Aditya Birla Fashion and Retail Limited Performance Highlights Q2 FY16-17

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Aditya Birla Fashion and Retail Limited Performance Highlights Q2 FY16-17 1

ABFRL India s No. 1 Pure Play Fashion Lifestyle Company Strong portfolio of India s iconic brands Top 3 menswear brands in the country; each of them have a turnover ~Rs. 1,000 Cr Louis Philippe Peter England Van Heusen Pantaloons is one of the largest value fashion retailer Allen Solly is among the top 3 premium casual brands Largest pan-india distribution network Presence in 375 cities and towns with ~5.8 mn sq ft of retail network space 7,000+ POS and 2,100+ EBOs #1 player across men s and women s wear segments Menswear portfolio ~ Rs. 4500 Cr Womenswear portfolio > Rs. 1200 Cr. ABFRL the #1 player in the two largest apparel segments Strong track-record of organic and inorganic growth Growth of brands through extensions and distribution Acquisition of Pantaloons in the year 2013 Acquisition of Forever 21 Indian rights in 2016 Poised to be the first billion dollar pure fashion player in India 2

ABFRL BIG on Growth Revenue growth of 30% to create the largest apparel company in the country Acquired Pantaloons EBITDA Y-o-Y growth of 29% 3

ABFRL Widest distribution network in the fashion space 63 11 8 4 131 90 3 1 13 6 77 8 88 4 254 25 274 15 48 7 83 4 59 6 147 10 40 3 Brands Store Network 19 3 26 131 12 197 18 56 1 4 32 3 49 5 3 71 24 As at Sep 30, 2016 MF&L: 1,841 EBOs + 163 Value Stores Pantaloons: 162 stores + 9 Factory Outlets 4 1 5 28 5 3 4 5.5 5.8 Mar'16 Sep'16 Combined Footprint (million sq. ft.) MBOs E-commerce MF&L brands are present in ~4,500 Multi Brand Outlets MF&L brands present across all department stores through ~3,200 SISs Large Format Stores MF&L and Pantaloons brands sold on all leading e-commerce websites in the country 4

FY17 Q2 Performance Update on strategic initiatives Market Overview ABFRL Highlights ABFRL Segmental Performance Q2 Financials (P&L account and IndAS vs. GAAP) 5

ABFRL Strategic Update H1 1 Update on strategic initiatives Acquired Forever 21 India operations w.e.f. July 1,2016 Signed up partnership with Ted Baker, London 2 Operational highlights Sales growth of 11%, EBITDA growth of 20% and EBIT growth of 60% Pantaloons posted industry leading growth rate of 22%, while MFL revenues grew by 5% during the quarter Moved from 2 to 4 design cycles / year increasing freshness through supply chain agility Accelerated Digital Transformation 3 Rolled out Omni-channel capabilities across 410 stores in H1 Launched individual brands e-commerce websites New Deepened Growth partnership Initiatives with leading E Commerce players Launched Innerwear & Athleisure under VH brand in Chennai, Hyderabad and Bengaluru available across 400 MBOs 6

Key market trends in FY17 Q2 Overall Market Scenario Market witnessed prolonged EOSS with deep discounting across the industry Fast Fashion, womenswear & casualwear business continues to lead market growth, while premium menswear segment grew slower E-Commerce players continued with an aggressive sale strategy around peak festive periods 7

ABFRL H1 Performance H1 FY16 H1 FY17 Revenue Rs. 2,975 Cr Rs. 3,302 Cr 11% EBITDA Rs. 206 Cr Rs. 248 Cr 20% EBITDA Margin 6.9 % 7.5 % EBIT Rs. 85 Cr Rs. 136 Cr 60% Net Profit/ (Loss) Rs. (7) Cr Rs. 35 Cr Note: Results for H1FY17 incorporate the financials of F21 acquired in Q2FY17 and the newly launched Innerwear business 8

ABFRL Q2 Performance Q2 FY16 Q2 FY17 Revenue Rs. 1,668 Cr Rs. 1,887 Cr 13% EBITDA Rs. 164 Cr Rs. 172 Cr 5% EBITDA Margin 9.8 % 9.1 % EBIT Rs. 104 Cr Rs. 112 Cr 8% Net Profit/ (Loss) Rs. 61 Cr Rs. 56 Cr Note: Results incorporate the financials of F21 acquired in Q2FY17 and the newly launched Innerwear business 9

ABFRL H1 Segmental Performance Segment In Rs. Crores NSV EBITDA H1 FY16 H1 FY17 Growth H1 FY16 H1 FY17 Madura Fashion & Lifestyle 1988 2013 1% 200 162 Note Pantaloons 1036 1301 26% 34 78 Elimination/Others -49-13 -28 8 Total 2,975 3,302 11% 206 248 Note: Results for H1FY17 incorporate the financials of F21 acquired in Q2FY17 and the newly launched Innerwear business 10

