20% Basic rate b/w 4c Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm 2.20 3.40 Jobs wanted 1 col., 44 mm wide, per mm 1.40 1.90 Box number Incl. forwarding postage 17.00 Contact: Advice, booking: see contacts on page 2 Order confirmation, invoicing, vouchers: Order management Melanie Strauß Phone +49 711 7594-403 melanie.strauss@konradin.de Data delivery: Use our ad portal at www.konradin-ad.de to submit your data online 1. PDF ads (automatic preflighting), 2. Native file (via upload mask, please compress data) Enquiries: phone +49 711 7594-718 (8:00 a.m. to 5:30 p.m.) See page 9 for technical details Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE 212 214 109 Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE33 6005 0101 0002 4847 96 Our general terms and conditions are available on the Internet at www.konradin.de. We would be happy to send you a copy on request. 6
Rate Card No. 24 (Prices valid as of 01.10.2015, in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2c 3c 4c Formats: width x height in mm Trim: add 3 mm to each side Total Colour Total Colour Total rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed 1/1 page 2,680.00 480.00 3,160.00 960.00 3,640.00 1,440.00 4,120.00 188 x 270 210 x 297 2/3 page 1,780.00 480.00 2,260.00 960.00 2,740.00 1,440.00 3,220.00 land. 4col port. - 188 x 178 125 x 270 210 x 195 135 x 297 1/2 page 1,345.00 480.00 1,825.00 960.00 2,305.00 1,440.00 2,785.00 land. 4col port. 2col 188 x 133 92 x 270 210 x 150 103 x 297 1/3 page 890.00 480.00 1,370.00 960.00 1,850.00 1,440.00 2,330.00 land. 4col port. - 188 x 88 60 x 270 210 x 105 71 x 297 1/4 page 670.00 340.00 1,010.00 680.00 1,350.00 1,020.00 1,690.00 land. port. port. 1/8 page 335.00 340.00 675.00 680.00 1,015.00 1,020.00 1,355.00 land. land. port. 4col 2col 1col 4col 2col 1col 188 x 65 92 x 133 44 x 270 188 x 32 92 x 65 44 x 133 210 x 82 55 x 297 210 x 56 1/16 page 175.00 in advertising section land. 2col port. 1col 92 x 32 44 x 65 not possible 1/32 page 82.00 in advertising section port. 1col 44 x 32 not possible Bleed surcharge 260.00. Surcharge for each spot colour: up to ¼ page 600.00, up to 1/1 page 740.00. No discounts on surcharges. 7
Rate Card No. 24 (Prices valid as of 01.10.2015, in, plus VAT) Bound inserts Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising) Conditions/technical details/delivery address Quantities/ deadlines Amount 80 134 gsm 135 180 gsm Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request. 1 leaf = 2 pages Format on request 2 leaves = 4 pages Format on request 2,800.00 3,220.00 4,900.00 5,635.00 Bound inserts must be delivered untrimmed and the first page is to be marked. Multi-leaf bound inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, such as folding and gluing work, will be charged for. Delivery at advertiser s expense to: Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen, Germany. Delivery note: see loose inserts Quantity: 6,800 copies Delivery deadline: 7 days after advertising deadline Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample. Loose inserts Prices by grammage (no discounts) Conditions/ technical details Delivery address Quantities/ Deadl./Formats Per 1,000 copies, incl. postage up to 25 g 235.00 up to 30 g 259.00 up to 35 g 282.00 up to 40 g 306.00 up to 45 g 329.00 Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning depends upon the technical possibilities. Loose inserts are inserted loosely, they must consist of one single piece. The first page should be marked. Multi-leaf loose inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, e.g. folding work, will be charged for. Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand. Delivery at advertiser s expense. Lettershopservice GmbH Steinbeisstraße 16 70736 Fellbach, Germany Delivery note: For Lackierblatt, issue (no.), Delivery times: Mon. - Thu. 8:00 a.m to 5:00 p.m., Fri. 8:00 a.m. to 4:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Quantity: 6,300 copies Delivery deadline: By the 20th of the previous month. Format: max. 200 mm wide x 290 mm high 8
Rate Card No. 24 (Prices valid as of 01.10.2015, in, plus VAT) Tip-ons Prices Plus cost of carrier advertisement or bound inserts Per thousand copies, including postage, plus gluing costs Postcard 61.00 Required quantity: 6,900 copies Other advertising materials, eg. booklets, CDs, DVDs, samples are priced as loose inserts. Required quantity: on request adhesive edge 70 mm Insertion direction Direction of insertion Gluing costs: By machine 37.00 per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. of 1 cm and a max. of 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing 74.00 per thousand. Gluing costs: On request on submission of a binding sample. Gluing requires gluing edge parallel to binding edge, a min. of 2 cm and a max. of 7 cm from the binding edge. Height may vary. Delivery address: Delivery at advertiser s expense. Konradin Druck GmbH Kohlhammerstraße 15 70771 Leinfelden-Echterdingen, Germany Delivery note: For Lackiererblatt, issue (no.) Delivery times: Mon. - Fri. 7:00 a.m. to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Technical requirements for the delivery of data for advertisements and other advertising materials Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated files in EPS or TIFF format; please avoid native data (e.g. