Working together in the Fruit & Veg chain RICHARD SCHOUTEN DIRECTOR FPC 23.11.2017 BUENOS AIRES
Working together in the Fruit & Veg chain RICHARD SCHOUTEN Director Fresh Produce Centre Director Dutch Produce Association Member Praesidium COGECA Member Board GLOBALG.A.P. (Suppliers)
What about the Netherlands?
Export Dutch agricultural products FRUIT & VEGETABLES Living animals/meat Other prepared products Floriculture Dairy products/eggs Grain Cocoa Fats Animal feed Drinks Tobacco Fish Others 0% 2% 4% 6% 8% 10% 12% 14% 16%
And what about F&V?
The Netherlands: global player
Export from The Netherlands
Growers
Cultivation fruit & vegetables in the Netherlands: 67.000 hectares 4,642 4.268 16,764 41,333 Vegetables greenhouses Vegetables open air Fruit - Apples/pears Fruit - Softfruit/others
The Production F&V Vegetables: 2.7 bill. Fruits: 0.7 bill. 10 cooperatives cover 80% of production Working together in DPA (Dutch Produce Association)
Cooperatives Growers working together in marketing Selling together own production Making a package Partnerships with traders and retailers Sharing marketinformation Knowledge and innovation Administration Certification Etc.
Fresh Produce Centre DPA is part of Branche Organisation Fresh Produce Centre: Growers and traders working together! Voice of the sector Information Inspiration
Fresh Produce Centre Member organisation for F&V Growers / PO s organisations (DPA) Import / export companies Trading companies Active in convenience F&V 350 members, >80% sector NL Members turnover > 10 billion
Focus on core themes Food Safety and Quality Market Issues and Statistics Logistics ICT and standardization Social policy / labour European policy (CMO) Sustainability Nutrition and Health
Our challenge...
Decrease in consumption 2008-2015: 2% increase in household expenses for fresh fruit and vegetables. The purchased volume has fallen by 6%! 110 105 100 95 Omzet Volume 90 85 80 75 70 Volume vegetables -4% Volume fruit -7% 2008 2009 2010 2011 2012 2013 2014 2015
What is happening in consumption? Families with children show the biggest decline -12% -8% 3% -18% -9% -7% -10% -6% 66-6% 75 69 85 75 60 81 35 43 Total NL Singels (< 40 y) Double-income Family with children, low income Family with children, high income Breadwinner (2p) Single 40-65 jaar Retired, low income Retired, high income Fresh vegetables per household, 2015 with index tov 2008
Biggest decrease in families with children. Singles (young) are very light buyers of fresh fruit. Wealthy pensioners are the biggest buyers. -8% -17% -11% 4% -23% -19% -7% 81-4% 81 73 96 81-13% 88 120 39 52 Total NL Singels (< 40 y) Double-income Family with children, low income Family with children, high income Breadwinner (2p) Single 40-65 jaar Retired, low income Retired, high income Fresh fruit per household, 2015 with index tov 2008
Half of the buyers of fresh vegetables buy less than 1x a week. And account for only a quarter of sales. Fresh vegetables Volume buyer (kg) 22.4 50.0-7% Light 33.8 Medium 30.0-9% 144.9-9% Heavy 20.0 43.8 66.2 74.5-13% 29.7 Kopersaandeel Volume aandeel Total buyers Heavy Medium Light Fresh fruit Volume buyer (kg) 50.0 18.4-7% Light 32.7 Medium 30.0-11% 197.9-12% Heavy 20.0 48.8 81.1 88.5-18% 29.9 Kopers aandeel Volume aandeel Total buyers Heavy Medium Light
We know: Fresh fruits and vegetables are good for you! With F&V building natural resistance Most consumers are not getting enough of them Costs of Health Insurance are rising Balance animal and plant protein
Daily intake 400 Daily intake the Netherlands 400 Daily intake Argentina 300 300 200 200 100 100 0 Recommended Intake 0 Recommended Intake
We know: Advice like eat 7 day is not working, saying eat more isn t enough Don t tell them what to do tell them how to do it Consumers like to follow trends The appearance is important Inspire the use
Therefore: National Action Plan F&V: Nationwide programme 2017-2019 to increase the consumption of F&V 3 pillars: Young children and their parents Health care Out-of-home
Research for more F&V for young children Offer (unfamilair) vegetables
Secondary school Offer new products and F&V
Workplace Offer different snacking options in meeting rooms, canteen and coffee corners
Restaurants Decrease the amount of meat and double the amount of vegetables
Examples Dutch retailer - COOP
Examples retailers - Jumbo and Lidl
Initiatives
So:.. Working together in the chain Growers and their cooperatives with retail and food service Roll government: facilitating To reach consumers
What about Argentina
EU export to Argentina F&V from EU to Argentina: 10 mill. Italy 55% and Spain 45% Kiwi 54%, Orange 25%, Lemons/limes 16% Export from NL: only some onions (20 tonnes in 2016)
EU imports from ARG in 2016 over 500 million Netherlands main importer! 600 500 400 300 200 100 0 EU import fruit & vegetables from Argentina in million Source Eurostat 2012 2013 2014 2015 2016 Others France United Kingdom Italy Spain Netherlands
EU top 3 imports in euros: Lemon / Lime, Pear, Blueberry EU import fruit & vegetables from Argentina in 2016 Source Eurostat 3% 2% 5% 9% 7% 14% 60% Lemons/limes Pears Blueberries Oranges Apples Garlic Others
NL top 3 imports in euros: Lemon / Lime, Pear, Blueberry 200 180 160 140 120 100 80 60 40 20 0 NL imports from Argentina in million Source Eurostat 2012 2013 2014 2015 2016 Others Oranges Apples Blueberries Pears Lemons/limes
EU import from the region (2016) in million 1200 1000 800 600 400 200 Others Asparagus Lemon Melon Mango Apple Grape Avocado 0 Chile Brazil Peru
What about Argentina More consumption F&V in Argentina More production F&V in Argentina More export from Argentina More import into Argentina
The Netherlands: global player
Netherlands the hub to Europe!
Argentina & The Netherlands Working Together!
Thank you