ABFRL Q2 Segmental Performance Segment In Rs. Crores NSV EBITDA Q2 FY16 Q2 FY17 Growth Q2 FY16 Q2 FY17 Madura Fashion & Lifestyle 1118 1171 5% 136 115 Note Pantaloons 597 727 22% 29 52 Elimination/Others -47-11 -2 5 Total 1,668 1,887 13% 164 172 Note: Results incorporate the financials of F21 acquired in Q2FY17 and the newly launched Innerwear business 11

ABFRL Profit & Loss Statement P&L Statement (Rs. In Cr.) Q2- FY16 Q2- FY17 Change H1- FY16 H1- FY17 Change Net Sales / Income from Operations 1,657 1,875 2,954 3,275 Other Operating Income 11 11 21 27 Revenue from operations 1,668 1,887 13% 2,975 3,302 11% Expenses Cost of Materials consumed 175 170 303 311 Purchase of Stock- in Trade 735 769 1092 1173 Changes in inventories of finished -142-63 -25 11 goods, Employee work-in-progress benefits expenses & stock-in- 165 194 308 359 Depreciation and amortisation 59 60 121 112 expenses Rent expenses 230 264 450 517 Other expenses 348 387 652 695 Total Expenses 1,570 1,782 13% 2,901 3,179 10% Profit / (Loss) from Operations before Other Income Other Income, Finance 6 7 11 13 Profit / (Loss) before Finance Costs Finance and Cost Exceptional Items 43 47 92 92 Net Profit / (Loss) before tax 61 65-7 44 Tax Expenses - - - - Net Profit / (Loss) after tax 61 65-7 44 Other Comprehensive Income 0-8 0-9 Total Comprehensive Income 61 56-7 35 98 105 7% 74 123 67% 104 112 8% 85 136 60% 12

IGAAP AND INDAS RECONCILIATION Rs. In Crores Particulars Q2 FY16 H1 FY16 Revenue EBIDTA PBT Revenue EBIDTA PBT As per IGAAP 1,669.7 164.2 61.3 2,990.6 210.6 (1.8) As per INDAS 1,668.4 163.6 60.7 2,975.2 206.2 (7.2) Difference (1.3) (0.6) (0.6) (15.4) (4.5) (5.5) Reclassification Cash Discount earlier shown as other expenses (2.1) - - (3.3) - - CRM earlier shown as other expenses (1.3) - - (0.0) - - Shrinkage earlier shown as other expenses (1.0) - - (1.7) - - Total Reclassification (4.4) - - (5.0) - - Remeasurement Security Deposits to Landlords - fair valuation - (0.2) (0.2) - (0.3) (0.3) Franchisee Deposits - fair valuation - (0.0) (0.0) - 0.1 0.1 Interest on Convertible Debentures - - - - - (1.0) Government Grants - EPCG Export Benefit - 0.0 0.0-0.0 0.0 Gratuity - actuarial valuation - 0.1 0.1-0.2 0.2 Lease Incentive - straight lining over rent free period - (0.6) (0.6) - (0.8) (0.8) SOR sale - where there was a right to return inventory, now derecognised 3.1 (0.3) (0.3) (10.4) (4.7) (4.7) Stock Option Scheme - fair valuation - 0.4 0.4-1.0 1.0 Total Remeasurement 3.1 (0.6) (0.6) (10.4) (4.5) (5.5) Total Reclassification and Remeasurement (1.3) (0.6) (0.6) (15.4) (4.5) (5.5) 13

MADURA FASHION & LIFESTYLE 14

Madura Fashion & Lifestyle Performance Summary Q2 FY17 This quarter experienced prolonged EOSS combined with deep discounting. MFL continued to pursue its strategy of calibrated discounting and inventory correction Resultantly, revenues grew marginally by 5% to Rs 1171 cr Gross Margins have improved marginally due to controlled discounting EBITDA for the quarter was Rs. 115 cr as against Rs. 136 Cr LY after absorbing the expenses of new businesses - innerwear and Forever21 We have rolled out Omni channel features across 400+ stores currently. 15

Madura Fashion & Lifestyle Channel Performance Channel-wise Q2 Revenue (Rs. in Crs) Loyalty base (in lacs) 527 525 421 455 Q2FY16 Q2FY17 94 170 191 80 Wholesale Retail Others Channel-wise H1 Revenue (Rs. in Crs) Mar'16 Sep'16 865 811 815 870 H1FY16 H1FY17 ~51% of sales comes from loyal customers 308 332 Wholesale Retail Others 16

Expanded portfolio with launch of VH Innerwear Impactful launch across 3 cities Chennai, Bengaluru and Hyderabad Available across leading MBOs and EBOs of Van Heusen 17

Tie up with Ted Baker for Indian territory UK s most successful fashion brand spanning across apparels & accessories for men & women Known for the perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, combined with Ted s irreverent sense of humour and a firm commitment to good old-fashioned values 18

