Swarovski: Crystal-Clear Insight and Lower Costs with SAP ActiveEmbedded

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Picture Credit D. Swarovski KG, Wattens, Austria. Used with permission. Swarovski: Crystal-Clear Insight and Lower Costs with SAP ActiveEmbedded Swarovski crystal has been transforming everyday light into extraordinary beauty for over a century. To continuously optimize its everyday business processes and reduce support costs, D. Swarovski KG turned to SAP ActiveEmbedded services and the business process improvement service for SAP solutions.

Company D. Swarovski KG Headquarters Wattens, Austria Industry Retail fashion and luxury goods Products and Services Design, manufacture, and sales of jewelry and high-quality crystal, genuine gemstones, created stones, and finished products such as accessories and lighting solutions. Employees >26,000 Revenue 2.66 billion Web Site www.swarovskigroup.com BUSINESS TRANSFORMATION Objectives Improve business process transparency and minimize IT support costs Find and eliminate business transaction delays and reduce errors Establish business and IT team collaboration to continuously improve execution Engaged the business process improvement service for SAP solutions delivered by experts from the Digital Business Services organization Applied over 30 different key performance indicators available through SAP Solution Manager to improve specific transactions in its deployed SAP ERP application Convened quarterly meetings between IT and process owners to review new and ongoing optimization initiatives enterprise-wide Benefits Improved business process efficiency and continuous monitoring Eliminated costly manual reconciliation processes Reduced IT spend on support and maintenance Read more SAP ActiveEmbedded services provide the expertise our business and IT teams need to improve insight, lower operating costs and delays, and set us on a path of continuous process innovation. IT Manager, D. Swarovski KG 5% Lower support costs compared to budget 10% Year-to-date decrease in support issues Eliminated The 15% yearly increase in support issues 2 / 6

Sharing a legacy of innovation In 1891, Daniel Swarovski invented an electric machine that cut crystal more accurately than had ever been possible before. The rest is history. What started in 1895 as a small crystal manufacturing business in Wattens, Austria, has grown to be a global company making every day extraordinary. With a rich history and a culture of creativity, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation. Swarovski also relies on enterprise software from SAP to innovate across the business. The company regularly receives embedded engineering and business process expertise through SAP ActiveEmbedded services, a premium support offering from the support organization at SAP. The Swarovski IT team recently shared a report with business stakeholders that identified several opportunities to improve processes and reduce operating costs across several business units around the world. The business process analysis report showed particular improvement potential in sales and finance. To help get there, Swarovski once again turned to the experts at SAP. To achieve sustained improvement, our business teams need tools to help them monitor their own processes with greater precision and clarity, so they can take the right steps to run even better. IT Manager, D. Swarovski KG 3 / 6

Bringing IT and business teams together with the right KPIs To run sales and finance even better, the business and IT teams at Swarovski worked jointly with the SAP team using the business process improvement service for SAP solutions. In a series of collaborative workshops, production data from Swarovski s current deployment of the SAP ERP application was used to identify specific issues and determine next steps, including activating key performance indicator (KPI) and dashboard reports in SAP Solution Manager. Over 30 built-in and customized KPIs provided the business team with the on-target visibility they need to optimize sales and financial transactions. Using benchmarking analysis from business process analytics and trend analysis dashboards, the team identified a wide array of process bottlenecks, gaps, and improvement opportunities. Among the many issues discovered, they found delays in invoice clearance, incomplete bank postings, missing fields in orders, and billing exceptions. In the final workshops, business and IT teams developed a step-by-step plan to resolve all of the identified issues. The plan included the establishment of a business improvement program with scheduled, recurring meetings between Swarovski IT and management teams across business units to pursue ongoing optimization initiatives across the company. The business process improvement service for SAP solutions as part of SAP ActiveEmbedded was exactly what we needed. We have the bestpractice tools to improve performance and savings for Swarovski now and in the future. IT Manager, D. Swarovski KG 4 / 6

Improving performance across every facet of the business Swarovski business and IT teams are seizing the process optimization opportunities identified during the workshops with the SAP experts. Swarovski is using automation to clear transactions fast and eliminate costly manual reconciliations. For example, after discovering approximately 15,000 incomplete bank postings, the IT team added automatic reconciliation logic to SAP ERP to avoid the need for manual fixes. And dashboard monitoring of overdue or incomplete orders, delivery documents, and invoices is helping business teams improve lead times for orders. The business process improvement service for SAP solutions (as part of SAP ActiveEmbedded) is helping improve Swarovski s overall operational efficiency. Service outages, transaction errors, and other support issues that were on the rise in previous years are now in decline. And Swarovski is able to devote more IT spend to new innovation and less to support and maintenance. 69 Incomplete bank postings, reduced from 15,000 774 Billing exceptions reduced from 17,000 1,927 Missing fields in orders, reduced from 14,352 348 Delayed invoices, reduced from 1,140 5 / 6

Swarovski Ensuring continuous process improvement and training The Swarovski business improvement strategy also calls for bringing teams across the company together on a regular basis to deliver process innovation and workforce training over the long term. That process is now in place, and IT project leaders meet online every quarter to review current improvement initiatives, resolve issues, and address training needs. 39449 (16/06) The meetings are already helping Swarovski establish operational best practices along with clear, measurable business KPIs that allow business teams to better track their performance. What s more, the meetings also help Swarovski deliver on workforce training objectives, with teams codeveloping new training initiatives and evaluating new training solutions such as SAP Workforce Performance Builder software. Picture Credit D. Swarovski KG, Wattens, Austria. Used with permission. 6 / 6

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