ECMS Manual The Exhibitor-Content-Management-System (ECMS) The following pages will provide you with a guide explaining how to use the ECMS. In case of any further questions, please do not hesitate to contact the Media-Service: Phone: +49 511 89 35550 E-Mail: hannovermesse@messe-interactive.de
Contents 1. Logging in accessing ECMS from the shop 2. The media entry present your company and your products 2.1. Company description incl. corporate video 2.2. Products/R&D-projects/Services incl. product groups 2.2.1. Create Products/R&D-projects/Services 2.2.2. Assign product groups 2.3. Contacts in your company 2.4. Stand information 2.5. Fields of business activity 3. Additional products in ECMS (chargeable services) 4. Check and publish your entry in the online exhibitor index 1 2 3 6 7 8 9 10 11 12 13 Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de
1. Logging in accessing ECMS from the shop ECMS, our Exhibitor-Content-Management-System, allows you to present your company effectively on the trade show website. Potential new customers can contact your business, and you can create a lasting impression before, during and after the event. Accessing the ECMS via the shop If you have your access data at hand, please log in to the shop at http://shop.hannovermesse.de. Please note that the access to the ECMS will only be possible after a successful registration in the shop. After logging in to the shop, please click on My booth in the navigation bar on the left hand side. In the dashboard, please scroll down to the item Summary of my orders and quotations. You will find a button to OPEN ECMS at the bottom of this site. Click on the button to open the ECMS. Accessing the ECMS via direct login In case you do not have a login to the shop at your disposal, you may have received a separate access to the ECMS. If so, the path via the shop is not necessary: Simply log in to the ECMS under https://content.messe-interactive.de/ by means of using your e-mail address and your password. Please note that the ECMS direct login data will not provide access to the shop. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 1
2. The media entry present your company and your products After logging in to the ECMS, you will be directed to your media entry overview. Below your master data (e.g. event year and order number) you will find nine catogeries for an optimal business presentation: Category overview: 1. Company description incl. corporate video 2. Products/R&D-projects/Services incl. product groups 3. Contacts 4. Stand information 5. Fields of business activity 6. Print logo 7. QR-Code 8. Internet press box Each category can be opened and edited by clicking. After having finished, just click on Save. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 2
2.1. Company description incl. corporate video Enter all relevant information about your company here. Click on Edit to open the data input form. In this section, you can add the following details about your company: Company logo Cover picture Company name Company slogan Company profile Corporate video Address and general contact details Social-Media links PDF downloads (e.g. company brochures) and more We recommend to you to provide all information in both German and English, in order to reach the maximum number of trade show visitors. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 3
2.1. Company description incl. corporate video Enter all relevant information about your company here. Click on the Upload new logo button to add your corporate logo to your profile or choose one from the archive. By clicking Upload new cover picture, you can assign a cover picture in addition to your corporate logo. Enter all the information about your company in the appropriate text fields. You should save changes by clicking on Temporary save, before adding new entries. To add PDF file(s), simply click on Upload new PDF file, and select the required file(s). If you would like to add information on your company s other office(s), click on Add new branch. After having saved the information by clicking on Save, you will be automatically redirected to the overview page. Please note that some fields may have already been completed with information that you provided when registering as an exhibitor. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 4
2.1. Company description incl. corporate video Videos help generate interest in your business and your products - assign them to your media entry. To upload a corporate video, please click on Add. In the next step Upload new video you may then choose the file you would like to present. Besides this, you can enter the following information: Language (German or English) Title b) Descriptive text (ger/en, max. 250 characters) After uploading and saving the video, you will be redirected to your basic entry. Here you have to assign at least one fitting keyword /tag by clicking on Edit. Afterwards, you will get back to your basic entry by clicking on Save again. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 5
2.2. Products/R&D-projects/Services incl. product groups Along with the company description, your Products/R&D-projects/ Services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the Products/R&D-projects/ Services they are interested in. 2.2.1. Create Products/R&D-projects/Services Click on Create new entry. You will be directed to page 1 of the data input form (see next slide). To successfully complete the creation of your Products/R&D-projects/Services, you must assign min. one and max. four product group(s) to it. If this step is not completed, the entry cannot be published. b) 2.2.2. Assign product group(s) Product groups can only be assigned to your media entry if a Product/R&D-Project/Service has been created before. To assign product groups to your Product/R&D- Project/Service, please click on the Edit button beneath the product/r&d-project or service. After this, the entry mask for product groups will open (see over the next slide). Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 6
