PROGRAMME: Interdepartmental Programme of Postgraduate Studies in Business Administration (MBA) Optional Course: Human Relations and Human Resource Management Communications Semester: 3 nd Instructors: Dimitrios M. Mihail, Ph.D. Professor Department of Business Administration Office: 406 Tel. 2310 891594 e-mail: mihail@uom.gr Chris Vassiliadis, Associate Professor Department of Business Administration Office 310 Tel. 2310 891581 e-mail: chris@uom.edu.gr Object of the Study & Purpose The general framework of the course Human Relations and Communications includes issues based on theoretical and practical approaches. These approaches are related with the knowledge areas of: a. Human Resource Management; HRM, b. Organizational Behavior and c. Special topics in HRM that belongs to the knowledge area of Marketing and Communication. Those special topics give emphasis and enforce the discussion about the key information diffusion in business through formal and informal communication networks between executives and other human resources. The focus is also given to the impact of the above human relation and communication elements on the decision-making process i.e., using 'internal' marketing theory, or on sales management and communication practices of an organization or an enterprise. During the course, the theoretical presentation of these modules will follow the development and analysis of selected case studies. The implementation of effective strategies requires more than just knowledge and understanding of concepts. It requires the collection and analysis of new reformed market situations, of the business, of the environment and finally skills for analysis and synthesis. 1
The Process In the class the student will have a wide experience based on the combination of the next educational methods; a. traditional theoretical concepts (lectures), b. presentation(s) of case study (case studies) and c. lectures by market executives and experienced researchers of this knowledge field. The participation of the post graduated students, the discussion and exchange of personal and team views in the class are critical factors for the achievement of lesson s educational goals. Student assessment 1st. Writing and presenting four assignments (literature review) of two thousand words each one (50%) 2nd. Written exam (50%) Course administration a) The modules of the course will be covered by single and successive courses according to the curriculum. During the course, the theoretical presentation of these modules will follow the development and analysis of selected case studies and discussion on specific issues, particularly in relation to the Greek reality, and based on articles from related scientific journals. The study of the theoretical subjects of each meeting and the active participation of students are necessary factors and contribute to the achievement of the educational goals. The course is taught in 12 sessions of 2.5 hours course per session. The preparation of graduate students is essential. b) Available for the students of this course are also a complete package of optional articles on topics of the syllabus. The articles will be in the form of material available in the Library of the University of Macedonia but also electronically on the e-course Compus platform (http://compus.uom.gr/). The optional readable material provides the opportunity to deepen, students interest to useful for them specific topics and tools. c) The objective of each lecture is the better understanding and student knowledge deepening of the curriculum. The preparation involves the topics of Case Studies. Moreover, in the context of the course are analyzes and evaluations of scientific articles and interesting topics searched for specialized research in the Greek business environment. d) The student registration on the website of the course is necessary (http://compus.uom.gr/). There you will find several packages of articles, lectures in the form of pdf, and material and guidance for the preparation of each student & course work. 2
g) During the lessons we will give you additional information on the preparation of the class work and the assignments References Baron J. & Kreps D.M. (1999) Strategic Human Resources: Frameworks for General Managers, James N. Baron, David M. Kreps ISBN: 978-0-471-07253-9. Other useful articles and references 1st section «Communication, Information Sharing and Human Resource Management in Modern Corporations» McDermott R. and Archibald D. (2010), Harnessing Staff s Informal Networks, Harvard Business Review, March, pp.83-89. Gentile M., (2010), Keeping Your Colleagues Honest, Harvard Business Review, March, pp.114-117. Sutton, R., (2010), The Boss as Human Shield, Harvard Business Review, September, pp.106-109. Meyer, C. and Kirby, J., (2010), Leadership in the Age of Transparency, Harvard Business Review, April, pp.39-46. Meister, J., and Willyerd, K., (2010), Mentoring Mill, Harvard Business Review, May, pp.69-72. Menon, T, and Thompson, L, (2010), Envy at Work, Harvard Business Review, April, pp.74-79. Berry,,L, Mirabito, A., and Baun, W. 2010), What s the Hard Return on Employees Wellness Programs, Harvard Business Review, December, pp.104-112. Perlow, L., and Porter, J.,(2009), Making Time Off Predictable and Required, Harvard Business Review, October, pp.102-109. Vassiliadis) 2nd section «Internal Marketing και Sales Leadership, Motivation & Communication». (Chris Ahmed, Parvaiz K. and Mohammed Rafiq (2002), Internal Marketing: Tools and Concepts for