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Chapter 3 Labour Demand McGraw-Hill/Irwin Labor Economics, 4 th edition Copyright 2008 The McGraw-Hill Companies, Inc. All rights reserved. 4-2 Introduction Firms hire workers because consumers want to purchase a variety of goods and services. Therefore, demand for workers is derived from the wants and desires of consumers (it is derived demand ). Central questions: How many workers does a firm want to hire and what are they paid? 1

4-3 3.1 The Production Function The production function describes the technology that the firm uses to produce goods and services. Assume only two production factors: The firm s output q is produced by any combination of capital K (land, machines, etc.) and labour E (employee hours hired by the firm; if working hours constant, also simply the number of workers hired). Production function: q=f(e,k) Note that labour is assumed to be homogenous (and so is capital). The marginal product of labour (MP E ) is the change in output resulting from hiring an additional worker, holding constant the quantities of other inputs. The marginal product of capital (MP K ) is the change in output resulting from a one unit increase in capital, holding constant the quantities of other inputs. 4-4 More on the Production Function The marginal a products of labour and capital are positive, ve,soas more units of each are hired (holding the number of units of the other input constant), output increases. When firms hire more workers, total product rises. The slope of the total product curve is the marginal product of labour. Law of Diminishing Returns: Eventually, the marginal product of labour declines (because gains from specialization decline). - Average product of labour AP E : The amount of output produced by the typical worker, i.e. q/e. See numerical example: Table 3-1, p. 90. 2

Figure 3-1: The Total Product, the Marginal Product, and the Average Product Curves 4-5 140 25 Output 120 100 80 60 40 20 Total Product Curve Output 20 15 10 5 Marginal Product Average Product 0 0 2 4 6 8 10 12 Number of Workers 0 0 2 4 6 8 10 12 Number of Workers The total product curve gives the relationship between output q and the number of workers hired by the firm E (holding capital fixed). The marginal product curve gives the output produced by each additional worker, and the average product curve gives the output per worker. 4-6 Marginal and Average Curves Note the following rule: The marginal curve lies above the average curve when the average curve is rising, and the marginal curve lies below he average curve when the average curve is falling. This implies that the marginal curve intersects the average curve at the point where the average curve peaks. 3

4-7 Profit Maximization We assume the objective of the firm is to maximize i profits. The profit function is: - Profits = pq we rk (3-2) - Total Revenue = pq - Total Costs = (we + rk) In this chapter it is assumed that the firm is perfectly competitive, i.e. itis so small that t it cannot influence prices of output or inputs (they are assumed constant, irrespective of what the firm does) How many E and K should the firm hire? 3.2 The Employment Decision in the Short Run 4-8 Definition of short-run: K fixed. Value of Marginal Product (VMP) of labour is the marginal product of labour times the dollar value of the output: VMP E =p MP E This indicates the $ increase in revenue generated by an additional worker, holding capital constant. Value of Average Product (VAP) of labour is the dollar value of output per worker: VAP E =p AP E A profit-maximizing firm hires workers up to the point where VMP E =w (and VMP E is declining). This is the marginal productivity condition. At that point the marginal gain due to an additional worker is equal to the cost of the worker. 4

Figure 3-2: The Firm's Hiring Decision in the Short-Run 4-9 38 22 VAP E VMP E A profit-maximizing firm hires workers up to the point where the wage rate equals the value of marginal product of labour. If the wage is $22, the firm hires eight workers. Number 1 4 8 of Workers 4-10 The Short-Run Labour Demand Curve The short-run demand curve for labour indicates what happens to the firm s employment as the wage changes, holding capital constant. The curve is downward sloping. It is the downwardsloping part of the VMP E curve below its intersection point with the VAP E curve. 5

4-11 Figure 3-3: Short-Run Demand Curve for Labour 22 18 VMP E 8 9 12 VMP E Number of Workers Because marginal product eventually declines, the short-run demand curve for labour is downward sloping. A drop in the wage from $22 to $18 increases the firm s employment. An increase in the price of the output t( (or an increase in worker productivity) shifts the value of marginal product curve upward (i.e. outward), and increases employment. The Short-Run Labour Demand Curve for the Industry 4-12 We do not get the industry demand curve for labour by adding up individual firms labour demand curves horizontally. Reason: For each firm the output price is given (i.e. the firm cannot change it), but if all firms in an industy expand their output, the output price will be reduced, and so will be the VMP E (=p MP E ) of each firm, shifting each firm s labour demand curve left. 6

