Mobile-First Digital Transformation with B2B/B2C JDE Ecommerce at Weaver Leather Session ID#: JDE-105580 Prepared by: Fermin Rodriguez, Premier Group - Managing Director Marshall Baird, Weaver Leather - Business Process Improvement Manager @SmarterCommerce
Agenda Company Introduction to Weaver Leather, LLC Taking on the Digital Transformation Challenge Mobile-First JD Edwards Ecommerce Weaver Leather s Mobile First Ecommerce Strategy SmarterCommerce Ecommerce and Sitefinity CMS Question & Answer
Company Introduction Located in Mt. Hope, Ohio Weaver Leather was founded as the Fryburg Shoe Shop in 1973 by Harry A. Weaver Has evolved to become a leading manufacturer of quality equine, livestock, pet, leather supply and arborist products Has experienced significant growth through innovative new products and acquisition of complementary brands
Company Introduction Traditionally selling only to B2B customers Printed our first catalog in 1982, expanding distribution of products Currently service customers in over 50 countries 300+ Employees (60% of our employees are Amish, and yes, they do use JDE)
Taking on the Digital Transformation Challenge Breaking into B2B and B2C Ecommerce
Digital Transformation Challenge Prior State Wholesale only with no direct B2C channels Absolutely zero ecommerce sales (B2B or B2C) Missed opportunity Limited sales market Behind technological curve and customers expectations 100% manual order processing Why do This? Grow sales in an under served market Break into the end consumer leather supply market by leveraging already strong B2B brand. Additional marketing potential Unified Web-presence management
Digital Transformation Challenge What made SmarterCommerce our Solution of choice? Previous experience implementing SC credit card functionality Complete ecommerce platform live in just 120 days! Extensive functionality Tight JD Edwards Integration Pre-built integration with leading CMS (content management system) Advanced pricing integration Upfront freight calculation Upfront sales tax calculation Marketing offers Providing multiple payment options Secure, common platform with real-time data lookup to E1 Maintain and update the site ourselves
Results Speak for Themselves 5 live fully integrated Ecommerce web-stores http://www.weaverleathersupply.com/ http://www.terraindog.com/ http://www.ridethebrand.com/ http://www.weaverarborist.com/ http://www.thewinnersbrand.com/ Sitefinity CMS. Ease of Responsive Design Implementation Multi site management Educational content Dealer locator New market potential with no little additional cost (no new stores, no additional inventory, etc.) Significant addition to annual sales with no additional personnel
Mobile-First JD Edwards Ecommerce
What is Mobile-First? Website design that puts mobile devices as the strategic priority. Responsive design MVC (Model-View-Controller) What it Doesn t Mean Website is only focused on mobile devices Mobile view is more important than desktop view
Mobile-First JD Edwards Ecommerce Advantages One set of website code Helps simplify design Why does it matter? Approximately half of all internet users are on a mobile device! 1.2 Billion mobile web users 54% of site visitors to Weaver Leather sites are on mobile devices (At the end of 2015 it was 60/40 desktop vs mobile.)
Weaver Leather s Mobile First Ecommerce Strategy B2C and Mobile-Enablement in the Real World
Weaver Leather s Mobile First Ecommerce Strategy www.weaverleathersupply.com
Weaver Leather s Mobile First Ecommerce Strategy www.ridethebrand.com
Weaver Leather s Mobile First Ecommerce Strategy www.weaverarborist.com
Weaver Leather s Mobile First Ecommerce Strategy www.thewinnersbrand.com
Weaver Leather s Mobile First Ecommerce Strategy www.thewinnersbrand.com
SmarterCommerce Ecommerce and Sitefinity CMS More than Just a Power Point Slide
Premier Group Profile Premier is a solutions provider with a 24+ year history of delivering business solutions in the U.S. and internationally, specializing in JD Edwards ERP solutions Network of offices and professionals United States- Miami, Florida International- Latin America and Canada Oracle Gold Partner Software Developer of SmarterCommerce Unified Commerce Solutions Assisted over 225 customers worldwide Specialized in rapid deployment of SmarterCommerce based on integration with JD Edwards Over 300 JD Edwards projects across in broad range of industries including home builders, wholesale distributors, manufacturers and retailers Specialized in rapid deployment of SmarterCommerce based on integration with JD Edwards
Leading Companies are Choosing SmarterCommerce Over 100 JD Edwards Customers and Growing Consumer Products Distribution/Wholesale Construction/Housing Industrial/Manufacturing
SmarterCommerce Overview Unified Commerce for JD Edwards Payment Processing Deploy a world-class integrated payment platform to reach your customers with their preferred payment method Ecommerce JD Edwards Ecommerce web store platform to deliver the ideal solution for all your organization s B2B and B2C needs Retail Point of Sale (POS) Enabling retail commerce through JD Edwards integrated POS solutions Call Center Management Transform all your contact centers into experience improvement hubs Sales Tax Automation JD Edwards Integration for Avalara s AvaTax Sales Tax automation solution
Progress Sitefinity CMS 11,000+ Customers globally rely on Sitefinity CMS for their online businesses Build pages and forms faster with an amazing drag-and-drop user experience. Workflow and user permission management Pre-integrated SmarterCommerce widgets SmarterCommerce is a Premier Partner for Sitefinity CMS since 2011
All Real. All Responsive More than Just a Power Point Slide
Q&A Marshall Baird, Business Process Improvement Manager 330-521-7666 marshallb@weaverleather.com Fermin Rodriguez, Managing Director 305-567-3188 fermin_rodriguez@premierway.com
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