2.2.1. Create Products/R&D-projects/Services Along with the company description, your Products/R&D-projects/ Services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the Products/R&D-projects/ Services they are interested in. Create new product Step 1/3 First, you may enter all the information about your product, such as name, slogan, description and product URL to your website. Furthermore, you can select if this product is a trade show premiere by clicking the check box provided. Click on Save and continue to page 2 to move on to the next section. b) Create new product Step 2/3 First select a main picture. Afterwards, you can add up to six further pictures to the product. To upload PDF file(s), simply click on Upload new PDF file and select the required PDF file(s). Click on the Save button to save the updated information. You will now be directed to the product group selection. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 7
2.2.2. Assign product groups Trade show visitors frequently use the product group search function on the trade show website to identify exhibitors and products that are relevant to them. Visitor service staffs on site also use this tool, so it is not possible to publish your media entry unless it has been assigned to at least one product group. Assign product group(s) Step 3/3 Select a product group from the provided list and assign the selected one to the product by clicking on Add. Alternatively, you can enter key word(s) in the provided field to search for an appropriate product group or you can download the product group index as a PDF document. Max. four product groups can be assigned to each product. After clicking on Save, you will be redirected to the overview page. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 8
2.3. Contacts in your company Here you can enter the details of contact person(s) at your company. This enables potential customers to get in touch with you even before the trade show begins since many attendees use the website to plan their visit. Click on Create new contact person. A data input form will be opened. Fill in all relevant information, e.g. appellation, name, position, etc. Save the entered information by clicking on Save button. b) Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 9
2.4. Stand information Enter the topic of your stand here, along with a description of your stand. To enter information, click on Edit in the field of Stand information. You can add your stand topic and stand information to the data input field opening now. In the section Topic you can name your stand concisely. In the Stand description, you may briefly introduce innovative and new products that you will showcase during the trade show. You can provide the information in both German and English and save them by clicking on Save. Hint: The Edit button will not be shown for co-exhibitors of special or joint stands. Here, the topic may only be entered by the organizer. If you have many different stands at the trade show, please indicate your main stand by checking the box. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 10
2.5. Fields of business activity To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. You can choose up to five source industries and up to ten target industries by simply clicking on them in the provided list. To enter information, click on Edit in the section Fields of business activity. b) Please note that the information entered in Fields of business activity will not be shown on your media entry. It will only be used for the search engine on trade show website. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 11
3. Additional products in ECMS (chargeable services) In addition to the basic media entry covered by the marketing charge, there is a number of further marketing options available which you can order in the shop. After having ordered successfully, the additional products can be administered in ECMS. You will find the following additional modules below those included in the marketing fee: Print-logo (Company logo in the printed directory and/or in the hall plan) QR code (QR code in the printed directory) Internet press box b) These services enable you to set yourself apart from competitors and to strongly attract the visitors attention. All these services need to be ordered at extra charge via the shop. If you did not order any of these services, you will be shown the hint Please order the product via the Shop first. By clicking on Shop you will be forwarded to the platform where you may order all services desired. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 12
4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. You will find the buttons Check and Publish now above your media entry. By clicking on Check, you will find an overview of your entry showing all information you assigned to your media entry and allowing to check again. Alternatively, you may send your media entry directly to the Media-Service team by clicking on Publish now button. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 13
4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for content check. After that we will publish your data. Before publishing your media entry you can check all data entered in the overview. Click on Download as PDF to save your modified media entry as a PDF file. If you are satisfied with the details entered, click on Publish now. b) Your media entry will be submitted to the Media-Service team of the Deutsche Messe. It will be checked and released for its publication on the trade show website within the next four working days. Once your entry has been published, you will receive a confirmation E-Mail from the Media-Service, with a direct link to your entry on the trade show website. Hint: This is not a preview of how your entry will look to site users. It is intended solely to enable you to make a final check of the information you have provided. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) E-Mail: hannovermesse@messe-interactive.de 14
We wish you best luck and great success at the show! In case of any further questions, please do not hesitate to contact the Media-Service: Phone: +49 511 89 35550 E-Mail: hannovermesse@messe-interactive.de