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi. Colour: Print colours (CMYK) in accordance with ISO 2846-1, spot colours available by agreement. For conversion and control of the colour space (ICC colour management) please refer to the standard ECI offset profiles (order the ECI_Offset_2009 package free of charge from www. eci.org). Use the ecirgb_v2.icc (RGB colour space) and ISO_coated_v2_eci.icc (CMYK colour space) profiles. Proof: Print Media Standard (bvdm) contract proof. Digital proof prints must contain the Fogra media wedge in order to monitor colour accuracy (available from www. fogra.org, payment required). Proof prints must display an official print control strip. Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered. Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs. Are you looking for special advertisement formats? We would be happy to provide you with quotations for belly bands, flaps, book marks, etc. Just ask us! 9
Editorial Schedule 2016 Issue Shape and colour Repair + bodywork Technologies + materials Business + market Design of ski helmets Occupational health and safety Spray foil Rewarding employees, but how? 1 January 2016 Date of publication: 08.01.2016 Advertising deadline: 11.12.2015 Exact choice of colour UV curing 2.0 Product focus: Applications, devices and accessories for spray guns Trade shows: 14.01. 17.01.2016 Autoshow, Vienna, Austria, Austria s automotive importers show new products 2 March 2016 Date of publication: 04.03.2016 Advertising deadline: 12.02.2016 Custom painting Samples of colour variants Miniature spray boths Primary materials Focus on finish Plastic repair Manufacturer strategies for car repair Using the material index for calculations Product focus: Finishing, vehicle care, vehicle cleaning Trade shows: 24.02. 01.03.2016 IHM, Munich, International Craft Show 03.03. 13.03.2016 International Motor Show, Geneva, Switzerland 17.03. 19.03.2016 RETRO CLASSICS, Stuttgart, The whole world of automobile classics 10
Editorial Schedule 2016 Issue Shape and colour Repair + bodywork Technologies + materials Business + market April 2016 Date of publication: 08.04.2016 Advertising deadline: 16.03.2016 Special issue Smart repair of (minor) damage Product focus: preparing, masking, filling Trade shows: 06.04. 10.04.2016 TECHNO CLASSICA, Essen, World Show for Vintage, Classic and Prestige Automobiles 09.04. 13.04.2016 AMITEC, Leipzig, Professional Trade Fair for Vehicle maintenance, care and repair 19.04. 22.04.2016 PaintExpo, Karlsruhe, Trade fair for Industrial Coating Technology 11
Editorial Schedule 2016 Issue Shape and colour Repair + bodywork Technologies + materials Business + market 3 May 2016 Date of publication: 03.05.2016 Advertising deadline: 12.04.2016 Paint boats Effect pigments Calibrating correctly Working ergonomically Trends: Paint shops Repairing paint flaws Vocational training Service ideas Product focus: paint curing, workshop equipment 4 July 2016 Date of publication: 05.07.2016 Advertising deadline: 14.06.2016 Colour expertise at oldtimer restoration Colour archive Vehicle measurement Easy maneuvering Color mixing with industry systems from paint manufacturers New IR-Emitters for short drying time Business succession Initial contact by mail and phone Product focus: grinding, grinding machines, grinding abrasives 12
Editorial Schedule 2016 Issue Shape and colour Repair + bodywork Technologies + materials Business + market 5 September 2016 Trade-fair edition for Automechanika 2016 The Automechanika show issue previews the industry s largest show and its highlights. Date of publication: 02.09.2016 Advertising deadline: 12.08.2016 Action stage at the fair for schools Creative painting technology: Everything but cars Optimal vehicle reception Interface between body shop and paint shop Application technology: more than just spraying Quicker filling Identifying predamage Spraying with spray cans? Product focus: Safety at work, working clothes Trade shows: 13.09. 17.09.2016 Automechanika, Frankfurt, the world s leading Trade Fair for the Automotive Industry 22.09. 29.09.2016 IAA Commercial Vehicles, Hanover, International Motor Show 6 November 2016 Date of publication: 03.11.2016 Advertising deadline: 12.10.2016 Painting trains Connected workshop Mixing Room More than calculation/ Modern sector software Product focus: bodywork, tools Trade shows: 26.11. 14.12.2016 ESSEN MOTOR SHOW, Essen 13
