THE AGENDA Fifth General Assembly IAB Europe 2012 since set-up in October 2008 1
The agenda for your Fifth General Assembly Welcome by Alain Heureux Q&A by Guy Phillipson Achievements 2011 by Management Team Management Report Q&A by Guy Phillipson Financial Results and Balance 2011 Introduction by Antonio Traugott Presentation by Deloitte Approval of Balance Sheet and Profit by Guy Phillipson Discharge of Board members by Alain Heureux 2
Priorities and Activities 2012-2013 by Management Team Finance 2012 by Thomas Duhr Membership fees 2012 by Alain Heureux Approval of list of Members by Alain Heureux Vision, Mission and Values by Guy Phillipson and Thomas Duhr Conclusions by Alain Heureux 3
WELCOME BY PRESIDENT AND Q&A BY CHAIRMAN 4
Achievements IN 2011-2012 BY MANAGEMENT TEAM 5
MEMBERS 27 55 6
ACTIVITIES-PRODUCTS-SERVICES Committees Policy Kimon Zorbas Steering Committee Webanalytics Kimon Zorbas Steering Committee Leadership Advisory Alain Heureux Steering Committee Standardization Alain Heureux Steering Committee Marketing Alison Fennah Steering Committee Research Alison Fennah Steering Committee Task Forces Press TBC Congress Jean-Baptiste De Bock Steering Committee Awards Sara Rachdi Jury Networking&CRM Bénédicte Blondel Members support Knowledge Bank Bénédicte Blondel 7
BOARD AND CHAIRS 8 8
TEAM BRUSSELS BASED WITH DEDICATED OFFICE SPACE President and CEO Alain Heureux VP Public Affairs Kimon Zorbas Public Affairs Manager Lucile Barjot Communications Manager Bénédicte Blondel Events Manager Jean-Baptiste De Bock Training and Project Manager Ionel Naftanaila LONDON BASED VP Research and Marketing Alison Fennah Membership Manager Steve Miller AdEx Benchmark IHS Press - GFC 9
STRATEGIC VALUES Trustworthy - Transparent processes, clarity for members Collaborative - Listening to members and gaining consensus Dependable - We do what we say Confident - Positive and progressive, inspiring confidence Respected - By our members, the industry and government 10 10
PRIORITIES PROTECT : Lobbying, Public Affairs and Legal PROMOTE : Press relations, Events and Awards PROVE : Best practices, Research and Benchmarking PROFESSIONALISE: Standards, Guidelines and Harmonisation 11
MANAGEMENT REPORT Q&A BY CHAIRMAN 12
FINANCE 2011 BY ANTONIO TRAUGOTT, DELOITTE, ALAIN HEUREUX AND GUY PHILLIPSON 13
2011 Revenues : increase of 34% 1.414.287,52 Costings : 1.322.847,55 : increase of 24% Profit : 90.098,63 Voting : Discharge of board members Appropriation of the result : Transfering the profit to 2012 14
2012 Membership Fees : 10% increase Countries : Tiers : 5.500-11.000-22.000 Associate : 2.750 Corporates : Tiers : 11.000-22.000-44.000 Associate : 2.750 15
MEMBERS 2012 BY ALAIN HEUREUX 16
COUNTRIES Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom CORPORATES Adconion Media Group, Adobe, ADTECH, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, BBC Advertising, CNN, CoAdvertise, comscore Europe, CPX Interactive, Criteo, ebay International Advertising, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-Media, Koan, Microsoft Europe, Millward Brown, News Corporation, nugg.ad, Nielsen Online, OMD, Orange Advertising Network, PHD, Prisa, Publicitas Europe, Quisma, Sanoma Digital, Selligent, TradeDoubler, Triton Digital, United Internet Media, ValueClick, Verisign, Viaco International Media Networks, White & Case, Yahoo! and zanox. ASSOCIATES 17 Advance International Media, Banner, Emediate, NextPerformance, Right Media, Tribal Fusion and Turn Europe
PRIORITIES 2012-2013 BY MANAGEMENT 18
OUR MISSIONS IN 2012-2013 PROTECT : 50% of our focus and resources PROMOTE : 15% of our focus and resources PROOF : 25% of our focus and resources PROFESSIONALISE : 10% of our focus and resources 19 19
OUR KEY OBJECTIVES IN 2012-2013 Empowering our Public Affairs activities and making Digital Advertising more visible in Brussels Develop further EDAA and promote self-regulation Define a Vision for IAB Europe together with LAC members Succeed of making Mediascope a point of reference throughout Europe and generate revenues Develop further Training activities for IABs and for Marketeers Making Interact the yearly meeting place for the European Digital Advertising Industry Coverage opening new IABs ensuring we can deliver! 20 20
NEW INITIATIVE INTERNAL LAUNCH JUNE-AUGUST 21
DIVE update & Business Model
Registration process and user rights Free use / no registration USER/VISITOR LEVEL Free use / registration: "registered-user" Free use: "registered-organiser" ORGANISER LEVEL Paid premium use: "premium-organiser" Event organiserscan subscribe to a premium account package to give more visibility to their events and benefit from the full set of DIVE interactive features to better position their events 23
Packages & Official Ratecard SINGLE PACKAGE -1 event with event full profile: unlimited pictures, file upload, Flickr & Youtube synch) -1 banner running for max 2 months before the event date -1 blog post/month -Managed through local IABs MEDIUM PACKAGE -5 events -Events full profile on DIVE -5 banners running for max 2 months before the event date -3 blog posts/month -Managed through local IABs MULTI-PACKAGE -Unlimited events -Multi-country events -Events full profile on DIVE -10 banners running for max 2 months before the event date -5 blog posts/month -Managed through IAB Europe 550 Euros/year 1200 Euros/year 4500 Euros/year 24
IABs Ratecard and billing process Local IABs have flexibility in packages negotiation Local IABs are given coupons codes to offer reduced rates up to 40% IAB Europe invoices event organiser Local IABs get ½ of the final price defined with the event organiser 25
Timeline IABs TO UPLOAD THEIR EVENTS BETA VERSION LAUNCH MID-JUNE Feb Mar Apr May Jun Jul H2 Set up Update Promote Evaluate Monet ize Stakeholders defined planning & budget First reach out to IABs Technical & Content follow up End of migration project May 31: Interact DIVE Internal promotion Sell premium accounts 26
Benefits for your local business IABs get full multi-package premium access Opportunity to strengthen relationship with key players in the local interactive event business Opportunity to expand your local business model Promotion starting soon launched at DMEXCO 2012 Join DIVE now!! 27
FINANCE 2012 BY THOMAS DUHR 28
FINANCIAL STRATEGY FOR 2012-2013 Back to profit balance Improving cash situation Developing new sources of revenues Professionalise the accounting and reporting 29 29
2012 Target Revenues : increase of 29% 1.988.279 Target Costings : increase of 29% 1.844.279 Target Profit : 144.000 Target Balance 2012 : + 64.000 30
OUR CORE VISION-MISSION-VALUES 31
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CONCLUSION PRESIDENT 33