PANTALOONS 19

Pantaloons Performance Summary Q2 FY17 Pantaloons Successful execution of the Value Fashion strategy led to: Like-to-like revenue growth @ 6.2% Increase in Own brands Mix to 62% Added 16 new stores to our network Expanded franchisee network - currently 9 franchisee stores Leveraging brand Pantaloons Currently have 7 Woman and 2 Kids stores operational 20

Pantaloons Strong Retail Performance Q2 L2L Growth % Loyalty base (in lacs) 6.2% -0.4% 50 60 FY16 FY17 H1 L2L Growth % Mar'16 Sep'16 10.4% 1.5% ~75% of sales comes from loyal customers FY16 FY17 21

Pantaloons Revenue Mix Q2 Pantaloons Ownership Mix Pantaloons Regional Mix 100% 15% 16% 39% 8% Q2FY16 53% 32% 6% Q2FY17 62% 90% 80% 70% 60% 50% 40% 28% 26% 32% 33% South West East North 30% Own Brands MFL Others 20% 10% 25% 24% Own brands contribute to 62% of the revenue 0% Q2FY16 Q2FY17 22

Pantaloons Revenue Mix H1 Pantaloons Ownership Mix Pantaloons Regional Mix 100% 16% 17% 38% 7% H1FY16 55% 32% 6% H1FY17 62% 90% 80% 70% 60% 50% 40% 28% 26% 30% 30% South West East North 30% Own Brands MFL Others 20% 10% 26% 27% Own brands contribute to 62% of the revenue 0% Q2FY16 Q2FY17 23

Way Forward ABFRL will continue to build on its leadership through investments in key strategic themes Brand development through investment in brand building, merchandise and refreshed store experience Building agile design & supply chain by shifting from 2 to 4 season cycle Enhancing capital productivity & focus on cost optimization Digital Transformation through own & partnered E Commerce through strategic partnerships and execution of Omni channel program across Pantaloons and MFL stores Enriching the portfolio to build leadership presence across all critical product & consumer segments Recent demonetization has affected the business across the industry. We have experienced a sharp dip in cash sales & slowdown in overall consumption. Impact likely to persist for at least one quarter. 24

Disclaimer Certain statements made in this presentation may not be based on historical information or facts and may be forward looking statements including, but not limited to, those relating to general business plans & strategy of Aditya Birla Fashion and Retail Limited ( ABFRL"), its future outlook & growth prospects, future developments in its businesses, its competitive & regulatory environment and management's current views & assumptions which may not remain constant due to risks and uncertainties. Actual results may differ materially from these forward-looking statements due to a number of factors, including future changes or developments in ABFRL's business, its competitive environment, its ability to implement its strategies and initiatives and respond to technological changes and political, economic, regulatory and social conditions in the countries in which ABFRL conducts business. Important factors that could make a difference to ABFRL s operations include global and Indian demand supply conditions, finished goods prices, feed stock availability and prices, cyclical demand and pricing in ABFRL s principal markets, changes in Government regulations, tax regimes, competitors actions, economic developments within India and the countries within which ABFRL conducts business and other factors such as litigation and labour negotiations. This presentation does not constitute a prospectus, offering circular or offering memorandum or an offer to acquire any shares and should not be considered as a recommendation that any investor should subscribe for or purchase any of ABFRL's shares. Neither this presentation nor any other documentation or information (or any part thereof) delivered or supplied under or in relation to the shares shall be deemed to constitute an offer of or an invitation by or on behalf of ABFRL. ABFRL, as such, makes no representation or warranty, express or implied, as to, and does not accept any responsibility or liability with respect to, the fairness, accuracy, completeness or correctness of any information or opinions contained herein. The information contained in this presentation, unless otherwise specified is only current as of the date of this presentation. ABFRL assumes no responsibility to publicly amend, modify or revise any forward looking statements on the basis of any subsequent developments, information or events or otherwise. Unless otherwise stated in this document, the information contained herein is based on management information and estimates. The information contained herein is subject to change without notice and past performance is not indicative of future results. ABFRL may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation may not be copied and disseminated in any manner. INFORMATION PRESENTED HERE IS NOT AN OFFER FOR SALE OF ANY EQUITY SHARES OR ANY OTHER SECURITY OF ABFRL This presentation is not for publication or distribution, directly or indirectly, in or into the United States, Canada or Japan. These materials are not an offer of securities for sale in or into the United States, Canada or Japan. Aditya Birla Fashion and Retail Limited. Corporate Identity Number L18101MH2007PLC233901 Regd. & Corporate Office: 701-704, 7th Floor, Skyline Icon Business Park, 86-92, Off A.K. Road, Marol Village, Andheri (East), Mumbai-59 Website : www.abfrl.com Email: invrelations.abfrl@adityabirla.com 25