4-13 Figure 3-4: The Short-Run Labour Demand Curve for the Industry Wage Wage T 20 20 D 10 10 D 15 28 30 Employment 30 56 60 Employment T The short-run elasticity of labour demand 4-14 To measure the responsiveness of employment in an industry to changes in the wage rate, we can calculate the elasticity of labour demand: The percentage change in employment divided by the percentage change in the wage, or σ SR Δ E SR w E = Δ Δ w SR 7

An Alternative Interpretation of the Marginal Productivity Condition 4-15 More familiar profit-maximizing rule for perfectly competitive firms: Produce output up to the point where Marginal Cost (MC) equals output price p (i.e. Marginal Revenue MR). This is the same as the marginal productivity condition derived earlier (i.e. VMP E =p MP E =w): The cost of producing an extra unit of output equals: MC = w 1/MP E If we set this equal to P and re-arrange, we get the marginal productivity condition: w 1/MP E = p w = p MP E 4-16 Figure 3-5: The Firm's Output Decision Dollars p q * MC Output Price Output Aprofit-maximizing firm produces up to the point where the output price equals the marginal cost of production. This profitmaximizing condition is the same as the one requiring firms to hire workers up to the point where the wage equals the value of marginal product of labour. 8

Critique of Marginal Productivity Theory 4-17 A common criticism is that the theory bears little relation to the way that employers make hiring decisions. Another criticism is that the assumptions of the theory are not very realistic. However, employers act as if they know the implications of marginal productivity theory (hence, they try to make profits and remain in business). 3.3 The Employment Decision in the Long Run 4-18 In the long run, the firm maximizes profits by choosing how many workers to hire AND how much plant and equipment to invest in. An isoquant describes the possible combinations of labour and capital that produce the same level of output (the curve ISOlates the QUANTity of output). Isoquants - must be downward sloping - do not intersect - that are higher indicate more output - are convex to the origin - have a slope ( K/ E) that is the negative of the ratio of the marginal products of labour and capital (- MP E /MP K ). The absolute value of this is called the marginal rate of technical substitution. 9

4-19 Figure 3-6: Isoquant Curves ΔK Capital X Y q 0 q 1 All capital-labour combinations that t lie along a single isoquant produce the same level of output. The input combinations at points X and Y produce q 0 units of output. Input combinations that lie on higher isoquants produce more output. ΔE Employment Convexity implies diminishing marginal rate of technical substitution. 4-20 Isocost Lines The isocost line indicates the possible combinations of lb labour and capital itlthe firm can hire given a specified ifid budget. An isocost line indicates equally costly combinations of inputs (i.e. they indicate a particular value of total cost C). Higher isocost lines indicate higher costs. The firm s costs are: C=wE + rk. Re-write this so that t the function can be drawn in K, E space: K = C r w r E 10

4-21 Figure 3-7: Isocost Lines C 1/r C 0/r Capital Isocost with Cost Outlay C 1 Isocost with Cost Outlay C 0 All capital-labour lb combinations that lie along a single isocost curve are equally costly. Capitallabour combinations that lie on a higher isocost curve are more costly. The slope of an isocost line equals the ratio of input prices (-w/r). C 0/w C 1/w Employment 4-22 Cost Minimization The firm chooses the least cost combination of capital and labour to achieve its profit-maximizing output level (determined by MC=p). This least cost choice is where the isocost line is tangent to the isoquant. At that point, the marginal rate of (technical) substitution equals the price ratio of labour to capital. MP MP E = K w r (3-13) 11

4-23 Cost Minimization, ctd. Equation (3-13) can also be derived from value marginal product of an input equals its price, e.g. from w=p*mp E and r=p*mp K. Also implies that last $ spent on E yields as much output as the last $ spent on K. Profit maximization implies cost minimization (but not necessarily vice versa). Figure 3-8: The Firm's Optimal Combination of Inputs (for a given level of output) 4-24 Capital C 1/r A C 0/r 175 100 P B q 0 Employment A firm minimises the costs of producing q 0 units of output by using the capital-labour combination at point P, where the isoquant is tangent to the isocost. All other capital-labour combinations (such as those given by points A and B) lie on a higher isocost curve. 12

