2012 Invent Your Future Webinar Series Marketing Your Genius September 18, 2012 12:00 1:00 pm PDT Presenter: Gina Amaro Rudan Note: this webinar is being recorded and will be available for playback from the IYF website. GoToWebinar technical support 1-800-263-6317 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
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Presenter: Gina Amaro Rudan Founder/President, Genuine Insights, Inc., a professional development company Speaker for TEDGlobal 2010 and TEDxMIA, LinkedIn, Merck and other organizations Author, Practical Genius: The Real Smarts You Need to Get Your Talents and Passions Working for You Guest lecturer, trainer, strategist GoToWebinar technical support 1-800-263-6317 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
MARKETING YOUR GENIUS Gina A. Rudan Author of Practical Genius
Carpenters bend wood. Fletchers bend arrows. Wise men fashion themselves. - Buddha 7
Learning Agenda 1. Marketing Genius 2. Attract 3. Engage 4. Grow 5. Q & A
Marketing Represents a promise, an internalized sum of all impressions received by clients and your audience resulting in a distinctive position in their minds eye.
The Practical Genius Model to Consider
THE Professional is always Personal Market the WHOLE YOU
What is your Paradox?
P is for Paradox 1 2 3 Integrate and exude the opposing forces within yourself Market the Whole, original fully realized you Boldly represent the elegant contradictions within yourself
Case Study: Barbara De Vries Plastic is Forever!
Your personal marketing efforts Attract. Engage. Grow. Grow. Achieve Mastery Engage. Create Experiences Attract. Your Audience Time Spent
Who is your Audience?
ATTRACT. DATE YOUR AUDIENCE Like attracts like It all begins and ends with your intentions. Golden rule is to always serve needs and aspirations Lead from the heart, and your audience will follow Create experiences
Experience is knowledge and everything else is information.
Shelly Baer: Case Study Raw Beauty Project
Attract. Don t just talk the talk, create a movement around the message with your audience leading the way.
IMAGE MATTERS In just five seconds people begin to make presumptions about you based on your appearance Your style is a reflection of your work style If your style is dated the audience might assume that your ideas are dated too The right image can convey your credibility, confidence, professionalism and expertise
ENGAGE.
Market the Super Woman You!
ERA OF STORY TELLING
Expressing your Genius Cultivate the art of telling your story. Be both the editor and a listener. Marry your authentic narrative to the themes of your aspirations and the language of your strongest assets, both soft and hard. Visual tools help create understanding. Play with those tools.
Inexpensive ways to ENGAGE your Audience Volunteering Blogging Publish articles Produce Videos Radio / TV Teach a class Write an OP-Ed Conferences Be a panelist Write a Column Chair a Conference 28
Nancy Conrad: Case Study
GROW.
Kinds of Relationships Yodas Tribe Ambassadors Fatbrains
How best to Go After Growth Develop your visibility and mind share with the particular audience you seek by investing all of your genius assets in the relationships that stimulate your own growth.
It Matters as Much as you Think 33
GET Social! Create value in the Social Era Do your research Identify which sites are most popular with your audience. Are they spending time on Facebook or on Twitter? Are there any popular forums or blogs they tend to visit and comment on? All the major social media websites have search tools that allow you to search on your keywords to find users and groups talking about the things you're interested in. Make a list of the places where you find the greatest representation of your target market and then you're ready to get started. Create an interesting, memorable profile
Last Minute Reminders Know what you want Be able to articulate what you do and more importantly what you love Practice your 2 Min Drill Have a blog / website / and enhance your online presence Be consistent with your brand More than one resume Marketing Mentors Help Identify Networking opportunities Enhance or Update your style Create a Mantra for yourself Create alliances 35
STAY IN TOUCH! email gina@genuineinsights.com Facebook Twitter ginarudan GENUINEINSIGHTS.COM PRACTICALGENIUS.COM
TIME FOR Q & A
Continue the Conversation Go to the Marketing Your Genius webinar page on www.inventyourfuture.com for: Gina s slide presentation Discussion questions Additional resources 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
Discussion Questions Why is it important to market yourself? What are your personal marketing goals and aspirations? Describe how you are perceived today across your organization. What attributes, adjectives and descriptors are used when thinking of your identity? What would you like the perception to be? Where is the gap between how you see yourself and how others see you? Define the ingredients (hard and soft assets) that contribute to your Practical Genius. What are some ways to attract your target audience into your life? How best can you engage your audience in terms of leveraging your assets? 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
Additional Resources Personal branding websites: www.reachcc.com www.personalbrandingblog.com Personal branding books on Gina s shelf: Me 2.0: Build a Powerful Brand to Achieve Career Success - by Dan Schawbel Career Distinction: Stand Out by Building Your Brand - by William Arruda & Kirsten Dixson The Brand You 50: Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion! - by Tom Peters U R a Brand! How Smart People Brand Themselves for Business Success - by Catherine Kaputa You Are The Message; Getting What You Want by Being Who You Are - by Roger Ailes Being Me: A Guide to Branding Myself Everyday - by Amira Shiraz Top 100 Websites for Women: www.forbes.com/2011/06/23/100-best-web-sites-for-women-blogs-2011.html 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
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Please Complete the Survey Please give us your feedback about today s webinar. You will automatically receive a short survey via e-mail at the conclusion of this webinar. The webinar recording will be available for playback from the Invent Your Future website. All attendees will receive an e-mail with instructions for accessing the recording. The webinar series is produced by Invent Your Future Enterprises, a professional development company that specializes in the retention, development and acceleration of women leaders. 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat