The Car of Tomorrow: Mobility Does Form Follow Function? Sachin Lulla Vice President, Global Automotive Strategy & Solutions

The Car of Tomorrow: Mobility Does Form Follow Function? Sachin Lulla Vice President, Global Automotive Strategy & Solutions

The Car of Tomorrow IBM sees a future where cars become self-enabling vehicles with a real-time understanding of the occupants, the vehicle itself, and also the environment to deliver highly personalized, engaging and safer mobility experiences for all Source: Automotive People and 2025 Cars - A Industry New Relationship, without Borders, IBM Institute IBM Institute for Business for Business Value Value 2017 IBM Corporation Page 2

The Car of Tomorrow Form and Function Forever Transformed - Personalization is the future Olli- launched in National Harbor, 2016 3D printed, Autonomous, Electric, Cognitive #AccessibleOlli- expected launch CES 2018 3D printed, Autonomous, Electric, Cognitive 2017 IBM Corporation Page 4

The Car of Tomorrow #AccessibleOlli is focused on solving one of the most complex mobility challenges of our present and future Source: https://launchforth.io/localmotors/autonomous-for-all-of-us/brief/ 2017 IBM Corporation Page 5

The Car of Tomorrow using crowdsourced design, open-source maps, ecosystem partners, and cognitive technologies new ramp designs and Olli sees wheelchairs reminds riders if forget package or purse Olli as a chatbot Text based Q&A guides blind to empty seats in Olli #AccessibleOlli has a strong list of contributors that is growing daily- Local Motors, IBM, CTA Foundation, AARP, MIT, PTECH, ASU, Ultrahaptics, Mapbox, what3words, Front Porch, and others 2017 IBM Corporation Page 6

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The pace of disruption will accelerate Advancements in Technology will continue to blur industry borders, disrupt existing business models, and raise the bar on customer expectations making brand dilution a high risk 2017 IBM Corporation Page 11

AI is a game changer Cognitive technologies like Watson are creating a new partnership between humans and machines with new capabilities AI will play a key role in defining the Car of Tomorrow and transforming mobility into Cognitive Mobility MORALS IMAGINATION COMPASSION DILEMMAS ABSTRACTION Humans excel at COMMON SENSE (but with many biases) Cognitive Systems excel at NATURAL LANGUAGE PROCESSING LOCATING KNOWLEDGE (DOMAINS) PATTERN IDENTIFICATION MACHINE LEARNING ELIMINATING BIASES EXPONENTIAL SCALABILITY DREAMING GENERALIZATION We believe IBM s Watson Data Platform is - THE AI platform for the Enterprise 2017 IBM Corporation Page 12

Cognitive Mobility is the future With cognitive technologies like Watson, we will continue to see a deeper level of personalization and engagement which will become the most critical ingredient to differentiate and connect your customers to your brands Watson delivering new outcomes based on 4 API Families Question & Answers Relationship Extraction Dialog Sentiment Analysis Decision Optimization Easy Adaptation Machine learning Personality Insights Keyword Extraction Image Link Extraction Answer Generation Emotion Analysis Case Evaluation Natural language processing Text analytics Language Detection Text to Speech Visual Recognition Author Extraction Concept Expansion Natural Language Classifier Concept Insights Retrieve & Rank Feed Detection Language Translation Concept Tagging Taxonomy Message Resonance Image Tagging Usage Insights Fusion Q&A Knowledge Graph Risk Stratification Decision Support Criteria Classification Knowledge Studio Service Statistical Dialog Factoid Pipeline Tradeoff Analytics Watson News Text Extraction Face Detection Policy Id Q&A Qualification Video and image analytics Speech to Text Tone Analyzer Entity Extraction Video Augmen. Knowledge Canvas Factoid Pipeline Case Evaluation You are 10x more likely to get into an accident when you re stressed or angry 2017 IBM Corporation Page 13

IBM s Cognitive Mobility Roadmap Our Cognitive Mobility Roadmap is highly differentiated and continues to evolve rapidly as we co-create with our clients Mobility & Commerce Cognitive Commerce Smarter Cities Mobility Services Data API Sales Ecosystem Digital Experience HMI/Web/Mobile Drivers/Owners/Riders Sub-segments Millennials Seniors Handicapped Others Cognitive Mobility Cognitive Vehicle Natural Language Processing Hybrid Speech Predictive Routing Personality Insights Driver Behavior Contextual Personalization Cognitive Customer Care Smart Home Integration Watson Personal Assistant Vehicle and Fleet Management IoT for Auto Platform Remote Access In-Vehicle Settings OTA Predictive Maintenance Insurance Services Fleet Management ADAS & Autonomous Data Privacy & Control Security Ecosystem 2017 IBM Corporation Page 14

The last best experience that anyone has anywhere becomes the minimum experience they want everywhere. 2017 IBM Corporation Page 15