3.4 The Long-Run Demand Curve for Labour 4-25 What happens to the firm s long-run demand for labour when the wage changes? If the wage rate falls, two effects take place that increase the firm s labour demand: - Firm takes advantage of the lower price of labour by expanding production (scale effect). - Firm takes advantage of the wage change by rearranging its mix of inputs (while holding output constant)(substitution effect). If labour is cheaper, the firm will increase its demand for labour. What happens to the demand for capital depends on the relative strength of scale (increased demand for capital) and substitution effects (reduced demand for capital). Figure 3-9: The Impact of a Wage Reduction, Holding Constant (Unrealistically!) Initial Cost Outlay at C 0 4-26 Capital C 0/r 75 25 P 40 R Wage is w0 A wage reduction flattens the isocost curve. If the firm were to hold the initial cost outlay constant at C 0 dollars, the isocost would rotate around C 0 and the firm would move from point P to point R. A profit-maximizing q 0 firm, however, will not generally want to hold the cost outlay constant when the wage changes, Wage is w 1 i.e. Figure 3.9 is most likely wrong. q 0 13

Figure 3-10: The Impact of a Wage Reduction on Output and Employment of a Profit-Maximising Firm 4-27 Dollars Capital MC 0 MC 1 p P R 150 100 150 Output 25 50 Employment 100 A wage cut reduces the marginal cost of production and encourages the firm to expand output (from producing 100 to 150 units). Scale effect. The firm moves from point P to point R, increasing the number of workers hired from 25 to 50. Figure 3-11: The Long Run Demand Curve for Labour 4-28 Dollars w 0 The long-run demand curve for labour gives the firm s employment at a given wage. It must be downward sloping (see Figure 3-12). w 1 D LR 25 50 Employment 14

Figure 3-12: Substitution and Scale Effects 4-29 C 1/r C 0/r Capital D P Q R D 100 150 A wage cut generates substitution and scale effects. The scale effect (the move from point P to point Q) encourages the firm to expand output, increasing the firm s employment. The substitution effect (from Q to R) encourages the firm to use a more labourintensive method of production, further increasing employment. Wage is w 1 Wage is w 0 25 40 50 Employment 4-30 Long-run elasticity of labour demand In the long run, the firm can take full advantage of the economic opportunities introduced by a change in the wage. As a result, the long-run labour demand curve is more elastic ( flatter) than the short-run labour demand curve ( steeper ). See Figure 3-13, p. 107, in the textbook. Wide range of estimates Consensus estimates: Wide range of estimates. Consensus estimates: - Short-run elasticity between 0.4 and 0.5. - Long-run elasticity around 1.0. 15

4-31 3.5 The Elasticity of Substitution Two extreme cases: When two inputs can be substituted t at a constant t rate, the two inputs are called perfect substitutes. When an isoquant is right-angled, the inputs are perfect complements. (See Figure 3-14) The substitution effect is very large (infinite) when the two inputs are perfect substitutes. Depending on the slope of the budget line, only one of the inputs will be used in production! There is no substitution effect when the inputs are perfect complements (since both inputs are required for production). Input price changes do not alter the input mix. The (usually convex) curvature of the isoquant measures the elasticity of substitution. Figure 3-14: Isoquants when Inputs are either Perfect Substitutes or Perfect Complements 4-32 Capital Capital 100 q 0 Isoquant 5 q 0 Isoquant 200 Employment 20 Employment Capital and labour are perfect substitutes if the isoquant is linear (in this example, two workers can always be substituted for one machine). The two inputs are perfect complements if the isoquant is right-angled. The firm then gets the same output when it hires 5 machines and 20 workers as when it hires 5 machines and 25 workers. 16

4-33 Elasticity Measurement The more curved the isoquant, the smaller the size of the substitution effect. To measure the curvature of the isoquant we use the elasticity of substitution. Intuitively, the elasticity of substitution is the percentage change in capital to labour (a ratio) given a percentage change in the price ratio (wages to real interest): Percentage change in (K/E) divided by percentage change in (w/r) It is a positive number. (w capital intensity ). 4-34 3.6 Application: Affirmative Action and Production Costs - The Importance of Empirical Evidence Whether affirmative action (the mandated hiring of certain types of workers, e.g. women, ethnic minorities) improves the profitability of a firm depends on whether or not the firm discriminated before the policy was introduced! - A) If the firm was discriminating, affirmative action can improve its profitability because discrimination will have shifted the hiring decision away from the cost minimization tangency point on the isoquant. Discrimination is not profitable. - B) If the firm was not discriminating but is forced to adopt affirmative action measures, its costs will increase and its profit will decline. In the extreme case, the firm might go bankrupt. 17