Website www.lackiererblatt.de The website for painters Lackiererblatt Manufacturer Database The manufacturer database is part of our website and permits a convenient search by product category. The manufacturer database creates more transparency and brings companies and users together. www.lackiererblatt.de New, modern and clearly structured: the website rounds off the portfolio of the printed trade magazine. The website features topical industry news, new products, jobs and opportu nities and a multitude of practical tips on painting technologies and painting flaws. The trade magazine article archive provides extensive research facilities. Online specials with more detailed information on selected subjects (see page 15) round off the service and make www.lackiererblatt.de the industry s unique website portal. Free database entry for manufacturers! Please see next page for more information on additional bookings of company logos. 14
Website www.lackiererblatt.de (Prices valid as of 01.10.2015, in, plus VAT) Advertising formats and rates Ad format*/position on website Leaderboard on all pages Full banner on all pages Skyscraper on all pages Wide skyscraper on all pages Size in pixels (w x h) Price/month** 728 x 90 435.00 468 x 60 400.00 120 x 600 495.00 160 x 600 550.00 Benefits of online advertising: You reach qualified target groups via the online advertising channel. You can communicate directly and quickly with your target group. You can measure the success of your advertising campaign directly. You increase traffic on your home page. You can generate synergies by combining print and online advertising. According to the reader survey, 75% use both media equally. Page views: approximately 15,000 page impressions/month Medium rectangle Home page/ product pages Video ad Home page/ product pages Online manufacturer database 300 x 250 650.00 336 x 280 790.00 Size in pixels (w x h) Price/year * Size and position in picture is indicative. Displayed in rotation. **Prices including link to your website. Data delivery: 7 days prior to dispatch date via e-mail to auftragsmanagement@konradin.de Format: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. Video formats: FLV, MPEG3/4. Company logo 150 x 150 100.00 15
Website Lackiererblatt Special (Prices valid as of 01.10.2015, in, plus VAT) Lackiererblatt Online Special Your advertising message can be placed in the Online Special: Type Format Price Online ad 1/1 page, 4c 1,800.00 Online ad 1/2 page, 4c 900.00 Online ad 1/3 page, 4c 600.00 Services include: Online advertisement with link to your home page Logo on the website with link to your home page Running time of 12 months Leads during the running time included Company logo in special newsletter sent to all newsletter receivers Special as a printable PDF file The Online Special is published twice a year and provides an overview of special topics. The contributions are compiled from various issues. The Special is available for free as an e-paper version or as a PDF file for download via our website at www.lackiererblatt.de. Topics 2016: Spring The essentials: vehicle electronics, diagnostics, calibration Autumn Everything but cars: painters as paint designers Data delivery: 7 days prior to online start via e-mail to carola.gayda@konradin.de Ad (see standard ad formats on page 7), requested link, company logo (GIF, JPG 150 dpi). Advice/booking: See contacts on page 2 16
Newsletter (Prices valid as of 01.10.2015, in, plus VAT) Newsletter Topical industry news once a month every second Monday delivered free of charge to interested professionals. Advertising format*/position in newsletter Size in pixels (w x h) Text/image ad Image: 200 x 150, Text: 500 characters (incl. spaces) + link Price per mailing** 305.00 Full banner 468 x 60 265.00 Full banner wide 590 x 100 285.00 Exclusive Newsletter Individually bookable special newsletter for the exclusive distribution of your advertising message. We handle the design for you using the look & feel of the Lackiererblatt newsletter. The price is: 950.00 Recipients: 4,300 monthly The newsletter offers you additional advertising options. * Size and position in picture is indicative. **Prices include link to your website. Data delivery: 7 days prior to dispatch date via e-mail to auftragsmanagement@konradin.de Format: GIF, JPG, (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images as these will only be displayed correctly in the web view. 17
Trade Media of the Konradin Media Group The Konradin Media Group is one of the largest suppliers of trade information in the German-speaking countries. Its portfolio includes some 50 specialist media, science magazines, online portals and series of events. Print: We specialise in complex catalogue productions involving different languages or versions as well as standardised catalogues. More at: konradinheckel.de Market research: We offer market studies, target group surveys, advertising effectiveness research, etc. in collaboration with professional market research companies. Corporate publishing: We create corporate communication tailored to your target group, in print and online, from customer magazines to web portals. Visit konradin-relations.de for more details. More information on our portfolio in the fields of architecture, building, industry, eye care, fine living and knowledge can be found at www.konradin.de. werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de 18