Our Way Forward Ireland
Ireland At Coca-Cola, we are evolving our long-term business Strategy to give people around the world the drinks they want. We know that consumers want to manage their Sugar intake and that not everyone drinks Sparkling SoftdrinkS. ThatS why we are leading with the following plans - both inside and outside the bottle: 1 2 We re reducing sugar and calories across many of our brands. We re offering more new drinks that provide benefits like nutrition and hydration. Reduce Sugar Evolve Recipes Different Drinks 3We re making low and nosugar drinks the easy choice through our Hero Zero approach. 4 We re giving people the information they need to make truly informed choices. Hero Zero Accessible Information No advertising to under 12s TASTE THE FEELING
We sell more low and no-sugar beverages in Ireland than any other company Since 2010 we have already reduced the amount of sugar in our portfolio by 8% By 2018 we will reduce sugar by a further 5% By 2020, we will reduce sugar by 10% Reduce Sugar Around the world, eating and drinking less sugar is an increasingly important issue for many people. So we re taking action to help them drink less sugar. Globally, we re reducing sugar in more than 200 of our sparkling drinks to help consumers drink less sugar when they buy our products. We re also bringing new sugar alternatives to market, keeping the great tastes people love but with less sugar and fewer calories. Locally we have 8 sugar reductions in our innovation pipeline 1 We have used Stevia to help reduce the amount of sugar in some of our brands Evolve Recipes We re adding new, sophisticated flavours to help us keep up with consumers rapidly evolving taste preferences. This includes adding new and exciting flavours to our range such as Coca-Cola Zero Sugar Vanilla and Coca-Cola Zero Sugar Cherry. Different Drinks We may be Coca-Cola, but we realize everyone doesn t drink sparkling soft drinks. So we re making many other drinks available to more people in more places. This includes bringing new brands to the marketplace, such as SmartWater, Fuze Tea, Vegified and DeepRiverRock R&R.
We have launched 28 new drinks since 2005 with less or no sugar. We have the fastestgrowing nonsugar portfolio in the market Hero Zero zero SUGAR Coca-Cola Zero Sugar and Fanta Zero are driving the growth in the nosugar beverage category SERVINGS 2 We re evolving our sales and marketing approach to make low and no-sugar versions of our drinks, the easier choice for consumers. Currently, 43% of all cola we sell across the island of Ireland has no sugar, and by 2020, that will have been increased to >55% All our major brands have a zero sugar version available, and we are switching fully to zero for brands such as Oasis and Cherry Coke. We re increasing our marketing of no-sugar options All our One Brand point of purchase materials either lead with or feature a no-sugar Coca-Cola variant By April 2018, more than 60% of our sales volume will be of products containing less than 5g of sugar per 100ml In grocery, more than 50% of the cola we sell contains no sugar. We will accelerate that to 60% by 2019 Our global One Brand marketing strategy highlights our nosugar versions of Coca-Cola alongside Coca-Cola Classic Accessible Information We voluntarily put clear, easy-to-find calorie information front of pack so people can make informed choices without the guesswork. Across Ireland and Northern Ireland, Coca-Cola was the first - and remains the only - soft drink company to provide colour coded-nutrition information on its packs. Consumers asked, we responded. In 2017, we are adding serving guideline icons to our 500ml packs. No Advertising to Under 12s We diligently follow our longstanding policy not to target advertising to children under age 12 anywhere in the world - a policy that applies to all products and brands we sell. We believe in commercial-free classrooms for children, and do not place vending machines in primary schools in Ireland.
COMMITTED TO OUR COMMUNITIES Youth Development Community Wellbeing bikes Coca-Cola Zero Sugar Bikes For a number of years, Coca-Cola Zero Sugar has been the flagship partner for public bikes schemes in Dublin, Cork, Galway, Limerick and Belfast. We anticipate that our 5M investment, will enable 20,000,000 bike journeys by 2019. Thank You Fund Over the past 6 years, we have invested over 750,000 in community-based initiatives across the island of Ireland Sustainability through our Thank You Fund. Coca-Cola Clean Coasts Programme Our grant-giving currently focusses on We work with An Taisce and Keep Northern Ireland Beautiful, investing in the Clean Coasts programmes that run across the island of Ireland. supporting young people in Ireland and Northern Ireland making a lifetime impact on their lives. Youth Empowered As an industry leader, we know that we have a responsibility to help tackle societal issues. Despite our recovering economy, youth unemployment rates remain higher than the national average. Coca-Cola HBC is launching a new programme that will help to address this challenge. Over the next three years, 40,000 young people will be equipped with skills for life and work, helping them to realise their full potential and gain meaningful employment. EMPOWERED #DiscoverDevelopSucceed With a focus on Coca-Cola Clean Coasts Week each year, our sponsorship works to raise awareness of the importance of keeping our marine environment free of litter, with more than 20,000 people engaging in beach clean ups. Food & Drink Industry Leadership Thrive Project - Partnership with Coca-Cola and Enterprise Ireland To build local businesses and pass on the expertise and experience inherent in our company, we have developed a unique Food & Drink Leadership programme together with Enterprise Ireland. Through the Thrive Project with Coca-Cola and Enterprise Ireland, Coca-Cola mentors emerging Irish food & drink companies on their business strategies as they grow. It includes a three day bootcamp in Atlanta, 1:1 sessions with senior Coca-Cola Executives and special insights on key sectors within our company.
Ireland For more information please contact: Ronan Farren Director of Public Affairs and Communications, Coca-Cola Ireland t: + 353 (0)1 669 4241 m: +353 (0)87 934 0386 ronanfarren@coca-cola.com Or Visit: www.coca-cola.ie ie.coca-colahellenic.com Louise Sullivan Director of Public Affairs and Communications, Coca-Cola HBC Ireland and Northern Ireland t: + 353 (0)1 8807212 m: +353 (0)86 1734066 e: louise.sullivan@cchellenic.com Published June 2017
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