Figure 3-15a: Affirmative Action and the Costs of Production 4-35 Black Labour Q P White Labour q * The discriminatory firm chooses the input mix at point P, ignoring the cost-minimizing rule that the isoquant be tangent to the isocost. An affirmative action program can force the firm to move to point Q, resulting in more efficient production and lower costs (despite black labour being less productive, i.e. having lower wage, than white workers). 4-36 Figure 3-15b: Affirmative Action and the Costs of Production Black Labour Q P White Labour q * A non-discriminating firm is at point P, hiring relatively more whites because of the shape of the isoquants. An affirmative action program increases this firm s costs. Note that the way the isocost lines are drawn, black labour is more productive (has higher wage) than white labour. 18

4-37 3.7 Marshall s Rules of Derived Demand Marshall s famous four rules about factors that t generate elastic industry labour demand curves. Labour demand in a particular industry is more elastic - the greater the elasticity of substitution; - the greater the elasticity of demand for the firm s output; - the greater labour s share in total costs of production; - But note the qualification mentioned in Note 12, p. 114. - the greater the supply elasticity of other factors of production (such as capital). 3.8 Factor Demand with Many Inputs 4-38 There are many different inputs (skilled and unskilled labour; old and new machines, natural resources etc.). They can all be incorporated into the production function. See equation (3-18) and note the extended definition of marginal products etc. (page 116). Cross-elasticity of factor demand: Percentage change in x i / percentage change in w j - i.e. responsiveness of demand for input i with respect to price of input j. - If the cross-elasticity is positive, the two inputs are said to be substitutes in production (if it is negative, they are complements). 19

4-39 Figure 3-16: The Demand Curve for a Factor of Production is Affected by the Prices of Other Inputs Price of input i (a) Price of input i (b) D 0 D 1 D 0 D 1 Employment of input i Employment of input i The demand curve for input i shifts when the price of another input changes. (a) If the price of a substitutable input rises, the demand curve for input i shifts up. (b) If the price of a complement rises, the demand curve for input i shifts down. Labour demand for unskilled workers versus skilled workers 4-40 Empirical finding: Labour demand for unskilled workers is more elastic than that for skilled workers. Implies that employment is more unstable for unskilled compared to skilled workers. Unskilled labour and capital usually found to be substitutes, skilled labour and capital found to be complements. The capital-skill complementarity hypothesis. Price of machines falls (and demand for machines goes up), for example due to technological progress: fewer unskilled workers demanded, more skilled workers demanded, more income inequality. Should governments subsidize investments in physical capital (i.e. machines) by, for example, using investment tax credits? 20

3.9 Overview of Labour Market Equilibrium (more on this topic in chapter 4!) 4-41 Dollars w high w * w low E D E * E S Supply Demand Employment Figure 3-17: In a competitive labour market, equilibrium is attained at the point where supply equals demand. The going wage i is w* and E* workers are employed. Everybody who wants to work for the wage w* can find work. 3.10 Application: The Employment Effects of Minimum Wages ( the simple case ) 4-42 The standard model of the effects of a minimum wage: - It creates or increases unemployment of the low skilled (some formerly employed people will lose their jobs, other people will be attracted into the market, but labour demand declines). - It benefits some employed low skilled workers but disadvantages others. - The unemployment rate is higher the higher the minimum wage and the more elastic the labour supply and demand curves. 21

4-43 Figure 3-19: The Impact of the Minimum Wage on Employment (the simple case or standard model ) Dollars w * w S A minimum wage set above the equilibrium wage forces employers to cut employment (from E* to E bar). The higher E E * E S D Employment wage also encourages (E S - E*) additional workers to enter the market. The minimum wage creates unemployment (E bar E S ). 4-44 Figure 3-20: The Impact of Minimum Wages on the Covered and Uncovered (e.g. shadow economy) Sectors Dollars Dollars S U (If workers migrate to covered sector) S C w S U S U w * w * (If workers migrate to uncovered sector) D C D U E E C Employment E U E U E U Employment (a) Covered Sector (b) Uncovered Sector If the minimum wage applies only to jobs in the covered sector, the displaced workers might move to the uncovered sector, shifting the supply curve to the right and reducing the uncovered sector s wage. If it is easy to get a minimum wage job, workers in the uncovered sector might quit their jobs and wait in the covered sector until a job opens up, shifting the supply curve in the uncovered sector to the left and raising the uncovered sector s wage. Labour movements between the sectors will stop when the expected wage in the min. wage sector equals the sure wage in the uncovered sector. 22

