MEDIA KIT 2017 Prices valid from 01/01 31/12/2017 ONLINE Target Market Associations
Portals 2 Banner Advertisement The portal verein-aktuell.de provides information about legal and tax issues and supports persons involved in associations in their daily tasks and decision-making. verein-aktuell.de Inhalt Portals 2 Advertising Formats and Prices 3 Newsletter 4 Technical Data 5 Contact 6 Target audience: > Treasurers > Department heads > Association board members > Association management Performance data: 53,500 page impressions* 28,300 visits* *Per month; as of: July 2016; you will find current performance data under target-market/associations/ In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Advertising Formats and Prices 3 Advertising Formats and Prices Advertising medium Bigsize/ Leaderboard ContentAD Skyscraper TandemAD Hockey Stick Wallpaper Pixels (w x h) 728 x 90 300 x 250 max. 200 x 600 variable variable variable KB gif/flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Prices verein-aktuell.de CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 Discounts on purchases within one (contract) year from 5.000 from 10.000 from 25.000 from 50.000 from 75.000 from 100.000 3% 5% 10% 13% 15% 20% (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Information on additional advertising formats available on request. In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Newsletter 4 Newsletter Advertisement In addition to the portals, Haufe-Lexware offers the corresponding newsletters for hot topics and news in the field of associations. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to place short-term marketing messages with readers. This push medium places your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices 1 2 3 Advertising media Text ad with picture ContentAD Promotional area Frequency Prices Vereinsführung 500 500 500 Monatlich Discounts on purchases within one (contract) year Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Leistungsdaten Vereinsführung: As of: July 2016 8.400 subscriptions You will find current subscription figures under target-market/ associations/ Newsletter Ads 1 2 3 1 2 3 Text ad with picture 120 x 120 pixels, max. 20 KB ContentAD 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. For this reason, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ad) > Text ad: max. 300 characters, max. 40 characters, link length, max. 65 characters headline (details incl. blank spaces) In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Technical Data 5 Technical Data Banner Advertisement Format Pixel Gewicht GIF/JPG/SWF Fallback bei SWF Specs GIF/JPG Bigsize/Leaderboard 728x90 60 KB 60 KB GIF/JPG Flash ContentAD 300x250 60 KB 60 KB GIF/JPG Flash Standard Skyscraper max. 200x600 60 KB 60 KB GIF/JPG Flash Universal Flash Layer Universal Flash Layer 400x400 60 KB Flash Layer Specs You will find the complete technical specifications under: media-kits Flash Layer Expandable Bigsize 728x90/200 1) 60 KB Flash expandable Expandable Skyscraper max. 200/400x600 1) 60 KB Expandable ContentAD 300/650x250/350 1) 60 KB Flash expandable Video Ads In page (streaming banner) 728x90, max. 300/650x250/350 Multi Component Ads Wallpaper 728x90+ max. 200x600 TandemAD Combination of standard formats 1) With mouse-over Provision of materials Banner: 7 business days before date of activation to: onlinewerbung@haufe.de Newsletter advertising: 7 business days prior to date of publication to: daten@haufe.de Standalone templates: 14 business days prior to date ofpublication to: onlinewerbung@haufe.de < 700 KB Streaming Banner max. 60 KB max. 60 KB GIF/JPG Wallpaper max. 60 KB max. 60 KB GIF/JPG TandemAD In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Contact 6 Contact Media Sales Dominik Castillo Tel. 0931 2791-751 dominik.castillo@haufe.de Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 mediasales@haufe.de Thomas Horejsi Tel. 0931 2791-451 thomas.horejsi@haufe.de Frank Müller Tel. 0931 2791-752 frank.mueller@haufe.de Booking/Scheduling/ Invoicing Tel. 0931 2791-770 daten@haufe.de Provision of data/ AdManagement Tel. 0931 2791-559 onlinewerbung@haufe.de In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 mediasales@haufe.de