Customer- Focused Management. Oxford: Butterworth-Heinemann.,, and Norizan M. Saad (2003), Internal Marketing and the Mediating Role of Organizational Competencies, European Journal of Marketing, 37 (9), 1221 41. Anderson, Erin (1985), The Salesperson as Outside Agent oremployee: A Transaction Cost Analysis, Marketing Science, 4(3), 234 54. and Thomas S. Robertson (1995), Inducing Multiline Salespeople to Adopt House Brands, Journal of Marketing, 59 (April), 16 31. Barsade, Sigal G. (2002), The Ripple Effect: Emotional Contagion and Its Influence on Group Behavior, Administrative Science Quarterly, 47 (4), 644 75. Bass, Bernard M. and Bruce J. Avolio (1990), Transformational Leadership Development: Manual for the Multifactor Leadership Questionnaire. Palo Alto, CA: Consulting Psychologist Press. Bell, Simon J. and Bulent Menguc (2002), The Employee Organization Relationship, Organizational Citizenship Behaviors, and Superior Quality, Journal of Retailing, 78 (2), 131 46.,, and Sara L. Stefani (2004), When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints, Journal of the Academy of Marketing Science, 32 (2), 112 26. Bergami, Massimo and Richard P. Bagozzi (2000), Self- Categorization, Affective Commitment, and Group SelfThe Role of Leaders in Internal Marketing / 143 Esteem as Distinct Aspects of Social Identity in the Organization, British Journal of Social Psychology, 39 (4), 555 77. 3
Behrman, Douglas N. and William D. Perreault (1984), "A Role Stress Model of the Performance and Satisfaction of Industrial Salespersons," Journal of Marketing,48 (Fall), 9-21. Brown, Stephen P. and Robert A. Peterson (1993), Antecedents and Consequences of Salesperson Job Satisfaction: Meta- Analysis and Assessment of Causal Effects, Journal of Marketing Research, 30 (February), 63 77 Caruana, Albert and Peter Calleya (1998), The Effect of Internal Marketing on Organisational Commitment Among Retail Bank Managers, International Journal of Bank Marketing, 16 (2 3), 108 116. Churchill, Gilbert A., Neil M. Ford, Steven W. Hartley, and Orville C. Walker (1985), The Determinants of Salesperson Performance: A Meta-Analysis, Journal of Marketing Research, 22 (May), 103 118. Conger, Jay A. (1999), Charismatic and Transformational Leadership in Organizations: An Insider s Perspective on These Developing Streams of Research, Leadership Quarterly, 10 (2), 145 79. and Rabrinda N. Kanungo (1998), Charismatic Leadership in Organizations. Thousand Oaks, CA: Sage Publications.,, and Sanjay T. Menon (2000), Charismatic Leadership and Follower Effects, Journal of Organizational Behavior, 21 (7), 747 67. Dickie, Jim and Barry Trailer (2008), Sales Performance Optimization: 2008 Survey Results and Analysis, CSO Insights, (accessed March 5, 2008) [available at https://www.salesforce. com/form/pdf/cso_insights_sales_wp_08.jsp]. Donavan, Todd D., Tom J. Brown, and John C. Mowen (2004), Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors, Journal of Marketing, 68 (January), 128 46. Ellemers, Naomi, Dick de Gilder, and S. Alexander Haslam (2004), Motivating and Groups at Work: A Social Identity Perspective on Leadership and Group Performance, Academy of Management Review, 29 (3), 459 78. Hutt, Michael D., Wesley J. Johnston, and John R. Ronchento, Jr. (1985), "Selling Centers and Buying Centers: Formulating Strategic Exchange Partners," Journal of Personal Selling and Sales Management, 5 (May), 33-40. Jehn, K. A. (1997) A qualitative analysis of conflict types and dimensions in organizational groups Administrative Science Quarterly 42(3) pp.530-557. Maltz, E. (1997) An enhanced framework for improving cooperation between marketing and other functions: The differential role of integrating mechanisms Journal of Market Focused Management 2(1) pp.83-98. Moon, Mark A. and Gary M. Armstrong (1994), "Selling Teams: A Conceptual Framework and Research Agenda," Journal of Personal Selling and Sales Management, 14 (Winter), 17-30. 4
Course-lesson schedule per Week Lessons SuSubject Instructor Deliverables 1 Employee Trust, Information Sharing and Building Team work, in Modern Corporations DVD Presentation: Communication Skills that build Winning Relationships D. Mihail 2 Intra-firm Social Networking and HRM : New Practices for Developing Managers D. Mihail Leadership and Team working in HRM DVD 80 : Leadership and High Performing Teams 3 Communication Problems in Organizations D. Mihail D. Case Study : Greek Tourism Visiting Expert in HRM 4 Human Relations in Organizations: D. Mihail Coaching and Mentoring in Greek Organizations : A Case Study Visiting Expert in HRM 5 Students presentations D. Mihail Analysis of Articles/Cases (Powerpoint Presentations) 6 Students presentations D. Mihail Analysis of Articles /Cases ( Powerpoint Presentations) 7 Effective communication and teamwork: An experiential seminar Ε. Valcanos Visitor 5
8 Analysis & Tools for people perceptions, Internal MKT, Kano, Repertory Grid, SERVQUAL, MEANS END approach and communication in human relationships Chris Vassiliadis Presenting the assignments 9 Conflict Management / Case study V. Bellou Visitor 10 Special Topics in Organisational Behaviour: Internal Marketing and Communication Chris Vassiliadis 11 Presentations Chris Vassiliadis Deliverable material: Each student presents his or her assignment 12 Presentations Chris Vassiliadis >> 13 Final exam D. Michail * In the above program will take place during the course changes will be announced by the instructor, said the call for special lectures and company visits (field trips). 6