The Employment Effects of Minimum Wages (the non-standard model) 4-45 Lots of empirical studies on the impact of minimum wages on employment t( (often using data on teenagers). US findings: minimum wage up, teenage employment down (elasticity between 0.1 and 0.3). Some recent studies seem to contradict this consensus : Imposing a minimum wage might actually increase employment! (5 reasons that might explain this results, pp. 127/8) - NOTE: In this chapter only the empirical evidence is introduced. A theoretical ti model that t might be able to explain these findings is contained in chapter 4, section 4.9, of the textbook. Some facts from two NZ studies were mentioned in class (Hyslop and Stillman, 2007; Pacheco, 2007). Full references are given in your Course Reading List. A two page handout on the NZ minimum wage was also provided. 4-46 3.11 Adjustment Costs and Labour Demand So far our labour demand model assumed that a firm can instantly change the level of employment. This is not the case in reality. The expenditures that firms incur as they adjust the size of their workforce are called adjustment costs. - Variable adjustment costs are associated with the number of workers the firm will hire and fire. - Fixed adjustment costs do not depend on how many workers the firm is going to hire and fire. The two types of adjustment costs will have different implications for firm behaviour. 23

Figure 3-21: Asymmetric Variable Adjustment Costs 4-47 Variable Adjustment Costs C 0-25 0 +50 Change in Employment If there are variable adjustment costs, changing employment quickly is costly, and these costs increase at an increasing rate. If government policies prevent firms from firing workers, the costs of trimming the workforce will rise even faster than the costs of expanding the firm. Figure 3-22: Slow Transition to a New Labour Equilibrium 4-48 Employment 150 100 A 50 B C Time Variable adjustment costs encourage the firm to adjust the employment level slowly. The expansion from 100 to 150 workers might occur more rapidly than the contraction ti from 100 to 50 workers if government policies tax firms that cut employment. 24

4-49 Adjustment Costs and Labour Demand If there are fixed adjustment costs, they have to be paid whether the firm hires or fires one or many workers. The firm faces a cost-benefit situation: Is it profitable to increase the number of workers now (extra revenue) and pay the fixed adjustement costs (extra cost)? Sometimes it will be, sometimes it will not. It depends on whether variable or fixed adjustment costs dominate: - If fixed adjustment costs are large, employment changes in a firm will either be sudden and large, or they will not occur at all. - If variable adjustment costs are large (compared to fixed adjustment costs) employment changes are likely to occur slowly. Both types of adjustment costs are important in reality. We can say that firms usually take a while to adjust to a new equilibrium when economic circumstances change (6 months to adjust half-way?). 4-50 Adjustment Costs and Labour Demand There are some other interesting topics in section 3.11 that students should read and try to understand but that are not covered in class: - The likely impact of employment protecton legislation (Europe vs. US). - The distinction between workers and hours (including the Theory at Work piece on work-sharing in Germany ). Increasing fixed costs of employment (p. 135). Firms substitute between hours & workers. - Job creation and job destruction: Lots of it is going on at the same time! This is also the case in NZ: In the year to December 2005 (i.e. during an economic boom year), there was an average quarterly worker turnover rate of 17.6 percent. By firm size, it was highest in firms with 1-5 employees (19.2%), while firms with 100+ employees had the lowest (15.8%). See Statistics NZ Linked Employer-Employee Data December 2005 quarter (published February 2007). 25

3.12 Shifts in Labour Supply and Labour Demand Curves Generate the Observed Data on Wages and Employment Figure 3-23 4-51 S 0 Dollars Z P S 1 w 0 R w 2 Q w 1 D 1 Z D 0 E 0 E 1 E 2 Employment How to estimate labour demand and labour supply elasticities? 4-52 This is very tricky. The textbook gives an example, which should be of interest to those students that also do, or intend to do, a course in econometrics. Essentially, because observed wage and employment data are almost always due to both shifts in the demand and supply curve, empirical economist somehow have to hold constant one curve to estimate the other. This is done in econometrics using the method of instrumental variables. However, good instrumental variables are often difficult to find. 26